null

Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

Grid
List
  • Keitech M2 Football Jig 1/8 oz. Black-Blue Flake

    KEITECH

    Keitech M2 Football Jig 1/8 oz. Black-Blue Flake

    $5.69

    The Keitech M2 Football Jig gives deep-water anglers a compact, lead-free tungsten head that delivers more sensitivity on rock, gravel, and shell while keeping a natural profile that smallmouth and largemouth respond to. Its football shape reduces...

  • Keitech Guard Spin Jig 1/8 oz. Green Pumpkin

    KEITECH

    Keitech Guard Spin Jig 1/8 oz. Green Pumpkin

    $4.19

    The Keitech Guard Spin Jig gives anglers a compact, high-precision finesse option for tough conditions—cold fronts, clear water, or heavy pressure—using a tungsten teardrop head that slips through cover and delivers crisp bottom feel while...

  • Keitech Fat Swing Impact 4.8" Ayu

    KEITECH

    Keitech Fat Swing Impact 4.8" Ayu

    $7.99

    The Keitech Fat Swing Impact 4.8 inch is a ribbed, paddle tail swimbait that redefines swimbait performance. Custom Keitech 2-tone color process. Laced with Keitech's Strong Squid Scent. Swims perfectly at any speed - never rolls over.Specifications and...

  • Keitech Fat Swing Impact 4.3" Chartreuse Shad

    KEITECH

    Keitech Fat Swing Impact 4.3" Chartreuse Shad

    $7.99

    The Keitech Fat Swing Impact 4.3 inch inch is ribbed, paddle tail swimbait that redefines swimbait performance. Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance and action. The...

  • Keitech M2 Football Jig 1/4 oz. Dark Green Pumpkin

    KEITECH

    Keitech M2 Football Jig 1/4 oz. Dark Green Pumpkin

    $5.69

    The Keitech M2 Football Jig gives deep-water anglers a compact, lead-free tungsten head that delivers more sensitivity on rock, gravel, and shell while keeping a natural profile that smallmouth and largemouth respond to. Its football shape reduces...

  • Keitech Fat Swing Impact 2.8" Gold Flash

    KEITECH

    Keitech Fat Swing Impact 2.8" Gold Flash

    $6.49

    The Keitech Fat Swing Impact gives bass anglers a dependable swimbait for flipping grass, slow-rolling points, and firing Alabama Rigs at feeding schools, pairing a tapered ribbed body that distorts its profile like a fleeing shad with a heavy-thumping...

  • Keitech M1 Casting Jig 1/2 oz. Green Pumpkin

    KEITECH

    Keitech M1 Casting Jig 1/2 oz. Green Pumpkin

    $5.99

    The Keitech M1 Casting Jig brings a compact, tungsten teardrop profile to anglers working laydowns, grass edges, and shallow cover for largemouth and smallmouth, using a perfectly balanced head that slips through tight spots without rolling and a...

  • Keitech M1 Casting Jig 3/8 oz. Dark Green Pumpkin

    KEITECH

    Keitech M1 Casting Jig 3/8 oz. Dark Green Pumpkin

    $5.99

    The Keitech M1 Casting Jig brings a compact, tungsten teardrop profile to anglers working laydowns, grass edges, and shallow cover for largemouth and smallmouth, using a perfectly balanced head that slips through tight spots without rolling and a...

  • Keitech M1 Casting Jig 1/4 oz. Green Pumpkin

    KEITECH

    Keitech M1 Casting Jig 1/4 oz. Green Pumpkin

    $5.99

    The Keitech M1 Casting Jig brings a compact, tungsten teardrop profile to anglers working laydowns, grass edges, and shallow cover for largemouth and smallmouth, using a perfectly balanced head that slips through tight spots without rolling and a...

  • Keitech Swing Impact 3" Original Sexy Shad

    KEITECH

    Keitech Swing Impact 3" Original Sexy Shad

    $5.49

    The Keitech Swing Impact delivers a tight, high-vibration swimming action that consistently pulls bass, walleye, and river smallmouth from cover and open water thanks to Keitech’s dual-injection, two-tone salted plastic process that balances the...

  • Keitech Swing Impact 3" Bass Candy

    KEITECH

    Keitech Swing Impact 3" Bass Candy

    $5.49

    The Keitech Swing Impact delivers a tight, high-vibration swimming action that consistently pulls bass, walleye, and river smallmouth from cover and open water thanks to Keitech’s dual-injection, two-tone salted plastic process that balances the...

  • Keitech Swing Impact 3 1/2" Original Sexy Shad

    KEITECH

    Keitech Swing Impact 3 1/2" Original Sexy Shad

    $5.49

    The Keitech Swing Impact delivers a tight, high-vibration swimming action that consistently pulls bass, walleye, and river smallmouth from cover and open water thanks to Keitech’s dual-injection, two-tone salted plastic process that balances the...

