null

Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

Grid
List
  • Mepps Bucktail Jig 1/2oz Black White

    MEPPS

    Mepps Bucktail Jig 1/2oz Black White

    $2.99

    The Mepps Bucktail Jig 1/2oz Black White is a top-of-the-line fishing lure designed to catch a variety of fish species. Its chip-resistant paint ensures long-lasting performance, while the durable VMC hook withstands even the toughest bites. This jig...

  • Rapala Crush City Freeloader 4.25" 6Pk Sight Flash

    RAPALA

    Rapala Crush City Freeloader 4.25" 6Pk Sight Flash

    $5.99

    The Rapala Crush City Freeloader 4.25" 6Pk Sight Flash is a game-changing shad-style bait that has been carefully crafted by Major League Fishing pro, Jacob Wheeler. This versatile bait features a unique design with tall flat sides and a ribbed pin tail,...

  • Leland Lures Crappie Magnet Slab Bites Pink

    LELAND LURES

    Leland Lures Crappie Magnet Slab Bites Pink

    $3.49

    The Leland Lures Crappie Magnet Slab Bites Pink are designed to complement your existing Crappie Magnet setup. These durable bait pieces are made from a denser formula that allows them to stay on the hook longer, giving you more chances at landing a...

  • Rapala Crush City Freeloader 4.25" 6Pk Pearl White

    RAPALA

    Rapala Crush City Freeloader 4.25" 6Pk Pearl White

    $5.99

    The Rapala Crush City Freeloader 4.25" 6Pk Pearl White is a versatile shad-style bait designed for professional-level tournament circuits. Developed by Major League Fishing pro Jacob Wheeler, this bait combines custom color, flake, salt, and scent...

  • Rapala Crush City Pig Stick 5" 8Pk Candy Bug

    RAPALA

    Rapala Crush City Pig Stick 5" 8Pk Candy Bug

    $6.49

    The Rapala Crush City Pig Stick 5" 8Pk Candy Bug is a versatile and effective lure designed to entice finicky fish. Its unique design features an integrated slot for VMC Crossover Rings, allowing for increased longevity when rigged in a wacky or neko...

  • D&L Tackle Advantage Jig 1/4oz Watermelon Red

    D&L TACKLE

    D&L Tackle Advantage Jig 1/4oz Watermelon Red

    $3.49

    The D&L Tackle Advantage Jig 1/4oz Watermelon Red is a versatile fishing lure designed for navigating dense aquatic environments. Its premium silicone skirting provides an attractive presentation to fish, while the rubber skirt collar keeps it securely...

  • Rapala Crush City Ned BLT 3" 10Pk Green Pumpkin

    RAPALA

    Rapala Crush City Ned BLT 3" 10Pk Green Pumpkin

    $5.99

    The Rapala Crush City Ned BLT 3" 10Pk Green Pumpkin is a versatile and effective soft plastic lure designed for finesse fishing situations. Its tapered ribbed tail produces subtle action with minimal movement, making it perfect for use on a Ned jig head...

  • Rapala Crush City Pig Stick 5" 8Pk Black Blue Flake

    RAPALA

    Rapala Crush City Pig Stick 5" 8Pk Black Blue Flake

    $6.49

    The Rapala Crush City Pig Stick 5" 8Pk Black Blue Flake is a versatile fishing lure designed to entice pigs with its enticing shimmy. Engineered with extra salt content for added density and increased sink rate, this lure falls fast even when rigged...

  • Rapala Crush City Ned BLT 3" 10Pk Black Blue Flake

    RAPALA

    Rapala Crush City Ned BLT 3" 10Pk Black Blue Flake

    $5.99

    The Rapala Crush City Ned BLT 3" 10Pk Black Blue Flake is a versatile and effective lure for finesse fishing situations. Its tapered ribbed tail produces subtle action with minimal movement, making it perfect for use on a Ned jig head or drop shot. This...

  • Mepps Bucktail Jig 1/2oz Orange Yellow

    MEPPS

    Mepps Bucktail Jig 1/2oz Orange Yellow

    $2.99

    The Mepps Bucktail Jig 1/2oz Orange Yellow is a top-of-the-line fishing lure designed to catch a variety of fish species. Its chip-resistant paint ensures long-lasting performance, while the durable VMC hook withstands even the toughest bites. This jig...

  • Keitech Swing Impact 3.5" 8Pk Smallmouth Magic

    KEITECH

    Keitech Swing Impact 3.5" 8Pk Smallmouth Magic

    $5.49

    The Keitech Swing Impact 3.5" 8Pk Smallmouth Magic is a versatile soft bait designed for various fishing techniques. Its unique dual-injection molding process creates a well-balanced action at any speed, making it suitable for different presentations...

