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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • Berkley Deep Hit Stick 3/4oz Purple Slime

    BERKLEY

    Berkley Deep Hit Stick 3/4oz Purple Slime

    $7.99

    The Berkley Deep Hit Stick 3/4oz Purple Slime is a top-of-the-line stick bait designed to attract even the most finicky fish. Its integrated FlashDisc provides exceptional tracking stability and accuracy, mimicking the natural action of a balsa lure...

  • Berkley Swamp Lord Hollow Body Frog Copperhead

    BERKLEY

    Berkley Swamp Lord Hollow Body Frog Copperhead

    $9.99

    The Berkley Swamp Lord Hollow Body Frog Copperhead is designed to dominate the waters of your favorite fishing spot. Its optimized system increases the hook-up ratio, giving you a better chance at landing that big catch. The ultra-soft body allows for...

  • 6th Sense Juggle Minnow 9pk Black N Blue

    6TH SENSE

    6th Sense Juggle Minnow 9pk Black N Blue

    $4.99

    The 6th Sense Juggle Minnow is a versatile soft plastic lure designed to excel in various fishing applications. Its compact 4-inch size and balanced design make it perfect for use with a range of lures, including spinnerbaits, swim jigs, bladed jigs,...

  • Berkley Krej 100 Jerkbait 3.9" 1/2oz Stealth Minnow

    BERKLEY

    Berkley Krej 100 Jerkbait 3.9" 1/2oz Stealth Minnow

    $14.99

    The Berkley Krej 100 Jerkbait is a game-changing hard bait that's redefining the way anglers approach fishing. Its unique ascending and darting action when worked backwards creates a pause in the fall, giving you maximum control and time in the strike...

  • 6th Sense Juggle Minnow 9pk Minnow Juice

    6TH SENSE

    6th Sense Juggle Minnow 9pk Minnow Juice

    $4.99

    The 6th Sense Juggle Minnow 9pk Minnow Juice is a game-changing soft plastic lure designed to tackle various fishing techniques. Its compact 4-inch size and bulbous tail provide balance and realistic action, making it an ideal choice for anglers seeking...

  • Yamamoto Covert Craw 2.5" 10Pk Blue Craw

    GARY YAMAMOTO

    Yamamoto Covert Craw 2.5" 10Pk Blue Craw

    $6.99

    The Yamamoto Covert Craw 2.5" 10Pk Blue Craw is a versatile soft plastic lure designed to mimic the appearance and movement of a small crawfish. Its compact size and realistic features make it perfect for use on Ned rigs, finesse jigs, and drop shots in...

  • Berkley Deep Hit Stick 1/3oz Slick Blue Alewife

    BERKLEY

    Berkley Deep Hit Stick 1/3oz Slick Blue Alewife

    $7.99

    The Berkley Deep Hit Stick 1/3oz Slick Blue Alewife is a top-of-the-line stick bait designed to entice even the most finicky fish. Its Integrated FlashDisc provides unparalleled tracking stability and accuracy, mimicking the natural action of a balsa...

  • Berkley Deep Hit Stick 1/2oz Slick Alewife

    BERKLEY

    Berkley Deep Hit Stick 1/2oz Slick Alewife

    $7.99

    The Berkley Deep Hit Stick 1/2oz Slick Alewife is a top-of-the-line stick bait designed to attract even the most finicky fish. Its integrated FlashDisc provides exceptional tracking stability and accuracy, mimicking the action of a balsa lure while...

  • Savage Gear 3D Shine Glide Slow Sink 5.25" Ghost Gill

    SAVAGE GEAR

    Savage Gear 3D Shine Glide Slow Sink 5.25" Ghost Gill

    $19.99

    The Savage Gear 3D Shine Glide Slow Sink 5.25" Ghost Gill is a highly realistic bait that mimics the movement and appearance of a shiner minnow. Its unique design, modeled from a 3-D scan of an actual shiner, allows it to swim through the water with an...

  • Berkley Hitstick 11 Jerkbait 4.5" Blue Bullet

    BERKLEY

    Berkley Hitstick 11 Jerkbait 4.5" Blue Bullet

    $7.99

    The Berkley Hitstick 11 Jerkbait 4.5" Blue Bullet is a game-changer in the world of hard baits. Its unique rolling action mimics the movement of a balsa wood lure, but with the added durability and casting ability of plastic. This allows anglers to...

