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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • Northland Mimic Swim Jig Sexy Shad 1/4oz

    NORTHLAND FISHING TACKLE

    Northland Mimic Swim Jig Sexy Shad 1/4oz

    $4.99

    The Northland Mimic Swim Jig Sexy Shad 1/4oz is a heavy-duty offering that mimics the iconic shape of Northland's Mimic Minnow. Its ultra sharp and strong Gamakatsu hook ensures a secure hold on trophy bass, walleye, and pike. The 60° tie eye allows for...

  • Pautzke Crappie Fire Balls Pink Shad 1.35oz

    PAUTZKE

    Pautzke Crappie Fire Balls Pink Shad 1.35oz

    $2.99

    The Pautzke Crappie Fire Balls Pink Shad 1.35oz is a highly effective fishing lure designed to attract crappie and panfish. Its vibrant pink shad color mimics the appearance of injured baitfish, making it an irresistible target for hungry fish. The...

  • Pautzke Fire Cure Pink 16oz

    PAUTZKE

    Pautzke Fire Cure Pink 16oz

    $9.99

    The Pautzke Fire Cure Pink 16oz is a highly sought-after formula for salmon and steelhead. Developed in partnership with Northwest dry cure specialist Mark Yano, this product continues the over 70-year tradition of providing premium attractants to the...

  • Northland Mimic Jig Glo Chub 3/8oz

    NORTHLAND FISHING TACKLE

    Northland Mimic Jig Glo Chub 3/8oz

    $4.99

    The Northland Mimic Jig Glo Chub 3/8oz is designed to mimic natural baitfish, making it an effective lure for catching a variety of fish species. Its ultra sharp, ultra strong 1/0 Gamakatsu hook ensures a secure hold on the fish. This jig can be used in...

  • Pautzke BorX O' Fire Egg Cure Orange 28oz

    PAUTZKE

    Pautzke BorX O' Fire Egg Cure Orange 28oz

    $11.99

    The Pautzke BorX O' Fire Egg Cure Orange 28oz is a premium egg cure designed for salmon and steelhead anglers. This product combines the company's renowned knowledge in egg science with a multi-colored lineup and its newest secret seasonings found in the...

  • Pautzke Crappie Fire Balls Gold Garlic 1.35oz

    PAUTZKE

    Pautzke Crappie Fire Balls Gold Garlic 1.35oz

    $2.99

    The Pautzke Crappie Fire Balls Gold Garlic 1.35oz is a highly effective fishing lure designed to attract crappie and panfish. Its vibrant colors and long-lasting scent make it an excellent choice for anglers looking to stimulate more bites. The unique...

  • Raven Jiggy Bugger Steelhead Jig 2PK Black

    RAVEN

    Raven Jiggy Bugger Steelhead Jig 2PK Black

    $5.59

    The Raven Jiggy Bugger Steelhead Jig 2PK Black is a top-of-the-line steelhead fishing lure designed to mimic the natural movement of baitfish. Its soft marabou body undulates with even the slightest movement, making it irresistible to steelhead and...

  • PAUTZKE FIRE GEL Fishing Scent Bluegill

    PAUTZKE

    PAUTZKE FIRE GEL Fishing Scent Bluegill

    $6.49

    The PAUTZKE FIRE GEL Fishing Scent Bluegill is a highly effective and long-lasting scent designed to attract bluegill. Its potent formula is the result of Pautzke's extensive experience in the fishing industry, spanning over 85 years. This expertise has...

  • Custom Jigs Gill Pill Ice Jig Firetiger Size 14

    CUSTOM JIGS

    Custom Jigs Gill Pill Ice Jig Firetiger Size 14

    $1.19

    The Custom Jigs Gill Pill Ice Jig Firetiger Size 14 is a must-have for any ice fishing enthusiast. Designed specifically for bluegills, crappies, and other panfish, this tiny yet heavy ice jig is perfect for catching fish in shallow water weed areas of...

  • Pautzke Balls O' Fire Salmon Eggs Green Label 1oz

    PAUTZKE

    Pautzke Balls O' Fire Salmon Eggs Green Label 1oz

    $4.49

    The Pautzke Balls O' Fire Salmon Eggs Green Label 1oz is a testament to the brand's commitment to quality and tradition. For decades, millions of anglers have relied on these hand-crafted eggs to lure in their catch. The attention to detail and...

  • PAUTZKE FIRE GEL Fishing Scent ANS Anise

    PAUTZKE

    PAUTZKE FIRE GEL Fishing Scent ANS Anise

    $6.49

    The PAUTZKE FIRE GEL Fishing Scent ANS Anise is a highly effective and long-lasting scent designed to attract fish. With its potent anise aroma, this gel is perfect for anglers looking to increase their chances of landing a catch. Its unique formula...

  • PAUTZKE FIRE GEL Fishing Scent Walleye

    PAUTZKE

    PAUTZKE FIRE GEL Fishing Scent Walleye

    $6.49

    The PAUTZKE FIRE GEL Fishing Scent Walleye is a highly effective tool for anglers seeking to increase their chances of landing walleye. This gel-based scent is specifically designed to mimic the natural aroma of walleye, making it an attractive option...

