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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • VMC Hybrid Swimbait Jig Head

    VMC

    VMC Hybrid Swimbait Jig Head

    $4.99

    The VMC Hybrid Swimbait Jig Head is great for clearwater applications to catch bass everywhere! A hybrid wider gap maximizes hook sets, and the hybrid bend provides extra strength. The sproat-style...

  • Strike King Rage Ned Craws

    STRIKE KING

    Strike King Rage Ned Craws

    $1.99 - $7.99

    The Strike King Rage Ned Craws are designed to mimic the appearance and movement of a crawfish, making them an attractive option for anglers targeting species that feed on crustaceans. These lures...

  • Bandit Walleye Deep
    Sales Badge Icon

    BANDIT

    Bandit Walleye Deep

    $6.00 - $7.49

    The Bandit Walleye Deep is a versatile trolling lure designed to explore deeper waters, making it an excellent choice for anglers targeting walleye, zander, and other predator fish. Its slender...

  • Owner Shakey Football Head Green Pumpkin

    OWNER AMERICA

    Owner Shakey Football Head Green Pumpkin

    $4.99 - $6.99

    The Owner Shakey Football Head Green Pumpkin is a game-changing soft plastic lure that combines the effectiveness of a shakey head with the enticing shape of a football. Its contoured bottom creates...

  • Booyah Hard Knocker Lipless Crankbaits

    BOOYAH

    Booyah Hard Knocker Lipless Crankbaits

    $6.99

    The Booyah Hard Knocker Lipless Crankbaits are designed to mimic the appearance and movement of injured baitfish, making them an attractive option for bass. These crankbaits feature a unique blend of...

  • Johnson Silver Minnow Spoons

    JOHNSON FISHING

    Johnson Silver Minnow Spoons

    $2.99 - $5.99

    The Johnson Silver Minnow Spoon has been a trusted choice for anglers since its invention in 1923. Its unique design allows it to navigate through thick vegetation without getting stuck, making it an...

  • Poor Boy's Tube

    POOR BOYS

    Poor Boy's Tube

    $9.99

    Poor Boy's Tube has become a staple for anglers targeting bass in the Great Lakes. Its natural hues and coloration make it an ideal choice for clear water situations. The tube's design is reminiscent...

  • Poor Boy's Erie Darter

    POOR BOYS

    Poor Boy's Erie Darter

    $5.99

    The Poor Boy's Erie Darter is a top-secret bait in the world of tournament fishing. Its effectiveness has been proven on the Great Lakes, but it will catch fish anywhere. With the invasion of gobies...

  • Strike King Jointed Structure Heads

    STRIKE KING

    Strike King Jointed Structure Heads

    $1.99 - $7.99

    The Strike King Jointed Structure Heads are designed to bring your favorite soft plastics to life with their unique cobra-head design and free-moving construction. This innovative combination allows...

  • Yamamoto Flappin' Hog

    GARY YAMAMOTO

    Yamamoto Flappin' Hog

    $7.99

    The Yamamoto Flappin' Hog is a versatile and effective bait designed for flipping and pitching in tight cover. Its unique design features a hollow section near the tail, allowing for easy hook...

  • Hopkins Shorty Hammered Treble Hook Spoons

    HOPKINS

    Hopkins Shorty Hammered Treble Hook Spoons

    $6.49 - $8.99

    The Hopkins Shorty Hammered Treble Hook Spoons are designed to mimic the appearance of shad-type baitfish, making them an attractive option for anglers. These compact spoons feature a thicker body...

  • Berkley Gulp! Alive! Maggots

    BERKLEY

    Berkley Gulp! Alive! Maggots

    $5.99

    Berkley Gulp! Alive Maggots are proven to outfish live baits 2:1. These maggots feature an extreme scent dispersion to expand your strike zone. The maggots are packaged in Berkley's "Magic Gravy,"...

  • Berkley PowerBait Power Wigglers

    BERKLEY

    Berkley PowerBait Power Wigglers

    $4.99

    Berkley PowerBait Power Wigglers are more effective and easier to store than waxworms or larvae. These wigglers outperform live bait simply by lasting longer. The Berkley PowerBait Power Wigglers are...