  • VMC Tungsten Fly Jigs 1/16 oz. Glow

    VMC

    VMC Tungsten Fly Jigs 1/16 oz. Glow

    $5.99

    The VMC Tungsten Fly Jig gives ice anglers a natural, insect-like presentation that consistently fools finicky panfish, perch, and crappie. Its compact, high-density tungsten head provides the same weight as lead at half the size, allowing for a smaller...

  • VMC Tungsten Fly Jigs 1/32 oz. Metallic Red

    VMC

    VMC Tungsten Fly Jigs 1/32 oz. Metallic Red

    $6.49

    The VMC Tungsten Fly Jig gives ice anglers a natural, insect-like presentation that consistently fools finicky panfish, perch, and crappie. Its compact, high-density tungsten head provides the same weight as lead at half the size, allowing for a smaller...

  • Picasso Lures Speed Drop Jighead 1/2 oz Plain

    PICASSO

    Picasso Lures Speed Drop Jighead 1/2 oz Plain

    $5.99

    The Picasso Lures Speed Drop Jighead, a product of collaboration with 2021 Bass Pro Shops U.S. Open Champion Tucker Smith, is a testament to cutting-edge fishing technology! Its 3D eyes and vibrant, chip-resistant paint job create a captivating profile...

  • Rapala Jigging Rap 2" Juicy Lucy

    RAPALA

    Rapala Jigging Rap 2" Juicy Lucy

    $6.99

    The Rapala Jigging Rap has earned its reputation among anglers chasing walleye, perch, and lake trout as one of the most effective lures for both ice and open-water fishing. Its balanced, weighted minnow body and signature tail fin create a circular...

  • VMC Wax Tail Jigs 2 Pack 1/100 oz Glow Chartreuse

    VMC

    VMC Wax Tail Jigs 2 Pack 1/100 oz Glow Chartreuse

    $2.49

    Live Bait no longer needed! The ready-to-fish VMC Wax Tail Jig is pre-rigged with the Wax Tail soft bait (alsosold separately). The exclusive VMC Power Gap hook delivers a wider round gap compared to other competitive micro jigs in equal sizes greatly...

  • Rapala Jigging Rap 1 1/2" Wonder Tiger

    RAPALA

    Rapala Jigging Rap 1 1/2" Wonder Tiger

    $6.99

    The Rapala Jigging Rap has earned its reputation among anglers chasing walleye, perch, and lake trout as one of the most effective lures for both ice and open-water fishing. Its balanced, weighted minnow body and signature tail fin create a circular...

  • VMC Tungsten Fly Jigs 1/32 Glow Chartreuse

    RAPALA

    VMC Tungsten Fly Jigs 1/32 Glow Chartreuse

    $5.99

    The VMC Tungsten Fly Jig gives ice anglers a natural, insect-like presentation that consistently fools finicky panfish, perch, and crappie. Its compact, high-density tungsten head provides the same weight as lead at half the size, allowing for a smaller...

  • VMC Tungsten Fly Jigs 1/16 oz. Metallic Rainbow

    RAPALA

    VMC Tungsten Fly Jigs 1/16 oz. Metallic Rainbow

    $5.99

    The VMC Tungsten Fly Jig gives ice anglers a natural, insect-like presentation that consistently fools finicky panfish, perch, and crappie. Its compact, high-density tungsten head provides the same weight as lead at half the size, allowing for a smaller...

  • Nichols Lake Fork Flutter Spoon 4" Golden Shiner

    NICHOLS

    Nichols Lake Fork Flutter Spoon 4" Golden Shiner

    $9.99

    The renowned Nichols Lake Fork Flutter Spoon is one of the hottest spoons on the market, and for good reason! With the spooning technique gaining immense popularity in recent years, the 4 and 5-inch flutter options meet almost every need for any spoon...

Compare Selected

What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

fishing lures, fishing baits and lures, fishing lures for sale, fishing baits for sale, types of fishing lures, fishing lures and baits, rapala fishing lures

Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

fishing lures, fishing baits and lures, fishing baits for sale, fishing lures for sale, fishing baits and lures for sale, fishing baits store

Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

fishing lures, fishing baits, topwater baits, fishing lures for sale, fishing baits and lures, fishing bait and lures store online

Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

fishing lures, fishing baits and lures, fishing lures for sale, fishing baits for sale online, fishing lures store

Articles Related To Fishing Lures

Best Duck Hunting Shotguns

Best Duck Hunting Shotguns

Table of Contents What Makes The Best Duck Hunting Shotgun Benelli Super Black Eagle 3 Beretta A400 Xtreme Winchester SX4 Waterfowl Mossberg 500 Mossberg 835 Waterfowl Franchi Affinity Best Shotgun G
New Week, New Guns

New Week, New Guns

And like that, we are back with another week. Of course, new product introductions have ramped up in the weeks around the industry’s annual trade show (Shooting Hunting Outdoors Trade Show). So, expe
A Year in Guns: 2024

A Year in Guns: 2024

2025—a new year. But before we move on, we must look back. 2024 proved to be a transition year in the firearm industry. Markets seemed to stabilize—even under the auspices of a presidential election.
Talk To Our Fishing Lure Experts
!