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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • Berkley Powerbait Nessie 7" Green Pumpkin

    BERKLEY

    Berkley Powerbait Nessie 7" Green Pumpkin

    $9.99

    The Berkley Powerbait Nessie 7" Green Pumpkin is a game-changing soft-bodied glide bait designed for anglers of all skill levels. Infused with Berkley's renowned Powerbait formula, this innovative lure makes fish bite and hold on 18 times longer, giving...

  • Bucca Trick Shad 6" Matte Shad
    Sales Badge Icon

    GSM

    Bucca Trick Shad 6" Matte Shad

    $38.99
    $24.99

    The Bucca Trick Shad 6" Matte Shad is a testament to the company's expertise in designing baits that attract big bites. With high-quality components, this offering stands out as a value-packed choice for anglers. The Mustad Triple Grip hooks ensure a...

  • Picasso Tungsten Head Plain #4 3/8oz

    PICASSO

    Picasso Tungsten Head Plain #4 3/8oz

    $7.99

    The Picasso Tungsten Head Plain #4 3/8oz is a top-notch choice for anglers seeking superior feel and sensitivity from their lure. Made from 97% pure tungsten, this ball head excels when paired with Forward Facing Sonar, providing stronger feedback and...

  • Picasso Straight Drop Jig Head #3 2Pk 3/8oz Plain

    PICASSO

    Picasso Straight Drop Jig Head #3 2Pk 3/8oz Plain

    $5.99

    The Picasso Straight Drop Jig Head #3 2Pk 3/8oz Plain is a high-performance fishing lure designed to mimic the natural movement of baitfish. Its unique head design features a thinly tapered edge that cuts through the water column with ease, allowing...

  • Voodoo Custom Tackle Round Jighead 5Pk Orange 1/32oz

    VOODOO CUSTOM TACKLE

    Voodoo Custom Tackle Round Jighead 5Pk Orange 1/32oz

    $3.99

    The Voodoo Custom Tackle Round Jighead is a top-notch choice for anglers seeking a reliable and effective jighead. Its chip-resistant paint ensures durability, even in harsh fishing conditions. The 3X strong hook provides exceptional holding power,...

  • Voodoo Custom Tackle Marabou Jig Gold White 1/32oz

    VOODOO CUSTOM TACKLE

    Voodoo Custom Tackle Marabou Jig Gold White 1/32oz

    $3.99

    The Voodoo Custom Tackle Marabou Jig Gold White 1/32oz is a premium fishing lure designed to mimic the movement of baitfish in the water. Hand-tied with marabou feathers on a strong hook, this jig creates an incredibly lifelike motion that's sure to...

  • Voodoo Custom Tackle Round Jighead 5Pk Hot Pink 1/64oz

    VOODOO CUSTOM TACKLE

    Voodoo Custom Tackle Round Jighead 5Pk Hot Pink 1/64oz

    $3.99

    The Voodoo Custom Tackle Round Jighead is a top-notch choice for anglers seeking a reliable and effective jighead. Its chip-resistant paint ensures durability, even in harsh fishing conditions. The 3X strong hook provides a secure hold on fish, making it...

  • D&L Tackle Advantage Jig 3/8oz Delta Craw

    D&L TACKLE

    D&L Tackle Advantage Jig 3/8oz Delta Craw

    $3.49

    The D&L Tackle Advantage Jig 3/8oz Delta Craw is a versatile and effective fishing lure designed for navigating dense aquatic environments. Its premium silicone skirting provides a lifelike appearance, while the rubber skirt collar ensures that the...

  • Voodoo Custom Tackle Marabou Jig Gold Olive 1/80oz

    VOODOO CUSTOM TACKLE

    Voodoo Custom Tackle Marabou Jig Gold Olive 1/80oz

    $3.99

    The Voodoo Custom Tackle Marabou Jig Gold Olive 1/80oz is a premium fishing lure designed to mimic the movement of a baitfish in the water. Hand-tied with marabou feathers on a strong hook, this jig creates an incredibly lifelike motion that's sure to...

  • Rapala Crush City Bronco Bug 4" 6Pk Tilapia Magic

    RAPALA

    Rapala Crush City Bronco Bug 4" 6Pk Tilapia Magic

    $6.49

    The Rapala Crush City Bronco Bug 4" is a game-changing soft plastic bait designed for bass fishing. Its unique combination of color, flake, salt, and scent creates an irresistible presentation that can fool even the most discerning fish. Built to...

  • Rapala Crush City Bronco Bug 4" 6Pk Sprayed Grass

    RAPALA

    Rapala Crush City Bronco Bug 4" 6Pk Sprayed Grass

    $6.49

    The Rapala Crush City Bronco Bug 4" 6Pk Sprayed Grass is a top-of-the-line fishing lure designed for maximum effectiveness in various water conditions. Its unique combination of color, flake, salt, and scent creates an irresistible presentation that...

  • Berkley Powerbait Nessie 7" Shad

    BERKLEY

    Berkley Powerbait Nessie 7" Shad

    $9.99

    The Berkley Powerbait Nessie 7" Shad is an innovative soft-bodied glide bait designed for anglers of all skill levels. Infused with Berkley's famous Powerbait formula, this lure makes fish bite and hold on longer, giving you more time to deliver a...