  • Berkley Deep Hit Stick 1/3oz Firefly

    BERKLEY

    Berkley Deep Hit Stick 1/3oz Firefly

    $7.99

    The Berkley Deep Hit Stick 1/3oz Firefly is a top-of-the-line stick bait designed to attract even the most finicky fish. Its Integrated FlashDisc provides exceptional tracking stability and accuracy, mimicking the natural action of a balsa lure. This...

  • Berkley Dime Crankbait 1/2oz Ghost Gill

    BERKLEY

    Berkley Dime Crankbait 1/2oz Ghost Gill

    $9.99

    The Berkley Dime Crankbait 1/2oz Ghost Gill is a versatile fishing lure designed to mimic the action of a balsa bait. Its patented Flash Disc Technology allows for a natural, wobbling motion that attracts fish from a distance. The weight transfer system...

  • Berkley Krej 100 Jerkbait 3.9" 1/2oz Nebu

    BERKLEY

    Berkley Krej 100 Jerkbait 3.9" 1/2oz Nebu

    $14.99

    The Berkley Krej 100 Jerkbait is a game-changing hard bait that's redefining the way anglers approach fishing. Its unique ascending and darting action when worked backwards creates a pause in the fall, giving you maximum control and time in the strike...

  • Berkley Deep Hit Stick 3/4oz Black Silver

    BERKLEY

    Berkley Deep Hit Stick 3/4oz Black Silver

    $7.99

    The Berkley Deep Hit Stick 3/4oz Black Silver is a high-performance stick bait designed to attract even the most finicky fish. Its integrated FlashDisc provides exceptional tracking stability and accuracy, mimicking the action of a balsa lure while...

  • Berkley Krej 100 Jerkbait 3.9" 1/2oz Table Rock

    BERKLEY

    Berkley Krej 100 Jerkbait 3.9" 1/2oz Table Rock

    $14.99

    The Berkley Krej 100 Jerkbait is a game-changing hard bait that's redefining the way anglers approach fishing. Its unique ascending and darting action when worked backwards creates a pause in the fall, giving you maximum control and time in the strike...

  • Berkley Deep Hit Stick 1/2oz Slick Tennessee Shad

    BERKLEY

    Berkley Deep Hit Stick 1/2oz Slick Tennessee Shad

    $7.99

    The Berkley Deep Hit Stick 1/2oz Slick Tennessee Shad is a premium hard-plastic lure designed to mimic the action of a balsa stick bait. Its integrated FlashDisc provides stability and accuracy, while its wider, more aggressive tail action and deep dive...

  • Berkley Deep Hit Stick 1/2oz Firetiger

    BERKLEY

    Berkley Deep Hit Stick 1/2oz Firetiger

    $7.99

    The Berkley Deep Hit Stick 1/2oz Firetiger is a top-of-the-line stick bait designed to attract even the most finicky fish. Its integrated FlashDisc provides exceptional tracking stability and accuracy, mimicking the action of a balsa lure while...

  • Berkley Powerbait MaxScent Chigger Craw Blue Craw 4"

    BERKLEY

    Berkley Powerbait MaxScent Chigger Craw Blue Craw 4"

    $7.99

    The Berkley Powerbait MaxScent Chigger Craw Blue Craw 4" is a highly effective bass lure that combines the winning profile and action of the classic Chigger Craw with the innovative MaxScent technology. This unique blend of features makes it an excellent...

  • Berkley Deep Hit Stick 3/4oz Black Gold

    BERKLEY

    Berkley Deep Hit Stick 3/4oz Black Gold

    $7.99

    The Berkley Deep Hit Stick 3/4oz Black Gold is a premium hard-plastic lure designed to mimic the action of a balsa stick. Its integrated FlashDisc provides stability and accuracy, giving the bait a true balsa-like action that's perfect for deep-diving...

  • Yamamoto Zako Swimbait 4" 6Pk Sexy Shad

    GARY YAMAMOTO

    Yamamoto Zako Swimbait 4" 6Pk Sexy Shad

    $6.99

    The Yamamoto Zako Swimbait 4" 6Pk Sexy Shad is a versatile soft plastic bait designed for anglers who demand results. Its segmented body and forked tail make it an excellent choice for vibrating jig trailers, while its split-belly design allows for...

