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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • VMC HVJ Hover Jigs

    VMC

    VMC HVJ Hover Jigs

    $4.99

    The VMC Hover Jig #2 4PK White is a versatile and effective fishing lure designed to catch a variety of fish species. Its built-in trailer hook loop allows for easy attachment of trailers or...

  • Berkley Clickin' Frittsides

    BERKLEY

    Berkley Clickin' Frittsides

    $10.99

    The Berkley Clickin' Frittside 2.5" Black Chartreuse is a versatile crankbait designed for fishing in stained or dirty water conditions. Its unique sound profile, achieved through the addition of a...

  • Rapala The Shad Rap 06

    RAPALA

    Rapala The Shad Rap 06

    $9.99

    The Rapala Shad Rap Crankbait 2.5" Black Wonderbread is a highly effective fishing lure that has set the standard for other crankbaits. Its natural baitfish profile makes it a versatile choice for...

  • VMC Hover Jigs

    VMC

    VMC Hover Jigs

    $4.99

    The VMC Hover Jig combines precision craftsmanship with effective design, featuring a built-in trailer hook loop for added versatility. The forged, premium high-carbon steel hook with a needle point...

  • Strike King Red Eye Shad Lipless Crankbaits

    STRIKE KING

    Strike King Red Eye Shad Lipless Crankbaits

    $1.99 - $10.99

    The Strike King Red Eye Shad Lipless Crankbaits are a top-of-the-line choice for anglers seeking a versatile and effective lure. Designed by Strike King's national pro staff, these crankbaits offer a...

  • Strike King KVD Dream Shot

    STRIKE KING

    Strike King KVD Dream Shot

    $1.99 - $7.49

    The Strike King KVD Dream Shot is a highly effective drop shot bait designed by renowned angler Kevin VanDam. Its unique triangle hinged tail section creates a quivering and shaking motion that...

  • Strike King Thunder Cricket Vibrating Jigs

    STRIKE KING

    Strike King Thunder Cricket Vibrating Jigs

    $12.99 - $13.99

    The Strike King Thunder Cricket Vibrating Jig is a game-changer for anglers looking to add some extra realism to their presentations. Developed with the input of Strike King's pro-staff, this jig has...

  • Strike King KVD Square Bill Crankbaits

    STRIKE KING

    Strike King KVD Square Bill Crankbaits

    $1.99 - $14.99

    The Strike King KVD Square Bill Crankbaits are designed to mimic the erratic action of a baitfish, enticing shallow bass to strike. With its square bill design, this crankbait generates lively...

  • Strike King KVD Jerkbaits

    STRIKE KING

    Strike King KVD Jerkbaits

    $1.99 - $12.99

    The Strike King KVD Jerkbaits are a result of Kevin VanDam's meticulous design and testing process, which spanned nearly two years. These jerkbaits boast an unrivaled action, with a wide side-to-side...

  • Strike King Pro Model Series 6 Crankbaits

    STRIKE KING

    Strike King Pro Model Series 6 Crankbaits

    $1.99 - $9.99

    The Strike King Pro Model Series 6 Crankbaits are designed for deep water fishing, with a large body and zero degree diving plane that allows them to cast extreme distances. These crankbaits are...

  • Strike King Pro Model Series 5 Crankbaits

    STRIKE KING

    Strike King Pro Model Series 5 Crankbaits

    $1.99 - $8.99

    The Strike King Pro Model Series 5 Crankbaits are designed for anglers who need a versatile and effective lure for various fishing conditions. With its medium-sized body, the Series 5 features a...

  • Strike King Rage Swimmer Swimbaits

    STRIKE KING

    Strike King Rage Swimmer Swimbaits

    $7.99

    The Strike King Rage Swimmer Swimbaits are designed to provide anglers with a versatile and effective fishing experience. These swimbaits feature an innovative rib design that improves texture and...

  • Strike King Tour Grade Ned Jig Heads

    STRIKE KING

    Strike King Tour Grade Ned Jig Heads

    $5.99

    The Strike King Tour Grade Ned Jig Head is designed specifically for Ned Rig enthusiasts. This versatile jig head can be paired with a variety of soft plastic baits to create an effective fishing...

  • Berkley PowerBait MaxScent Flatnose Jerk Shad

    BERKLEY

    Berkley PowerBait MaxScent Flatnose Jerk Shad

    $4.19 - $6.99

    Featuring a compressed flat nose, the Berkley PowerBait MaxScent Flatnose Jerk Shad provides you with an incredible hook-up ratio on a drop shot rig. When you're using finesse applications, the jerk...

  • Zoom Horny Toad

    ZOOM

    Zoom Horny Toad

    $2.79 - $5.99

    The Zoom Horny Toad mimics the body of a toad and is the perfect bait for hefty predatory fish! Salt-impregnated Horny Toads are highly effective in waters with heavy cover. Pairing the soft plastic...

