What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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BANDIT

Bandit B-SHAD

$6.99

The Bandit B-Shad is designed for both trolling and casting for walleye and other game fish. The B-Shad dives to about 10 feet on a long cast and trolls down to 20 feet. This small-profile lure is available in a wide variety of color patterns, and it...

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ZOOM

Zoom Brush Hogs

MSRP:

Was:

Now: $2.79 - $5.79

The Zoom Brush Hogs are a popular choice among anglers due to their unique design and effectiveness. These creature baits feature big, bulky bodies with tails, wings, and arms that create a lot of motion in the water. Made from soft, salty plastic, they...

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REACTION INNOVATION

Reaction Innovations Man Bear Pigs

MSRP:

Was:

Now: $4.99 - $5.59

The Reaction Innovations Man Bear Pigs are designed to mimic various forage species, making them an excellent choice for bass anglers. These creature baits feature a unique forward-facing rib design that creates pressure waves in the water, alerting bass...

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RAPALA

Rapala Mini Fat Rap 3

$7.99

The Rapala Mini Fat Rap is a small powerhouse for catching perch, trout and grayling, for example. Despite its small size, this tiny giant is an excellent casting lure. The swimming motion of the Mini Fat Rap retains its effectiveness even in running...

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BERKLEY

Berkley Frittside Crankbaits

$8.99

The Berkley Frittside Crankbait is a highly effective lure designed by renowned crankbait angler David Fritts. This baitfish-inspired crankbait features a flat-sided profile that mimics various species of baitfish, making it an excellent choice for...

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REACTION INNOVATION

Reaction Innovations Kinky Beaver

MSRP:

Was:

Now: $4.69 - $5.49

The Reaction Innovations Kinky Beaver is a game-changing flipping bait that builds upon the success of its predecessor, the Sweet Beaver. Its ribbed body and tear drop appendages create a unique profile that attracts fish. The addition of two large...

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ZOOM

Zoom Finesse Worms

MSRP:

Was:

Now: $2.89 - $5.29

The Zoom Finesse Worms are a versatile and effective addition to any angler's tackle box. These small, soft plastic worms mimic the appearance and movement of a real worm, making them irresistible to bass in clear or pressured water. With their supple...

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GARY YAMAMOTO

Yamamoto Senko

MSRP:

Was:

Now: $4.89 - $7.49

The Yamamoto Senko is a game-changing lure that has revolutionized the world of fishing. Its simplicity and versatility have made it a favorite among anglers worldwide. With its subtle natural action, the Senko can be used in a variety of ways to entice...

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STRIKE KING

Strike King KVD Perfect Plastic Swim'n Caffeine Shad

MSRP:

Was:

Now: $1.99 - $4.99

The Strike King KVD Perfect Plastic Swim'n Caffeine Shad is a highly effective bass fishing lure that mimics the appearance and movement of a shad. Its paddle tail design provides an incredible kicking action, making it irresistible to bass. Made with...

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CULPRIT

Culprit Original Worm

MSRP:

Was:

Now: $3.99 - $4.09

The Culprit Original Worm is a highly effective soft plastic lure designed to mimic the appearance and movement of a real worm. Its unique tail design allows it to float and move naturally in the water's current, even when sitting on the bottom, making...

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ZOOM

Zoom Trick Worms

MSRP:

Was:

Now: $3.19 - $5.99

The Zoom Trick Worm is a versatile and effective fishing lure designed to mimic the movement of a worm in the water. Its bright, clear colors make it an attractive option for catching post spawn fish or bass suspended in brush or other cover. This lure...

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BLUE FOX

Blue Fox Classic Vibrax Foxtails

MSRP:

Was:

Now: $4.99 - $5.99

The Blue Fox Classic Vibrax Foxtails is a highly effective lure designed to mimic the movement of injured baitfish, triggering strikes from even the most cautious predators. Its unique two-part body emits low-frequency sound vibrations that attract fish...

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STRIKE KING

Strike King KVD Perfect Plastic Blade Minnows

$4.99

The Strike King KVD Perfect Plastic Blade Minnow is a highly effective artificial lure designed to mimic the appearance and movement of a baitfish. Its thinned-out profile and lively kicking action make it irresistible to bass, while its articulated...

