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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • Leland Lures Crappie Magnet Roo 10Pk Wizards Glow

    LELAND LURES

    Leland Lures Crappie Magnet Roo 10Pk Wizards Glow

    $2.49

    The Leland Lures Crappie Magnet Roo is a highly effective crappie bait that mimics the natural movement of shad, making it an excellent choice for finicky fish. Its unique design features a split-tail that creates a lifelike motion in the water. The...

  • Rapala OG Deep Tiny 7 5/16oz Hot Copper Green Shad

    RAPALA

    Rapala OG Deep Tiny 7 5/16oz Hot Copper Green Shad

    $9.99

    From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series is born of the sawdust from Ott DeFoe's Garage. The Rapala Tiny is a thin, flat-sided balsa bait with a tight wobble and finesse-like action...

  • Keitech FAT Swing Impact 2.8" 8Pk Original Sexy Shad

    KEITECH

    Keitech FAT Swing Impact 2.8" 8Pk Original Sexy Shad

    $6.49

    The Keitech FAT Swing Impact 2.8" 8Pk Original Sexy Shad is a highly effective and versatile fishing lure designed to entice a wide range of fish species. Its unique dual-injection molding process creates a well-balanced action at any speed, making it...

  • Leland Lures Crappie Magnet Roo 10Pk Mardi Gras

    LELAND LURES

    Leland Lures Crappie Magnet Roo 10Pk Mardi Gras

    $2.49

    The Leland Lures Crappie Magnet Roo is a highly effective crappie bait that mimics the natural movement of shad, making it an excellent choice for finicky fish. Its unique design features a split-tail that creates a lifelike motion in the water. The...

  • Keitech Swing Impact 2.5" 10Pk Green Pumpkin

    KEITECH

    Keitech Swing Impact 2.5" 10Pk Green Pumpkin

    $5.49

    The Keitech Swing Impact 2.5" soft bait is a versatile and effective lure that can be used in a variety of fishing techniques. Its unique dual-injection molding process creates a well-balanced action at any speed, making it suitable for both slow and...

  • Keitech Swing Impact 3" 10Pk Ayu

    KEITECH

    Keitech Swing Impact 3" 10Pk Ayu

    $5.49

    The Keitech Swing Impact 3" 10Pk Ayu is a versatile soft bait designed for various fishing techniques. Its unique dual-injection molding process creates a well-balanced action at any speed, making it suitable for different presentations. The lure's...

  • Rapala Crush City The Mayor Swimbait 4" 8Pk Shad

    RAPALA

    Rapala Crush City The Mayor Swimbait 4" 8Pk Shad

    $6.99

    The Rapala Crush City Mayor Swimbait is a highly versatile and effective swimbait designed for use in various fishing applications. Its unique combination of color, flake, salt, and scent, added precisely using Smart Injection Technology, allows it to...

  • Keitech FAT Swing Impact 2.8" 8Pk Table Rock Shad

    KEITECH

    Keitech FAT Swing Impact 2.8" 8Pk Table Rock Shad

    $6.49

    The Keitech FAT Swing Impact 2.8" 8Pk Table Rock Shad is a highly effective and versatile soft plastic lure designed for anglers seeking to catch a variety of fish species. Its unique dual-injection molding process creates a well-balanced action at any...

  • Keitech FAT Swing Impact 2.8" 8Pk Spot Remover

    KEITECH

    Keitech FAT Swing Impact 2.8" 8Pk Spot Remover

    $6.49

    The Keitech FAT Swing Impact 2.8" 8Pk Spot Remover is a highly effective and versatile fishing lure designed to attract a wide range of fish species. Its unique dual-injection molding process creates a well-balanced action at any speed, making it...

  • Keitech Easy Shiner 5" 5Pk Bluegill Flash

    KEITECH

    Keitech Easy Shiner 5" 5Pk Bluegill Flash

    $7.99

    The Keitech Easy Shiner 5" 5Pk Bluegill Flash is a top-notch lure designed to entice even the most finicky fish. Its sleek profile and realistic appearance make it an excellent choice for anglers looking to add some variety to their tackle box. With its...

  • Keitech Swing Impact 2.5" 10Pk Smallmouth Magic

    KEITECH

    Keitech Swing Impact 2.5" 10Pk Smallmouth Magic

    $5.49

    The Keitech Swing Impact 2.5" 10Pk Smallmouth Magic is a versatile soft bait designed for various fishing techniques. Its unique dual-injection molding process creates a well-balanced action at any speed, making it suitable for different presentations...

