What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

Grid

List

POOR BOYS

Poor Boy's Fat Head Tube Jig Heads

$3.99

The Poor Boy's Fat Head Tube Jig Head is a versatile fishing lure designed to mimic the appearance of a goby. Its chunky head shape allows it to present a more substantial profile, making it an effective choice for targeting various species. This jig...

Compare
POOR BOYS

Poor Boy's Goby Profile Tube Jig Heads

$3.99

The Poor Boy's Goby Profile Tube Jig Head is designed to give your favorite tube baits a more realistic profile. This precision-molded jig head accurately represents the shape of a goby, making it an ideal choice for anglers who want to create a natural...

Compare
REACTION INNOVATION

Reaction Innovations Spicy Beaver

$5.99

The Reaction Innovations Spicy Beaver is a highly versatile and provocative lure that offers a unique kicking action. Designed for use on various fishing setups, including Texas-rig, swim jig, Carolina-rig, buzzbait, and pitching/flipping, this spiced up...

Compare
ROBOWORM

Roboworm Alive Shad

MSRP:

Was:

Now: $4.09 - $4.99

The Roboworm Alive Shad is a highly effective finesse bait that mimics the action of a real shad. Its unique curved belly design allows it to float and glide enticingly through the water, making it perfect for split shotting and dropshotting. The thin...

Compare
ROD BENDER

Vibe Blade Baits

$4.99

A deep-water problem solver, the Vibe Blade Bait can plummet to a desired depth in seconds. It's exceptional vibration drives fish wild, and like most blade baits, the Vibe Blade sinks fast, flutters when it falls, and delivers a hard, pulsating...

Compare
EPPINGER

Dardevle Dardevlet Spoons

MSRP:

Was:

Now: $3.99 - $7.39

The Dardevle Dardevlet Spoon design perfected the casting spoon profile and is widely considered the best all-around fishing lure. Perfect for pike, musky, walleye and a just about any other fish in the lake! The unique shape and proven color...

Compare
6TH SENSE

6th Sense Divine Swimbaits

$4.99

The 6th Sense Divine Swimbaits are designed to deliver a perfect action while retaining their strength fish after fish. These swimbaits provide incredible performance and won't tear up as easily as other swimbaits on the market. Featuring a baitfish body...

Compare
TRU TURN

True Bass 5.5' Swimbaits

$10.99

The True Bass 5.5' Swimbaits are designed to mimic the appearance of a baitfish, making them an attractive meal for bass of all sizes. These swimbaits feature a hollow body and a perfect head design, which allows them to swim straighter and with less...

Compare
TRU TURN

True Bass 4.5" Swimbaits

$9.99

The True Bass 4.5" Swimbaits are designed to mimic the appearance of baitfish, making them an attractive option for bass. These swimbaits feature a hollow body and a little head design, allowing for customized performance on the water. Perfectly...

Compare
MEGABASS

Megabass Magdraft Swimbaits

MSRP:

Was:

Now: $17.99 - $34.99

The Megabass Magdraft Swimbaits are designed to mimic the appearance and movement of real baitfish, making them highly attractive to predators. With a unique internal harness, these swimbaits eliminate the ripping and tearing that can occur with...

Compare
TRU TURN

True Bass 3.5" Swimbaits

$9.99

The True Bass 3.5" Swimbaits are designed to mimic the appearance and movement of small baitfish, making them an attractive option for light-feeding fish. These swimbaits feature a rounded profile and a large boot tail that creates a hard thumping action...

Compare
MEGABASS

Megabass Magdraft Freestyle Swimbaits

$12.99

The Megabass Magdraft Freestyle Swimbaits are designed for big bass sessions, offering a unique combination of features that make them stand out from other swimbaits. With a snub-nose and pre-cut belly, rigging is easy for anglers of all levels. The...

Compare
STORM LURES

Storm Arashi Glide Glide Baits

$37.99

The Storm Arashi Glide Glide Baits are designed to mimic the natural swimming motion of baitfish, making them an attractive option for anglers targeting trophy bass. With a super slow sink rate of 0.4ft/sec, these baits can be fished effectively at...

Compare
RIVER2SEA

River2Sea S-Waver

MSRP:

Was:

Now: $15.99 - $45.99

Swimbaits continue to leave a major footprint on the fishing industry, and River2Sea's new S-Waver is set to make her mark. Featuring a natural "S-Action" swimming motion, S-Waver will seductively wake the surface and call big gamefish in for a closer...