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STRIKE KING

Strike King KVD Pro-Model Tube

MSRP:

Was:

Now: $2.99 - $3.99

The Strike King KVD Pro-Model Tube is a versatile and effective bait for catching finicky fish. Its compact design makes it perfect for down-sizing presentations on heavily pressured waters. This tube features a salt-impregnated formula that helps to...

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KEITECH

Keitech Easy Shiner Swimbaits

MSRP:

Was:

Now: $5.49 - $10.99

The Keitech Easy Shiner Swimbaits are designed to mimic the appearance and movement of baitfish, making them an attractive option for anglers looking to catch a variety of species. With their super soft composition, these swimbaits impart a tantalizing...

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STRIKE KING

Strike King KVD Sexy Frogs

$7.99

The Strike King KVD Sexy Frogs are designed for heavy cover and open water applications, making them ideal for anglers who need a versatile and effective lure. With a super sharp Gamakatsu hook, these lures ensure a secure hold on even the most finicky...

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ZOOM

Zoom Ultravibe Speed Worms

MSRP:

Was:

Now: $4.79 - $6.29

The Zoom Ultravibe Speed Worms are designed to mimic the appearance and movement of a worm, triggering bass' natural predatory instinct. These soft, life-like plastic lures are made with salt-impregnated material for extra bite-holding power. With the...

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BANDIT

Bandit Crankbaits Series 100 200 & 300

MSRP:

Was:

Now: $5.99 - $6.99

The Bandit Crankbaits Series 100, 200, and 300 are designed to attract a wide range of fish species with their compact shad-shape and internal rattles. These crankbaits feature a wide wobble that imitates the movement of injured baitfish, making them...

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STORM LURES

Storm Hot 'N Tot Mad Flash

MSRP:

Was:

Now: $5.49 - $5.99

Classic Hot 'N Tot searching action and metal lip as the original but loaded with the hottest fish catching innovations. Featuring detailed external scale patterns, classic and UV Bright finish choices, 3-D holographic eyes and VMC premium black nickel...

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MISSILE BAITS

Missile Baits D Stroyer

$5.69

The Missile Baits D Stroyer is a versatile fishing lure designed to mimic a creature, offering a unique twist on the classic beaver design. Its hybrid performance allows it to excel in various fishing situations, from pitching and flipping to being used...

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RAPALA

Rapala Jointed Shad Rap Crankbaits

$8.99

The Rapala Jointed Shad Rap Crankbaits are designed to mimic the action of a wounded baitfish, making them irresistible to even the wariest fish. With its jointed body construction and internal rattle chamber, this lure creates a wide swimming action and...

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STRIKE KING

Strike King KVD 1.5 Shallow Crankbaits

MSRP:

Was:

Now: $1.99 - $5.99

The Strike King KVD 1.5 Shallow Crankbaits are designed to target fish in the shallowest conditions, making them a must-have for anglers. These crankbaits deliver a great wobbling action and are built without rattles, relying on their signature action to...

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MISSILE BAITS

Missile Baits D Bomb Creature Baits

$4.69

The Missile Baits D Bomb Creature Baits are a game-changer for anglers looking to upgrade their soft plastic game. These bulky 4-inch creature baits feature unique, ribbed bodies designed to displace water, resulting in a straight fall. The tails of the...

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ARBOGAST

Arbogast Jitterbug XL

$6.99

The Arbogast Jitterbug is the most-respected topwater lure for night fishing, but also power ignites explosive strikes throughout the day. The Jitterbugs double cupped lip, placed at precisely the correct angle, produces the loud, rhythmic,...

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STRIKE KING

Strike King Rage Denny Brauer Craw

$4.99

The Strike King Rage Denny Brauer Craw is a versatile and effective lure for catching bass. Its subtle action makes it perfect for colder water temperatures, where bass are less active. The streamlined design allows it to easily get in and out of cover,...

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BERKLEY

Berkley Powerbait Power Worms

$4.99

The Berkley Powerbait Power Worms have been a top choice among anglers for nearly two decades. These 10-inch worms offer a natural presentation that works well in various fishing conditions. The classic ribbon-tail design gives them a life-like swimming...

