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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • 6th Sense Panorama 2 Live Gizzard Shad

    6TH SENSE

    6th Sense Panorama 2 Live Gizzard Shad

    $9.99

    The 6th Sense Panorama 2 Live Gizzard Shad is a highly realistic soft plastic bait that mimics the movement and appearance of a gizzard shad. Its ultra-realistic design and detailed paint schemes make it nearly indistinguishable from the real thing,...

  • Rapala Crush City Freeloader 4.25" 6Pk Shad

    RAPALA

    Rapala Crush City Freeloader 4.25" 6Pk Shad

    $5.99

    The Rapala Crush City Freeloader 4.25" 6Pk Shad is a highly effective and versatile shad-style bait designed for anglers seeking a reliable catch. Developed by Major League Fishing pro, Jacob Wheeler, this bait has been carefully crafted to mimic the...

  • Rapala Jigging Rap 1.5" 3/16oz Pink Tiger UV

    RAPALA

    Rapala Jigging Rap 1.5" 3/16oz Pink Tiger UV

    $7.49

    Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo style...

  • Rapala Glass Shad Rap 2.75" Black Wonderbread

    RAPALA

    Rapala Glass Shad Rap 2.75" Black Wonderbread

    $8.99

    Molded high-impact plastic with holographic foil insert allows the chameleon-like Glass Shad Rap to pick up the color of its surroundings and bounce the same color back in an iridescent glow. When fished in bright sunlight or low light, the lure looks...

  • Rapala Crush City Hedgehog 4" 6Pk Tilapia Magic

    RAPALA

    Rapala Crush City Hedgehog 4" 6Pk Tilapia Magic

    $6.49

    The Rapala Crush City Hedgehog 4" 6Pk Tilapia Magic is a versatile soft plastic lure designed for challenging cover fishing situations. Its compact size belies its effectiveness, making it an excellent choice for imitating various forage species. The...

  • Leland Lures Trout Magnet D2 Jig 3Pk Pinky 1/16oz

    LELAND LURES

    Leland Lures Trout Magnet D2 Jig 3Pk Pinky 1/16oz

    $7.49

    The Trout Magnet D2 Jig is a game-changer for anglers looking to catch a variety of species. Its unique head shape, formed through a one-of-a-kind mold, entices bites from trout, crappie, walleye, bass, and more. Equipped with razor-sharp Mustad hooks,...

  • Rapala Crush City Ned BLT 3" 10Pk Green Pumpkin Magic

    RAPALA

    Rapala Crush City Ned BLT 3" 10Pk Green Pumpkin Magic

    $5.99

    The Rapala Crush City Ned BLT 3" 10Pk Green Pumpkin Magic is a versatile and effective soft plastic lure designed for finesse fishing situations. Its tapered ribbed tail produces subtle action with minimal movement, making it perfect for use on a Ned jig...

  • Keitech Swing Impact 2.5" 10Pk Chartreuse Shad

    KEITECH

    Keitech Swing Impact 2.5" 10Pk Chartreuse Shad

    $5.49

    The Keitech Swing Impact 2.5" 10Pk Chartreuse Shad is a versatile soft bait designed for various fishing techniques. Its unique dual-injection molding process creates a well-balanced action at any speed, making it suitable for different presentations...

  • Keitech Easy Shiner 3" 10Pk Original Sexy Shad

    KEITECH

    Keitech Easy Shiner 3" 10Pk Original Sexy Shad

    $5.49

    The Keitech Easy Shiner 3" 10Pk Original Sexy Shad is a top-of-the-line lure designed for anglers seeking a realistic and effective presentation. Its sleek profile and super soft composition make it an excellent choice for rigging behind a darter head or...

  • Keitech FAT Swing Impact 2.8" 8Pk Pink Magic

    KEITECH

    Keitech FAT Swing Impact 2.8" 8Pk Pink Magic

    $6.49

    The Keitech FAT Swing Impact 2.8" 8Pk Pink Magic is a highly effective and versatile soft plastic lure designed for anglers seeking to catch a variety of fish species. Its unique dual-injection molding process creates a well-balanced action at any speed,...

  • Mepps Bucktail Jig 1/4oz Black Purple

    MEPPS

    Mepps Bucktail Jig 1/4oz Black Purple

    $2.99

    The Mepps Bucktail Jig 1/4oz Black Purple is a top-of-the-line fishing lure designed to mimic the movement and appearance of a baitfish. Its chip-resistant paint ensures that it will withstand the rigors of frequent use, while the durable VMC hook...

  • Keitech Swing Impact 3.5" 8Pk French Pearl

    KEITECH

    Keitech Swing Impact 3.5" 8Pk French Pearl

    $5.49

    The Keitech Swing Impact 3.5" 8Pk French Pearl is a versatile soft bait designed for various fishing techniques. Its unique dual-injection molding process creates a well-balanced action at any speed. This soft bait is impregnated with a heavy dose of...

  • Rapala Crush City Ned BLT 3" 10Pk Coppertreuse

    RAPALA

    Rapala Crush City Ned BLT 3" 10Pk Coppertreuse

    $5.99

    The Rapala Crush City Ned BLT 3" 10Pk Coppertreuse is a versatile fishing lure designed for finesse situations. Perfect for use on a Ned jig head or drop shot, this bait excels in subtle water conditions. Its tapered ribbed tail produces a gentle action...