  • Zoom Super Speed Craw

    ZOOM

    Zoom Super Speed Craw

    $5.99

    The Zoom Super Speed Craw is an outsized take on the Zoom Ultra-Vibe Speed Craw, offering wider, bulkier claws and bulkier tails that tease your prey with maximum action and push even more water. At...

  • Z-Man Finesse Bulletz

    Z-MAN

    Z-Man Finesse Bulletz

    $4.99

    For the ultimate weedless finesse presentation, Z-Man Finesse Bulletz is your answer. The snag-free, bullet-shaped head with its recessed hook eye enable you to maneuver through all types of cover...

  • Berkley Flicker Shad Jointed Crankbait

    BERKLEY

    Berkley Flicker Shad Jointed Crankbait

    $3.59 - $5.99

    Ready to make some noise? With the Berkley Flicker Shad Jointed Crankbait, you'll gain all the attention. This all-purpose trolling crankbait creates a ton of rattling and rolling action, sending...

  • Zoom Brush Hog

    ZOOM

    Zoom Brush Hog

    $3.19 - $6.99

    The Zoom Brush Hog is a favorite creature bait made of super-soft plastic that tempts bass with its lifelike appearance. The Brush Hog bait features multiple water-moving appendages that produce a...

  • Berkley PowerBait Glitter Trout Bait

    BERKLEY

    Berkley PowerBait Glitter Trout Bait

    $4.99

    The Berkley PowerBait Glitter Trout Bait features a floating, biodegradable formula that enhances dispersion of scent and flavor to attract fish from wide ranges. The glitter catches and reflects...

  • Zoom Magnum Finesse Worm

    ZOOM

    Zoom Magnum Finesse Worm

    $5.99

    The Zoom Magnum Finesse Worm is a real game-changer when it comes to fishing for big bass! Despite being only a quarter inch longer than the standard Zoom Finesse worm, this amazing worm is twice as...

  • Rapala Fat Rap

    RAPALA

    Rapala Fat Rap

    $8.99

    The Rapala Fat Rap gives anglers a compact, deep-diving balsa crankbait with a tight swimming action that mimics a fleeing shad and consistently triggers strikes from finicky bass, walleye, and river...

  • Berkley PowerBait 3 in. Ribbontail Grubs

    BERKLEY

    Berkley PowerBait 3 in. Ribbontail Grubs

    $2.99 - $4.99

    Berkley PowerBait Ribbontail Grubs features a smaller profile to better entice walleye and other panfish to strike. These grubs have a compact body, perfect for light wire hooks and a slim ribbon...

  • Strike King Coffee Tubes 3.5"

    STRIKE KING

    Strike King Coffee Tubes 3.5"

    $1.99 - $6.99

    The Strike King coffee tube has taken an interesting approach at marketing this new and exciting tube bait. The Strike King coffee tube is actually scented with real coffee bean granules and coffee...

  • Berkley PowerBait Floating Trout Worm

    BERKLEY

    Berkley PowerBait Floating Trout Worm

    $4.99

    Trout often ignore traditional baits, but the floating Berkley 3 Inch PowerBait Trout Worm triggers aggressive strikes with its scent, buoyancy, and lifelike action. This soft plastic worm bait...

  • Strike King Coffee Fat Tubes

    STRIKE KING

    Strike King Coffee Fat Tubes

    $3.19 - $6.99

    Use Strike King Coffee Fat Tubes as a wake-up call to all the sluggish bass in your area. These coffee tubes are infused with an organic scent created with real coffee bean granules and coffee bean...

  • Strike King KVD Drop Shot Half Shell

    STRIKE KING

    Strike King KVD Drop Shot Half Shell

    $2.99 - $7.49

    Give your finesse presentations a little attitude when you tie on the Strike King KVD Drop Shot Half Shell! Built with Strike King's open pour technology, each soft bait has distinct, layered...

  • Strike King KVD 200 Jerkbait

    STRIKE KING

    Strike King KVD 200 Jerkbait

    $1.99 - $12.99

    The Strike King KVD 200 Jerkbait lineup, like its brethren the KVD 100, provides a perfect combination of roll, wiggle, and flash that bass anglers crave in a hard bait. The Strike King KVD Jerkbait...

  • Strike King Bitsy Bug Mini Jig

    STRIKE KING

    Strike King Bitsy Bug Mini Jig

    $3.49 - $3.99

    The Strike King Bitsy Bug Mini Jig helps you target bass hiding in tight cover and rocky structures where other jigs might struggle. This compact jig slips through vegetation and over rocks with its...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

fishing lures, fishing baits and lures, fishing baits for sale, fishing lures for sale, fishing baits and lures for sale, fishing baits store

Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

fishing lures, fishing baits, topwater baits, fishing lures for sale, fishing baits and lures, fishing bait and lures store online

Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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