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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • Berkley Gulp! Nightcrawlers

    BERKLEY

    Berkley Gulp! Nightcrawlers

    $5.99

    Berkley Gulp! Nightcrawlers can be hooked on spinners, harnesses, Lindy rigs, light jigs, or weedless hooks. It looks like the real thing, and smells even better; plus it is more durable and lasts longer than live crawlers. These are the Gulp!...

  • 6th Sense Prawn Creature Baits

    6TH SENSE

    6th Sense Prawn Creature Baits

    $4.99

    The 6th Sense Prawn Creature Baits are designed to navigate through dense vegetation with ease, making them perfect for fishing in thick cover. These baits feature textured antennae and life-like appendages that mimic the appearance of a real prawn. The...

  • Missile Baits Quiver Worms

    MISSILE BAITS

    Missile Baits Quiver Worms

    $4.69

    The Missile Baits Quiver Worm is an innovative take on the traditional paddle tail worm, designed to move and seduce fish into biting. Its heavily ribbed body creates a strong vibration when moved through the water, triggering ferocious strikes. This...

  • Poor Boy's Fat Head Tube Jig Heads

    POOR BOYS

    Poor Boy's Fat Head Tube Jig Heads

    $3.99

    The Poor Boy's Fat Head Tube Jig Head is a versatile fishing lure designed to mimic the appearance of a goby. Its chunky head shape allows it to present a more substantial profile, making it an effective choice for targeting various species. This jig...

  • Poor Boy's Goby Profile Tube Jig Heads

    POOR BOYS

    Poor Boy's Goby Profile Tube Jig Heads

    $3.99

    The Poor Boy's Goby Profile Tube Jig Head is designed to give your favorite tube baits a more realistic profile. This precision-molded jig head accurately represents the shape of a goby, making it an ideal choice for anglers who want to create a natural...

  • Reaction Innovations Spicy Beaver

    REACTION INNOVATION

    Reaction Innovations Spicy Beaver

    $5.99

    The Reaction Innovations Spicy Beaver is a highly versatile and provocative lure that offers a unique kicking action. Designed for use on various fishing setups, including Texas-rig, swim jig, Carolina-rig, buzzbait, and pitching/flipping, this spiced up...

  • Roboworm Alive Shad

    ROBOWORM

    Roboworm Alive Shad

    $4.09 - $4.99

    The Roboworm Alive Shad is a highly effective finesse bait that mimics the action of a real shad. Its unique curved belly design allows it to float and glide enticingly through the water, making it perfect for split shotting and dropshotting. The thin...

  • Vibe Blade Baits

    ROD BENDER

    Vibe Blade Baits

    $4.99

    The Vibe Blade Baits are designed to tackle deep-water fishing challenges with ease. These bladed jigs are perfect for targeting bass in freshwater environments. With a weight of 1/2 oz, they can be easily maneuvered to reach the desired depth quickly...

  • Dardevle Dardevlet Spoons

    EPPINGER

    Dardevle Dardevlet Spoons

    $3.99 - $7.39

    The Dardevle Dardevlet Spoon is a highly effective fishing lure that has been perfected over time. Its unique design allows for a wobble and flash in the water, making it irresistible to various species of fish such as pike, musky, and walleye. The...

  • 6th Sense Divine Swimbaits

    6TH SENSE

    6th Sense Divine Swimbaits

    $4.99

    The 6th Sense Divine Swimbaits are designed to deliver a perfect action while retaining their strength fish after fish. These swimbaits provide incredible performance and won't tear up as easily as other swimbaits on the market. Featuring a baitfish body...

  • True Bass 5.5' Swimbaits

    TRU TURN

    True Bass 5.5' Swimbaits

    $10.99

    The True Bass 5.5' Swimbaits are designed to mimic the appearance of a baitfish, making them an attractive meal for bass of all sizes. These swimbaits feature a hollow body and a perfect head design, which allows them to swim straighter and with less...