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ZOOM

Zoom Ultra Vibe Speed Craws

MSRP:

Was:

Now: $2.79 - $5.29

The Zoom Ultra Vibe Speed Craw is a highly versatile craw bait designed for flipping thick mats. Its small profile and impressive leg action make it an ideal choice for anglers looking to target bass in dense vegetation. By rigging the Ultra Vibe Speed...

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SPRO

Spro Dean Rojas Bronzeye Frogs

MSRP:

Was:

Now: $8.99 - $12.99

The Dean Rojas Bronzeye Frogs are a top-of-the-line choice for anglers seeking a reliable and effective frog lure. These lures have been designed to work seamlessly with Gamakatsu's EWG Double Frog Hook, which provides exceptional strength and durability...

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RIVER2SEA

River2Sea Whopper Ploppers

MSRP:

Was:

Now: $11.89 - $20.99

Less invasive, yet just as effective as the original, the River2Sea Whopper Plopper Silent delivers the same signature topwater disruption as its noisy brother, minus the internal acoustics. Perfect for targeting pressured and easily spooked fish, the...

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MISSILE BAITS

Missile Baits Ned Bomb Worm

$4.69

The Missile Baits Ned Bomb Worm is a game-changing Ned-rig bait that's designed to deliver a new level of effectiveness on the water. Its fully ribbed body captures air, creating an enticing bubble trail and subtle vibration that attracts fish from a...

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STORM LURES

Storm 360 GT Searchbait Swimmer Swimbaits

$4.99

The Storm 360 GT Searchbait Swimmer Swimbaits are designed to blur the line between swimbait and crankbait, creating a unique attraction on the water. With an exclusive VMC Coastal black hook, these swimbaits generate a hybrid action that combines the...

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VMC

VMC Bucktail Jigs

MSRP:

Was:

Now: $4.69 - $4.99

The VMC Bucktail Jigs are a game-changer for anglers looking to catch a variety of fish species. Combining traditional effectiveness with modern materials, these jigs deliver a natural presentation that excels in all temperatures. Unlike silicone...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

Types of Fishing Lures

Type of Lure	Best Used For	Popular Model Example
Swimbaits	Mimicking baitfish for bass, pike, and musky fishing in open water.	Strike King Shadalicious Swimbait
Poppers	Topwater fishing for bass, producing splashing action to trigger strikes.	Rebel Pop-R Topwater Lure
Hard Baits	Covering water quickly and imitating fleeing baitfish in freshwater or saltwater.	Rapala Original Floating Minnow
Spinner Baits	Fishing in murky or stained water; great for bass and northern pike.	Booyah Pond Magic Spinnerbait
Soft Plastics	Slow presentations in calm water; ideal for bass, crappie, and panfish.	Zoom Super Fluke Soft Plastic
Buzz Baits	Topwater action for aggressive strikes, especially during low light conditions.	Strike King Buzzbait
Jigs & Jig Heads	Bottom fishing for bass, walleye, or panfish; effective year-round.	Z-Man ChatterBait Original
Crank Baits	Diving lures for covering structure and finding suspended fish.	Strike King 6XD Crankbait
Fishing Spoons	Trolling or casting for trout, salmon, and pike; great flash in clear water.	Acme Kastmaster Spoon
Blade Baits	Vertical jigging for bass, walleye, and cold-water species.	Johnson Thinfisher Blade Bait
Flies	Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs.	Elk Hair Caddis Fly
Jerk Baits	Suspending lures for cold-water bass or predator fish feeding on baitfish.	Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

Rapala :
Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.
Berkley :
Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.
Z-Man :
Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.
Keitech :
Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.
Bandit :
Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

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Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?: The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.
What Bait Attracts The Most Fish?: When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.
What Is The Most Effective Lure For Fishing?: Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

fishing lures, fishing baits, topwater baits, fishing lures for sale, fishing baits and lures, fishing bait and lures store online

Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

Durable & longer use
Further and more accurate casting
Better for catch and release
Easily interchangeable
More accurately target specific species

Cons Of Fishing Lures :

Lures are generally more expensive than bait
You must constantly move them to attract fish
There is more skill required in using lures
Lures can snag on underwater structures
Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

fishing lures, fishing baits and lures, fishing lures for sale, fishing baits for sale online, fishing lures store

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