What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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EPPINGER

Dardevle Dardevlet Spoons

MSRP:

Was:

Now: $3.99 - $7.39

The Dardevle Dardevlet Spoon design perfected the casting spoon profile and is widely considered the best all-around fishing lure. Perfect for pike, musky, walleye and a just about any other fish in the lake! The unique shape and proven color...

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6TH SENSE

6th Sense Divine Swimbaits

$4.99

The 6th Sense Divine Swimbaits are designed to deliver a perfect action while retaining their strength fish after fish. These swimbaits provide incredible performance and won't tear up as easily as other swimbaits on the market. Featuring a baitfish body...

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TRU TURN

True Bass 5.5' Swimbaits

$10.99

The True Bass 5.5' Swimbaits are designed to mimic the appearance of a baitfish, making them an attractive meal for bass of all sizes. These swimbaits feature a hollow body and a perfect head design, which allows them to swim straighter and with less...

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TRU TURN

True Bass 4.5" Swimbaits

$9.99

The True Bass 4.5" Swimbaits are designed to mimic the appearance of baitfish, making them an attractive option for bass. These swimbaits feature a hollow body and a little head design, allowing for customized performance on the water. Perfectly...

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MEGABASS

Megabass Magdraft Swimbaits

MSRP:

Was:

Now: $17.99 - $34.99

The Megabass Magdraft Swimbaits are designed to mimic the appearance and movement of real baitfish, making them highly attractive to predators. With a unique internal harness, these swimbaits eliminate the ripping and tearing that can occur with...

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TRU TURN

True Bass 3.5" Swimbaits

$9.99

The True Bass 3.5" Swimbaits are designed to mimic the appearance and movement of small baitfish, making them an attractive option for light-feeding fish. These swimbaits feature a rounded profile and a large boot tail that creates a hard thumping action...

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MEGABASS

Megabass Magdraft Freestyle Swimbaits

$12.99

The Megabass Magdraft Freestyle Swimbaits are designed for big bass sessions, offering a unique combination of features that make them stand out from other swimbaits. With a snub-nose and pre-cut belly, rigging is easy for anglers of all levels. The...

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STORM LURES

Storm Arashi Glide Glide Baits

$37.99

The Storm Arashi Glide Glide Baits are designed to mimic the natural swimming motion of baitfish, making them an attractive option for anglers targeting trophy bass. With a super slow sink rate of 0.4ft/sec, these baits can be fished effectively at...

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RIVER2SEA

River2Sea S-Waver

MSRP:

Was:

Now: $15.99 - $45.99

Swimbaits continue to leave a major footprint on the fishing industry, and River2Sea's new S-Waver is set to make her mark. Featuring a natural "S-Action" swimming motion, S-Waver will seductively wake the surface and call big gamefish in for a closer...

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STRIKE KING

Strike King Tour Grade Double Willow Spinnerbaits

$7.99

The Strike King Tour Grade Double Willow Spinnerbaits have taken the fishing world by storm with their innovative design. These lures feature a super-sleek head that slices through water and vegetation with ease, keeping them balanced and running true...

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VMC

VMC Sleek Jig

MSRP:

Was:

Now: $5.99 - $6.29

The VMC Sleek Jig is a versatile and effective fishing lure designed to attract a wide range of fish species. Its unique UV Bright finish makes it highly visible in the water, increasing its chances of being noticed by potential prey. The techset hooks...

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STRIKE KING

Strike King KVD 1.5 Hark Knock Squarebill Crankbait

$7.99

The Strike King KVD 1.5 Hark Knock Squarebill Crankbait is a top-of-the-line fishing lure designed for professional bass anglers. With its proven size and shape, this crankbait delivers exceptional erratic action that's perfect for enticing bass holding...

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STRIKE KING

Strike King Hybrid Hunter Crankbaits

$8.99

The Strike King Hybrid Hunter Crankbaits are designed for versatility in fishing. With its distinctive L-shaped bill design, this crankbait excels around vegetation and can be fished in various ways, including as a traditional crankbait or jerkbait. The...

