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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • Strike King Mr Crappie Sausage Head Grey 1/16oz

    STRIKE KING

    Strike King Mr Crappie Sausage Head Grey 1/16oz

    $3.99

    The Strike King Mr Crappie Sausage Head Grey 1/16oz is designed to mimic the appearance of a crawdad, making it an attractive option for crappie and other panfish. Its unique sausage shape allows for a natural presentation in the water, whether you're...

  • Voodoo Custom Tackle Marabou Jig Hot Pink White 1/32oz

    VOODOO CUSTOM TACKLE

    Voodoo Custom Tackle Marabou Jig Hot Pink White 1/32oz

    $3.99

    The Voodoo Custom Tackle Marabou Jig Hot Pink White 1/32oz is a top-of-the-line fishing lure designed to mimic the appearance and movement of a baitfish. Hand-tied with premium marabou feathers, this jig creates an incredibly lifelike motion in the water...

  • Strike King Thunder Cricket Gold Pro Bone 3/8oz

    STRIKE KING

    Strike King Thunder Cricket Gold Pro Bone 3/8oz

    $13.99

    The Strike King Thunder Cricket Gold Pro Bone 3/8oz is a game-changer for anglers looking to add some excitement to their fishing experience. This bladed jig features a gold-plated blade that shines brightly in stained water or low-light conditions,...

  • Voodoo Custom Tackle Marabou Jig Gold White 1/64oz

    VOODOO CUSTOM TACKLE

    Voodoo Custom Tackle Marabou Jig Gold White 1/64oz

    $3.99

    The Voodoo Custom Tackle Marabou Jig Gold White 1/64oz is a premium fishing lure designed to mimic the movement of baitfish in the water. Hand-tied with marabou feathers on a strong hook, this jig creates an incredibly lifelike motion that's sure to...

  • Strike King Thunder Cricket Gold Pro Bone 5/8oz

    STRIKE KING

    Strike King Thunder Cricket Gold Pro Bone 5/8oz

    $13.99

    The Strike King Thunder Cricket Gold Pro Bone 5/8oz is a game-changer for anglers looking to add some excitement to their fishing experience. This bladed jig features a gold-plated blade that shines brightly in stained water or low-light conditions,...

  • Strike King Thunder Cricket Gold Olive Shad 1/2oz

    STRIKE KING

    Strike King Thunder Cricket Gold Olive Shad 1/2oz

    $13.99

    The Strike King Thunder Cricket Gold Olive Shad 1/2oz is a versatile and effective bladed jig designed to attract fish in various water conditions. Its gold-plated blade provides increased visibility in stained or low-light waters, making it an excellent...

  • Keitech Swing Impact 2.5" 10Pk Sight Flash

    KEITECH

    Keitech Swing Impact 2.5" 10Pk Sight Flash

    $5.49

    The Keitech Swing Impact 2.5" 10Pk Sight Flash is a versatile soft bait designed for various fishing techniques. Its unique dual-injection molding process creates a well-balanced action at any speed. The lure is impregnated with a strong squid scent,...

  • Strike King Mr Crappie Sausage Head Flo Red 1/8oz

    STRIKE KING

    Strike King Mr Crappie Sausage Head Flo Red 1/8oz

    $3.99

    The Strike King Mr Crappie Sausage Head Flo Red 1/8oz is a versatile and effective fishing lure designed to mimic the appearance of a sausage. Its unique shape allows it to swim in perfect balance whether cast or vertically jigged, making it an ideal...

  • Keitech Easy Shiner 4.5" 6Pk Pro Blue Red Pearl

    KEITECH

    Keitech Easy Shiner 4.5" 6Pk Pro Blue Red Pearl

    $5.49

    The Keitech Easy Shiner 4.5" is a versatile and effective lure that can be used in a variety of fishing situations. Its compact size and streamlined design make it perfect for navigating through dense vegetation and around timber. The Easy Shiner excels...

  • VMC Hard Ball Jig 4Pk Chartreuse 1/8oz

    VMC

    VMC Hard Ball Jig 4Pk Chartreuse 1/8oz

    $3.99

    The VMC Hard Ball Jig is a versatile fishing lure designed to attract a variety of fish species. Its traditional round ball head design allows for easy casting and retrieval, while the built-in molded keeper ensures that your bait stays securely in place...

  • Strike King Mr Crappie Sausage Head Magenta 1/16oz

    STRIKE KING

    Strike King Mr Crappie Sausage Head Magenta 1/16oz

    $3.99

    The Strike King Mr Crappie Sausage Head Magenta 1/16oz is a versatile and effective fishing lure designed to mimic the appearance of a sausage. Its unique shape allows it to swim in perfect balance whether cast or vertically jigged, making it an...

  • Strike King Mr Crappie Sausage Head Black 1/16oz

    STRIKE KING

    Strike King Mr Crappie Sausage Head Black 1/16oz

    $3.99

    The Strike King Mr Crappie Sausage Head Black 1/16oz is a versatile and effective fishing lure designed to mimic the appearance of a sausage. Its unique shape allows it to swim in perfect balance whether cast or vertically jigged, making it an excellent...

