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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • Rapala Crush City Cleanup Craw 3.5" 7Pk Chili Craw

    RAPALA

    Rapala Crush City Cleanup Craw 3.5" 7Pk Chili Craw

    $6.49

    The Rapala Crush City Cleanup Craw 3.5" 7Pk Chili Craw is a highly advanced soft plastic lure designed for competitive anglers. Its unique construction utilizes Smart Injection Technology to combine precise amounts of color, flake, salt, and scent,...

  • NetBait Paca Chunk 3" 6Pk Pearl

    NETBAIT

    NetBait Paca Chunk 3" 6Pk Pearl

    $3.19

    The NetBait Paca Chunk 3" 6Pk Pearl is a versatile and effective bait that combines the best of both worlds: the action of its patented claws and the powerful scent technology of BaitFuel. This unique combination delivers a highly attractive presentation...

  • Berkley Swamp Lord Hollow Body Frog Green Pumpkin

    BERKLEY

    Berkley Swamp Lord Hollow Body Frog Green Pumpkin

    $9.99

    The Berkley Swamp Lord Hollow Body Frog Green Pumpkin is a top-of-the-line lure designed to dominate the waters of the swamp. Its optimized system increases the hook-up ratio, giving anglers a higher chance of landing the big catch. The ultra-soft body...

  • NetBait Drifter Worm 2.75" 6Pk Color X

    NETBAIT

    NetBait Drifter Worm 2.75" 6Pk Color X

    $4.59

    The NetBait Drifter Worm 2.75" 6Pk Color X is a versatile soft plastic lure designed for year-round use with various species of bass. Its classic hand-poured design allows it to move freely in the water's current without shaking, mimicking the natural...

  • Berkley Swamp Lord Hollow Body Frog Voodoo Black

    BERKLEY

    Berkley Swamp Lord Hollow Body Frog Voodoo Black

    $9.99

    The Berkley Swamp Lord Hollow Body Frog Voodoo Black is a top-of-the-line fishing lure designed to dominate the swamp. Its optimized system increases the hook-up ratio, giving anglers a higher chance of landing the big catch. The ultra-soft body and...

  • Berkley Krej 100 Jerkbait 3.9" 1/2oz Chrome

    BERKLEY

    Berkley Krej 100 Jerkbait 3.9" 1/2oz Chrome

    $14.99

    The Berkley Krej 100 Jerkbait is a game-changing hard bait that's redefining the way anglers approach fishing. Its unique ascending and darting action when worked backwards creates a pause in the fall, giving you maximum control and time in the strike...

  • Berkley Clickin' Frittside 2.5" Black Chartreuse

    BERKLEY

    Berkley Clickin' Frittside 2.5" Black Chartreuse

    $10.99

    The Berkley Clickin' Frittside 2.5" Black Chartreuse is a versatile crankbait designed for fishing in stained or dirty water conditions. Its unique sound profile, achieved through the addition of a single ceramic ball, helps to attract fish from a...

  • Berkley Swamp Lord Hollow Body Frog Maverick

    BERKLEY

    Berkley Swamp Lord Hollow Body Frog Maverick

    $9.99

    The Berkley Swamp Lord Hollow Body Frog Maverick is a top-of-the-line fishing lure designed to dominate the swamp. Its optimized system increases the hook-up ratio, giving anglers a higher chance of landing a catch. The ultra-soft body and design allow...

  • Berkley Finisher 5 2" 1/2oz Stealth Shad

    BERKLEY

    Berkley Finisher 5 2" 1/2oz Stealth Shad

    $8.99

    The Berkley Finisher 5 2" 1/2oz Stealth Shad is a versatile hard bait designed to excel in various fishing presentations. Its unique meandering swim action on the fall, paired with body quiver/shimmy, makes it an effective lure for drawing strikes. The...

  • Berkley Dime Crankbait 2/5oz Ghost Red Craw

    BERKLEY

    Berkley Dime Crankbait 2/5oz Ghost Red Craw

    $9.99

    The Berkley Dime Crankbait 2/5oz Ghost Red Craw is a versatile fishing lure designed to mimic the action of a balsa crankbait. Its patented Flash Disc Technology allows for a natural, wobbling motion that attracts fish from a distance. This mid-depth...

