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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • Z-Man Ned Lockz HD Jig Head

    Z-MAN

    Z-Man Ned Lockz HD Jig Head

    $6.99

    Designed for the Midwest Finesse "Ned Rig" technique, the Z Man Ned Lockz HD Jig Head is a finesse-sized jighead that can be fished on heavier equipment. Featuring a mushroom-shaped head design that allows anglers to get their finesse presentations into...

  • Z-Man Giant TRD

    Z-MAN

    Z-Man Giant TRD

    $3.49 - $5.99

    Offering an oversized profile for catching oversized fish, the Z-Man Giant TRD Worm is perfect for targeting larger fish and cashing even bigger checks. Made from Z-Man's 10x tough ElaZtech material, the Z-Man Giant TRD Worm is extremely durable and...

  • Z-Man FlashBack Minis Chatterbaits

    Z-MAN

    Z-Man FlashBack Minis Chatterbaits

    $3.99

    This series of lures has the same pulsating action of the Original ChatterBait? but is sized-down to catch crappie, brim, trout, white bass or any other game fish that feeds on smaller bait fish. Do not let the size fool you. By adding the flash of the...

  • Z-Man Original Chatterbaits

    Z-MAN

    Z-Man Original Chatterbaits

    $3.99 - $4.99

    Please Note: The Z-Man Original Chatterbaits may come with the line clip pictured or with the Mustad Fastach Clip. Z-Man is in the process of changing the existing line clip to the Mustad Fastach Clip. This is the original bait that started it all! The Z...

  • Z-Man Finesse BulletZ Weedless Jigheads

    Z-MAN

    Z-Man Finesse BulletZ Weedless Jigheads

    $4.99

    Giving anglers the ability to shoot through vegetation without snagging, the Z-Man Finesse Bulletz Weedless Jigheads are perfect for keeping a finesse presentation totally weedless. Molded with a snag-free bullet shaped head, the Z-Man Finesse Bulletz...

  • Z-Man Finesse ShroomZ Jig Heads

    Z-MAN

    Z-Man Finesse ShroomZ Jig Heads

    $4.99

    Perfect for tough bites and finicky fish, the Z Man Finesse Shroomz Jig Head offers a smaller version of the original Z Man Shroomz Jig Head that's loaded with bite-sized appeal. Designed with a mushroom-shaped head, the Z Man Finesse Shroomz Jig Head is...

  • Z-Man Fin ShroomZ Weedless Jig Head

    Z-MAN

    Z-Man Fin ShroomZ Weedless Jig Head

    $5.99

    Just as lethal as the original, the Z Man Finesse Shroomz Weedless delivers all of the fish-catching capability of its predecessor - now with a V-shaped weedguard that allows it to be fished more aggressively around cover. Perfect for pairing with Z...

  • Z-Man Pro BulletZ Jig Head

    Z-MAN

    Z-Man Pro BulletZ Jig Head

    $3.79 - $6.49

    An intriguing next-level jig design, the Z-Man Pro Bulletz Weedless Jigheads exhibits the all-terrain snag-resistance and efficiency of a Texas rig within a single ElaZtech delivery tool. Designed to be used in conjunction with Elaztech soft plastics,...

  • Z-Man Trick ShotZ Bad

    Z-MAN

    Z-Man Trick ShotZ Bad

    $2.29 - $4.49

    Made for those tough days on the water when you just need to put some fish in the boat, the Z Man Trick Shotz is a finesse bait that delivers an ultra lifelike action specifically designed for drop-shotting. Featuring a ribbed body and shade-shaped tail,...

  • Z-Man Weedless Eye Jighead

    Z-MAN

    Z-Man Weedless Eye Jighead

    $6.99

    Delivering enhanced weedless performance, the Z-Man Weedless Eye Jigheads are perfect for fishing around the types vegetation and timber where big fish like to hide. Employing a custom wire weedguard and a streamline head shape, the Z-Man Weedless Eye...

