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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • 6th Sense Whale Swimbait 3pk Platinum White

    6TH SENSE

    6th Sense Whale Swimbait 3pk Platinum White

    $9.99

    The 6th Sense Whale Swimbait 3pk Platinum White is a top-of-the-line soft swimbait designed for targeting larger fish species. Its beefy profile and keel-style belly make it perfect for fishing over grass or with a swimbait jig head. The addition of...

  • Mafia Outdoors Daingerous Swimbait Blueback Herring 6"

    MAFIA OUTDOORS

    Mafia Outdoors Daingerous Swimbait Blueback Herring 6"

    $13.99

    The Mafia Outdoors Daingerous Swimbait Blueback Herring 6" is a highly realistic freshwater swimbait designed in conjunction with professional angler Chris Zaldain. Its natural fish anatomy and flattened under-belly provide stability and reduce rolling...

  • Berkley Powerbait Nessie 7" Raw

    BERKLEY

    Berkley Powerbait Nessie 7" Raw

    $9.99

    The Berkley Powerbait Nessie 7" Raw is a game-changing soft-bodied glide bait designed for anglers of all skill levels. Infused with Berkley's renowned Powerbait formula, this innovative lure makes fish bite and hold on longer, giving you more time to...

  • Storm Lures Hot N' Tot 2" Chartreuse Wonderbread Glow

    STORM LURES

    Storm Lures Hot N' Tot 2" Chartreuse Wonderbread Glow

    $6.99

    Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling

  • VMC Hard Ball Jig 4Pk Chartreuse Orange 1/8oz

    VMC

    VMC Hard Ball Jig 4Pk Chartreuse Orange 1/8oz

    $3.99

    The VMC Hard Ball Jig is a versatile fishing lure designed to attract a variety of fish species. Its traditional round ball head design allows for easy casting and retrieval, while the built-in molded keeper ensures that your bait stays securely in place...

  • Berkley Powerbait Nessie 5" Raw

    BERKLEY

    Berkley Powerbait Nessie 5" Raw

    $7.99

    The Berkley Powerbait Nessie 5" Raw is a game-changing soft-bodied glide bait designed for anglers of all skill levels. Infused with Berkley's renowned Powerbait formula, this innovative lure makes fish bite and hold on longer, giving you more time to...

  • VMC Bucktail Jig Firetiger 1/160z

    VMC

    VMC Bucktail Jig Firetiger 1/160z

    $4.49

    The VMC Bucktail Jig Firetiger 1/160z is a top-of-the-line fishing lure designed to attract even the most discerning fish. Its premium Hi Carbon Steel hook is chemically sharpened for optimal performance, while the Needle Point design ensures a secure...

  • Berkley Powerbait Nessie 7" Perch

    BERKLEY

    Berkley Powerbait Nessie 7" Perch

    $9.99

    The Berkley Powerbait Nessie 7" Perch is a game-changing soft-bodied glide bait designed for anglers of all skill levels. Infused with Berkley's renowned Powerbait formula, this innovative lure makes fish bite and hold on longer, giving you more time to...

  • Bucca Trick Shad 6" Glimmer Bone
    Sales Badge Icon

    GSM

    Bucca Trick Shad 6" Glimmer Bone

    $38.99
    $24.99

    The Bucca Trick Shad 6" Glimmer Bone is a top-of-the-line swimbait designed by renowned expert Mike Bucca. Its compact size and high-quality components make it an excellent choice for anglers seeking to attract big bites. The bait's durable ABS hard...

  • VMC Hard Ball Jig 4Pk Chartreuse 3/8oz

    VMC

    VMC Hard Ball Jig 4Pk Chartreuse 3/8oz

    $4.19

    The VMC Hard Ball Jig is a versatile fishing tool designed for anglers seeking a reliable catch. Its premium hi-carbon steel hook boasts a black nickel finish, providing durability and corrosion resistance. The traditional round ball head design allows...

  • VMC Hard Ball Jig 4Pk Firetiger 1/4oz

    VMC

    VMC Hard Ball Jig 4Pk Firetiger 1/4oz

    $3.99

    The VMC Hard Ball Jig is a top-notch choice for anglers seeking a reliable and effective lure. Its premium hi-carbon steel hook ensures durability, while the black nickel finish provides a sleek appearance. The traditional round ball head design allows...

  • Acme V-Rod Deep State 1/4oz

    ACME

    Acme V-Rod Deep State 1/4oz

    $6.99

    Producing tight and robust vibrations that are irresistible to all species of gamefish, the Acme V Rod Bladebait features a stamped steel frame and lead injected body to create a hyper-realistic baitfish profile and provide extreme durability. Covered in...

  • VMC Bucktail Jig Black 1/32oz

    VMC

    VMC Bucktail Jig Black 1/32oz

    $3.99

    The VMC Bucktail Jig Black 1/32oz is a versatile fishing lure designed to attract a range of fish species. Its premium Hi Carbon Steel construction ensures durability and resistance to corrosion. The lure's chemically sharpened Needle Point hook is...

