What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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RAPALA

Rapala Slab Rap Lipless Crankbaits

$7.99

The Rapala Slab Rap Lipless Crankbaits are designed to mimic the appearance and movement of a baitfish, making them an attractive option for gamefish. These crankbaits feature a minnow profile and a center line-tie, allowing for a wide, erratic lunge...

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ZOOM

Zoom Beatdown Worms

MSRP:

Was:

Now: $4.29 - $5.49

The Zoom Beatdown Worm is a game-changer for anglers looking to outsmart their competition. Made from Zoom's renowned soft plastic formula, this worm offers a unique combination of size and potency that's hard to resist. Its straight tail design produces...

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STORM LURES

Storm 360 GT Swimbaits

MSRP:

Was:

Now: $4.99 - $5.99

The Storm 360 GT Swimbaits are highly detailed, universally appealing baitfish imitations that set the bar for all other search baits. Designed to be the ultimate "Go-To" bait, these swimbaits feature a custom-built head and body shape, resulting in a...

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BERKLEY

Berkley Jointed Flicker Shad

$5.99

Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank tested...

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RAPALA

Rapala Jointed Minnows

MSRP:

Was:

Now: $9.99 - $11.99

Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood.

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STRIKE KING

Strike King Scizzor Shad Body

MSRP:

Was:

Now: $1.00 - $2.99

The Strike King Scizzor Shad Body is a game-changer for crappie anglers. Its unique design allows for versatility in presentation, making it suitable for casting, vertical jigging, or trolling. The addition of Mr.Crappie's signature balls and twin tails...

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RAPALA

Rapala Shadow Rap 11 Jerkbaits

MSRP:

Was:

Now: $8.99 - $9.99

The Rapala Shadow Rap 11 Jerkbaits is a highly effective lure designed to mimic the erratic movements of a dying baitfish. Its flat-sided design allows for a unique darting action with minimal forward movement, keeping it within a fish's strike zone...

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BERKLEY

Berkley Powerbait The Champ Swimmer

$7.99

The Berkley Powerbait The Champ Swimmer is a top-of-the-line swimbait designed to mimic the appearance and movement of a baitfish. Its unique body shape and large paddle tail create a realistic swimming action that attracts predators from all sections of...

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RAPALA

Rapala BX Balsa Extreme Swimmer

$13.49

The Rapala BX Swimmer delivers the lively, responsive action a balsa lure offers, with the option to fish them in the most extreme, rugged conditions. Truly one-of-a-kind lures, they're the liveliest, yet toughest balsa-based baits ever created. What...

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RAPALA

Rapala Down Deep Husky Jerks

$8.49

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a lure that runs straight and true, even when running fast...

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STRIKE KING

Strike King Rage Ned Bug

MSRP:

Was:

Now: $1.99 - $6.99

The Strike King Rage Ned Bug is a unique creature bait designed for the Ned Rig, a popular finesse fishing technique. Its compact body allows it to fit perfectly on a Ned Rig head, making it an ideal choice for downsizing presentations when fish are...

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RAPALA

Rapala Balsa Xtreme BX Brat Crankbaits

$10.49

The Rapala Balsa Xtreme BX Brat Crankbaits are designed to withstand the toughest fishing conditions. Built with a balsa inner-core and a rugged copolymer coating, these crankbaits offer next-level durability. Their aggressive wiggle and super-tough...

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RAPALA

Rapala BX Balsa Extreme Jointed Minnows

$12.49

What do you get when you combine the responsive action of balsa wood with the durability of plastic? Answer: the Rapala Balsa Extreme Jointed Minnow. Expanding upon Rapala's BX Series of lures, the Rapala Balsa Extreme Jointed Minnow is built with a...

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STRIKE KING

Strike King Scizzor Shad Jigs

MSRP:

Was:

Now: $1.99 - $3.49

The Strike King Scizzor Shad Jig is a versatile and effective tool for freshwater panfish anglers. Its compact design makes it easy to store in your tackle box, ensuring you're always prepared for a day on the water. This jighead features a #2 hook size,...