  • Mepps Bucktail Jig 3/8oz Chartreuse Yellow

    MEPPS

    Mepps Bucktail Jig 3/8oz Chartreuse Yellow

    $2.99

    The Mepps Bucktail Jig 3/8oz Chartreuse Yellow is a top-of-the-line fishing lure designed to catch a variety of fish species. Its chip-resistant paint ensures long-lasting performance, while the durable VMC hook withstands even the toughest catches. This...

  • Keitech Easy Shiner 5" 5Pk Sexy Shad

    KEITECH

    Keitech Easy Shiner 5" 5Pk Sexy Shad

    $7.99

    The Keitech Easy Shiner 5" is a versatile and effective lure for catching fish. Its sleek profile and realistic design make it an excellent choice for anglers looking to add some variety to their tackle box. The Easy Shiner excels when rigged behind a...

  • Rapala Crush City Ned BLT 3" 10Pk Watermelon Red

    RAPALA

    Rapala Crush City Ned BLT 3" 10Pk Watermelon Red

    $5.99

    The Rapala Crush City Ned BLT 3" 10Pk Watermelon Red is a versatile and effective soft plastic lure designed for finesse fishing situations. Its tapered ribbed tail produces subtle action with minimal movement, making it perfect for use on a Ned jig head...

  • Rapala Jointed Shad Rap 2" Voodoo Haze

    RAPALA

    Rapala Jointed Shad Rap 2" Voodoo Haze

    $8.99

    Wide swimming jointed action with a loud rhythmic rattle mimics and exaggerates the action of a wounded baitfish. Suspending on pause just like the real thing, it is just too much for even the wariest fish to resist. Lightweight and durable plastic body...

  • Keitech Easy Shiner 2" 12Pk Original Sexy Shad

    KEITECH

    Keitech Easy Shiner 2" 12Pk Original Sexy Shad

    $5.49

    The Keitech Easy Shiner 2" is a versatile and effective lure for anglers. Its compact size makes it easy to rig behind a darter head or as a jig trailer. The lure's super soft composition allows for a natural kicking action, enticing fish to strike. With...

  • Rapala Jigging Rap 2.75" 5/8oz Purple Shades

    RAPALA

    Rapala Jigging Rap 2.75" 5/8oz Purple Shades

    $7.99

    Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo style...

  • Keitech Swing Impact 3.5" 8Pk Bluegill Flash

    KEITECH

    Keitech Swing Impact 3.5" 8Pk Bluegill Flash

    $5.49

    The Keitech Swing Impact 3.5" 8Pk Bluegill Flash is a versatile soft bait designed for various fishing techniques. Its unique dual-injection molding process creates a well-balanced action at any speed, making it suitable for different presentations. The...

  • Bull Shad Swimbaits Bacca Burrito 6" Heavy Sink Pro Blue

    BULL SHAD SWIMBAITS

    Bull Shad Swimbaits Bacca Burrito 6" Heavy Sink Pro Blue

    $39.99

    The Bull Shad Swimbaits Bacca Burrito 6" Heavy Sink Pro Blue is a highly effective swimbait designed to mimic prey, making it perfect for targeting schooling fish. Born from a collaboration between Gail Ratcliff and Mike Bucca, this swimbait has a proven...

  • Rapala Jointed Shad Rap 2" Fruit Punch

    RAPALA

    Rapala Jointed Shad Rap 2" Fruit Punch

    $8.99

    Wide swimming jointed action with a loud rhythmic rattle mimics and exaggerates the action of a wounded baitfish. Suspending on pause just like the real thing, it is just too much for even the wariest fish to resist. Lightweight and durable plastic body...

  • Leland Lures Crappie Magnet Slab Bites Silver Glitter

    LELAND LURES

    Leland Lures Crappie Magnet Slab Bites Silver Glitter

    $3.49

    The Leland Lures Crappie Magnet Slab Bites Silver Glitter are designed to entice crappie and panfish with their exclusive scent. This bait is made from a denser formula that allows it to stay on the hook longer, providing multiple catches. The longer...

  • Rapala Crush City Pig Stick 5" 8Pk Tilapia Magic

    RAPALA

    Rapala Crush City Pig Stick 5" 8Pk Tilapia Magic

    $6.49

    The Rapala Crush City Pig Stick 5" is a versatile fishing lure designed to entice big bass and pigs. Its unique design features an integrated slot for VMC Crossover Rings, allowing for increased longevity when rigged in specific ways. The lure's custom...

  • Megabass Sleeper Gill Swimbait 3.2" Gillkko

    MEGABASS

    Megabass Sleeper Gill Swimbait 3.2" Gillkko

    $9.99

    The Megabass Sleeper Gill Swimbait 3.2" Gillkko is a versatile and realistic swimbait designed for targeting bass in various water conditions. Its low center of gravity and pectoral fin balancers ensure stability while swimming, allowing for stealthy...

  • Rapala Rippin' Blade 2 3/4" Glow

    RAPALA

    Rapala Rippin' Blade 2 3/4" Glow

    $9.99

    The Rapala Rippin' Blade 2 3/4" Glow is a versatile and effective crankbait designed for freshwater fishing. Its unique design allows it to produce instant vibration even at slow speeds, making it perfect for targeting various species. The Rippin'...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

fishing lures, fishing baits and lures, fishing baits for sale, fishing lures for sale, fishing baits and lures for sale, fishing baits store

Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

fishing lures, fishing baits, topwater baits, fishing lures for sale, fishing baits and lures, fishing bait and lures store online

Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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