  • Storm WildEye Live Crappies

    STORM LURES

    Storm WildEye Live Crappies

    $5.99

    The Storm WildEye Live Crappies is a highly realistic fishing lure designed to mimic the appearance and movement of live crappies. Its internally weighted body creates a life-like swimming action,...

  • Storm WildEye Curl Tails

    STORM LURES

    Storm WildEye Curl Tails

    $4.99

    The Storm WildEye Curl Tails are designed to mimic the natural movement of baitfish, making them an attractive option for anglers seeking a realistic presentation. These lures feature a holographic...

  • Berkley PowerBait Magnum Power Eggs

    BERKLEY

    Berkley PowerBait Magnum Power Eggs

    $4.99

    The Berkley PowerBait Power Eggs are a game-changer for anglers of all skill levels. These small, egg-shaped baits are infused with the exclusive PowerBait formula, which has been perfected over 25...

  • Wordens Maxi Jig

    WORDEN LURES

    Wordens Maxi Jig

    $3.49

    The Wordens Maxi Jig is a reliable choice for anglers seeking a durable presentation. Its two-part urethane UV overcoat ensures long-lasting performance, while the cleaned eyelets simplify the...

  • Strike King Skipping Jigs

    STRIKE KING

    Strike King Skipping Jigs

    $1.99 - $7.99

    The Strike King Skipping Jig is designed for anglers who need to reach tight spots underneath docks and tree overhangs. Its customized, flat-sided head shape allows it to skim smoothly across the...

  • Strike King Sugar Buzz

    STRIKE KING

    Strike King Sugar Buzz

    $1.99 - $9.99

    The Strike King Sugar Buzz is a topwater lure that's designed to attract fish with its loud clacking sound and free-swinging hook. This unique design makes it harder for fish to throw the hook,...

  • Booyah One Knocker Lipless Crankbaits

    BOOYAH

    Booyah One Knocker Lipless Crankbaits

    $6.99

    The Booyah One Knocker Lipless Crankbaits are designed to deliver exceptional results on the water. With a perfect blend of cutting-edge design, decoration, and advanced acoustics, these crankbaits...

  • Reef Runner 800 Series

    REEF RUNNER

    Reef Runner 800 Series

    $7.99

    A deep diving 4″ rattling minnow bait designed to dive quickly with a wobble gamefish can’t resist. It’s "kicking" action hunts down the big ones while the body creates a perfect image for even...

  • Strike King Swinging Swim Jigs

    STRIKE KING

    Strike King Swinging Swim Jigs

    $1.99 - $6.99

    The Strike King Swinging Swim Jig is a top-of-the-line fishing lure designed by Strike King's pro-staff. Its free-swinging hook design increases the action of your trailer, making it more appealing...

  • Strike King Redeye Special Spinnerbaits

    STRIKE KING

    Strike King Redeye Special Spinnerbaits

    $7.99

    The Strike King Redeye Special Spinnerbaits are designed to mimic the appearance of injured baitfish, making them an attractive target for bass. The big red eye on both the head and blade of these...

  • Strike King Hack Attack Jigs

    STRIKE KING

    Strike King Hack Attack Jigs

    $1.99 - $6.99

    The Strike King Hack Attack Jig is designed for fishing heavy cover, where other jigs often struggle to navigate. Its unique head design and heavy weed guard allow it to move in and out of dense...

  • Booyah Buzz Buzzbaits

    BOOYAH

    Booyah Buzz Buzzbaits

    $4.99

    The Booyah Buzz Buzzbaits are designed to mimic the appearance of a baitfish, making them an attractive option for bass and other species. The premium hard coat paint used in their construction...

  • Strike King Tour Grade Belly Blade

    STRIKE KING

    Strike King Tour Grade Belly Blade

    $6.99

    The Strike King Tour Grade Belly Blade is a premium addition to any angler's tackle box. Its black nickel needlepoint hook provides a strong and durable connection to your soft plastic bait. The...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

fishing lures, fishing baits and lures, fishing baits for sale, fishing lures for sale, fishing baits and lures for sale, fishing baits store

Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

fishing lures, fishing baits, topwater baits, fishing lures for sale, fishing baits and lures, fishing bait and lures store online

Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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