What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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ACME

Acme K.O. Wobbler

MSRP:

Was:

Now: $3.49 - $5.99

The K.O. Wobbler excites fish by sight and sound! Gamefish are sensitive to the vibrations created by baitfish on the move. K.O. Wobblers mimic this sound wit their precision-engineered "Sonic Flipper Tail". Once they are drawn by the sound, gamefish are...

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STRIKE KING

Strike King KVD Jerkbaits

MSRP:

Was:

Now: $1.99 - $9.29

The Strike King KVD Jerkbaits are a result of Kevin VanDam's meticulous design and testing process, which spanned nearly two years. These jerkbaits boast an unrivaled action, with a wide side-to-side travel on the jerk and erratic wiggling and darting...

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ACME

Acme Little Cleo Spoons

MSRP:

Was:

Now: $3.49 - $4.99

Little Cleo has long been known as one of the best fishing spoons. For over 30 years Little Cleo fishing spoons have been taking limit catches of game fish throughout North America. The unique hump-backed shape of Little Cleo results in a seductive,...

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ACME

Acme Kastmaster Spoons

MSRP:

Was:

Now: $3.49 - $5.99

The Acme Tackle Kastmasters have been putting fish in the boat for years. From black bass to pan fish and stripers to salmon, a wide range of fish species have fallen victim to the Kastmaster. The secret is in the wild, erratic action they create,...

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GARY YAMAMOTO

Yamamoto Fat Baby Craw

$4.99

The Yamamoto Fat Baby Craw is a versatile and effective lure that has gained popularity among anglers worldwide. Its natural action and wide range of uses make it an excellent choice for various fishing situations. The Fat Baby Craw features a subtle...

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GARY YAMAMOTO

Yamamoto Swim Senkos

MSRP:

Was:

Now: $5.31 - $7.49

The Yamamoto Swim Senkos are a game-changing lure that has revolutionized the world of fishing. With its versatility and natural action, this bait has gained popularity among anglers worldwide. The Swimming Senko offers a new dimension to Senko fishing,...

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STORM LURES

Storm ThunderSticks

MSRP:

Was:

Now: $5.49 - $7.99

The Storm ThunderSticks is a versatile and effective fishing lure designed to mimic the appearance of a baitfish. Its traditional colors and finishes, combined with UV Bright finishes, create a realistic look that even the most discerning fish can't...

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MEPPS

Mepps Dressed Aglia Inline Spinner

MSRP:

Was:

Now: $4.99 - $5.99

The Mepps Dressed Aglia Inline Spinner is a top-tier fishing lure designed for anglers seeking a natural presentation. Its hand-tied accents and premium grade bucktail create a smooth-flowing motion that attracts a wide range of species. Built with...

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STRIKE KING

Strike King KVD Dawgs

MSRP:

Was:

Now: $1.99 - $13.99

The Strike King KVD Dawgs are topwater lures designed for effective fishing. Kevin VanDam, a renowned angler, created these lures to mimic the action of a walking baitfish. The KVD Sexy Dawg and its smaller counterpart, the KVD Sexy Dawg Jr., feature...

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STRIKE KING

Strike King Rage Twin Tail Menace Grubs

MSRP:

Was:

Now: $1.99 - $6.99

The Strike King Rage Twin Tail Menace Grubs are designed to deliver big action in a compact package. These grubs feature twin claws with the patented Rage Flange, which creates an enticing action at any speed and on multiple rigging applications. They're...

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RAPALA

Rapala X-Rap Jerkbaits

MSRP:

Was:

Now: $8.99 - $15.99

The Rapala X-Rap Jerkbaits are designed to mimic the erratic movements of injured baitfish, triggering aggressive strikes from predators. These lures feature a hard-cutting, aggressive darting action that's sure to get your line moving. The integrated...

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STRIKE KING

Strike King Pro Model Series 5 Crankbaits

MSRP:

Was:

Now: $1.99 - $5.99

The Strike King Pro Model Series 5 Crankbaits are designed for anglers who need a versatile and effective lure for various fishing conditions. With its medium-sized body, the Series 5 features a medium wobble and medium buoyancy, making it ideal for...