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SMITHWICK

Smithwick Perfect 10 Rogue

$7.99

One of the most recent addition to Smithwick's legendary Rogue series, the Smithwick Perfect Ten Rogue dives to depths of over 10ft to tempt hungry bass with its erratic, darting action and classic "Rogue Roll." Its unique bill design helps it dive...

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RAPALA

Rapala Original Floaters

MSRP:

Was:

Now: $8.99 - $15.99

Still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded minnow action continues to be...

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STRIKE KING

Strike King Rage Swimmer Swimbaits

MSRP:

Was:

Now: $4.99 - $5.99

The Strike King Rage Swimmer Swimbaits are designed to provide anglers with a versatile and effective fishing experience. These swimbaits feature an innovative rib design that improves texture and vibration, making them more attractive to fish. With a...

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BANDIT

Bandit Walleye Shallow

MSRP:

Was:

Now: $6.99 - $7.49

The Bandit Walleye Shallow dives to almost 12 feet on a long cast and trolls a little deeper than that, making it perfect for walleye, zander and bass when they're holding in the medium depths.

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ARBOGAST

Arbogast Hula Poppers

$6.99

For more than 60 years anglers have testified that the Arbogast Hula Popper, with its pulsating skirt, is their insurance when all else fails morning, noon & night. Hula Poppers are deadly when "popped" over submerged timber, weed or grass beds. They...

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VMC

VMC Moon Eye Jigs

MSRP:

Was:

Now: $2.99 - $6.89

The VMC Moon Eye Jigs are a game-changer for anglers looking to upgrade their tackle. These jigs feature 3-D holographic eyes that create a wider profile, giving them a more realistic appearance. The use of high-carbon steel hooks with a black nickel...

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BERKLEY

Berkley Powerbait Power Tubes

$4.99

The Berkley Powerbait Power Tubes have been a staple in the world of fishing for years, and it's easy to see why. With their unique design and advanced scent-and-flavor formula, these tubes are sure to attract even the most finicky fish. The revamped...

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COTTON CORDELL

Lindy Little Nipper Jigs

$2.49

The Lindy Little Nipper Jigs are expertly hand-tied to provide a natural presentation on the water. These jigs feature quality painted heads that add a touch of realism, while the color-contrasting feather tails create a visually appealing contrast. The...

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STRIKE KING

Strike King Fat Coffee Tube

MSRP:

Was:

Now: $3.19 - $4.69

The Strike King Fat Coffee Tube is a unique and effective lure designed for fishing enthusiasts. Its compact, rotund shape mimics the appearance of a coffee bean, making it an attractive option for predators. The lure's scenting system is infused with...

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REACTION INNOVATION

Reaction Innovations Little/Skinny Dipper Lures

MSRP:

Was:

Now: $4.89 - $5.99

The Reaction Innovations Little/Skinny Dipper Lure is a versatile and effective option for anglers seeking a finesse approach. Measuring three and a half inches in length, this bait excels in various applications, including drop shotting and behind a...

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BERKLEY

Berkley Choppos

$9.99

Whether you are a weekend warrior or a seasoned pro, the Berkley Choppo is the ultimate chuck and wind bait that delivers explosive topwater action. Built with a super durable cupped propeller tail, the Berkley Choppo produces an enticing plopping sound...

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BERKLEY

Berkley Powerbait Pit Boss

$3.99

The Berkley Powerbait Pit Boss is a top-of-the-line flipping and pitching bait designed by Skeet Reese, a renowned Elite Series veteran and 2009 Bassmaster Classic Champion. This exceptional lure features a unique saber tail design that provides a quick...

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RAPALA

Rapala Rattlin Rap Lipless Crankbaits

MSRP:

Was:

Now: $6.29 - $8.49

The Rapala Rattlin Rap Lipless Crankbaits are a top choice among bass fishermen due to their high-quality construction and affordability. These crankbaits have been a staple in the Rapala lineup since the mid-nineties, offering excellent performance on...