  • Z-Man Mag ShroomZ Weedless Jig Heads

    Z-MAN

    Z-Man Mag ShroomZ Weedless Jig Heads

    $3.59 - $5.99

    Delivering upsized Ned rig performance, the Z-Man Mag Shroomz Weedless gives anglers the opportunity to fish bigger soft plastics while in and around heavy cover with a Ned rig. Built around a custom 6/0 wide gap hook to accommodate larger soft plastics,...

  • Z-Man Mag ShroomZ Jig Heads

    Z-MAN

    Z-Man Mag ShroomZ Jig Heads

    $4.99

    Taking Ned rigs to a new level, the Z-Man Mag Shroomz allows anglers the utilize the finesse presentation of a Ned rig with an upsized profile to target bigger fish. Built around a custom 6/0 wide gap hook to accommodate larger soft plastics, the Z-Man...

  • Z-Man Pro ShroomZ Jigheads

    Z-MAN

    Z-Man Pro ShroomZ Jigheads

    $4.99

    Delivering tournament-caliber performance, the Z-Man Pro Shroomz Ned Rig Jighead gives anglers added strength to land big fish and cash big checks. Built around a custom medium wire 2/0 jig hook, the Z-Man Pro Shroomz Ned Rig Jighead offers the perfect...

  • Z-Man ZinkerZ

    Z-MAN

    Z-Man ZinkerZ

    $3.99 - $4.49

    As versatile as they are productive, the Z Man ZinkerZ feature a super tough, salt impregnated ElaZtech body designed to sink slowly and provide a tantalizing fluttering action on the fall. Rig them straight, Texas, Carolina, Wacky or on a drop shot, the...

  • Z-Man Power Fin ShroomZ Jig Head

    Z-MAN

    Z-Man Power Fin ShroomZ Jig Head

    $4.99

    Featuring the same proven mushroom-shaped heads as Z Man's popular Finesse Shroomz, the Z Man Power Finesse Shroomz now feature a heavy duty 3/0 black nickel hook that is perfect for larger baits and fishing in heavy cover. Designed to work with a...

  • Z-Man StreakZ

    Z-MAN

    Z-Man StreakZ

    $3.99 - $4.49

    Designed to mimick a darting baitfish with uncanny realism, the soft, potbelly-minnow design of Z Man StreakZ entices strikes from virtually every fresh- and saltwater species that swims. Their super-durable ElaZtech construction helps them withstand...

  • Z-Man Pro ShroomZ Weedless Jig Heads

    Z-MAN

    Z-Man Pro ShroomZ Weedless Jig Heads

    $3.59 - $5.99

    Delivering tournament-caliber performance and a weedless profile, the Z-Man Pro Shroomz Weedless Ned Rig Jighead gives anglers added strength to land big fish and fish in areas that are not accessible with a standard open hook jighead. Built around a...

  • Z-Man Hula StickZ

    Z-MAN

    Z-Man Hula StickZ

    $2.39 - $3.99

    The right bait can be the difference between a big day and coming up empty, and the new Z Man Hula StickZ is the perfect choice when finesse tactics are in order. Try it paired with a light jig head, or Texas-rigged, and watch this buoyant bait stand up...

  • Z-Man ChatterBait WillowVibes

    Z-MAN

    Z-Man ChatterBait WillowVibes

    $5.99

    The Z-Man ChatterBait WillowVibe is a new skirtless vibrating swim jig head with a Willow blade instead of the hex-shaped ChatterBlade usually found on Z-Man's vibrating jigs. To further differentiate it from existing ChatterBait offerings, the...

  • Z-Man Nedlockz EWG Wacky Jighead

    Z-MAN

    Z-Man Nedlockz EWG Wacky Jighead

    $6.99

    Combining a traditional mushroom-shaped head with a weedless EWG hook, the NedlockZ EWG Jighead allows for easy weedless rigging and effortless hooksets with Ned Rig style softbaits. The jig?s custom, heavy duty #1 VMC extra wide gap hook is sized to...