  • Strike King Mr Crappie Sausage Head Cyan 1/8oz

    STRIKE KING

    Strike King Mr Crappie Sausage Head Cyan 1/8oz

    $3.99

    The Strike King Mr Crappie Sausage Head Cyan 1/8oz is a versatile and effective fishing lure designed to mimic the appearance of a sausage. Its unique shape allows it to swim in perfect balance whether cast or vertically jigged, making it an excellent...

  • Strike King Tour Grade Spinnerbait Sexy Shad 5/16oz

    STRIKE KING

    Strike King Tour Grade Spinnerbait Sexy Shad 5/16oz

    $7.99

    The Strike King Tour Grade Spinnerbait Sexy Shad is a top-of-the-line lure designed for serious anglers. Its weight-forward head design allows for effortless casting and retrieval, making it perfect for navigating through dense cover. The naturalistic...

  • VMC Bucktail Jig Shad 1/16oz

    VMC

    VMC Bucktail Jig Shad 1/16oz

    $4.49

    The VMC Bucktail Jig Shad 1/16oz is a versatile and effective fishing lure designed to attract a wide range of fish species. Its premium Hi Carbon Steel hook is chemically sharpened for optimal performance, while the bucktail with tinsel fibers creates a...

  • Acme Reef Stalker 5/8oz Red Hot Tiger

    REEF RUNNER

    Acme Reef Stalker 5/8oz Red Hot Tiger

    $8.99

    Our newest bait, the Reef Stalker is the loudest and most technologically designed lure Reef Runner has ever made. Scott Stecher, part of our Acme Design Team, created this lure with a unique "rail & rattle" multiple rattle sound chamber. Our proven...

  • Strike King Tour Grade Compact Sexy Shad 1/2oz

    STRIKE KING

    Strike King Tour Grade Compact Sexy Shad 1/2oz

    $7.99

    The Strike King Tour Grade Compact Sexy Shad 1/2oz spinnerbait is designed to mimic the appearance and movement of a small baitfish. Its compact head design allows it to navigate through pressured waters or areas where fish are feeding on smaller prey...

  • Strike King Tour Grade Spinnerbait Sun Perch 5/16oz

    STRIKE KING

    Strike King Tour Grade Spinnerbait Sun Perch 5/16oz

    $7.99

    The Strike King Tour Grade Spinnerbait Sun Perch 5/16oz is a top-of-the-line lure designed for serious anglers. Its weight-forward head design allows for effortless casting and retrieval, while the naturalistic painted willow blade creates a realistic...

  • Strike King Tour Grade Sun Perch 3/8oz

    STRIKE KING

    Strike King Tour Grade Sun Perch 3/8oz

    $7.99

    The Strike King Tour Grade Sun Perch 3/8oz is a top-of-the-line spinnerbait designed for serious anglers. Its weight forward head design allows for effortless casting and retrieval, while the naturalistic painted willow blade creates a realistic...

  • Picasso Tungsten Head Plain #2 1/16oz

    PICASSO

    Picasso Tungsten Head Plain #2 1/16oz

    $7.49

    The Picasso Tungsten Head Plain #2 1/16oz is a high-quality fishing lure designed for use with electronics such as Forward Facing Sonar. Made from 97% pure tungsten, this ball head provides stronger feedback and a more precise presentation of the lure...

  • Keitech Swing Impact 3" 10Pk Pro Blue Red Pearl

    KEITECH

    Keitech Swing Impact 3" 10Pk Pro Blue Red Pearl

    $5.49

    The Keitech Swing Impact 3" 10Pk Pro Blue Red Pearl is a versatile soft bait designed for various fishing techniques. Its unique dual-injection molding process creates a well-balanced action at any speed, making it suitable for different presentations...

  • Strike King Thunder Cricket Gold Spot Remover 1/2oz

    STRIKE KING

    Strike King Thunder Cricket Gold Spot Remover 1/2oz

    $13.99

    The Strike King Thunder Cricket Gold Spot Remover 1/2oz is a game-changer for anglers who want to add some extra visibility to their presentations. With its gold-plated blade, this bladed jig shines brightly in stained water or low-light conditions,...

  • Keitech Swing Impact 2.5" 10Pk Electric Shad

    KEITECH

    Keitech Swing Impact 2.5" 10Pk Electric Shad

    $5.49

    The Keitech Swing Impact 2.5" Electric Shad is a versatile soft bait designed for various fishing techniques. Its unique dual-injection molding process creates a well-balanced action at any speed, making it suitable for different presentations. The lure...

  • Strike King Tour Grade Spinnerbait Sun Perch 3/4oz

    STRIKE KING

    Strike King Tour Grade Spinnerbait Sun Perch 3/4oz

    $8.99

    The Strike King Tour Grade Spinnerbait Sun Perch 3/4oz is a top-of-the-line lure designed for bass fishing. Its weight forward head design allows for a more natural presentation in the water, making it easier to come through cover with ease. The painted...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

fishing lures, fishing baits and lures, fishing baits for sale, fishing lures for sale, fishing baits and lures for sale, fishing baits store

Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

fishing lures, fishing baits, topwater baits, fishing lures for sale, fishing baits and lures, fishing bait and lures store online

Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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