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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • Berkley PowerBait Cull Shads

    BERKLEY

    Berkley PowerBait Cull Shads

    $11.99 - $14.99

    The Berkley PowerBait Cull Shads are designed to provide anglers with a more effective way to catch fish in shallow water. These lures feature PowerBait Honey Comb Technology, which increases durability without compromising their action. The Cull Shads...

  • Hilderbrant Premium Spinner Blade Gold 3 Colorado

    HILDEBRANDT

    Hilderbrant Premium Spinner Blade Gold 3 Colorado

    $7.99

    Offering the best spinner blades on the market, the Hildebrandt Premium Replacement Colorado Blades will improve the performance and action of any spinnerbait to help you catch more fish. Made from a heavy gauge brass base material that is corrosion...

  • Pautzke Fire Cure Orange 16oz

    PAUTZKE

    Pautzke Fire Cure Orange 16oz

    $11.99

    Northwest favorite Pautzke Bait Co. – known worldwide for their “Balls O’ Fire” eggs and “Soft But Satisfying” recipe – continues an over 70-year tradition of providing premium eggs and attractants to the trout, salmon, and steelhead world by teaming up...

  • Hilderbrant Premium Spinner Blade Nickel 4.5 Willow

    HILDEBRANDT

    Hilderbrant Premium Spinner Blade Nickel 4.5 Willow

    $5.99

    Offering the best spinner blades on the market, the Hildebrandt Premium Replacement Colorado Blades will improve the performance and action of any spinnerbait to help you catch more fish. Made from a heavy gauge brass base material that is corrosion...

  • Hilderbrant Premium Spinner Blade Gold 4.5 Willow

    HILDEBRANDT

    Hilderbrant Premium Spinner Blade Gold 4.5 Willow

    $7.99

    Offering the best spinner blades on the market, the Hildebrandt Premium Replacement Colorado Blades will improve the performance and action of any spinnerbait to help you catch more fish. Made from a heavy gauge brass base material that is corrosion...

  • Hilderbrant Premium Spinner Blade Nickel 7 Colorado

    HILDEBRANDT

    Hilderbrant Premium Spinner Blade Nickel 7 Colorado

    $5.99

    Offering the best spinner blades on the market, the Hildebrandt Premium Replacement Colorado Blades will improve the performance and action of any spinnerbait to help you catch more fish. Made from a heavy gauge brass base material that is corrosion...

  • Hilderbrant Premium Spinner Blade Gold 7 Colorado

    HILDEBRANDT

    Hilderbrant Premium Spinner Blade Gold 7 Colorado

    $7.99

    Offering the best spinner blades on the market, the Hildebrandt Premium Replacement Colorado Blades will improve the performance and action of any spinnerbait to help you catch more fish. Made from a heavy gauge brass base material that is corrosion...

  • VMC Hard Ball Jig 4PK Chartreuse Orange 1/4oz

    VMC

    VMC Hard Ball Jig 4PK Chartreuse Orange 1/4oz

    $3.99

    The VMC Hard Ball Jig is a versatile fishing lure designed to attract a variety of fish species. Its traditional round ball head design allows for easy casting and retrieval, while the built-in molded keeper ensures that your bait stays securely in place...

  • VMC Bucktail Jig Green Fire UV 1/2oz

    VMC

    VMC Bucktail Jig Green Fire UV 1/2oz

    $5.99

    The VMC Bucktail Jig Green Fire UV 1/2oz is a top-of-the-line fishing lure designed to attract even the most finicky fish. Its premium hi-carbon steel hook is chemically sharpened for maximum effectiveness, and the needle point design ensures a secure...

  • VMC Hover Jig #2 4PK Blue Fire UV

    VMC

    VMC Hover Jig #2 4PK Blue Fire UV

    $4.99

    The VMC Hover Jig #2 4PK Blue Fire UV is a top-of-the-line fishing lure designed to attract even the most finicky fish. With its built-in trailer hook loop, you can easily attach a trailer or swim bait to increase your chances of landing a big catch. The...