  • Berkley Powerbait Nessie 7" Hickory Shad

    BERKLEY

    Berkley Powerbait Nessie 7" Hickory Shad

    $9.99

    The Berkley Powerbait Nessie 7" Hickory Shad is an innovative soft-bodied glide bait designed for anglers of all skill levels. Infused with Berkley's famous Powerbait formula, this lure makes fish bite and hold on longer, giving you more time to deliver...

  • Rapala Crush City Pig Stick 5" 8Pk Goby

    RAPALA

    Rapala Crush City Pig Stick 5" 8Pk Goby

    $6.49

    The Rapala Crush City Pig Stick 5" 8Pk Goby is a versatile fishing lure designed to entice pigs and big bass with its enticing shimmy. Engineered with extra salt content for added density, this lure falls fast even when rigged weightless, providing an...

  • Picasso Straight Drop Jig Head #2 2Pk 3/8oz Plain

    PICASSO

    Picasso Straight Drop Jig Head #2 2Pk 3/8oz Plain

    $5.99

    The Picasso Straight Drop Jig Head #2 is a high-performance fishing lure designed to catch even the most elusive fish. Its unique head design allows it to cut through the water column with ease, reaching the targeted strike zone quickly. The jig head is...

  • D&L Tackle Advantage Jig 3/8oz Green Pumpkin Red

    D&L TACKLE

    D&L Tackle Advantage Jig 3/8oz Green Pumpkin Red

    $3.49

    The D&L Tackle Advantage Jig 3/8oz Green Pumpkin Red is a versatile and effective fishing lure designed for navigating dense aquatic environments. Its premium silicone skirting provides a lifelike appearance, while the rubber skirt collar ensures that...

  • Berkley Powerbait Nessie 7" Burnt Bone

    BERKLEY

    Berkley Powerbait Nessie 7" Burnt Bone

    $9.99

    The Berkley Powerbait Nessie 7" Burnt Bone is a game-changing soft-bodied glide bait designed for anglers of all skill levels. Infused with Berkley's renowned Powerbait formula, this innovative lure makes fish bite and hold on longer, giving you more...

  • Leland Lures Crappie Magnet Slab Bites White

    LELAND LURES

    Leland Lures Crappie Magnet Slab Bites White

    $3.49

    The Leland Lures Crappie Magnet Slab Bites White is a highly effective bait for catching crappie and panfish. Its dense formula allows it to stay on the hook longer than other similar baits, giving you more chances to land a catch. The longer pieces...

  • Storm Lures Hot N' Tot 2" Walleye Wizard

    STORM LURES

    Storm Lures Hot N' Tot 2" Walleye Wizard

    $6.99

    Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling

  • Berkley Powerbait Nessie 5" Burnt Bone

    BERKLEY

    Berkley Powerbait Nessie 5" Burnt Bone

    $7.99

    The Berkley Powerbait Nessie 5" Burnt Bone is a game-changing soft-bodied glide bait designed for anglers of all skill levels. Infused with Berkley's renowned Powerbait formula, this innovative lure makes fish bite and hold on longer, giving you more...

  • 6th Sense Whale Swimbait 3pk Clearwater Rose

    6TH SENSE

    6th Sense Whale Swimbait 3pk Clearwater Rose

    $9.99

    The 6th Sense Whale Swimbait 3pk Clearwater Rose is a top-of-the-line soft swimbait designed for targeting larger fish species. Its beefy profile and keel-style belly make it perfect for fishing over grass or with a swimbait jig head. The Whale 6.0's...

  • Bucca Trick Shad 6" Threadfintastic
    Sales Badge Icon

    GSM

    Bucca Trick Shad 6" Threadfintastic

    $38.99
    $24.99

    The Bucca Trick Shad 6" Threadfintastic is a testament to the brand's expertise in designing effective baits. This compact swimbait is packed with features that make it an attractive option for anglers. With its high-quality components, it's designed to...

  • Berkley Powerbait Nessie 5" Golden Shiner

    BERKLEY

    Berkley Powerbait Nessie 5" Golden Shiner

    $7.99

    The Berkley Powerbait Nessie 5" Golden Shiner is a game-changing soft-bodied glide bait designed for anglers of all skill levels. Infused with Berkley's renowned Powerbait formula, this innovative lure makes fish bite and hold on longer, giving you more...

  • Berkley Powerbait Nessie 5" Hickory Shad

    BERKLEY

    Berkley Powerbait Nessie 5" Hickory Shad

    $7.99

    The Berkley Powerbait Nessie 5" Hickory Shad is an innovative soft-bodied glide bait designed for anglers of all skill levels. Infused with Berkley's famous Powerbait formula, this lure makes fish bite and hold on longer, giving you more time to deliver...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

fishing lures, fishing baits and lures, fishing baits for sale, fishing lures for sale, fishing baits and lures for sale, fishing baits store

Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

fishing lures, fishing baits, topwater baits, fishing lures for sale, fishing baits and lures, fishing bait and lures store online

Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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