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STRIKE KING

Strike King KVD 100 Jerkbait

$8.99

The Strike King KVD 100 Jerkbait is a highly sought-after lure among anglers, designed by Kevin VanDam after years of testing and refinement. Its unique design allows for a wider side-to-side travel on the jerk, making it an effective choice for...

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VMC

VMC Finesse Rugby Jig

$5.49

The VMC Finesse Rugby Jig is designed to provide bite-sized attraction in tough fishing conditions. Its wide-gap hook allows for a recessed 90-degree line-tie, which increases weddlessness and enables anglers to explore rocky terrain with ease. This jig...

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VMC

VMC Moon Tail Jigs

$5.99

The VMC Moon Tail Jigs are designed to mimic the natural movement of baitfish, making them an attractive option for bass anglers. These jigs feature a unique flat aspirin head shape that creates a darting and rolling motion when jigged. The low profile...

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VMC

VMC Hybrid Swimbait Jigheads

$4.99

The VMC Hybrid Swimbait Jigheads are designed to improve hook sets and bolster overall hook strength with their unique wider gap and hybrid bend. This swimbait jighead features a wide diameter spring keeper that securely attaches your swimbait of choice,...

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STRIKE KING

Strike King Rage Ned Craws

MSRP:

Was:

Now: $1.99 - $6.99

The Strike King Rage Ned Craws are designed to mimic the appearance and movement of a crawfish, making them an attractive option for anglers targeting species that feed on crustaceans. These lures feature a unique claw design that creates a significant...

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STRIKE KING

Strike King Baby Sexy Frog

MSRP:

Was:

Now: $1.99 - $7.49

The Strike King Baby Sexy Frog is a compact, snack-sized version of the popular Strike King KVD Sexy Frog. Its hollow belly design allows it to be fished in open water or through thick weed cover with ease. The premium black nickel double frog hook is...

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BERKLEY

Berkley Powerbait Power Grubs

MSRP:

Was:

Now: $3.99 - $4.99

The Berkley Powerbait Power Grubs are a popular choice among anglers due to their unique formulation that appeals to a bass's sense of taste and smell. These versatile lures can be used in various rigging applications, including jigs and spinnerbait...

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STRIKE KING

Strike King KVD 1.5 Deep Diver Squarebill Crankbaits

MSRP:

Was:

Now: $1.99 - $7.59

The Strike King KVD 1.5 Deep Diver Squarebill Crankbaits are designed for anglers who need to target submerged grass and wood in deeper waters. Tested and developed by Kevin VanDam, one of the most successful crankbait anglers, these lures offer...

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RAPALA

Rapala Super Shad Rap Shad 14

$17.99

Appealing to a wide-range of freshwater inhabitants, the Rapala Super Shad Rap delivers a sizeable, yet naturally enticing presentation that all predators will find appetizing. Whether you're targeting trophy largemouth or hard-hitting peacock bass, the...

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RAPALA

Rapala Jigging Raps

MSRP:

Was:

Now: $7.49 - $9.49

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo style...

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BERKLEY

Berkley Powerbait The Deal

$4.99

The Berkley Powerbait The Deal is a highly effective swimbait designed by Skeet Reese, a renowned expert in the field. This product is ideal for imitating a fleeing baitfish and can be used on a wide range of applications. Its unique design features a...

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BANDIT

Bandit Walleye Deep

MSRP:

Was:

Now: $6.99 - $7.49

The Bandit Walleye Deep is a versatile trolling lure designed to explore deeper waters, making it an excellent choice for anglers targeting walleye, zander, and other predator fish. Its slender minnow jerkbait design mimics the appearance of a baitfish,...

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BERKLEY

Berkley Powerbait Maxscent The General

$6.99

The Berkley Powerbait Maxscent The General Worm is a top-of-the-line fishing lure designed to attract big bass. Its unique Maxscent formula allows for a slow, shaking descent and a larger scent field, making it highly attractive to fish. This worm offers...