  • VMC Bucktail Jig Chartreuse White 1/2oz

    VMC

    VMC Bucktail Jig Chartreuse White 1/2oz

    $5.99

    The VMC Bucktail Jig Chartreuse White 1/2oz is a top-of-the-line fishing lure designed to attract even the most finicky fish. Its premium hi-carbon steel hook is chemically sharpened for maximum effectiveness, and the needle point design ensures a secure...

  • VMC Hover Jig #2 4PK Chartreuse

    VMC

    VMC Hover Jig #2 4PK Chartreuse

    $4.99

    The VMC Hover Jig #2 4PK Chartreuse is a versatile and effective fishing lure designed to entice even the most finicky fish. Its built-in trailer hook loop ensures secure attachment to the line, while the forged premium hi-carbon steel construction...

  • VMC Bucktail Jig Firetiger 3/4oz

    VMC

    VMC Bucktail Jig Firetiger 3/4oz

    $6.99

    The VMC Bucktail Jig Firetiger 3/4oz is a top-of-the-line fishing lure designed to attract even the most discerning fish. Its premium hi-carbon steel hook is chemically sharpened for maximum effectiveness, and the needle point design ensures a secure...

  • VMC Hover Jig #2 4PK White

    VMC

    VMC Hover Jig #2 4PK White

    $4.99

    The VMC Hover Jig #2 4PK White is a versatile and effective fishing lure designed to catch a variety of fish species. Its built-in trailer hook loop allows for easy attachment of trailers or swimbaits, increasing the jig's overall appeal to predators...

  • VMC Bucktail Jig Purple Albino 3/4oz

    VMC

    VMC Bucktail Jig Purple Albino 3/4oz

    $6.99

    The VMC Bucktail Jig Purple Albino 3/4oz is a top-of-the-line fishing lure designed to attract even the most discerning fish. Its premium hi-carbon steel hook is chemically sharpened for maximum effectiveness, and the needle point design ensures a secure...

  • VMC Bucktail Jig Shad 1oz

    VMC

    VMC Bucktail Jig Shad 1oz

    $7.99

    The VMC Bucktail Jig Shad 1oz is a versatile fishing lure designed to attract a range of fish species. Its premium hi-carbon steel hook is chemically sharpened for optimal performance, while the bucktail with tinsel fibers creates a visually appealing...

  • VMC Bucktail Jig Orange Fire UV 1/2oz

    VMC

    VMC Bucktail Jig Orange Fire UV 1/2oz

    $5.99

    The VMC Bucktail Jig Orange Fire UV 1/2oz is a top-of-the-line fishing lure designed to attract even the most finicky fish. Its premium hi-carbon steel hook is chemically sharpened for maximum effectiveness, and the needle point design ensures a secure...

  • VMC Bucktail Jig Shad 1/2oz

    VMC

    VMC Bucktail Jig Shad 1/2oz

    $5.99

    The VMC Bucktail Jig Shad 1/2oz is a versatile fishing lure designed to attract a range of fish species. Its premium hi-carbon steel hook is chemically sharpened for optimal performance, while the bucktail with tinsel fibers creates a visually appealing...

  • VMC Bucktail Jig White 1/2oz

    VMC

    VMC Bucktail Jig White 1/2oz

    $5.99

    The VMC Bucktail Jig White 1/2oz is a top-of-the-line fishing lure designed to attract even the most discerning fish. Its premium hi-carbon steel hook is chemically sharpened for maximum effectiveness, and the needle point design ensures a secure hold on...

  • VMC Tungsten Bullfly Jig 2PK Metallic Silver 1/64oz

    VMC

    VMC Tungsten Bullfly Jig 2PK Metallic Silver 1/64oz

    $4.99

    The VMC Tungsten Bullfly Jig 2PK Metallic Silver 1/64oz is a compact and effective fishing lure designed to imitate natural flies and aquatic insects. Its high-density tungsten construction allows for the same weight as traditional lead jigs at half the...

