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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • Voodoo Custom Tackle Marabou Jig Gold Olive 1/64oz

    VOODOO CUSTOM TACKLE

    Voodoo Custom Tackle Marabou Jig Gold Olive 1/64oz

    $3.99

    The Voodoo Custom Tackle Marabou Jig Gold Olive 1/64oz is a premium fishing lure designed to mimic the movement of a baitfish in the water. Hand-tied with marabou feathers, this jig features a wicked sharp 3X strong hook that sets it apart from other...

  • Voodoo Custom Tackle Round Jighead 5Pk Orange 1/16oz

    VOODOO CUSTOM TACKLE

    Voodoo Custom Tackle Round Jighead 5Pk Orange 1/16oz

    $3.99

    The Voodoo Custom Tackle Round Jighead is a top-notch choice for anglers seeking a reliable and effective jighead. Its chip-resistant paint ensures durability, even in harsh fishing conditions. The 3X strong hook provides exceptional holding power,...

  • Leland Lures Trout Magnet D2 Jig 3Pk Toad 1/8oz

    LELAND LURES

    Leland Lures Trout Magnet D2 Jig 3Pk Toad 1/8oz

    $7.49

    The Trout Magnet D2 Jig from Leland's Lures is a game-changer for anglers. Its unique head shape, formed through a one-of-a-kind mold, entices bites from a variety of species including trout, crappie, walleye, bass, and more. Equipped with razor-sharp...

  • Bucca Trick Shad 6" Green Gizzard

    GSM

    Bucca Trick Shad 6" Green Gizzard

    $38.99

    The Bucca Trick Shad 6" Green Gizzard is a top-notch swimbait designed by renowned expert Mike Bucca. This compact offering packs a punch with its high-quality components and enticing action, making it a valuable addition to any angler's tackle box. With...

  • Voodoo Custom Tackle Marabou Jig Chartreuse Black 1/32oz

    VOODOO CUSTOM TACKLE

    Voodoo Custom Tackle Marabou Jig Chartreuse Black 1/32oz

    $3.99

    The Voodoo Custom Tackle Marabou Jig Chartreuse Black 1/32oz is a top-of-the-line fishing lure designed to mimic the movement of a baitfish in the water. Hand-tied with premium marabou feathers, this jig creates an incredibly lifelike motion that's sure...

  • Berkley PowerBait CullShad

    BERKLEY

    Berkley PowerBait CullShad

    $11.99 - $14.99

    The Berkley PowerBait CullShad swimbait gives you the paddle tail design you want and combines big profile drawing power with Berkley's own proprietary Honey Comb technology. Taking shallow water swim baiting to a new level, the PowerBait Honey Comb...

  • Hilderbrant Premium Spinner Blade Gold 3 Colorado

    HILDEBRANDT

    Hilderbrant Premium Spinner Blade Gold 3 Colorado

    $7.99

    The Hilderbrant Premium Spinner Blade Gold 3 Colorado is designed to enhance the performance of any spinnerbait. Its heavy gauge brass base material ensures durability and resistance to corrosion. This premium replacement blade produces a harder thumping...

  • Pautzke Fire Cure Orange 16oz

    PAUTZKE

    Pautzke Fire Cure Orange 16oz

    $11.99

    The Pautzke Fire Cure Orange 16oz is a highly sought-after formula for salmon and steelhead. This product is the result of a collaboration between Pautzke Bait Co. and Northwest dry cure specialist Mark Yano, combining over 70 years of experience in...

  • Hilderbrant Premium Spinner Blade Nickel 4.5 Willow

    HILDEBRANDT

    Hilderbrant Premium Spinner Blade Nickel 4.5 Willow

    $5.99

    The Hilderbrant Premium Spinner Blade Nickel 4.5 Willow is designed to enhance the performance of your spinnerbait. Made from heavy gauge brass, this blade is corrosion resistant and provides a harder thumping vibration compared to standard blades. Its...

  • Hilderbrant Premium Spinner Blade Nickel 7 Colorado

    HILDEBRANDT

    Hilderbrant Premium Spinner Blade Nickel 7 Colorado

    $5.99

    The Hilderbrant Premium Spinner Blade Nickel 7 Colorado is designed to enhance the performance of any spinnerbait. Its heavy gauge brass base material ensures durability and resistance to corrosion. This premium blade produces a harder thumping...

  • Hilderbrant Premium Spinner Blade Gold 7 Colorado

    HILDEBRANDT

    Hilderbrant Premium Spinner Blade Gold 7 Colorado

    $7.99

    The Hilderbrant Premium Spinner Blade Gold 7 Colorado is designed to enhance the performance of any spinnerbait. Its heavy gauge brass base material ensures durability and resistance to corrosion. This premium replacement blade produces a more pronounced...

  • Atlas Mike's Lunker Egg UV Pink

    ATLAS MIKES

    Atlas Mike's Lunker Egg UV Pink

    $3.49

    The Atlas Mike's Lunker Egg UV Pink is a highly realistic and effective soft plastic lure designed for salmon, steelhead, and trout fishing. Its unique anise scent formula adds an extra layer of attraction to draw in fish from a distance. Measuring...