  • Rapala Crush City Freeloader 4.25" 6Pk Green Shad

    RAPALA

    Rapala Crush City Freeloader 4.25" 6Pk Green Shad

    $5.99

    The Rapala Crush City Freeloader 4.25" 6Pk Green Shad is a versatile shad-style bait designed for professional-level tournament circuits. Developed by Major League Fishing pro Jacob Wheeler, this bait combines custom color, flake, salt, and scent...

  • Rapala Crush City Janitor 6" 8Pk Sprayed Grass

    RAPALA

    Rapala Crush City Janitor 6" 8Pk Sprayed Grass

    $6.49

    The Rapala Crush City Janitor 6" 8Pk Sprayed Grass is designed for finesse fishing in challenging conditions. Engineered with Rapala's Smart Injection Technology, this worm combines custom color combinations with flake, salt, and scent to create the...

  • Keitech Easy Shiner 5" 5Pk Gizzard Shad

    KEITECH

    Keitech Easy Shiner 5" 5Pk Gizzard Shad

    $7.99

    The Keitech Easy Shiner 5" is a versatile and effective lure for catching a variety of fish species. Its compact size and realistic appearance make it an excellent choice for targeting species such as bass and walleye. The Easy Shiner excels when rigged...

  • Rapala Crush City Bronco Bug 4" 6Pk Bama Bug

    RAPALA

    Rapala Crush City Bronco Bug 4" 6Pk Bama Bug

    $6.99

    The Rapala Crush City Bronco Bug is a highly effective and versatile soft bait designed for bass fishing. Its unique combination of color, flake, salt, and scent creates the perfect presentation, making it deadly when paired with your favorite jig or rig...

  • Rapala Crush City Hedgehog 4" 6Pk Candy Bug

    RAPALA

    Rapala Crush City Hedgehog 4" 6Pk Candy Bug

    $6.49

    The Rapala Crush City Hedgehog 4" 6Pk Candy Bug is a versatile and effective soft plastic lure designed for challenging cover fishing situations. Its compact size belies its impressive capabilities, making it an excellent choice for imitating a wide...

  • Keitech Swing Impact 3" 10Pk Chartreuse Shad

    KEITECH

    Keitech Swing Impact 3" 10Pk Chartreuse Shad

    $5.49

    The Keitech Swing Impact 3" 10Pk Chartreuse Shad is a versatile soft bait designed for various fishing techniques. Its unique dual-injection molding process creates a well-balanced action at any speed, making it suitable for different presentations...

  • Rapala Crush City Freeloader 4.25" 6Pk Sungill

    RAPALA

    Rapala Crush City Freeloader 4.25" 6Pk Sungill

    $5.99

    The Rapala Crush City Freeloader 4.25" 6Pk Sungill is a versatile shad-style bait designed for professional-level tournament circuits. Developed by Major League Fishing pro Jacob Wheeler, this bait combines custom color, flake, salt, and scent...

  • Keitech Swing Impact 2.5" 10Pk Bluegill Flash

    KEITECH

    Keitech Swing Impact 2.5" 10Pk Bluegill Flash

    $5.49

    The Keitech Swing Impact 2.5" 10Pk Bluegill Flash is a versatile soft bait designed for various fishing techniques. Its unique dual-injection molding process creates a well-balanced action at any speed, making it suitable for different presentations...

  • Keitech Easy Shiner 4" 7Pk Gizzard Shad

    KEITECH

    Keitech Easy Shiner 4" 7Pk Gizzard Shad

    $5.49

    The Keitech Easy Shiner 4" is a versatile and effective lure for catching a variety of fish species. Its compact size and streamlined design make it perfect for navigating through dense vegetation and around timber. The Easy Shiner excels when rigged...

  • Rapala Crush City Ned BLT 3" 10Pk Baby Bass

    RAPALA

    Rapala Crush City Ned BLT 3" 10Pk Baby Bass

    $5.99

    The Rapala Crush City Ned BLT 3" 10Pk Baby Bass is a versatile and effective lure for finesse fishing situations. Its tapered ribbed tail produces subtle action with minimal movement, making it perfect for use on a Ned jig head or drop shot. This bait is...

  • Keitech Swing Impact 3" 10Pk Chartreuse Back Pearl

    KEITECH

    Keitech Swing Impact 3" 10Pk Chartreuse Back Pearl

    $5.49

    The Keitech Swing Impact 3" soft bait is a versatile and effective lure that can be used in a variety of fishing techniques. Its unique dual-injection molding process gives it a well-balanced action at any speed, making it suitable for both slow and fast...