Compare
VMC

VMC Sleek Jig Heads

MSRP:

Was:

Now: $5.99 - $6.29

The VMC Sleek Jig Heads are made to maximize visibility and hook sets! The unique teardrop shape puts the weight forward on the jig head, which enhances stability and performance. Crafted from a premium hi-carbon steel, this jig head has a fast sink rate...

Compare
VMC

VMC Hybrid Swimbait Jig Head

$4.99

The VMC Hybrid Swimbait Jig Head is great for clearwater applications to catch bass everywhere! A hybrid wider gap maximizes hook sets, and the hybrid bend provides extra strength. The sproat-style hook, when using swimbaits, holds fast and will not bend...

Compare
STRIKE KING

Strike King Rage Ned Craws

MSRP:

Was:

Now: $1.99 - $6.99

The Strike King Rage Ned Craws are designed to mimic the appearance and movement of a crawfish, making them an attractive option for anglers targeting species that feed on crustaceans. These lures feature a unique claw design that creates a significant...

Compare
STRIKE KING

Strike King KVD 1.5 Deep Diver Squarebill Crankbaits

MSRP:

Was:

Now: $1.99 - $10.99

The Strike King KVD 1.5 Deep Diver Squarebill Crankbaits are designed for anglers who need to target submerged grass and wood in deeper waters. Tested and developed by Kevin VanDam, one of the most successful crankbait anglers, these lures offer...

Compare
BANDIT

Bandit Walleye Deep

MSRP:

Was:

Now: $6.99 - $7.49

The Bandit Walleye Deep is a versatile trolling lure designed to explore deeper waters, making it an excellent choice for anglers targeting walleye, zander, and other predator fish. Its slender minnow jerkbait design mimics the appearance of a baitfish,...

Compare
STRIKE KING

Strike King Premier Plus Spinnerbaits Colorado Willow

MSRP:

Was:

Now: $1.99 - $10.99

The Strike King Premier Plus Spinnerbaits Colorado Willow is a top-of-the-line fishing lure designed to entice even the most finicky fish. Its unique Perfect Skirt blooms wide and even, creating a natural appearance that's hard for fish to resist. The...

Compare
OWNER AMERICA

Owner Shakey Football Head Green Pumpkin

MSRP:

Was:

Now: $4.99 - $6.99

The Owner Shakey Football Head Green Pumpkin is a game-changing soft plastic lure that combines the effectiveness of a shakey head with the enticing shape of a football. Its contoured bottom creates a seductive rocking motion, promoting a lethal...

Compare
JOHNSON FISHING

Johnson Silver Minnow Spoons

MSRP:

Was:

Now: $2.99 - $5.99

Invented in 1923, the Johnson Silver Minnow is the Original Weedless Wonder. Comes out clean and weed-free! Thirty-five degree wobble rocks back and forth, but won’t roll and twist line.

Compare
POOR BOYS

Poor Boy's Tube

$9.99

Poor Boy's Tube has become a staple for anglers targeting bass in the Great Lakes. Its natural hues and coloration make it an ideal choice for clear water situations. The tube's design is reminiscent of the gobies that have invaded the region, making it...

Compare
STRIKE KING

Strike King Jointed Structure Heads

MSRP:

Was:

Now: $1.99 - $7.99

The Strike King Jointed Structure Heads are designed to bring your favorite soft plastics to life with their unique cobra-head design and free-moving construction. This innovative combination allows for an enhanced movement that mimics the natural action...

Compare
GARY YAMAMOTO

Yamamoto Flappin' Hog

$7.99

The Yamamoto Flappin' Hog is a versatile and effective bait designed for flipping and pitching in tight cover. Its unique design features a hollow section near the tail, allowing for easy hook penetration. The appendages on this bait are strategically...

Compare
BERKLEY

Berkley Gulp! Alive! Maggots

$5.99

Berkley Gulp! Alive Maggots are proven to outfish live baits 2:1. These maggots feature an extreme scent dispersion to expand your strike zone. The maggots are packaged in Berkley's "Magic Gravy," which enables you to recharge your baits by putting them...

Compare
BERKLEY

Berkley PowerBait Power Wigglers

$4.99

Berkley PowerBait Power Wigglers are more effective and easier to store than waxworms or larvae. These wigglers outperform live bait simply by lasting longer. The Berkley PowerBait Power Wigglers are infused with an exclusive scent and flavor that taste...

Compare
STORM LURES

Storm WildEye Live Crappies

$5.99

The Storm WildEye Live Crappies is a highly realistic fishing lure designed to mimic the appearance and movement of live crappies. Its internally weighted body creates a life-like swimming action, making it an attractive option for anglers seeking a...

