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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • Megabass Vision 110 Silent Jerkbaits

    MEGABASS

    Megabass Vision 110 Silent Jerkbaits

    $24.99

    The Megabass Vision 110 Silent Jerkbaits are a game-changer for tournament anglers. These silent jerkbaits feature a single fixed weight that not only eliminates noise but also acts as a pivot point, delivering the signature Vision 110 action. This...

  • Megabass Vision 110 FX Jerkbaits

    MEGABASS

    Megabass Vision 110 FX Jerkbaits

    $24.99 - $27.99

    The Megabass Vision 110 FX Jerkbaits are designed to outperform traditional jerkbaits. With advanced FX technology, these lures cast farther and exhibit a more erratic action. The Variable Resistance Flap Bill allows for a more aerodynamic profile during...

  • Rapala Super Shad Rap

    RAPALA

    Rapala Super Shad Rap

    $17.99

    The Rapala Super Shad Rap is a magnum-sized version of Rapala's classic crankbait, designed to mimic the natural swimming action of baitfish. Available in over 10 colors, these lures are perfect for both salt- and freshwater fishing. With its stainless...

  • Storm Deep Thunderstick

    STORM LURES

    Storm Deep Thunderstick

    $5.49 - $5.99

    The Storm Deep Thunderstick is a versatile and effective jerkbait/trolling minnow designed for targeting walleye holding deep. Its classic wide wobbling action is reminiscent of the original ThunderStick, but with a much deeper range, diving up 24 feet...

  • Missile Baits Ike's Micro Football Jigs

    MISSILE BAITS

    Missile Baits Ike's Micro Football Jigs

    $6.99

    The Missile Baits Ike's Micro Football Jigs are designed to excel in challenging fishing conditions. Developed by renowned angler Mike Iaconelli, these jigs feature a compact football head shape that allows them to crawl over rough structure with ease...

  • Megabass Uoze Swimmer Swim Jigs

    MEGABASS

    Megabass Uoze Swimmer Swim Jigs

    $11.99

    The Megabass Uoze Swimmer Swim Jig is a high-performance fishing lure designed to mimic the action of a swim jig and an underspin. Crafted with premium materials, this lure delivers exceptional results by cutting through vegetation and water with ease...

  • 13 Fishing 4x4 Elite Tube Head

    4X4 BASS JIGS

    13 Fishing 4x4 Elite Tube Head

    $5.99

    The 13 Fishing 4x4 Elite Tube Head is a game-changing jig that combines innovative design with top-notch quality. Its unique ball head construction sets it apart from other jigs on the market, allowing for maximum effectiveness in enticing bass. The...

  • Gamakatsu G-Finesse Wacky Jig Heads

    GAMAKATSU

    Gamakatsu G-Finesse Wacky Jig Heads

    $7.99

    The Gamakatsu G-Finesse Wacky Jig Heads are designed for anglers who need a snag-proof option. FLW pro Shin Fukae created this series to withstand the rigors of fishing through dense cover. The dual titanium weedguard is flexible and resilient,...

  • True Bass Truelock Swimbait Jig Heads

    TRU TURN

    True Bass Truelock Swimbait Jig Heads

    $5.99 - $6.99

    The True Bass Truelock Swimbait Jig Heads are designed to maximize the potential of your swimbaits. They feature a screw-lock keeper that provides a rock-solid grip without the need for glue, allowing your swimbaits to sit deeper into the head for a...

  • True Bass True Lock Underspin Jig Heads

    TRU TURN

    True Bass True Lock Underspin Jig Heads

    $5.99

    The True Bass True Lock Underspin Jig Heads offer a unique combination of performance and flash. With a premium willow blade attached by a high-quality ball bearing swivel, these jig heads provide constant and fluid blade rotation that translates into...