  • True Bass 4.5" Swimbaits

    TRU TURN

    True Bass 4.5" Swimbaits

    $9.99

    The True Bass 4.5" Swimbaits are designed to mimic the appearance of baitfish, making them an attractive option for bass. These swimbaits feature a hollow body and a little head design, allowing for customized performance on the water. Perfectly...

  • Megabass Magdraft Swimbaits

    MEGABASS

    Megabass Magdraft Swimbaits

    $17.99 - $34.99

    The Megabass Magdraft Swimbaits are designed to mimic the appearance and movement of real baitfish, making them highly attractive to predators. With a unique internal harness, these swimbaits eliminate the ripping and tearing that can occur with...

  • True Bass 3.5" Swimbaits

    TRU TURN

    True Bass 3.5" Swimbaits

    $9.99

    The True Bass 3.5" Swimbaits are designed to mimic the appearance and movement of small baitfish, making them an attractive option for light-feeding fish. These swimbaits feature a rounded profile and a large boot tail that creates a hard thumping action...

  • Megabass Magdraft Freestyle Swimbaits

    MEGABASS

    Megabass Magdraft Freestyle Swimbaits

    $12.99

    The Megabass Magdraft Freestyle Swimbaits are designed for big bass sessions, offering a unique combination of features that make them stand out from other swimbaits. With a snub-nose and pre-cut belly, rigging is easy for anglers of all levels. The...

  • Storm Arashi Glide Glide Baits

    STORM LURES

    Storm Arashi Glide Glide Baits

    $37.99

    The Storm Arashi Glide Glide Baits are designed to mimic the natural swimming motion of baitfish, making them an attractive option for anglers targeting trophy bass. With a super slow sink rate of 0.4ft/sec, these baits can be fished effectively at...

  • River2Sea S-Waver

    RIVER2SEA

    River2Sea S-Waver

    $15.99 - $45.99

    Swimbaits continue to leave a major footprint on the fishing industry, and River2Sea's new S-Waver is set to make her mark. Featuring a natural "S-Action" swimming motion, S-Waver will seductively wake the surface and call big gamefish in for a closer...

  • VMC Sleek Jig Heads

    VMC

    VMC Sleek Jig Heads

    $5.99 - $6.29

    The VMC Sleek Jig Heads are made to maximize visibility and hook sets! The unique teardrop shape puts the weight forward on the jig head, which enhances stability and performance. Crafted from a premium hi-carbon steel, this jig head has a fast sink rate...

  • VMC Hybrid Swimbait Jig Head

    VMC

    VMC Hybrid Swimbait Jig Head

    $4.99

    The VMC Hybrid Swimbait Jig Head is great for clearwater applications to catch bass everywhere! A hybrid wider gap maximizes hook sets, and the hybrid bend provides extra strength. The sproat-style hook, when using swimbaits, holds fast and will not bend...

  • Strike King Rage Ned Craws

    STRIKE KING

    Strike King Rage Ned Craws

    $1.99 - $6.99

    The Strike King Rage Ned Craws are designed to mimic the appearance and movement of a crawfish, making them an attractive option for anglers targeting species that feed on crustaceans. These lures feature a unique claw design that creates a significant...

  • Strike King KVD 1.5 Deep Diver Squarebill Crankbaits

    STRIKE KING

    Strike King KVD 1.5 Deep Diver Squarebill Crankbaits

    $1.99 - $10.99

    The Strike King KVD 1.5 Deep Diver Squarebill Crankbaits are designed for anglers who need to target submerged grass and wood in deeper waters. Tested and developed by Kevin VanDam, one of the most successful crankbait anglers, these lures offer...

  • Bandit Walleye Deep

    BANDIT

    Bandit Walleye Deep

    $6.99 - $7.49

    The Bandit Walleye Deep is a versatile trolling lure designed to explore deeper waters, making it an excellent choice for anglers targeting walleye, zander, and other predator fish. Its slender minnow jerkbait design mimics the appearance of a baitfish,...

