What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

Grid

List

POOR BOYS

Poor Boy's Tube

$9.99

Poor Boy's Tube has become a staple for anglers targeting bass in the Great Lakes. Its natural hues and coloration make it an ideal choice for clear water situations. The tube's design is reminiscent of the gobies that have invaded the region, making it...

Compare
STRIKE KING

Strike King KVD Dream Shot

MSRP:

Was:

Now: $1.99 - $5.99

The Strike King KVD Dream Shot is a highly effective drop shot bait designed by renowned angler Kevin VanDam. Its unique triangle hinged tail section creates a quivering and shaking motion that attracts fish even in calm waters. This bait has proven...

Compare
STRIKE KING

Strike King Jointed Structure Heads

MSRP:

Was:

Now: $1.99 - $5.49

The Strike King Jointed Structure Heads are designed to bring your favorite soft plastics to life with their unique cobra-head design and free-moving construction. This innovative combination allows for an enhanced movement that mimics the natural action...

Compare
GARY YAMAMOTO

Yamamoto Flappin' Hog

$6.99

The Yamamoto Flappin' Hog is a versatile and effective bait designed for flipping and pitching in tight cover. Its unique design features a hollow section near the tail, allowing for easy hook penetration. The appendages on this bait are strategically...

Compare
RAPALA

Rapala Countdown Suspending Jerkbaits

MSRP:

Was:

Now: $8.99 - $10.99

The Rapala Countdown Suspending Jerkbaits are designed for anglers seeking to target suspended fish at various depths. These jerkbaits utilize a weighted design, allowing for a slow-rolling Rapala action that can be effective in enticing bites from fish...

Compare
STRIKE KING

Strike King Slabalicious

MSRP:

Was:

Now: $1.00 - $2.99

The Strike King Slabalicious is a versatile swim bait designed for casting or trolling in various fishing conditions. Its durable plastic construction ensures long-lasting performance, while its unique tapered body and flat, paddle-like tail provide a...

Compare
RAPALA

Rapala DT Series Crankbaits

MSRP:

Was:

Now: $8.99 - $10.99

The Rapala DT Series Crankbaits are designed to dive fast and stay in the strike zone longer than any other crankbait on the market. These lures, crafted by renowned crankbait authority David Fritts, have already accounted for numerous tournament wins...

Compare
BERKLEY

Berkley Gulp Crawler Worms

$5.99

The Berkley Gulp Crawler Worms are designed to mimic the appearance and scent of live nightcrawlers. These artificial lures can be rigged and fished in various ways, including with a jig or dropshot presentation. The Gulp formula used by Berkley is known...

Compare
BERKLEY

Gulp Alive Maggots

$5.99

The Gulp Alive Maggots are a game-changer for anglers looking to simplify their fishing experience. These artificial baits offer a convenient alternative to live bait, eliminating the hassle of handling and storing live specimens. By soaking the Gulp...

Compare
BERKLEY

Gulp Catfish Chunks

$5.99

The Berkley Gulp! Catfish Chunks 12-Pack disperse a blood scent that catfish can't resist and are durable enough to stay on your hook for long periods of time. 0.5 oz. The Berkley Gulp! Catfish Chunks 12-Pack disperse a blood scent and are durable...

Compare
BERKLEY

Berkley PowerBait Power Wigglers

$4.99

The Berkley PowerBait Power Wigglers are a game-changer for anglers of all skill levels. These soft plastic lures mimic the appearance and movement of live bait, making them incredibly attractive to fish. The exclusive PowerBait formula has been...

Compare
STORM LURES

Storm WildEye Live Crappies

$5.99

The Storm WildEye Live Crappies is a highly realistic fishing lure designed to mimic the appearance and movement of live crappies. Its internally weighted body creates a life-like swimming action, making it an attractive option for anglers seeking a...

Compare
STORM LURES

Storm WildEye Curl Tails

$4.99

The Storm WildEye Curl Tails are designed to mimic the natural movement of baitfish, making them an attractive option for anglers seeking a realistic presentation. These lures feature a holographic swimmin' flash foil that adds an extra layer of realism...

Compare
STORM LURES

Storm Wildeye Live Minnows

$5.99

The Storm Wildeye Live Minnows are designed to mimic the appearance and movement of a real minnow, making them an attractive option for anglers seeking a lifelike presentation. These lures feature natural color patterns that help them blend in with their...