  • Berkley Deep Hit Stick 3/4oz Clown

    BERKLEY

    Berkley Deep Hit Stick 3/4oz Clown

    $7.99

    The Berkley Deep Hit Stick 3/4oz Clown is a top-of-the-line stick bait designed to entice even the most finicky fish. Its unique design features an integrated FlashDisc that enhances tracking stability and accuracy, giving the bait a true balsa-like...

  • Berkley Deep Hit Stick 3/4oz Slick Alewife

    BERKLEY

    Berkley Deep Hit Stick 3/4oz Slick Alewife

    $7.99

    The Berkley Deep Hit Stick 3/4oz Slick Alewife is a top-of-the-line stick bait designed to attract even the most finicky fish. Its integrated FlashDisc provides unparalleled tracking stability and accuracy, mimicking the natural action of a balsa wood...

  • Berkley Deep Hit Stick 1/3oz Black Gold

    BERKLEY

    Berkley Deep Hit Stick 1/3oz Black Gold

    $7.99

    The Berkley Deep Hit Stick 1/3oz Black Gold is a high-performance stick bait designed to attract large and aggressive fish. Its unique design features an integrated FlashDisc that provides stability and accuracy, mimicking the action of a balsa lure...

  • Berkley Deep Hit Stick 3/4oz Pink Lemonade

    BERKLEY

    Berkley Deep Hit Stick 3/4oz Pink Lemonade

    $7.99

    The Berkley Deep Hit Stick 3/4oz Pink Lemonade is a top-of-the-line stick bait designed to attract even the most finicky fish. Its integrated FlashDisc provides exceptional tracking stability and accuracy, mimicking the action of a balsa lure while...

  • Berkley Deep Hit Stick 3/4oz Blue Chrome

    BERKLEY

    Berkley Deep Hit Stick 3/4oz Blue Chrome

    $7.99

    The Berkley Deep Hit Stick 3/4oz Blue Chrome is a high-performance stick bait designed to attract large and aggressive fish. Its unique design features an integrated FlashDisc that provides stability and accuracy, mimicking the action of a balsa lure...

  • Berkley Deep Hit Stick 3/4oz Knock Out

    BERKLEY

    Berkley Deep Hit Stick 3/4oz Knock Out

    $7.99

    The Berkley Deep Hit Stick 3/4oz Knock Out is a high-performance stick bait designed to attract even the most finicky fish. Its integrated FlashDisc provides exceptional tracking stability and accuracy, mimicking the action of a balsa lure while...

  • Berkley Deep Hit Stick 1/2oz Pink Lemonade

    BERKLEY

    Berkley Deep Hit Stick 1/2oz Pink Lemonade

    $7.99

    The Berkley Deep Hit Stick 1/2oz Pink Lemonade is a high-performance stick bait designed to attract even the most finicky fish. Its unique design features an integrated FlashDisc that enhances tracking stability and accuracy, giving the bait a true...

  • Berkley Deep Hit Stick 1/3oz Firetiger

    BERKLEY

    Berkley Deep Hit Stick 1/3oz Firetiger

    $7.99

    The Berkley Deep Hit Stick 1/3oz Firetiger is a top-of-the-line stick bait designed to entice even the most finicky fish. Its unique Integrated FlashDisc provides exceptional tracking stability and accuracy, mimicking the action of a balsa lure while...

  • Berkley Swamp Lord Hollow Body Frog Burnt Bone

    BERKLEY

    Berkley Swamp Lord Hollow Body Frog Burnt Bone

    $9.99

    The Berkley Swamp Lord Hollow Body Frog Burnt Bone is a top-of-the-line lure designed to dominate the swamp. Its optimized system increases the hook-up ratio, giving anglers a higher chance of landing the big catch. The ultra-soft body and design allow...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

fishing lures, fishing baits and lures, fishing baits for sale, fishing lures for sale, fishing baits and lures for sale, fishing baits store

Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

fishing lures, fishing baits, topwater baits, fishing lures for sale, fishing baits and lures, fishing bait and lures store online

Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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