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BERKLEY

Berkley PowerBait Turbo Dough Trout Bait

MSRP:

Was:

Now: $4.69 - $4.99

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

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BERKLEY

Berkley Powerbait The General Worms

$4.99

The Berkley Powerbait The General Worm is a classic soft stick style worm that has earned its place in the legendary Powerbait lineup. Its tapered body shape allows for a slow, shaking decent that imitates the natural movement of a worm. This lure is...

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STRIKE KING

Strike King Premier Plus Spinnerbaits Colorado Willow

MSRP:

Was:

Now: $1.99 - $6.99

The Strike King Premier Plus Spinnerbaits Colorado Willow is a top-of-the-line fishing lure designed to entice even the most finicky fish. Its unique Perfect Skirt blooms wide and even, creating a natural appearance that's hard for fish to resist. The...

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OWNER AMERICA

Owner Shakey Football Head Green Pumpkin

MSRP:

Was:

Now: $4.99 - $6.99

The Owner Shakey Football Head Green Pumpkin is a game-changing soft plastic lure that combines the effectiveness of a shakey head with the enticing shape of a football. Its contoured bottom creates a seductive rocking motion, promoting a lethal...

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BOOYAH

Booyah Hard Knocker Lipless Crankbaits

MSRP:

Was:

Now: $5.99 - $6.99

The Booyah Hard Knocker Lipless Crankbaits are designed to mimic the appearance and movement of injured baitfish, making them an attractive option for bass. These crankbaits feature a unique blend of cutting-edge design, decoration, and advanced...

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JOHNSON FISHING

Johnson Silver Minnow Spoons

MSRP:

Was:

Now: $2.99 - $5.99

Invented in 1923, the Johnson Silver Minnow is the Original Weedless Wonder. Comes out clean and weed-free! Thirty-five degree wobble rocks back and forth, but won’t roll and twist line.

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

Types of Fishing Lures

Type of Lure	Best Used For	Popular Model Example
Swimbaits	Mimicking baitfish for bass, pike, and musky fishing in open water.	Strike King Shadalicious Swimbait
Poppers	Topwater fishing for bass, producing splashing action to trigger strikes.	Rebel Pop-R Topwater Lure
Hard Baits	Covering water quickly and imitating fleeing baitfish in freshwater or saltwater.	Rapala Original Floating Minnow
Spinner Baits	Fishing in murky or stained water; great for bass and northern pike.	Booyah Pond Magic Spinnerbait
Soft Plastics	Slow presentations in calm water; ideal for bass, crappie, and panfish.	Zoom Super Fluke Soft Plastic
Buzz Baits	Topwater action for aggressive strikes, especially during low light conditions.	Strike King Buzzbait
Jigs & Jig Heads	Bottom fishing for bass, walleye, or panfish; effective year-round.	Z-Man ChatterBait Original
Crank Baits	Diving lures for covering structure and finding suspended fish.	Strike King 6XD Crankbait
Fishing Spoons	Trolling or casting for trout, salmon, and pike; great flash in clear water.	Acme Kastmaster Spoon
Blade Baits	Vertical jigging for bass, walleye, and cold-water species.	Johnson Thinfisher Blade Bait
Flies	Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs.	Elk Hair Caddis Fly
Jerk Baits	Suspending lures for cold-water bass or predator fish feeding on baitfish.	Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

Rapala :
Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.
Berkley :
Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.
Z-Man :
Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.
Keitech :
Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.
Bandit :
Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

fishing lures, fishing baits and lures, fishing baits for sale, fishing lures for sale, fishing baits and lures for sale, fishing baits store

Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?: The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.
What Bait Attracts The Most Fish?: When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.
What Is The Most Effective Lure For Fishing?: Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

fishing lures, fishing baits, topwater baits, fishing lures for sale, fishing baits and lures, fishing bait and lures store online

Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

Durable & longer use
Further and more accurate casting
Better for catch and release
Easily interchangeable
More accurately target specific species

Cons Of Fishing Lures :

Lures are generally more expensive than bait
You must constantly move them to attract fish
There is more skill required in using lures
Lures can snag on underwater structures
Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

fishing lures, fishing baits and lures, fishing lures for sale, fishing baits for sale online, fishing lures store

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