Compare
BERKLEY

Berkley Flicker Shad

MSRP:

Was:

Now: $3.49 - $4.99

Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish.

Compare
STRIKE KING

Strike King Premiere Plus "The Double Take" Buzzbait

MSRP:

Was:

Now: $1.99 - $6.99

The Strike King Premiere Plus "The Double Take" Buzzbait is a top-of-the-line fishing lure designed for maximum effectiveness. Its unique design features an exclusive Z-Man perfect skirt, which provides a lifelike appearance and enticing movement in the...

Compare
BERKLEY

Berkley PowerBait Power Eggs

$4.99

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Compare
WORDEN LURES

Wordens Maxi Jig

$3.49

The Wordens Maxi Jig is a reliable choice for anglers seeking a durable presentation. Its two-part urethane UV overcoat ensures long-lasting performance, while the cleaned eyelets simplify the rigging process. This jig's robust design withstands the...

Compare
STRIKE KING

Strike King Skipping Jigs

MSRP:

Was:

Now: $1.99 - $4.79

The Strike King Skipping Jig is designed for anglers who need to reach tight spots underneath docks and tree overhangs. Its customized, flat-sided head shape allows it to skim smoothly across the surface of the water. This jig is extremely weedless,...

Compare
STRIKE KING

Strike King Sugar Buzz

MSRP:

Was:

Now: $1.99 - $6.99

The Strike King Sugar Buzz is a topwater lure that's designed to attract fish with its loud clacking sound and free-swinging hook. This unique design makes it harder for fish to throw the hook, giving you a better chance of landing a catch. The...

Compare
STRIKE KING

Strike King Thunder Cricket Vibrating Jigs

MSRP:

Was:

Now: $2.99 - $12.99

The Strike King Thunder Cricket Vibrating Jig is a game-changer for anglers looking to add some extra realism to their presentations. Developed with the input of Strike King's pro-staff, this jig has been fine-tuned to produce a constant, hard-pulsing...

Compare
REEF RUNNER

Reef Runner 800 Series

MSRP:

Was:

Now: $3.50 - $7.99

A deep diving 4″ rattling minnow bait designed to dive quickly with a wobble gamefish can’t resist. It’s "kicking" action hunts down the big ones while the body creates a perfect image for even finicky fish.Specifications and Features:Body Length: 4 3/4″...

Compare
STRIKE KING

Strike King Mini-King Redeye Special Spinnerbaits

MSRP:

Was:

Now: $2.29 - $3.49

The Strike King Mini-King Redeye Special Spinnerbaits are designed for targeting small bodies of water or shallow cover. These spinnerbaits feature premium components and a holographic blade pattern, making them highly visible to fish. The reflective eye...

Compare
STRIKE KING

Strike King Buzz King Buzzbaits

$2.99

The Strike King Mini Pro Buzz is a scaled-down version of the popular Buzz King Buzzbait. Its compact size makes it perfect for lighter tackle, allowing anglers to create a strong surface disturbance that bass are more likely to attack when feeding on...

Compare
MEPPS

Mepps Comet Mino

MSRP:

Was:

Now: $5.49 - $8.49

The Mepps Comet Mino is a highly effective lure that has gained popularity among anglers due to its ability to catch a wide variety of fish species. Its unique design and erratic swimming action make it appear as a wounded bait fish, increasing the...

Compare
BOOYAH

Booyah Blade Double Colorado Spinnerbaits

$5.99

The Booyah Blade Double Colorado Spinnerbaits are designed to attract attention from even the most discerning predators. Proven effective at the highest levels of competitive angling, these spinnerbaits deliver a double-dose of thump that's hard to...

Compare
STRIKE KING

Strike King Bleeding Bait Mini-King 1/8OZ

$3.49

The Strike King Bleeding Bait Mini-King 1/8OZ is a compact and highly effective lure designed to mimic the appearance of an injured bait fish. Its premium red hook and red accents create a convincing illusion that attracts a wide range of species. The...

Compare
STRIKE KING

Strike King Swinging Swim Jigs

MSRP:

Was:

Now: $1.99 - $4.49

The Strike King Swinging Swim Jig is a top-of-the-line fishing lure designed by Strike King's pro-staff. Its free-swinging hook design increases the action of your trailer, making it more appealing to fish. This feature also helps keep fish from throwing...

