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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • Berkley Dime 2" Blue Chartreuse

    BERKLEY

    Berkley Dime 2" Blue Chartreuse

    $9.99

    At the drop of the Berkley Dime crankbait, score big with proven balsa action, a first-in-class finish, and match the hatch colors unachieved by balsa baits. Primed to be your new go-to mid-depth crankbait, the Berkley Dime is a durable plastic bait...

  • Geecrack SAF Stick Soft Bait 5" Green Pumpkin

    GEECRACK USA

    Geecrack SAF Stick Soft Bait 5" Green Pumpkin

    $9.99

    From skipping docks for largemouth to dragging finesse rigs for smallmouth, the Geecrack SAF Stick Soft Bait takes the classic stickbait profile and elevates it with the brandâ€s proven SAF material—Salt, Aminos, and Flavor. The salt content balances...

  • Duckett Fishing Sway Minnow 4 1/2" Pearl White

    DUCKETT FISHING

    Duckett Fishing Sway Minnow 4 1/2" Pearl White

    $7.99

    The Duckett Fishing Sway Minnow is your key to fooling even the most cautious bass with its innovative Soratobu Wing Technology. This 4.5-inch and 3.75-inch finesse bait mimics the subtle movements of an injured minnow, creating a lifelike rocking and...

  • Geecrack SAF Stick Soft Bait 5" Watermelon Red Flake

    GEECRACK USA

    Geecrack SAF Stick Soft Bait 5" Watermelon Red Flake

    $9.99

    From skipping docks for largemouth to dragging finesse rigs for smallmouth, the Geecrack SAF Stick Soft Bait takes the classic stickbait profile and elevates it with the brandâ€s proven SAF material—Salt, Aminos, and Flavor. The salt content balances...

  • Geecrack SAF Stick Soft Bait 4" Cool Cucumber

    GEECRACK USA

    Geecrack SAF Stick Soft Bait 4" Cool Cucumber

    $9.99

    From skipping docks for largemouth to dragging finesse rigs for smallmouth, the Geecrack SAF Stick Soft Bait takes the classic stickbait profile and elevates it with the brandâ€s proven SAF material—Salt, Aminos, and Flavor. The salt content balances...

  • Geecrack SAF Stick Soft Bait 4" Junebug

    GEECRACK USA

    Geecrack SAF Stick Soft Bait 4" Junebug

    $9.99

    From skipping docks for largemouth to dragging finesse rigs for smallmouth, the Geecrack SAF Stick Soft Bait takes the classic stickbait profile and elevates it with the brandâ€s proven SAF material—Salt, Aminos, and Flavor. The salt content balances...

  • Geecrack SAF Stick Soft Bait 4" Electric Shad

    GEECRACK USA

    Geecrack SAF Stick Soft Bait 4" Electric Shad

    $9.99

    From skipping docks for largemouth to dragging finesse rigs for smallmouth, the Geecrack SAF Stick Soft Bait takes the classic stickbait profile and elevates it with the brandâ€s proven SAF material—Salt, Aminos, and Flavor. The salt content balances...

  • Great Lakes Finesse Drop Minnow 2 3/4" Iridescent

    PRADCO

    Great Lakes Finesse Drop Minnow 2 3/4" Iridescent

    $6.99

    Tough bites call for finesse, and the Great Lakes Finesse Drop Minnow was designed with input from Travis Manson (SmallmouthCrush) to help anglers fool even the most pressured fish. Its ribbed body and ultra-thin tail create subtle, natural movement...

  • Great Lakes Finesse Drop Minnow 2 3/4" Frosted Shad

    PRADCO

    Great Lakes Finesse Drop Minnow 2 3/4" Frosted Shad

    $6.99

    Tough bites call for finesse, and the Great Lakes Finesse Drop Minnow was designed with input from Travis Manson (SmallmouthCrush) to help anglers fool even the most pressured fish. Its ribbed body and ultra-thin tail create subtle, natural movement...

  • Great Lakes Finesse Juvy Craw 2.1" Matte Black

    PRADCO

    Great Lakes Finesse Juvy Craw 2.1" Matte Black

    $6.99

    The Great Lakes Finesse Juvy Craw patterns are expertly designed, with floating claws that lift in a natural and slightly defensive posture – making them the perfect choice for use with a ball head or NED head. The 2.5" Juvy Craw is specially...

  • Bill Lewis Precise Walleye Crank PWC Clown Nova

    BILL LEWIS

    Bill Lewis Precise Walleye Crank PWC Clown Nova

    $12.99

    A Bill Lewis Precise Walleye Crank is what you want to reach for when the water cools off at the end of the day. Created with Precision Trolling expert Mark Romanack, the walleye crankbait hits all the right notes. The action is precise and perfectly...

  • Jackall Drift Fry 5.2" Dark Thunder Clear/Silver

    SHIMANO

    Jackall Drift Fry 5.2" Dark Thunder Clear/Silver

    $12.99

    The Jackall Drift Fry 3.0, 4.0 and Drift Fry Mellow 5.2 deliver precision and versatility for finesse fishing, giving you the edge when targeting elusive bass. The Jackall Drift Fry 3.0 and 4.0 are for anglers who need a finesse bait that maintains depth...

  • Bill Lewis Precise Walleye Crank PWC Z-Chrome

    BILL LEWIS

    Bill Lewis Precise Walleye Crank PWC Z-Chrome

    $12.99

    A Bill Lewis Precise Walleye Crank is what you want to reach for when the water cools off at the end of the day. Created with Precision Trolling expert Mark Romanack, the walleye crankbait hits all the right notes. The action is precise and perfectly...