  • VMC Hard Ball Jig 4Pk Purple Albino 3/8oz

    VMC

    VMC Hard Ball Jig 4Pk Purple Albino 3/8oz

    $4.19

    The VMC Hard Ball Jig is a top-notch choice for anglers seeking a reliable and effective lure. Its premium hi-carbon steel hook boasts a black nickel finish, ensuring durability and corrosion resistance. The traditional round ball head design allows for...

  • Bay de Noc Swedish Pimple 1/2oz Pink Scale Tape

    BAY DE NOC

    Bay de Noc Swedish Pimple 1/2oz Pink Scale Tape

    $5.99

    The Swedish Pimple is a superb jigging lure that has been popular with fishermen since 1955. This type of lure has been widely used in Sweden for over 100 years with exceptional results on both fresh and salt-water fish. Jig it, summer or...

  • VMC Hard Ball Jig 4Pk Chartreuse Lime 3/8oz

    VMC

    VMC Hard Ball Jig 4Pk Chartreuse Lime 3/8oz

    $4.19

    The VMC Hard Ball Jig is a versatile fishing lure designed to mimic the appearance of a small ball. Its chartreuse lime color makes it an attractive option for anglers targeting species that are drawn to bright hues. The jig's 3/8oz weight allows for a...

  • Acme Reef Stalker 5/8oz Reel Nasty

    REEF RUNNER

    Acme Reef Stalker 5/8oz Reel Nasty

    $8.99

    Our newest bait, the Reef Stalker is the loudest and most technologically designed lure Reef Runner has ever made. Scott Stecher, part of our Acme Design Team, created this lure with a unique "rail & rattle" multiple rattle sound chamber. Our proven...

  • Bay de Noc Swedish Pimple 1/2oz Nickel Scale Tape

    BAY DE NOC

    Bay de Noc Swedish Pimple 1/2oz Nickel Scale Tape

    $5.99

    The Swedish Pimple is a superb jigging lure that has been popular with fishermen since 1955. This type of lure has been widely used in Sweden for over 100 years with exceptional results on both fresh and salt-water fish. Jig it, summer or...

  • Bay de Noc Swedish Pimple 1/3oz Yellow Scale Tape

    BAY DE NOC

    Bay de Noc Swedish Pimple 1/3oz Yellow Scale Tape

    $5.49

    The Swedish Pimple is a superb jigging lure that has been popular with fishermen since 1955. This type of lure has been widely used in Sweden for over 100 years with exceptional results on both fresh and salt-water fish. Jig it, summer or...

  • Bay de Noc Swedish Pimple 1/2oz Green Prism Tape

    BAY DE NOC

    Bay de Noc Swedish Pimple 1/2oz Green Prism Tape

    $5.99

    The Swedish Pimple is a superb jigging lure that has been popular with fishermen since 1955. This type of lure has been widely used in Sweden for over 100 years with exceptional results on both fresh and salt-water fish. Jig it, summer or...

  • Storm Lures Hot N' Tot 2" Polecat

    STORM LURES

    Storm Lures Hot N' Tot 2" Polecat

    $6.99

    Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling

  • VMC Hard Ball Jig 4Pk Fahead 3/8oz

    VMC

    VMC Hard Ball Jig 4Pk Fahead 3/8oz

    $4.19

    The VMC Hard Ball Jig 4Pk Fahead 3/8oz is a versatile fishing lure designed to mimic the appearance of a small ball. Its traditional round ball head design allows for a natural presentation, making it an attractive option for anglers seeking a realistic...

  • Bay de Noc Swedish Pimple 1/3oz Nickel Scale Tape

    BAY DE NOC

    Bay de Noc Swedish Pimple 1/3oz Nickel Scale Tape

    $5.49

    The Swedish Pimple is a superb jigging lure that has been popular with fishermen since 1955. This type of lure has been widely used in Sweden for over 100 years with exceptional results on both fresh and salt-water fish. Jig it, summer or...

  • Acme V-Rod Dead Meat 1/2oz

    ACME

    Acme V-Rod Dead Meat 1/2oz

    $6.99

    Producing tight and robust vibrations that are irresistible to all species of gamefish, the Acme V Rod Bladebait features a stamped steel frame and lead injected body to create a hyper-realistic baitfish profile and provide extreme durability. Covered in...

  • VMC Bucktail Jig Green Fire UV 1/16oz

    VMC

    VMC Bucktail Jig Green Fire UV 1/16oz

    $4.49

    The VMC Bucktail Jig Green Fire UV 1/16oz is a top-of-the-line fishing lure designed to attract even the most finicky fish. Its premium Hi Carbon Steel hook is chemically sharpened for maximum effectiveness, while the Needle Point design ensures a secure...

  • Acme V-Rod Dead Meat 3/8oz

    ACME

    Acme V-Rod Dead Meat 3/8oz

    $6.99

    Producing tight and robust vibrations that are irresistible to all species of gamefish, the Acme V Rod Bladebait features a stamped steel frame and lead injected body to create a hyper-realistic baitfish profile and provide extreme durability. Covered in...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

fishing lures, fishing baits and lures, fishing baits for sale, fishing lures for sale, fishing baits and lures for sale, fishing baits store

Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

fishing lures, fishing baits, topwater baits, fishing lures for sale, fishing baits and lures, fishing bait and lures store online

Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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