  • Atlas Mike's Bait Sac Floaters Pink

    ATLAS MIKES

    Atlas Mike's Bait Sac Floaters Pink

    $2.19

    The Atlas Mike's Bait Sac Floaters Pink are designed to help anglers present their bait at the optimal depth without getting snagged on underwater obstacles. By adding these floaters to their bait sacs, users can lift them off the bottom and keep them...

  • Atlas Shake N Cure - Pink

    ATLAS MIKES

    Atlas Shake N Cure - Pink

    $6.49

    The Atlas Shake N Cure - Pink is a convenient and effective way to cure your own salmon and steelhead eggs. This product is designed to make the process easy, with a special recipe that increases fish-attracting scents and milks clusters more efficiently...

  • Hilderbrant Premium Spinner Blade Gold 5 Indiana

    HILDEBRANDT

    Hilderbrant Premium Spinner Blade Gold 5 Indiana

    $7.99

    The Hilderbrant Premium Spinner Blade Gold 5 Indiana is designed to enhance the performance of any spinnerbait. Its heavy gauge brass base material ensures durability and resistance to corrosion. This premium blade produces a harder thumping vibration,...

  • Hilderbrant Premium Spinner Blade Nickel 5 Indiana

    HILDEBRANDT

    Hilderbrant Premium Spinner Blade Nickel 5 Indiana

    $5.99

    The Hilderbrant Premium Spinner Blade Nickel 5 Indiana is a high-quality replacement blade designed to enhance the performance of your spinnerbait. Made from heavy gauge brass, this blade is corrosion resistant and provides a harder thumping vibration...

  • Hilderbrant Premium Spinner Blade Nickel 3.5 Colorado

    HILDEBRANDT

    Hilderbrant Premium Spinner Blade Nickel 3.5 Colorado

    $5.99

    The Hilderbrant Premium Spinner Blade Nickel 3.5 Colorado is designed to enhance the performance of any spinnerbait. Its heavy gauge brass base material ensures durability and resistance to corrosion. This premium replacement blade produces a harder...

  • Hilderbrant Premium Spinner Blade Gold 6 Willow

    HILDEBRANDT

    Hilderbrant Premium Spinner Blade Gold 6 Willow

    $7.99

    The Hilderbrant Premium Spinner Blade Gold 6 Willow is a high-quality replacement blade designed to enhance the performance of your spinnerbait. Made from heavy gauge brass, this blade is corrosion resistant and provides a harder thumping vibration than...

  • Hilderbrant Premium Spinner Blade Gold 3.5 Colorado

    HILDEBRANDT

    Hilderbrant Premium Spinner Blade Gold 3.5 Colorado

    $7.99

    The Hilderbrant Premium Spinner Blade Gold 3.5 Colorado is designed to enhance the performance of any spinnerbait. Its heavy gauge brass base material ensures durability and resistance to corrosion. This premium replacement blade produces a harder...

  • Hilderbrant Premium Spinner Blade Gold 4.5 Indiana

    HILDEBRANDT

    Hilderbrant Premium Spinner Blade Gold 4.5 Indiana

    $7.99

    The Hilderbrant Premium Spinner Blade Gold 4.5 Indiana is designed to enhance the performance of any spinnerbait. Its heavy gauge brass base material ensures durability and resistance to corrosion. This premium blade produces a more pronounced vibration,...

  • Atlas Mike's Bait Sac Floaters Orange

    ATLAS MIKES

    Atlas Mike's Bait Sac Floaters Orange

    $2.49

    The Atlas Mike's Bait Sac Floaters Orange are designed to help anglers present their bait in the most natural way possible. By adding these floaters to their bait sacs, users can lift them off the bottom and away from underwater obstacles like weeds and...

  • Raven Jiggy Bugger Steelhead Jig 2PK Chartreuse

    RAVEN

    Raven Jiggy Bugger Steelhead Jig 2PK Chartreuse

    $5.59

    The Raven Jiggy Bugger Steelhead Jig is a top choice among anglers targeting steelhead and salmon. Its unique design allows it to sit horizontally under the float, creating a tantalizing presentation that triggers strikes. The soft marabou body undulates...

  • Atlas Mike's Floating Spawn Sac Red

    ATLAS MIKES

    Atlas Mike's Floating Spawn Sac Red

    $3.99

    The Atlas Mike's Floating Spawn Sac Red is a highly effective bait for attracting a variety of fish species, including rainbow, steelhead, and salmon. Its unique design features soft textured eggs that mimic the natural appearance of fish eggs, making it...

  • Hilderbrant Premium Spinner Blade Gold 3.5 Indiana

    HILDEBRANDT

    Hilderbrant Premium Spinner Blade Gold 3.5 Indiana

    $7.99

    The Hilderbrant Premium Spinner Blade Gold 3.5 Indiana is a high-quality replacement blade designed to enhance the performance of your spinnerbait. Made from heavy gauge brass, this blade is corrosion resistant and provides a harder thumping vibration...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

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Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

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Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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