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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • D&L Tackle Advantage Casting Jigs Green Pumpkin 1/2

    D&L TACKLE

    D&L Tackle Advantage Casting Jigs Green Pumpkin 1/2

    $3.49

    The D&L Tackle Advantage Casting Jig is a versatile and reliable choice for anglers looking to tackle dense cover. Its recessed line-tie protects your knot from damage, while the fiber weedguard deflects snags, allowing you to focus on reeling in the big...

  • D&L Tackle Advantage Casting Jigs Game Changer 3/8

    D&L TACKLE

    D&L Tackle Advantage Casting Jigs Game Changer 3/8

    $3.49

    The D&L Tackle Advantage Casting Jigs Game Changer 3/8 is designed for anglers who need to navigate through dense vegetation with ease. Its recessed line-tie protects the knot from damage, while the fiber weedguard deflects snags and hook sets. The jig's...

  • D&L Tackle Advantage Casting Jigs Green Pumpkin 1/4

    D&L TACKLE

    D&L Tackle Advantage Casting Jigs Green Pumpkin 1/4

    $3.49

    The D&L Tackle Advantage Casting Jig is designed for navigating dense aquatic environments with ease. Its recessed line-tie protects your knot from damage, while the fiber weedguard deflects snags and hook sets. The jig's streamlined head shape allows it...

  • D&L Tackle Swim Jigs Glimmer Shad 3/8

    D&L TACKLE

    D&L Tackle Swim Jigs Glimmer Shad 3/8

    $3.49

    The D&L Tackle Swim Jig Glimmer Shad 3/8 is a versatile fishing lure designed for use in heavy wooded cover or around vegetation. Its unique bullet head with a flat, planning belly allows it to lift slightly on the retrieve and navigate through dense...

  • Big Bite Baits Pendulate Jig Heads Bare Shad 1/8 oz

    BIG BITE BAIT

    Big Bite Baits Pendulate Jig Heads Bare Shad 1/8 oz

    $4.10

    The Big Bite Baits Pendulate Jig Head is a game-changer for anglers looking to simplify their rigging process. With its built-in swivel, this jig head eliminates line twist, ensuring that your presentation remains consistent and effective. The large...

  • Catch Co. Baby Bull Shad Swimbait 3.75" Bluegill 3.75"

    CATCH CO.

    Catch Co. Baby Bull Shad Swimbait 3.75" Bluegill 3.75"

    $14.99

    The Catch Co. Baby Bull Shad Swimbait 3.75" Bluegill is a compact and affordable version of the original, designed in collaboration with Mike Bucca. This swimbait features a durable ABS plastic construction, allowing it to withstand the rigors of fishing...

  • D&L Tackle Advantage Casting Jigs Black 1/2

    D&L TACKLE

    D&L Tackle Advantage Casting Jigs Black 1/2

    $3.49

    The D&L Tackle Advantage Casting Jigs Black 1/2 is designed for anglers who need to navigate through dense vegetation with ease. Its recessed line-tie protects the knot from damage, while the fiber weedguard deflects snags and hook sets. The jig's...

  • Big Bite Baits Pendulate Jig Heads Shad 3/16 oz

    BIG BITE BAIT

    Big Bite Baits Pendulate Jig Heads Shad 3/16 oz

    $4.10

    The Big Bite Baits Pendulate Jig Head is a game-changing addition to any angler's tackle box. Its innovative design features a built-in swivel that eliminates line twist, ensuring a more natural presentation and reducing the risk of tangles. With a large...

  • Big Bite Baits Pendulate Jig Heads Alewife 1/8 oz

    BIG BITE BAIT

    Big Bite Baits Pendulate Jig Heads Alewife 1/8 oz

    $4.10

    The Big Bite Baits Pendulate Jig Head is a game-changer for anglers looking to upgrade their tackle. This innovative jig head features a built-in swivel that eliminates line twist, ensuring a smooth and consistent presentation. With its large profile...

  • Big Bite Baits Pendulate Jig Heads Bare Shad 1/4 oz

    BIG BITE BAIT

    Big Bite Baits Pendulate Jig Heads Bare Shad 1/4 oz

    $4.10

    The Big Bite Baits Pendulate Jig Head is a game-changer for anglers looking to upgrade their tackle. Its innovative design features a built-in swivel that eliminates line twist, ensuring a smooth and consistent presentation. With a large profile head,...

  • Big Bite Baits Pendulate Jig Heads Alewife 1/4 oz

    BIG BITE BAIT

    Big Bite Baits Pendulate Jig Heads Alewife 1/4 oz

    $4.10

    The Big Bite Baits Pendulate Jig Head is a game-changer for anglers looking to upgrade their tackle. Its unique design features a built-in swivel that eliminates line twist, ensuring a smooth and consistent presentation of your lure. With a large profile...

  • Northland Tackle Deep-Vee Jig Parrot 1/4

    NORTHLAND FISHING TACKLE

    Northland Tackle Deep-Vee Jig Parrot 1/4

    $4.49

    The Northland Tackle Deep-Vee Jig Parrot 1/4 is a versatile fishing lure designed to mimic the appearance of baitfish. Its compact size and vibrant color make it an attractive option for anglers seeking to entice strikes from a variety of species...