  • Bobby Garland Baby Shad 2" Mo'Glo Screamer

    BOBBY GARLAND

    Bobby Garland Baby Shad 2" Mo'Glo Screamer

    $3.29

    The Bobby Garland Baby Shad is a perfect bait if you're targeting crappies, and the full-color profile of Baby Shads is very popular with pro anglers using Bobby Garland crappie baits. Known as a great all-around fishing lure, they are also incredibly...

  • Bobby Garland Live Roam'R 1 3/4" Live Minnow

    BOBBY GARLAND

    Bobby Garland Live Roam'R 1 3/4" Live Minnow

    $3.99

    The Bobby Garland Live Roam'R soft-plastic crappie bait is a sleek and streamlined 1.75-inch realistic minnow imitation that moves effortlessly through the water. The Live Roam'R crappie bait's size and profile is designed to specifically target...

  • Ima Little Stik 135 Topwater Bait 135 mm Ghost Shad

    IMA

    Ima Little Stik 135 Topwater Bait 135 mm Ghost Shad

    $14.99

    The Ima Little Stik 135 gives anglers a high-output pencil popper that covers water fast and moves a ton of it with each twitch. At 5 1/2 inches and 1 oz., this bait casts long and delivers a tight, aggressive walk-the-dog motion with heavy spit and...

  • Bobby Garland Live Roam'R 1 3/4" Lights Out

    BOBBY GARLAND

    Bobby Garland Live Roam'R 1 3/4" Lights Out

    $3.99

    The Bobby Garland Live Roam'R soft-plastic crappie bait is a sleek and streamlined 1.75-inch realistic minnow imitation that moves effortlessly through the water. The Live Roam'R crappie bait's size and profile is designed to specifically target...

  • Bobby Garland Live Roam'R 1 3/4" Blue Shiner

    BOBBY GARLAND

    Bobby Garland Live Roam'R 1 3/4" Blue Shiner

    $3.99

    The Bobby Garland Live Roam'R soft-plastic crappie bait is a sleek and streamlined 1.75-inch realistic minnow imitation that moves effortlessly through the water. The Live Roam'R crappie bait's size and profile is designed to specifically target...

  • Bobby Garland Live Roam'R 1 3/4" Monkey Milk

    BOBBY GARLAND

    Bobby Garland Live Roam'R 1 3/4" Monkey Milk

    $3.99

    The Bobby Garland Live Roam'R soft-plastic crappie bait is a sleek and streamlined 1.75-inch realistic minnow imitation that moves effortlessly through the water. The Live Roam'R crappie bait's size and profile is designed to specifically target...

  • Bill Lewis Precise Walleye Crank PWC Green Tiger

    BILL LEWIS

    Bill Lewis Precise Walleye Crank PWC Green Tiger

    $12.99

    A Bill Lewis Precise Walleye Crank is what you want to reach for when the water cools off at the end of the day. Created with Precision Trolling expert Mark Romanack, the walleye crankbait hits all the right notes. The action is precise and perfectly...

  • Bobby Garland Live Roam'R 1 3/4" Bleeding Shad

    BOBBY GARLAND

    Bobby Garland Live Roam'R 1 3/4" Bleeding Shad

    $3.99

    The Bobby Garland Live Roam'R soft-plastic crappie bait is a sleek and streamlined 1.75-inch realistic minnow imitation that moves effortlessly through the water. The Live Roam'R crappie bait's size and profile is designed to specifically target...

  • Bobby Garland Baby Shad 2" Mayfly

    BOBBY GARLAND

    Bobby Garland Baby Shad 2" Mayfly

    $3.29

    The Bobby Garland Baby Shad is a perfect bait if you're targeting crappies, and the full-color profile of Baby Shads is very popular with pro anglers using Bobby Garland crappie baits. Known as a great all-around fishing lure, they are also incredibly...

  • Ima Little Stik Pencil Popper 5.5" American Shad

    IMA

    Ima Little Stik Pencil Popper 5.5" American Shad

    $14.99

    The ima Little Stik Pencil Popper is a smaller version of its older brother, the Big Stik, but still produces big results. The Little Stik is a more tournament sized bait that walks, pops, and spits like few baits in its class. Its rear weighting makes...

  • Bobby Garland Baby Shad 2" Pink Lemonade

    BOBBY GARLAND

    Bobby Garland Baby Shad 2" Pink Lemonade

    $3.29

    The Bobby Garland Baby Shad is a perfect bait if you're targeting crappies, and the full-color profile of Baby Shads is very popular with pro anglers using Bobby Garland crappie baits. Known as a great all-around fishing lure, they are also incredibly...

  • Ima Little Stik Pencil Popper 5.5" Bluegill

    IMA

    Ima Little Stik Pencil Popper 5.5" Bluegill

    $14.99

    The ima Little Stik Pencil Popper is a smaller version of its older brother, the Big Stik, but still produces big results. The Little Stik is a more tournament sized bait that walks, pops, and spits like few baits in its class. Its rear weighting makes...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

fishing lures, fishing baits and lures, fishing baits for sale, fishing lures for sale, fishing baits and lures for sale, fishing baits store

Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

fishing lures, fishing baits, topwater baits, fishing lures for sale, fishing baits and lures, fishing bait and lures store online

Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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