  • Gambler Giggy Head Jig Heads

    GAMBLER LURES

    Gambler Giggy Head Jig Heads

    $4.99

    The Gambler Giggy Head Jig Heads are designed for finesse fishing, a technique that's gained popularity among bass anglers. These jig heads come in black or green, offering a range of weights and hook sizes to suit different fishing conditions. The head...

  • Berkley Fusion19 Swimbait Head

    BERKLEY

    Berkley Fusion19 Swimbait Head

    $5.99 - $6.99

    The Berkley Fusion19 Swimbait Head is a top-of-the-line product designed to deliver exceptional performance and versatility on the water. Its innovative design ensures that soft plastic trailers provide peak performance, making it an ideal choice for...

  • True Lock Swimbait Jig Heads

    TRU TURN

    True Lock Swimbait Jig Heads

    $5.99 - $6.99

    The True Lock Swimbait Jig Heads are designed to complement any swimbait, allowing for maximum action and durability. This results in more fish caught per bait. The screw-lock keeper and rear concave head design provide a rock-solid grip without the need...

  • Bite Me Buster Swimbait Jig Head

    BITE-ME TACKLE

    Bite Me Buster Swimbait Jig Head

    $4.49

    The Bite Me Buster Swimbait Jig Head is a versatile and effective tool for anglers. Its super-sharp 90-degree Gamakatsu hook ensures lightning-fast penetration, making it ideal for a variety of fishing applications. Whether you're using an umbrella-rig...

  • Bite Me Sparkie Jig

    BITE-ME TACKLE

    Bite Me Sparkie Jig

    $2.99

    The Bite Me Sparkie Jig is a versatile fishing lure designed to mimic the movement of a grub or small soft plastic as it crawls along the bottom of a body of water. Its unique Arky style head shape allows it to navigate various types of terrain with...

  • Berkley Gulp Catfish Dough

    BERKLEY

    Berkley Gulp Catfish Dough

    $5.99

    Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish! Even more impressive, the natural formulation of Gulp! outfishes live bait in head to head...

  • 6th Sense Divine Shakey Worms

    6TH SENSE

    6th Sense Divine Shakey Worms

    $4.99

    The 6th Sense Divine Shakey Worm is a highly effective bait designed to entice finicky fish on tough days. Its thicker profile and sharp ridges provide a lot of action that fish can feel and see from a distance. This worm is perfect for various finesse...

  • 6th Sense Stroker Craw

    6TH SENSE

    6th Sense Stroker Craw

    $4.99

    The 6th Sense Stroker Craw is a highly realistic bait designed for targeting various aquatic environments. Its unique design features a molded main body and oversized curly legs that generate an aggressive kicking action, displacing a significant amount...

  • Googan Baits Topwater Toad

    GOOGAN SQUAD

    Googan Baits Topwater Toad

    $5.99

    Seasoned anglers know that big bass eat frogs and if you want to put bigger fish in your livewell you need to try the Googan Baits Toad Softbait Frog Trailer. Made from a durable soft plastic material that can withstand multiple aggressive topwater...

  • 6th Sense Ned Fry Worms

    6TH SENSE

    6th Sense Ned Fry Worms

    $3.99

    The 6th Sense Ned Fry Worm is a highly effective finesse bait designed for use in pressured waters. Its durable floating plastic construction allows it to maintain an upright position when on the bottom, making it perfect for Ned rigs and neko rigs. This...

  • Berkley Gulp Nightcrawler

    BERKLEY

    Berkley Gulp Nightcrawler

    $5.99

    The Berkley Gulp Nightcrawler is a highly effective soft bait designed for walleye fishing. Its unique formula allows it to outfish live bait in head-to-head tests, making it a top choice among anglers. With its natural formulation, this bait mimics the...

  • 6th Sense Prawn Creature Baits

    6TH SENSE

    6th Sense Prawn Creature Baits

    $4.99

    The 6th Sense Prawn Creature Baits are designed to navigate through dense vegetation with ease, making them perfect for fishing in thick cover. These baits feature textured antennae and life-like appendages that mimic the appearance of a real prawn. The...

