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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • Berkley Gulp Trout Dough 1.75oz

    BERKLEY

    Berkley Gulp Trout Dough 1.75oz

    $6.99

    Catch more trout with Berkley Gulp! Trout Dough. These irresistible nuggets, fortified with Gulp! flavor bits, have 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to...

  • Strike King KVD Perfect Plastic Bullworm OPT 8"

    STRIKE KING

    Strike King KVD Perfect Plastic Bullworm OPT 8"

    $4.99

    The Strike King KVD Perfect Plastic Bullworm OPT 8" is a high-performance soft plastic lure designed to attract big bass. Made using innovative Open Pour Technology (OPT), this lure offers a softer, slightly smaller profile compared to the original...

  • Berkley Gulp Leech

    BERKLEY

    Berkley Gulp Leech

    $3.99 - $5.99

    The Berkley Gulp Leech is a revolutionary soft bait that has taken the fishing world by storm. Its unique formula allows it to outperform live bait in head-to-head field tests, making it a top choice among anglers. With its incredible scent dispersion,...

  • Cotton Cordell Wally Diver

    COTTON CORDELL

    Cotton Cordell Wally Diver

    $5.99

    The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 1/2-inch CD5 and the 3 1/8-inch CD6. The CD5...

  • Berkley Drift Walker

    BERKLEY

    Berkley Drift Walker

    $7.99

    Ideal for those slick calm days when you need a more finesse approach, the Berkley Drift Walker provides a subtle action that will trigger even the wariest of bass. Constructed with a slim hydrodynamic profile, the Berkley Drift Walker produces a long...

  • Berkley Powerbait Jerk Shad

    BERKLEY

    Berkley Powerbait Jerk Shad

    $3.49

    The Berkley Powerbait Jerk Shad is a highly effective and versatile fishing lure designed to mimic the appearance and movement of an escaping baitfish. Its life-like profile and enticing action make it irresistible to fish, while the added benefit of...

  • Rapala Deep Tail Dancers

    RAPALA

    Rapala Deep Tail Dancers

    $13.99

    This deep-diving banana-style body lure swims in a pronounced wide tail action without sacrificing the classic Rapala “wounded-minnow” attraction. The Deep Tail Dancer features an enlarged, extreme diving lip that plummets the lure as deep as 30 feet...

  • Blakemore Road Runner Marabou Jigs

    BLAKEMORE

    Blakemore Road Runner Marabou Jigs

    $3.99

    The Blakemore Road Runner Marabou Jigs are a popular choice among anglers due to their effectiveness in catching a variety of fish species. The unique design of these jigs features a chenille body that serves as an excellent scent holder, allowing the...

  • Berkley Powerbait Chigger Craw

    BERKLEY

    Berkley Powerbait Chigger Craw

    $4.99

    The Berkley Powerbait Chigger Craw is a highly realistic soft plastic lure designed to mimic a crawfish. Its small appendages and claws move through the water with a lifelike action, making it an effective choice for fishing on a Texas Rig or as a jig...

  • VMC Swinging Rugby Head

    VMC

    VMC Swinging Rugby Head

    $6.99

    The VMC Swinging Rugby Head is a game-changer for anglers looking to add some extra realism to their soft-plastic presentations. This innovative jig head features an articulated, free-swinging design that allows baits to move more naturally on the...

  • Berkley PowerBait Floating Trout Worms

    BERKLEY

    Berkley PowerBait Floating Trout Worms

    $4.99

    The Berkley PowerBait Floating Trout Worms are a game-changer for anglers of all skill levels. These worms have been perfected over 25 years by Berkley scientists to create an irresistible scent and flavor that fish can't resist. The exclusive PowerBait...

  • Rapala Snap Raps

    RAPALA

    Rapala Snap Raps

    $7.99

    The Rapala Snap Rap brings a hot new technique to anglers fishing sandy and gravel bottoms, as well as, deep west-coast reservoirs. This unique, tough little bait is fished with a snap retrieve method - darting fast on the rod snap, then quickly gliding...