  • Pautzke Fire Corn Yellow 1.75oz

    PAUTZKE

    Pautzke Fire Corn Yellow 1.75oz

    $4.99

    The Pautzke Fire Corn Yellow 1.75oz is a highly effective bait for catching Kokanee. This product features a multi-colored line-up that has been cured with Krill scent through a patented cooking process. The result is a dominant edge on the water that...

  • Pautzke Crappie Fire Balls Chartreuse Garlic 1.35oz

    PAUTZKE

    Pautzke Crappie Fire Balls Chartreuse Garlic 1.35oz

    $2.99

    The Pautzke Crappie Fire Balls Chartreuse Garlic 1.35oz is a highly effective fishing lure designed to attract crappie and panfish. Its vibrant chartreuse color and garlic scent make it an irresistible offering for these species. The unique formula of...

  • Pautzke BorX O' Fire Egg Cure Red 28oz

    PAUTZKE

    Pautzke BorX O' Fire Egg Cure Red 28oz

    $9.99

    The Pautzke BorX O' Fire Egg Cure Red 28oz is a premium egg curing product designed for anglers targeting salmon and steelhead. This product combines the company's renowned knowledge in egg science with a multi-colored lineup and its newest secret...

  • PAUTZKE FIRE GEL Fishing Scent Salmon

    PAUTZKE

    PAUTZKE FIRE GEL Fishing Scent Salmon

    $6.49

    The PAUTZKE FIRE GEL Fishing Scent Salmon is a highly effective tool for anglers seeking to enhance their fishing experience. This product utilizes a potent salmon scent that can be applied directly to baits, lures, or tackle. By leveraging decades of...

  • Pautzke Fire Bait Dough Rocket Red Garlic 1.5oz

    PAUTZKE

    Pautzke Fire Bait Dough Rocket Red Garlic 1.5oz

    $5.99

    The Pautzke Fire Bait Dough Rocket Red Garlic is a game-changing trout bait designed to deliver exceptional results. Crafted with the same attention to detail as Pautzke's renowned Balls O' Fire salmon eggs, this dough bait boasts cutting-edge technology...

  • Pautzke Fire Bait Dough Garlic Salmon Eggs 1.5oz

    PAUTZKE

    Pautzke Fire Bait Dough Garlic Salmon Eggs 1.5oz

    $5.99

    The Pautzke Fire Bait Dough Garlic Salmon Eggs 1.5oz is a game-changing fishing product designed to catch trout. Crafted with the same professional quality as Pautzke's traditional Balls O' Fire salmon eggs, this dough bait is packed with cutting-edge...

  • PAUTZKE FIRE GEL Fishing Scent Crawfish

    PAUTZKE

    PAUTZKE FIRE GEL Fishing Scent Crawfish

    $6.49

    The PAUTZKE FIRE GEL Fishing Scent Crawfish is a highly effective and long-lasting fishing scent designed to attract fish. This product uses the expertise gained by Pautzke over 85 years in the fishing industry to create a powerful and strong scent that...

  • Owner Flashy Swimmer Hooks

    OWNER AMERICA

    Owner Flashy Swimmer Hooks

    $5.49 - $9.99

    The Owner Flashy Swimmer Hooks are designed to add flash and attraction to your favorite soft swimbaits and flukes. Featuring a spinner blade attached to a non-moveable weight on the hook shank, these hooks deliver added fish attraction and help get your...

  • Greenfish Tackle Swim Jig Gold Chrome 1/2

    GREENFISH TACKLE

    Greenfish Tackle Swim Jig Gold Chrome 1/2

    $5.49

    The Greenfish Tackle Swim Jig Gold Chrome 1/2 Oz is a premium swim jig designed to mimic a baitfish. Crafted with high-quality components, this lure features a lifelike appearance that drives bass wild. The 3D eyes and molded gill plates create an...

  • Greenfish Tackle Swim Jig Baby Bass II 1/2

    GREENFISH TACKLE

    Greenfish Tackle Swim Jig Baby Bass II 1/2

    $5.49

    The Greenfish Tackle Swim Jig Baby Bass II 1/2 is a top-notch swim jig designed to mimic a baitfish, making it an irresistible target for bass. Its premium components ensure a lifelike presentation that drives bass wild. The swim jig features 3D eyes and...

  • Northland Tackle Deep-Vee Jig Parrot 3/8

    NORTHLAND FISHING TACKLE

    Northland Tackle Deep-Vee Jig Parrot 3/8

    $4.49

    The Northland Tackle Deep-Vee Jig Parrot 3/8 is a versatile fishing lure designed to mimic the appearance of baitfish. Its compact size and vibrant color make it an attractive option for anglers targeting species such as walleye, pike, and bass. The...

  • STRIKEMASTER BAIT PUCK PLUS Black

    STRIKEMASTER

    STRIKEMASTER BAIT PUCK PLUS Black

    $5.99

    The STRIKEMASTER BAIT PUCK PLUS Black is a versatile and practical storage solution for anglers. Its unique design allows for easy access to bait, even in tight spaces. The dual top and bottom lids provide universal access, making it simple to retrieve...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

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Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

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Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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