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STRIKE KING

Strike King Pro Model 6XD Crankbaits

MSRP:

Was:

Now: $1.99 - $5.99

The Strike King Pro Model 6XD Crankbaits are designed to reach the strike zone quickly, thanks to their super-steep dive angle. These crankbaits have been tested and refined by renowned angler Kevin VanDam, who used them to great success in a major...

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STRIKE KING

Strike King KVD Toad Buzz Buzzbaits

MSRP:

Was:

Now: $3.39 - $5.59

The Strike King KVD Toad Buzz Buzzbait is a topwater disruption lure designed to draw explosive strikes. This product is the result of collaboration between Strike King and Kevin VanDam, a renowned tournament fishing legend. The buzzbait features a heavy...

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STRIKE KING

Strike King Pro Model Series 3 Crankbaits

MSRP:

Was:

Now: $1.99 - $5.99

The Strike King Pro Model Series 3 Crankbaits are renowned for their exceptional performance on the water. These compact, deep-diving crankbaits are designed to be effortlessly castable, allowing anglers to search a wide range of depths with ease. With...

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ADVANCE TACKLE

Michigan Stinger Spoons

MSRP:

Was:

Now: $7.99 - $8.99

The standard-size Stinger at 3-3/4" was developed to target cold water species. However, they have proven to be very effective on walleye, stripers, etc. As with the entire product line, incredible speed forgiveness has been engineered in. Stinger's...

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BERKLEY

Berkley Powerbait Ripple Shad

MSRP:

Was:

Now: $3.99 - $4.99

The Berkley Powerbait Ripple Shad is a highly effective lure designed to mimic the appearance and movement of a baitfish. Its unique shape and coloration make it an attractive option for a variety of fish species. The Ripple Shad's scent and flavor are...

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BLAKEMORE

Road Runner Bulk Heads

$3.99

The Road Runner Bulk Heads are designed for anglers seeking an edge in their fishing endeavors. These jigheads feature a plastic keeper barb, which helps to secure the bait in place and prevent it from being easily dislodged by curious fish. The Bleeding...

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BLAKEMORE

Blakemore Pro Series Jigheads

$3.99

The Blakemore Pro Series Jigheads are designed to tackle the toughest fishing conditions. These jigheads are perfect for anglers who want to reach the depths where larger fish reside. With their robust construction, they can withstand the rigors of swift...

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BLAKEMORE

Blakemore Casey's Classic Runner Heads

$8.99

The Blakemore Casey's Classic Runner Heads are designed by renowned angler Casey Ashley, who used them to claim the 2015 Bassmaster Classic title on Lake Hartwell. These high-performance lures feature a unique pony head design with a willow blade...

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RAPALA

Rapala Rippin Rap Lipless Crankbaits

MSRP:

Was:

Now: $6.99 - $8.49

The Rapala Rippin Rap Lipless Crankbaits are designed to mimic the appearance of baitfish, making them an effective choice for bass fishing. With a textured finish and 3D eyes, these lures have a realistic look that attracts fish. The cupped face of the...

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REACTION INNOVATION

Reaction Innovations Trixie Shark

$5.89

The Reaction Innovations Trixie Shark is a game-changing soft plastic bait designed for versatility in targeting various segments of the water column. Its unique two large J-shaped tails create a frantic kicking action, while its wide flat body shape...

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BERKLEY

Berkley Gulp Alive Fat Floating Trout Worm

$5.99

The Berkley Gulp Alive Fat Floating Trout Worm is a revolutionary alternative to traditional live bait. Its unique formula allows it to stay fresh for longer, making it an ideal choice for anglers who want to maximize their fishing time. The bait's...

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BLAKEMORE

Road Runner Curly Tails

$3.99

The Road Runner Curly Tails are designed for anglers seeking a realistic presentation on the water. These curly tail lures mimic the movement and appearance of injured baitfish, making them an attractive option for predators. The 1/16oz weight allows for...

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BERKLEY

Berkley Gulp Alive Leech

MSRP:

Was:

Now: $5.99 - $19.99

The Berkley Gulp Alive Leech is a revolutionary fishing bait that offers an alternative to traditional live bait. Its unique formula allows it to stay fresh for longer, making it more effective at catching fish. The leech's realistic appearance and...