  • Strike King Premier Plus Spinnerbaits Colorado Willow

    STRIKE KING

    Strike King Premier Plus Spinnerbaits Colorado Willow

    $1.99 - $10.99

    The Strike King Premier Plus Spinnerbaits Colorado Willow is a top-of-the-line fishing lure designed to entice even the most finicky fish. Its unique Perfect Skirt blooms wide and even, creating a natural appearance that's hard for fish to resist. The...

  • Owner Shakey Football Head Green Pumpkin

    OWNER AMERICA

    Owner Shakey Football Head Green Pumpkin

    $4.99 - $6.99

    The Owner Shakey Football Head Green Pumpkin is a game-changing soft plastic lure that combines the effectiveness of a shakey head with the enticing shape of a football. Its contoured bottom creates a seductive rocking motion, promoting a lethal...

  • Johnson Silver Minnow Spoons

    JOHNSON FISHING

    Johnson Silver Minnow Spoons

    $2.99 - $5.99

    The Johnson Silver Minnow Spoon has been a trusted choice for anglers since its invention in 1923. Its unique design allows it to navigate through thick vegetation without getting stuck, making it an ideal option for fishing in weed-filled waters. The...

  • Poor Boy's Tube

    POOR BOYS

    Poor Boy's Tube

    $9.99

    Poor Boy's Tube has become a staple for anglers targeting bass in the Great Lakes. Its natural hues and coloration make it an ideal choice for clear water situations. The tube's design is reminiscent of the gobies that have invaded the region, making it...

  • Strike King Jointed Structure Heads

    STRIKE KING

    Strike King Jointed Structure Heads

    $1.99 - $7.99

    The Strike King Jointed Structure Heads are designed to bring your favorite soft plastics to life with their unique cobra-head design and free-moving construction. This innovative combination allows for an enhanced movement that mimics the natural action...

  • Yamamoto Flappin' Hog

    GARY YAMAMOTO

    Yamamoto Flappin' Hog

    $7.99

    The Yamamoto Flappin' Hog is a versatile and effective bait designed for flipping and pitching in tight cover. Its unique design features a hollow section near the tail, allowing for easy hook penetration. The appendages on this bait are strategically...

  • Berkley Gulp! Alive! Maggots

    BERKLEY

    Berkley Gulp! Alive! Maggots

    $5.99

    Berkley Gulp! Alive Maggots are proven to outfish live baits 2:1. These maggots feature an extreme scent dispersion to expand your strike zone. The maggots are packaged in Berkley's "Magic Gravy," which enables you to recharge your baits by putting them...

  • Berkley PowerBait Power Wigglers

    BERKLEY

    Berkley PowerBait Power Wigglers

    $4.99

    Berkley PowerBait Power Wigglers are more effective and easier to store than waxworms or larvae. These wigglers outperform live bait simply by lasting longer. The Berkley PowerBait Power Wigglers are infused with an exclusive scent and flavor that taste...

  • Storm WildEye Live Crappies

    STORM LURES

    Storm WildEye Live Crappies

    $5.99

    The Storm WildEye Live Crappies is a highly realistic fishing lure designed to mimic the appearance and movement of live crappies. Its internally weighted body creates a life-like swimming action, making it an attractive option for anglers seeking a...

  • Storm WildEye Curl Tails

    STORM LURES

    Storm WildEye Curl Tails

    $4.99

    The Storm WildEye Curl Tails are designed to mimic the natural movement of baitfish, making them an attractive option for anglers seeking a realistic presentation. These lures feature a holographic swimmin' flash foil that adds an extra layer of realism...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

fishing lures, fishing baits and lures, fishing baits for sale, fishing lures for sale, fishing baits and lures for sale, fishing baits store

Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

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Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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