Compare
MEPPS

Mepps Aglia Tandem

$9.99

The Mepps Aglia Tandem is a scaled-down version of the classic tandem bucktail, perfect for targeting large bass, trophy northern pike, and early season musky. Its heavy-duty #1/0 bronze treble hook and #2 treble hook trailer ensure a secure hold on even...

Compare
STRIKE KING

Strike King Redeye Special Spinnerbaits

$4.99

The Strike King Redeye Special Spinnerbaits are designed to mimic the appearance of injured baitfish, making them an attractive target for bass. The big red eye on both the head and blade of these spinnerbaits creates a distinctive visual cue that...

Compare
STRIKE KING

Strike King KVD Finesse Spinnerbait Double Willow

$5.99

The Strike King KVD Finesse Spinnerbait Double Willow is a highly effective lure designed for bass fishing. Its unique design features a smaller, re-designed Perfect Skirt that presents a more naturalized color pattern and a pulsing action to entice...

Compare
STRIKE KING

Strike King Hack Attack Jigs

MSRP:

Was:

Now: $1.99 - $4.49

The Strike King Hack Attack Jig is designed for fishing heavy cover, where other jigs often struggle to navigate. Its unique head design and heavy weed guard allow it to move in and out of dense vegetation with ease. Built around a Gamakatsu black nickel...

Compare

Compare Selected

What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

Types of Fishing Lures

Type of Lure	Best Used For	Popular Model Example
Swimbaits	Mimicking baitfish for bass, pike, and musky fishing in open water.	Strike King Shadalicious Swimbait
Poppers	Topwater fishing for bass, producing splashing action to trigger strikes.	Rebel Pop-R Topwater Lure
Hard Baits	Covering water quickly and imitating fleeing baitfish in freshwater or saltwater.	Rapala Original Floating Minnow
Spinner Baits	Fishing in murky or stained water; great for bass and northern pike.	Booyah Pond Magic Spinnerbait
Soft Plastics	Slow presentations in calm water; ideal for bass, crappie, and panfish.	Zoom Super Fluke Soft Plastic
Buzz Baits	Topwater action for aggressive strikes, especially during low light conditions.	Strike King Buzzbait
Jigs & Jig Heads	Bottom fishing for bass, walleye, or panfish; effective year-round.	Z-Man ChatterBait Original
Crank Baits	Diving lures for covering structure and finding suspended fish.	Strike King 6XD Crankbait
Fishing Spoons	Trolling or casting for trout, salmon, and pike; great flash in clear water.	Acme Kastmaster Spoon
Blade Baits	Vertical jigging for bass, walleye, and cold-water species.	Johnson Thinfisher Blade Bait
Flies	Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs.	Elk Hair Caddis Fly
Jerk Baits	Suspending lures for cold-water bass or predator fish feeding on baitfish.	Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

Rapala :
Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.
Berkley :
Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.
Z-Man :
Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.
Keitech :
Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.
Bandit :
Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

fishing lures, fishing baits and lures, fishing baits for sale, fishing lures for sale, fishing baits and lures for sale, fishing baits store

Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?: The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.
What Bait Attracts The Most Fish?: When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.
What Is The Most Effective Lure For Fishing?: Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

fishing lures, fishing baits, topwater baits, fishing lures for sale, fishing baits and lures, fishing bait and lures store online

Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

Durable & longer use
Further and more accurate casting
Better for catch and release
Easily interchangeable
More accurately target specific species

Cons Of Fishing Lures :

Lures are generally more expensive than bait
You must constantly move them to attract fish
There is more skill required in using lures
Lures can snag on underwater structures
Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

fishing lures, fishing baits and lures, fishing lures for sale, fishing baits for sale online, fishing lures store

Articles Related To Fishing Lures

Best Duck Hunting Shotguns

Table of Contents What Makes The Best Duck Hunting Shotgun Benelli Super Black Eagle 3 Beretta A400 Xtreme Winchester SX4 Waterfowl Mossberg 500 Mossberg 835 Waterfowl Franchi Affinity Best Shotgun G

New Week, New Guns

And like that, we are back with another week. Of course, new product introductions have ramped up in the weeks around the industry’s annual trade show (Shooting Hunting Outdoors Trade Show). So, expec

A Year in Guns: 2024

2025—a new year. But before we move on, we must look back. 2024 proved to be a transition year in the firearm industry. Markets seemed to stabilize—even under the auspices of a presidential election.

Talk To Our Fishing Lure Experts