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STRIKE KING

Strike King Rage Bugs

MSRP:

Was:

Now: $1.99 - $6.99

The Strike King Rage Bug is a highly effective flip bait designed with the help of bass fishing legend Denny Brauer. Its streamlined body allows it to easily slip into tight spaces, making it perfect for targeting bass in heavy cover. The Rage Bug's...

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STRIKE KING

Strike King Bitsy Tube

$3.99

The Strike King Bitsy Tube is a versatile and effective fishing lure designed to mimic the appearance and movement of small baitfish. Its compact 2 3/4" length makes it perfect for targeting various species, including Largemouth Bass, Smallmouth Bass,...

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SPRO

Spro Dean Rojas Bronzeye Poppin' Frogs

MSRP:

Was:

Now: $7.99 - $8.99

The Spro Dean Rojas Bronzeye Poppin' Frogs is a topwater lure designed to entice bass from thick cover. Its smaller profile and subtle popping sound make it an effective choice for pressured fish. This lure can be used in various ways, including walking...

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STRIKE KING

Strike King Lightening Shad

MSRP:

Was:

Now: $1.00 - $2.99

The Strike King Lightening Shad is a versatile and effective lure designed to mimic the movement of a shad or shiner. Its 2-inch solid body allows for a natural swimming action that attracts a wide range of fish species. This lure can be used in various...

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YUM

Yum Craw Papi

$3.29

The Yum Craw Papi is a highly realistic crawfish imitation that has gained popularity among bass anglers. Its durable yet soft texture makes it an effective lure for catching largemouth, smallmouth, and spotted bass. The oversized pinchers on this...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

Types of Fishing Lures

Type of Lure	Best Used For	Popular Model Example
Swimbaits	Mimicking baitfish for bass, pike, and musky fishing in open water.	Strike King Shadalicious Swimbait
Poppers	Topwater fishing for bass, producing splashing action to trigger strikes.	Rebel Pop-R Topwater Lure
Hard Baits	Covering water quickly and imitating fleeing baitfish in freshwater or saltwater.	Rapala Original Floating Minnow
Spinner Baits	Fishing in murky or stained water; great for bass and northern pike.	Booyah Pond Magic Spinnerbait
Soft Plastics	Slow presentations in calm water; ideal for bass, crappie, and panfish.	Zoom Super Fluke Soft Plastic
Buzz Baits	Topwater action for aggressive strikes, especially during low light conditions.	Strike King Buzzbait
Jigs & Jig Heads	Bottom fishing for bass, walleye, or panfish; effective year-round.	Z-Man ChatterBait Original
Crank Baits	Diving lures for covering structure and finding suspended fish.	Strike King 6XD Crankbait
Fishing Spoons	Trolling or casting for trout, salmon, and pike; great flash in clear water.	Acme Kastmaster Spoon
Blade Baits	Vertical jigging for bass, walleye, and cold-water species.	Johnson Thinfisher Blade Bait
Flies	Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs.	Elk Hair Caddis Fly
Jerk Baits	Suspending lures for cold-water bass or predator fish feeding on baitfish.	Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

Rapala :
Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.
Berkley :
Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.
Z-Man :
Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.
Keitech :
Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.
Bandit :
Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

fishing lures, fishing baits and lures, fishing baits for sale, fishing lures for sale, fishing baits and lures for sale, fishing baits store

Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?: The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.
What Bait Attracts The Most Fish?: When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.
What Is The Most Effective Lure For Fishing?: Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

fishing lures, fishing baits, topwater baits, fishing lures for sale, fishing baits and lures, fishing bait and lures store online

Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

Durable & longer use
Further and more accurate casting
Better for catch and release
Easily interchangeable
More accurately target specific species

Cons Of Fishing Lures :

Lures are generally more expensive than bait
You must constantly move them to attract fish
There is more skill required in using lures
Lures can snag on underwater structures
Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

fishing lures, fishing baits and lures, fishing lures for sale, fishing baits for sale online, fishing lures store

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