  • Berkley Swamp Lord Hollow Body Frog Bone

    BERKLEY

    Berkley Swamp Lord Hollow Body Frog Bone

    $9.99

    The Berkley Swamp Lord Hollow Body Frog Bone is a top-of-the-line fishing lure designed to dominate the swamp. Its optimized system increases the hook-up ratio, giving anglers a better chance at landing the big catch. The ultra-soft body and design allow...

  • Berkley Dime Crankbait 1/2oz Special Red Craw

    BERKLEY

    Berkley Dime Crankbait 1/2oz Special Red Craw

    $9.99

    The Berkley Dime Crankbait 1/2oz Special Red Craw is a versatile fishing lure designed to mimic the action of a balsa bait. Its patented Flash Disc Technology allows for a natural, wobbling motion that attracts fish from a distance. The weight transfer...

  • Berkley Finisher 9 3.5" 3/4oz Black Silver

    BERKLEY

    Berkley Finisher 9 3.5" 3/4oz Black Silver

    $10.99

    The Berkley Finisher 9 3.5" 3/4oz Black Silver is a versatile hard bait designed to excel in various fishing presentations. Its unique meandering swim action on the fall, paired with body quiver/shimmy, makes it an effective tool for drawing strikes from...

  • Berkley Dime Crankbait 2/5oz Vanilla Chartreuse

    BERKLEY

    Berkley Dime Crankbait 2/5oz Vanilla Chartreuse

    $9.99

    The Berkley Dime Crankbait 2/5oz Vanilla Chartreuse is a versatile fishing lure designed to mimic the action of a balsa bait. Its patented Flash Disc Technology allows for a natural, wobbling motion that attracts fish from a distance. With a weight...

  • Berkley Dime Crankbait 1/2oz Rootbeer Craw

    BERKLEY

    Berkley Dime Crankbait 1/2oz Rootbeer Craw

    $9.99

    The Berkley Dime Crankbait 1/2oz Rootbeer Craw is a versatile fishing lure designed to mimic the action of a balsa crankbait. Its patented Flash Disc Technology allows for a natural, wobbling motion that attracts fish from a distance. With a weight...

  • Berkley Dime Crankbait 1/2oz Ghost Red Craw

    BERKLEY

    Berkley Dime Crankbait 1/2oz Ghost Red Craw

    $9.99

    The Berkley Dime Crankbait 1/2oz Ghost Red Craw is a versatile fishing lure designed to mimic the action of a balsa crankbait. Its patented Flash Disc Technology allows for a natural, wobbling motion that attracts fish from a distance. This mid-depth...

  • Berkley Clickin' Frittside 2.5" Ghost Red Craw

    BERKLEY

    Berkley Clickin' Frittside 2.5" Ghost Red Craw

    $10.99

    The Berkley Clickin' Frittside 2.5" Ghost Red Craw is a versatile crankbait designed for fishing in stained or dirty water conditions. Its unique sound profile, achieved through the addition of a single ceramic ball, helps to attract fish from a distance...

  • Berkley Dime Crankbait 1/2oz Ghost Morning Dawn

    BERKLEY

    Berkley Dime Crankbait 1/2oz Ghost Morning Dawn

    $9.99

    The Berkley Dime Crankbait 1/2oz Ghost Morning Dawn is a versatile fishing lure designed to mimic the action of a balsa bait. Its patented Flash Disc Technology allows for a natural, lifelike movement that attracts even the most finicky fish. With its...

  • Berkley Finisher 7 2.75" 1/3oz Black Silver

    BERKLEY

    Berkley Finisher 7 2.75" 1/3oz Black Silver

    $9.99

    The Berkley Finisher 7 2.75" 1/3oz Black Silver is a versatile hard bait designed to excel in various fishing presentations. Its unique meandering swim action on the fall, paired with body quiver/shimmy, makes it an effective lure for drawing strikes...

  • Berkley Deep Hit Stick 1/3oz Tiger King

    BERKLEY

    Berkley Deep Hit Stick 1/3oz Tiger King

    $7.99

    The Berkley Deep Hit Stick 1/3oz Tiger King is a top-of-the-line stick bait designed to attract even the most finicky fish. Its integrated FlashDisc technology provides unparalleled tracking stability and accuracy, mimicking the natural action of a balsa...