  • Berkley Cane Walker

    BERKLEY

    Berkley Cane Walker

    $7.99

    Delivering the most surface disturbance of any Berkley topwater, the Berkley Cane Walker is ideal for those situations when you need a little more noise and action to call fish up to strike. Designed with an aerodynamic body shape that is heavily tail...

  • Berkley J-Walker

    BERKLEY

    Berkley J-Walker

    $7.99

    Refined through countless prototypes, the Berkley J-Walker was designed in collaboration with Berkley Lures and Elite Series pro, Justin Lucas, to provide a topwater that is sure to impress anglers of all skill levels. Blending a hydrodynamic shape and...

  • Berkley PowerBait Power Minnow Grubs

    BERKLEY

    Berkley PowerBait Power Minnow Grubs

    $5.99

    The Berkley PowerBait Power Minnow Grubs are a game-changer for anglers of all skill levels. These grubs feature an irresistible scent and flavor that fish can't resist, thanks to the exclusive PowerBait formula developed by Berkley scientists over 25...

  • Cotton Cordell Ripplin' Red Fin

    COTTON CORDELL

    Cotton Cordell Ripplin' Red Fin

    $6.99

    The Cotton Cordell Ripplin' Red Fin has been a trusted choice for anglers since the 1960s, renowned for its effectiveness on various gamefish such as bass, walleye, specks, and redfish. Its unique wavy sides create the illusion of constant motion, even...

  • Berkley Powerbait Maxscent Flatnose Jerk Shad

    BERKLEY

    Berkley Powerbait Maxscent Flatnose Jerk Shad

    $6.99

    The Berkley Powerbait Maxscent Flatnose Jerk Shad is a highly effective lure designed to mimic the appearance and scent of a baitfish. Fortified with Berkley's potent Maxscent flavoring, this lure delivers a look and smell that bass simply can't resist...

  • Berkley Powerbait Crazy Legs Chigger Craw

    BERKLEY

    Berkley Powerbait Crazy Legs Chigger Craw

    $4.99

    The Berkley Powerbait Crazy Legs Chigger Craw is a highly effective bait that has proven itself in competitive fishing tournaments. Its unique design features CRAZY LEGS that enhance the bait's action while swimming or on the drop, making it irresistible...

  • Rebel Deep Wee Craw Crankbaits

    REBEL

    Rebel Deep Wee Craw Crankbaits

    $5.99

    The Rebel Deep Wee Craw Crankbaits are a top choice for anglers seeking a realistic crawfish presentation. These compact crankbaits measure 2-3/8 inches in length and weigh 3/8 oz, making them perfect for targeting species like largemouth, pike, walleye,...

  • Rapala Jointed Shallow Shad Rap

    RAPALA

    Rapala Jointed Shallow Shad Rap

    $8.99

    The slightly exaggerated rattlin' and suspending action of the Jointed Shad Rap, now with a shallow diving lip. The near the surface, struggling action perfectly imitates a baitfish in distress. Even at the slowest of speeds the jointed shad body looks...

  • Mister Twister Jighead

    MISTER TWISTER

    Mister Twister Jighead

    $3.99

    The Mister Twister Jighead is a versatile and effective fishing lure that can be used in a variety of water conditions. Its compact design allows for precise control and maneuverability, making it ideal for targeting specific fish species. The jighead's...

  • Berkley Powerbait Pro Twitchtail Minnows

    BERKLEY

    Berkley Powerbait Pro Twitchtail Minnows

    $4.99

    The Berkley Powerbait Pro Twitchtail Minnows are a versatile and effective bait option for anglers. These minnows mimic the appearance of various baitfish, making them suitable for use in a wide range of fishing environments. The unique design of the...