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REACTION INNOVATION

Reaction Innovations Double Wide Beaver 5.20

$5.89

The Reaction Innovations Double Wide Beaver 5.20 is a top-of-the-line soft plastic bait designed for flipping big fish in heavy cover. Its unique design features a large double paddle tail and shorter paddles set at 90 degrees, allowing it to move a lot...

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EVERGREEN

Evergreen SB Topwater Plugs

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Was:

Now: $16.99 - $22.99

The pencil popper that other companies are still trying to copy, the Evergreen Shower Blows is one of the best kept secrets in professional bass fishing. Whether you like a spitting, bubbling chug or a wide, dog walking action, this pencil bait does it...

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BERKLEY

Berkley Gulp Maggot Jar

$4.99

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!

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BERKLEY

Gulp Extruded Nightcrawler

$5.99

The Gulp Extruded Nightcrawler is a uniquely shaped worm designed to imitate the natural curves of a nightcrawler. Its effectiveness lies in its ability to be fished wacky style, either weightless or on a small jighead. The Berkley Gulp Extruded...

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IMA

Ima Little Stik 135 Walking Bait

$14.99

Don't be fooled by the name. Although it may be smaller in stature than the original, the IMA Little Stik 135 still delivers big results. Offering tournament-oriented sizing, the IMA Little Stik 135 provides all of the same swaggering topwater action...

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BERKLEY

Gulp Alive Minnows

MSRP:

Was:

Now: $5.99 - $19.99

The Berkley Gulp! Alive! 1" Minnow Bait is a game-changer for anglers seeking a more effective alternative to live bait. Its unique dough is infused with a potent attractant that releases a powerful scent, drawing in even the most elusive fish. With 400...

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BERKLEY

Berkley PowerBait Power Minnows

$5.99

The Berkley PowerBait Power Minnows are a game-changer for anglers of all skill levels. These soft plastic lures mimic the appearance and movement of a real minnow, making them irresistible to fish. With their exclusive PowerBait formula, these lures...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

Types of Fishing Lures

Type of Lure	Best Used For	Popular Model Example
Swimbaits	Mimicking baitfish for bass, pike, and musky fishing in open water.	Strike King Shadalicious Swimbait
Poppers	Topwater fishing for bass, producing splashing action to trigger strikes.	Rebel Pop-R Topwater Lure
Hard Baits	Covering water quickly and imitating fleeing baitfish in freshwater or saltwater.	Rapala Original Floating Minnow
Spinner Baits	Fishing in murky or stained water; great for bass and northern pike.	Booyah Pond Magic Spinnerbait
Soft Plastics	Slow presentations in calm water; ideal for bass, crappie, and panfish.	Zoom Super Fluke Soft Plastic
Buzz Baits	Topwater action for aggressive strikes, especially during low light conditions.	Strike King Buzzbait
Jigs & Jig Heads	Bottom fishing for bass, walleye, or panfish; effective year-round.	Z-Man ChatterBait Original
Crank Baits	Diving lures for covering structure and finding suspended fish.	Strike King 6XD Crankbait
Fishing Spoons	Trolling or casting for trout, salmon, and pike; great flash in clear water.	Acme Kastmaster Spoon
Blade Baits	Vertical jigging for bass, walleye, and cold-water species.	Johnson Thinfisher Blade Bait
Flies	Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs.	Elk Hair Caddis Fly
Jerk Baits	Suspending lures for cold-water bass or predator fish feeding on baitfish.	Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

Rapala :
Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.
Berkley :
Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.
Z-Man :
Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.
Keitech :
Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.
Bandit :
Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

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Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?: The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.
What Bait Attracts The Most Fish?: When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.
What Is The Most Effective Lure For Fishing?: Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

fishing lures, fishing baits, topwater baits, fishing lures for sale, fishing baits and lures, fishing bait and lures store online

Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

Durable & longer use
Further and more accurate casting
Better for catch and release
Easily interchangeable
More accurately target specific species

Cons Of Fishing Lures :

Lures are generally more expensive than bait
You must constantly move them to attract fish
There is more skill required in using lures
Lures can snag on underwater structures
Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

fishing lures, fishing baits and lures, fishing lures for sale, fishing baits for sale online, fishing lures store

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