Compare
STORM LURES

Storm WildEye Curl Tails

$4.99

The Storm WildEye Curl Tails are designed to mimic the natural movement of baitfish, making them an attractive option for anglers seeking a realistic presentation. These lures feature a holographic swimmin' flash foil that adds an extra layer of realism...

Compare
STORM LURES

Storm Wildeye Live Minnows

$5.99

The Storm Wildeye Live Minnows are designed to mimic the appearance and movement of a real minnow, making them an attractive option for anglers seeking a lifelike presentation. These lures feature natural color patterns that help them blend in with their...

Compare
STRIKE KING

Strike King Premiere Plus "The Double Take" Buzzbait

MSRP:

Was:

Now: $1.99 - $10.99

The Strike King Premiere Plus "The Double Take" Buzzbait is a top-of-the-line fishing lure designed for maximum effectiveness. Its unique design features an exclusive Z-Man perfect skirt, which provides a lifelike appearance and enticing movement in the...

Compare
BERKLEY

Berkley PowerBait Magnum Power Eggs

$4.99

Berkley PowerBait Magnum Power Eggs are housed in Berkley's exclusive fish-catching formula, ensuring they will never dry out and keep its effectiveness. These eggs are durable and buoyant; making them last longer than real salmon eggs. They come...

Compare

Compare Selected

What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

Types of Fishing Lures

Type of Lure	Best Used For	Popular Model Example
Swimbaits	Mimicking baitfish for bass, pike, and musky fishing in open water.	Strike King Shadalicious Swimbait
Poppers	Topwater fishing for bass, producing splashing action to trigger strikes.	Rebel Pop-R Topwater Lure
Hard Baits	Covering water quickly and imitating fleeing baitfish in freshwater or saltwater.	Rapala Original Floating Minnow
Spinner Baits	Fishing in murky or stained water; great for bass and northern pike.	Booyah Pond Magic Spinnerbait
Soft Plastics	Slow presentations in calm water; ideal for bass, crappie, and panfish.	Zoom Super Fluke Soft Plastic
Buzz Baits	Topwater action for aggressive strikes, especially during low light conditions.	Strike King Buzzbait
Jigs & Jig Heads	Bottom fishing for bass, walleye, or panfish; effective year-round.	Z-Man ChatterBait Original
Crank Baits	Diving lures for covering structure and finding suspended fish.	Strike King 6XD Crankbait
Fishing Spoons	Trolling or casting for trout, salmon, and pike; great flash in clear water.	Acme Kastmaster Spoon
Blade Baits	Vertical jigging for bass, walleye, and cold-water species.	Johnson Thinfisher Blade Bait
Flies	Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs.	Elk Hair Caddis Fly
Jerk Baits	Suspending lures for cold-water bass or predator fish feeding on baitfish.	Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

Rapala :
Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.
Berkley :
Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.
Z-Man :
Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.
Keitech :
Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.
Bandit :
Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

fishing lures, fishing baits and lures, fishing baits for sale, fishing lures for sale, fishing baits and lures for sale, fishing baits store

Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?: The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.
What Bait Attracts The Most Fish?: When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.
What Is The Most Effective Lure For Fishing?: Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

fishing lures, fishing baits, topwater baits, fishing lures for sale, fishing baits and lures, fishing bait and lures store online

Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

Durable & longer use
Further and more accurate casting
Better for catch and release
Easily interchangeable
More accurately target specific species

Cons Of Fishing Lures :

Lures are generally more expensive than bait
You must constantly move them to attract fish
There is more skill required in using lures
Lures can snag on underwater structures
Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

fishing lures, fishing baits and lures, fishing lures for sale, fishing baits for sale online, fishing lures store

Articles Related To Fishing Lures

Best Duck Hunting Shotguns

Table of Contents What Makes The Best Duck Hunting Shotgun Benelli Super Black Eagle 3 Beretta A400 Xtreme Winchester SX4 Waterfowl Mossberg 500 Mossberg 835 Waterfowl Franchi Affinity Best Shotgun G

New Week, New Guns

And like that, we are back with another week. Of course, new product introductions have ramped up in the weeks around the industry’s annual trade show (Shooting Hunting Outdoors Trade Show). So, expe

A Year in Guns: 2024

2025—a new year. But before we move on, we must look back. 2024 proved to be a transition year in the firearm industry. Markets seemed to stabilize—even under the auspices of a presidential election.

Talk To Our Fishing Lure Experts