  • VMC Bucktail Jig Green Fire UV 3/4oz

    VMC

    VMC Bucktail Jig Green Fire UV 3/4oz

    $6.99

    The VMC Bucktail Jig Green Fire UV 3/4oz is designed to attract fish with its premium hi-carbon steel hook and bucktail with tinsel fibers. The 3D holographic eyes add an extra layer of realism to the lure. This jig is perfect for a variety of fishing...

  • VMC Ned Rig Jig 4PK Green Pumpkin 1/16oz

    VMC

    VMC Ned Rig Jig 4PK Green Pumpkin 1/16oz

    $5.49

    The VMC Ned Rig Jig 4PK Green Pumpkin 1/16oz is a versatile and effective tool for anglers. Its hybrid wider gap maximizes hook sets, while the hybrid bend provides extra strength. The forged construction ensures durability, and the chemically sharpened...

  • VMC Bucktail Jig Shad 1/32oz

    VMC

    VMC Bucktail Jig Shad 1/32oz

    $3.99

    The VMC Bucktail Jig Shad 1/32oz is a versatile fishing lure designed to attract a range of fish species. Its premium hi-carbon steel hook is chemically sharpened for improved hook-up rates, while the bucktail with tinsel fibers creates a visually...

  • Atlas Mike's Lunker Egg UV Pink

    ATLAS MIKES

    Atlas Mike's Lunker Egg UV Pink

    $3.49

    Realistic looking and feeling, Atlas Mike’s Lunker Eggs are a long time favorite for salmon, steelhead, and trout fishing. Approximately 7mm – 8 mm in diameter, these soft plastic eggs are tremendously effective. Atlas Mike’s Lunker Eggs are packed in a...

  • VMC Bucktail Jig Pink Fire UV 1/2oz

    VMC

    VMC Bucktail Jig Pink Fire UV 1/2oz

    $5.99

    The VMC Bucktail Jig Pink Fire UV 1/2oz is a top-of-the-line fishing lure designed to attract even the most discerning fish. Its premium hi-carbon steel hook is chemically sharpened for maximum effectiveness, and the needle point design ensures a secure...

  • VMC Hard Ball Jig 4PK Pink Pearl 1/8oz

    VMC

    VMC Hard Ball Jig 4PK Pink Pearl 1/8oz

    $3.99

    The VMC Hard Ball Jig 4PK Pink Pearl 1/8oz is a versatile fishing lure designed to attract a variety of fish species. Its traditional round ball head design allows for easy casting and retrieval, while the built-in molded keeper ensures that your bait...

  • VMC Bucktail Jig Pink Fire UV 1/32oz

    VMC

    VMC Bucktail Jig Pink Fire UV 1/32oz

    $3.99

    The VMC Bucktail Jig Pink Fire UV 1/32oz is a highly effective lure designed to attract a wide range of fish species. Its premium hi-carbon steel hook is chemically sharpened for optimal performance, and the needle point design ensures a secure hold on...

  • VMC Ned Rig Jig 4PK Chartreuse 1/8oz

    VMC

    VMC Ned Rig Jig 4PK Chartreuse 1/8oz

    $5.49

    The VMC Ned Rig Jig 4PK Chartreuse 1/8oz is a versatile and effective tool for anglers. Its hybrid wider gap maximizes hook sets, while the hybrid bend provides extra strength. The forged construction ensures durability, and the chemically sharpened...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

fishing lures, fishing baits and lures, fishing baits for sale, fishing lures for sale, fishing baits and lures for sale, fishing baits store

Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

fishing lures, fishing baits, topwater baits, fishing lures for sale, fishing baits and lures, fishing bait and lures store online

Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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