  • Strike King Tour Grade Buzzbaits

    STRIKE KING

    Strike King Tour Grade Buzzbaits

    $6.99

    The Strike King Tour Grade Buzzbaits are designed to give you a competitive edge on the water. With premium components, these buzzbaits are built to last and provide exceptional performance. The exclusive Gamakatsu hooks ensure a high hookup ratio, while...

  • Strike King Sexy Spoons

    STRIKE KING

    Strike King Sexy Spoons

    $6.99

    The Strike King Sexy Spoon is here and is large and in charge. Spoon fishing is nothing new to many fisherman but now it's quickly become a valuable tool for fishing deep structure. The Sexy Spoon is designed to emulate a dying baitfish, the flash,...

  • Strike King 3X Elaztech Finesse Worms

    STRIKE KING

    Strike King 3X Elaztech Finesse Worms

    $1.50 - $4.99

    The Strike King 3X Elaztech Finesse Worms are a game-changer in softbait technology. Made with unique space-age plastic, these worms are almost indestructible. When stretched, they can withstand pulling almost four feet without tearing. This means that...

  • Owner Ultrahead Finesse Ball Heads

    OWNER AMERICA

    Owner Ultrahead Finesse Ball Heads

    $5.49 - $6.99

    The Owner Ultrahead Finesse Ball Heads are designed to provide a subtle presentation on the water's surface. These ball heads are ideal for use with small worms and other soft plastic baits, allowing for a natural movement that attracts fish. The Extra...

  • Storm Wiggle Wart Crankbaits

    STORM LURES

    Storm Wiggle Wart Crankbaits

    $4.99

    The Storm Wiggle Wart Crankbaits are a must-have for any serious angler. These versatile lures can be used to catch a wide range of gamefish, including salmon, steelhead, walleye, and both largemouth and smallmouth bass. The 2-inch size is particularly...

  • Storm 360 GT Searchbait Swimbait Bodies

    STORM LURES

    Storm 360 GT Searchbait Swimbait Bodies

    $4.99

    The Storm 360 GT Searchbait Swimbait Bodies are designed to work in tandem with the Storm 360 GT Searchbait Jigheads, creating a formidable combination for anglers. These swimbait bodies deliver a hard-pounding action that appeals to various species of...

  • Storm Wildeye Live Sunfish

    STORM LURES

    Storm Wildeye Live Sunfish

    $5.99

    The Storm Wildeye Live Sunfish is a highly realistic and effective lure designed to mimic the appearance and movement of a sunfish. Its natural color patterns make it an excellent choice for anglers seeking to catch a variety of species. The Secure...

  • Strike King Rage Tail Space Monkey

    STRIKE KING

    Strike King Rage Tail Space Monkey

    $4.99

    The Strike King Rage Tail Space Monkey is a game-changing creature bait that adds a new dimension to your fishing arsenal. Its unique body profile and frog-like appearance make it an effective mimic of various prey species. The Rage arms and legs give...

  • Strike King KVD Drop Shot Half Shell OPT

    STRIKE KING

    Strike King KVD Drop Shot Half Shell OPT

    $4.99

    The Strike King KVD Drop Shot Half Shell OPT is designed for finesse fishing, utilizing an innovative Open Pour Technology (OPT) that sets it apart from other lures. This unique process creates a supple, multi-layered design with clearly defined...

  • Strike King Shadalicious Swimbaits

    STRIKE KING

    Strike King Shadalicious Swimbaits

    $7.99

    The Strike King Shadalicious Swimbaits are designed to mimic the appearance and movement of a real shad, making them an attractive option for anglers looking to catch more fish. With their lifelike colors and enticing action, these swimbaits are sure to...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

fishing lures, fishing baits and lures, fishing baits for sale, fishing lures for sale, fishing baits and lures for sale, fishing baits store

Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

fishing lures, fishing baits, topwater baits, fishing lures for sale, fishing baits and lures, fishing bait and lures store online

Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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