  • Northland BUCK-SHOT RATTLE SPOON Black 1/8

    NORTHLAND FISHING TACKLE

    Northland BUCK-SHOT RATTLE SPOON Black 1/8

    $5.99

    The Northland BUCK-SHOT RATTLE SPOON Black 1/8 is a highly effective jigging spoon designed to mimic the appearance and movement of a minnow. Its unique combination of a noisy brass Buck-Shot Rattle and a highly reflective "holographic" Baitfish-Image...

  • Northland Tackle Deep-Vee Jig Parrot 1/8

    NORTHLAND FISHING TACKLE

    Northland Tackle Deep-Vee Jig Parrot 1/8

    $4.49

    The Northland Tackle Deep-Vee Jig Parrot is a versatile fishing lure designed to mimic the appearance of baitfish. Its compact size and vibrant color make it an attractive option for anglers seeking to entice strikes from a variety of species. The jig's...

  • Northland Tackle Deep-Vee Jig Black 1/16

    NORTHLAND FISHING TACKLE

    Northland Tackle Deep-Vee Jig Black 1/16

    $4.49

    The Northland Tackle Deep-Vee Jig is a versatile fishing tool designed to meet the demands of professional anglers. Its compact size and lightweight construction make it easy to maneuver in tight spaces. The jig's black coloration allows it to blend...

  • Northland Tackle Deep-Vee Jig Sunrise 1/16

    NORTHLAND FISHING TACKLE

    Northland Tackle Deep-Vee Jig Sunrise 1/16

    $4.49

    The Northland Tackle Deep-Vee Jig is a versatile fishing tool designed to meet the demands of professional anglers. Its compact size and lightweight construction make it easy to maneuver in tight spaces. The Sunrise color option adds a pop of vibrancy to...

  • Northland Tackle Deep-Vee Jig Chartreuse 1/16

    NORTHLAND FISHING TACKLE

    Northland Tackle Deep-Vee Jig Chartreuse 1/16

    $4.49

    The Northland Tackle Deep-Vee Jig is a versatile fishing tool designed to meet the demands of professional anglers. Its compact size and lightweight construction make it easy to maneuver in tight spaces. The jig's chartreuse color is highly visible,...

  • Northland Tackle Deep-Vee Jig Parrot 1/16

    NORTHLAND FISHING TACKLE

    Northland Tackle Deep-Vee Jig Parrot 1/16

    $4.49

    The Northland Tackle Deep-Vee Jig Parrot is a versatile fishing lure designed to mimic the appearance of baitfish. Its compact size and vibrant color make it an attractive option for anglers seeking to entice strikes from various species. The jig's...

  • Northland Tackle Deep-Vee Jig White 1/8

    NORTHLAND FISHING TACKLE

    Northland Tackle Deep-Vee Jig White 1/8

    $4.49

    The Northland Tackle Deep-Vee Jig is a versatile fishing tool designed to catch a variety of fish species. Its compact size and lightweight construction make it easy to maneuver in tight spaces. The jig's white coloration provides a natural appearance...

  • Custom Jigs Diamant Jig Firetiger SIZE 8

    CUSTOM JIGS

    Custom Jigs Diamant Jig Firetiger SIZE 8

    $1.19

    The Custom Jigs Diamant Jig Firetiger SIZE 8 is a versatile and effective jig for fishing. Its firetiger coloration makes it an attractive option for anglers looking to catch a variety of species. This jig is designed to withstand the rigors of fishing,...

  • Northland Tackle Deep-Vee Jig White 1/16

    NORTHLAND FISHING TACKLE

    Northland Tackle Deep-Vee Jig White 1/16

    $4.49

    The Northland Tackle Deep-Vee Jig is a versatile fishing lure designed to mimic the appearance of baitfish. Its white coloration makes it an attractive option for targeting species such as walleye and pike. The jig's compact size, weighing in at 0.06 oz,...

  • 6th Sense Trace 5" Swimbait Wild Shad

    6TH SENSE

    6th Sense Trace 5" Swimbait Wild Shad

    $34.99

    The 6th Sense Trace 5" Swimbait Wild Shad is a highly realistic baitfish imitator designed to mimic the appearance and movement of a wild shad. Its 4-piece body produces an incredibly lifelike S-shaped swimming action, making it a great choice for...

  • Missile Jigs Mini Swim Jig Shad Flash 3/16

    MISSILE BAITS

    Missile Jigs Mini Swim Jig Shad Flash 3/16

    $5.99

    The Missile Jigs Mini Swim Jig Shad Flash 3/16 is a compact and versatile swim jig designed for fishing in shallow water. Its keeled head shape allows it to navigate through tight areas with ease, while maintaining a horizontal posture at any retrieve...

  • Custom Jigs Diamant Jig Gold SIZE 8

    CUSTOM JIGS

    Custom Jigs Diamant Jig Gold SIZE 8

    $1.19

    The Custom Jigs Diamant Jig Gold SIZE 8 is a premium fishing lure designed to attract even the most discerning fish. Its gold finish gives it a luxurious appearance that's sure to catch the eye of any angler. Made with high-quality materials, this jig is...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

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Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

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Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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