  • Berkley Swamp Lord Popping Hollow Body Frog Maverick

    BERKLEY

    Berkley Swamp Lord Popping Hollow Body Frog Maverick

    $9.99

    The Berkley Swamp Lord Popping Hollow Body Frog Maverick is a top-of-the-line fishing lure designed to dominate the swamp. With its optimized system, this frog increases the hook-up ratio, giving anglers a higher chance of landing the big catch. The...

  • Berkley Hitstick 11 Jerkbait 4.5" Firetiger

    BERKLEY

    Berkley Hitstick 11 Jerkbait 4.5" Firetiger

    $7.99

    The Berkley Hitstick 11 Jerkbait 4.5" Firetiger is a game-changer in the world of hard baits. Its unique rolling action mimics the movement of a live baitfish, making it irresistible to predator game fish. With its maximum side flash activated at even...

  • Berkley Gulp! Floating Trout Worm Bubblegum 3"

    BERKLEY

    Berkley Gulp! Floating Trout Worm Bubblegum 3"

    $4.99

    The Berkley Gulp! Floating Trout Worm Bubblegum 3" is a game-changer for anglers looking to catch more fish. Its unique shape makes it perfect for wacky rigs, and the extreme scent dispersion of Gulp! technology expands the strike zone. This means you...

  • NetBait Drifter Worm 2.75" 6Pk Work Out

    NETBAIT

    NetBait Drifter Worm 2.75" 6Pk Work Out

    $4.59

    The NetBait Drifter Worm 2.75" 6Pk Work Out is a versatile soft plastic lure designed for year-round use with various species of bass. Its classic hand-poured design allows it to move freely in the water's current without shaking, mimicking the natural...

  • 6th Sense Provoke 106X Bluegill Spawn

    6TH SENSE

    6th Sense Provoke 106X Bluegill Spawn

    $12.99

    The Provoke Jerkbait Series has taken the market by storm with its lifelike movement and visual appeal. The 6th Sense Provoke 106X Bluegill Spawn is a top-of-the-line option for anglers seeking an enhanced fishing experience. This jerkbait features a...

  • 6th Sense Provoke 106X Table Rock Pro

    6TH SENSE

    6th Sense Provoke 106X Table Rock Pro

    $13.99

    The 6th Sense Provoke 106X Table Rock Pro is a top-of-the-line jerkbait designed for serious anglers. Its slow floating or suspending action at depths of 3-6ft makes it perfect for targeting specific fish habitats. The innovative tapered tail design...

  • Berkley Dime Crankbait 2/5oz Ghost Morning Dawn

    BERKLEY

    Berkley Dime Crankbait 2/5oz Ghost Morning Dawn

    $9.99

    The Berkley Dime Crankbait 2/5oz Ghost Morning Dawn is a versatile fishing lure designed to mimic the action of a balsa crankbait. Its patented Flash Disc Technology allows for a natural, wobbling motion that attracts fish from a distance. This mid-depth...

  • Berkley Finisher 7 2.75" 1/3oz Stealth Shad

    BERKLEY

    Berkley Finisher 7 2.75" 1/3oz Stealth Shad

    $9.99

    The Berkley Finisher 7 2.75" 1/3oz Stealth Shad is a versatile hard bait designed to excel in various fishing presentations. Its unique meandering swim action on the fall, paired with body quiver/shimmy, makes it an effective tool for drawing strikes...

  • Missile Baits Spunk Shad 3.5" 10Pk Superbug

    MISSILE BAITS

    Missile Baits Spunk Shad 3.5" 10Pk Superbug

    $5.99

    The Missile Baits Spunk Shad 3.5" 10Pk Superbug is a highly effective bladed jig trailer designed to mimic the appearance and movement of a fleeing baitfish. Its unique pintail design and natural ribbed body create an irresistible slithering action that...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

fishing lures, fishing baits and lures, fishing baits for sale, fishing lures for sale, fishing baits and lures for sale, fishing baits store

Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

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Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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