  • Rapala Crush City Ned BLT 3" 10Pk Green Pumpkin Blue

    RAPALA

    Rapala Crush City Ned BLT 3" 10Pk Green Pumpkin Blue

    $5.99

    The Rapala Crush City Ned BLT 3" 10Pk Green Pumpkin Blue is a versatile and effective soft plastic lure designed for finesse fishing situations. Its tapered ribbed tail produces subtle action with minimal movement, making it perfect for use on a Ned jig...

  • Megabass Sleeper Gill Swimbait 3.2" Gill

    MEGABASS

    Megabass Sleeper Gill Swimbait 3.2" Gill

    $9.99

    The Megabass Sleeper Gill Swimbait 3.2" Gill is a versatile swimbait designed for targeting bass in various water conditions. Its low center of gravity and pectoral fin balancers ensure stability while swimming, allowing for stealthy approaches through...

  • Rapala Crush City Hedgehog 4" 6Pk Green Pumpkin

    RAPALA

    Rapala Crush City Hedgehog 4" 6Pk Green Pumpkin

    $6.49

    The Rapala Crush City Hedgehog 4" 6Pk Green Pumpkin is a versatile and effective soft plastic lure designed for flipping presentations in challenging cover fishing situations. Its compact size belies its impressive capabilities, making it an excellent...

  • 6th Sense Panorama 2 Ghost Pro Shad

    6TH SENSE

    6th Sense Panorama 2 Ghost Pro Shad

    $7.99

    The 6th Sense Panorama 2 Ghost Pro Shad is a highly realistic soft plastic swimbait designed to mimic baitfish with natural movement and detailed paint schemes. Its ultra-realistic design makes it an excellent choice for panfish and finesse applications,...

  • D&L Tackle Advantage Jig 3/8oz Barren Craw

    D&L TACKLE

    D&L Tackle Advantage Jig 3/8oz Barren Craw

    $3.49

    The D&L Tackle Advantage Jig 3/8oz Barren Craw is a versatile and effective fishing lure designed for navigating dense aquatic environments. Its premium silicone skirting provides a lifelike appearance, while the rubber skirt collar ensures that the...

  • 6th Sense Whale Swimbait 3pk Pro Blue

    6TH SENSE

    6th Sense Whale Swimbait 3pk Pro Blue

    $9.99

    The 6th Sense Whale Swimbait 3pk Pro Blue is a top-of-the-line soft swimbait designed for targeting larger fish species. Its beefy profile and keel-style belly make it perfect for fishing over grass or with a swimbait jig head. The Whale 6.0's 3D-eyes...

  • Rapala Glass Shad Rap 1.5" Voodoo Haze

    RAPALA

    Rapala Glass Shad Rap 1.5" Voodoo Haze

    $8.99

    Molded high-impact plastic with holographic foil insert allows the chameleon-like Glass Shad Rap to pick up the color of its surroundings and bounce the same color back in an iridescent glow. When fished in bright sunlight or low light, the lure looks...

Compare Selected

What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

fishing lures, fishing baits and lures, fishing lures for sale, fishing baits for sale, types of fishing lures, fishing lures and baits, rapala fishing lures

Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

fishing lures, fishing baits and lures, fishing baits for sale, fishing lures for sale, fishing baits and lures for sale, fishing baits store

Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

fishing lures, fishing baits, topwater baits, fishing lures for sale, fishing baits and lures, fishing bait and lures store online

Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

fishing lures, fishing baits and lures, fishing lures for sale, fishing baits for sale online, fishing lures store

Articles Related To Fishing Lures

Best Duck Hunting Shotguns

Best Duck Hunting Shotguns

Table of Contents What Makes The Best Duck Hunting Shotgun Benelli Super Black Eagle 3 Beretta A400 Xtreme Winchester SX4 Waterfowl Mossberg 500 Mossberg 835 Waterfowl Franchi Affinity Best Shotgun G
New Week, New Guns

New Week, New Guns

And like that, we are back with another week. Of course, new product introductions have ramped up in the weeks around the industry’s annual trade show (Shooting Hunting Outdoors Trade Show). So, expec
A Year in Guns: 2024

A Year in Guns: 2024

2025—a new year. But before we move on, we must look back. 2024 proved to be a transition year in the firearm industry. Markets seemed to stabilize—even under the auspices of a presidential election.
Talk To Our Fishing Lure Experts
!