  • Rapala Crush City Freeloader 4.25" 6Pk Albino Pearl

    RAPALA

    Rapala Crush City Freeloader 4.25" 6Pk Albino Pearl

    $5.99

    The Rapala Crush City Freeloader 4.25" 6Pk Albino Pearl is a versatile shad-style bait designed for professional-level tournament circuits. Developed by Major League Fishing pro Jacob Wheeler, this bait combines custom color, flake, salt, and scent...

  • Keitech Easy Shiner 3" 10Pk Chartreuse Pearl

    KEITECH

    Keitech Easy Shiner 3" 10Pk Chartreuse Pearl

    $5.49

    The Keitech Easy Shiner 3" 10Pk Chartreuse Pearl is a versatile and effective lure for anglers. Its compact size and lightweight design make it easy to rig behind a darter head or as a jig trailer. The Easy Shiner's super soft composition allows it to...

  • Rapala Jigging Shadow Rap 2.75" 3/8oz Silver

    RAPALA

    Rapala Jigging Shadow Rap 2.75" 3/8oz Silver

    $12.49

    Following in the footsteps of the legend, yet lighter than the original Rapala Jigging Rap, the Jigging Shadow Rap features a slower darting action. Designed for vertical jigging, the broader silhouette, modern internal metallic finishes and...

  • Keitech Easy Shiner 4.5" 6Pk Gizzard Shad

    KEITECH

    Keitech Easy Shiner 4.5" 6Pk Gizzard Shad

    $5.49

    The Keitech Easy Shiner 4.5" is a versatile and effective lure that has gained popularity among anglers. Its compact size and realistic appearance make it an excellent choice for targeting various species of fish. The Easy Shiner excels when rigged...

  • Leland Lures Crappie Magnet Roo 10Pk Shonuff

    LELAND LURES

    Leland Lures Crappie Magnet Roo 10Pk Shonuff

    $2.49

    The Leland Lures Crappie Magnet Roo is a highly effective crappie bait that mimics the natural movement of shad, making it an excellent choice for finicky fish. Its unique design features a split-tail that creates a lifelike motion in the water. The...

  • Picasso Tungsten Head Plain #3 1/16oz

    PICASSO

    Picasso Tungsten Head Plain #3 1/16oz

    $7.49

    The Picasso Tungsten Head Plain #3 1/16oz is a top-of-the-line fishing lure designed for anglers who demand the best. Made from 97% pure tungsten, this ball head provides stronger feedback when paired with electronics like Forward Facing Sonar. This...

  • Rapala Crush City Ned BLT 3" 10Pk Albino Pearl

    RAPALA

    Rapala Crush City Ned BLT 3" 10Pk Albino Pearl

    $5.99

    The Rapala Crush City Ned BLT 3" 10Pk Albino Pearl is a versatile fishing lure designed for finesse situations. Perfect for fishing on a Ned jig head or drop shot, this bait excels in subtle action and gentle movements. Its tapered ribbed tail creates a...

  • Rapala Crush City Ned BLT 3" 10Pk Goby

    RAPALA

    Rapala Crush City Ned BLT 3" 10Pk Goby

    $5.99

    The Rapala Crush City Ned BLT 3" 10Pk Goby is a versatile and effective lure for finesse fishing situations. Its tapered ribbed tail produces subtle action with minimal movement, making it ideal for use on a Ned jig head or drop shot. This bait's design...

  • Rapala Crush City Ned BLT 3" 10Pk Perch

    RAPALA

    Rapala Crush City Ned BLT 3" 10Pk Perch

    $5.99

    The Rapala Crush City Ned BLT 3" 10Pk Perch is a versatile and effective lure for finesse fishing situations. Its tapered ribbed tail produces subtle action with minimal movement, making it perfect for use on a Ned jig head or drop shot. This bait is...

  • Rapala Crush City Ned BLT 3" 10Pk Smoke Shad

    RAPALA

    Rapala Crush City Ned BLT 3" 10Pk Smoke Shad

    $5.99

    The Rapala Crush City Ned BLT 3" 10Pk Smoke Shad is a versatile and effective lure for finesse fishing situations. Its tapered ribbed tail produces subtle action with minimal movement, making it perfect for use on a Ned jig head or drop shot. This bait...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

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Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

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Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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