  • Missile Baits Quiver Worms

    MISSILE BAITS

    Missile Baits Quiver Worms

    $4.69

    The Missile Baits Quiver Worm is an innovative take on the traditional paddle tail worm, designed to move and seduce fish into biting. Its heavily ribbed body creates a strong vibration when moved through the water, triggering ferocious strikes. This...

  • Poor Boy's Fat Head Tube Jig Heads

    POOR BOYS

    Poor Boy's Fat Head Tube Jig Heads

    $3.99

    The Poor Boy's Fat Head Tube Jig Head is a versatile fishing lure designed to mimic the appearance of a goby. Its chunky head shape allows it to present a more substantial profile, making it an effective choice for targeting various species. This jig...

  • Poor Boy's Goby Profile Tube Jig Heads

    POOR BOYS

    Poor Boy's Goby Profile Tube Jig Heads

    $3.99

    The Poor Boy's Goby Profile Tube Jig Head is designed to give your favorite tube baits a more realistic profile. This precision-molded jig head accurately represents the shape of a goby, making it an ideal choice for anglers who want to create a natural...

  • Zoom Tiny Chunks

    ZOOM

    Zoom Tiny Chunks

    $3.29

    The Zoom Tiny Chunks are designed for anglers who prefer a more subtle presentation on the water. These small lures mimic the appearance and movement of injured baitfish, making them an attractive option for bass in various aquatic environments. With a...

  • Zoom Midsize Brush Hogs

    ZOOM

    Zoom Midsize Brush Hogs

    $5.79

    The Zoom Midsize Brush Hog is a versatile soft plastic bait designed for targeting big bass in various fishing scenarios. Its unique size splits the difference between smaller and larger Brush Hogs, making it suitable for almost all situations. With long...

  • Reaction Innovations Spicy Beaver

    REACTION INNOVATION

    Reaction Innovations Spicy Beaver

    $4.79 - $5.59

    The Reaction Innovations Spicy Beaver is a highly versatile and provocative lure that offers a unique kicking action. Designed for use on various fishing setups, including Texas-rig, swim jig, Carolina-rig, buzzbait, and pitching/flipping, this spiced up...

  • Roboworm Alive Shad

    ROBOWORM

    Roboworm Alive Shad

    $4.09

    The Roboworm Alive Shad is a highly effective finesse bait that mimics the action of a real shad. Its unique curved belly design allows it to float and glide enticingly through the water, making it perfect for split shotting and dropshotting. The thin...

  • Vibe Blade Baits

    ROD BENDER

    Vibe Blade Baits

    $4.99

    A deep-water problem solver, the Vibe Blade Bait can plummet to a desired depth in seconds. It's exceptional vibration drives fish wild, and like most blade baits, the Vibe Blade sinks fast, flutters when it falls, and delivers a hard, pulsating...

  • Rapala Rap V Blade

    RAPALA

    Rapala Rap V Blade

    $9.99

    Delivering the perfect balance of metal, plastic, and Rapala expertise, the Rapala V Blade Blade Bait is an extremely versatile bait that can be worked in all sections of the water column with a wide range of techniques. Combining elements from a...

  • Zoom Magnum Ultravibe Speedcraw

    ZOOM

    Zoom Magnum Ultravibe Speedcraw

    $3.19 - $5.79

    The Zoom Magnum Ultravibe Speedcraw is a premium flipping bait designed to trigger bigger bites from bass. Its large body replicates a live crawdad, providing enough plastic to hold a 4/0 flipping hook. The aggressive kicking and flapping action,...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

fishing lures, fishing baits and lures, fishing baits for sale, fishing lures for sale, fishing baits and lures for sale, fishing baits store

Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

fishing lures, fishing baits, topwater baits, fishing lures for sale, fishing baits and lures, fishing bait and lures store online

Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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