  • Z-Man Big T.R.D.

    Z-MAN

    Z-Man Big T.R.D.

    $2.49 - $4.49

    The Z-Man Finesse TRD is a 4 inch soft stickbait/worm specially and specifically designed for the increasingly popular Ned rig Midwest finesse technique. The Ned rig has been gaining momentum nationwide as a subtle and easy-to-master, yet amazingly...

  • Z-Man TRD TubeZ

    Z-MAN

    Z-Man TRD TubeZ

    $2.29 - $3.99

    A creative new take on a time-tested Northwestern technique, the Z Man TRD Tubez deliver advanced finesse performance in an incredibly durable package. Molded with a cylindrical body and a series of flowing appendages, the Z Man TRD Tubez are perfectly...

  • Z-Man MiniMax's Chatterbaits

    Z-MAN

    Z-Man MiniMax's Chatterbaits

    $8.99

    A tournament quality bladed jig in a bite-sized package, the MiniMax has quickly become a must-have for serious bass anglers as it is ideal for situations that call for a more subtle approach and compact presentation, or in smallmouth and spotted bass...

  • Z-Man TRD CrawZ

    Z-MAN

    Z-Man TRD CrawZ

    $4.49

    Designed for finesse applications and the popular Ned rig technique, the Z-Man TRD Crawz deliver a snack-sized piece of protein that bass won't be able to shy away from. Crafted with a tucked-under tail and flat belly that creates a gliding action on the...

  • Z-Man Elite EVOs Chatterbaits

    Z-MAN

    Z-Man Elite EVOs Chatterbaits

    $9.99

    Always at the apex of bladed bass jigs, Z-Man has renewed its frontrunner status once again with the fully empowered ChatterBait Elite EVO. Constructed with upgrades to the max, the EVO is a next-level bladed jig built with highly evolved bass-catching...

  • Z-Man SMH WormZ

    Z-MAN

    Z-Man SMH WormZ

    $3.49 - $5.99

    Z-Man Fishing has collaborated with Z-Man Pro, Brian Latimer, the Shakey Head Master, to create the new SMH (Shaking My Head) series of SMH WormZ and SMH Jig HeadZ to take out the guesswork and produce a designed-for-the-technique specific pair that...

  • Z-Man Pro CrawZ Craw

    Z-MAN

    Z-Man Pro CrawZ Craw

    $2.49 - $4.49

    Z-Man Pro CrawZ are 3 1/2 inch soft plastic craws made from 10X Tough ElaZtech thermoplastic material. An upsized version of the incredibly popular TRD CrawZ, the Pro CrawZ were developed after considerable demand from anglers who loved the design of the...

  • Z-Man Jack Hammers Chatterbaits

    Z-MAN

    Z-Man Jack Hammers Chatterbaits

    $15.99 - $17.99

    Designed by Elite Series pro's, Brett Hite and Morizo Shimizu, the Z Man Chatterbait Jack Hammer is one of the most refined and highly anticipated vibrating jigs to ever hit the U.S. market. Featuring an exclusive, low center of gravity head with a flat...

  • Z-Man Micro TRD Micro Finesse

    Z-MAN

    Z-Man Micro TRD Micro Finesse

    $4.99

    The Z-Man Micro TRD Micro Finesse Bait is sized to be effortlessly inhaled by crappies, panfish and all species. The Micro TRD features the all-time great TRD stickbait profile in a 1.75-inch size. 10X Tough ElaZtech composition means the bait will...

  • Z-Man Tiny TicklerZ

    Z-MAN

    Z-Man Tiny TicklerZ

    $4.99

    A scaled-down version of what is arguably the best Ned Rig bait on the planet, this quad-legged mini 1.75" stickbait/tube hybrid is built with buoyant 10X Tough ElaZtech in a range of vibrant colors, making it ideal for crappie, trout, perch, and panfish...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

fishing lures, fishing baits and lures, fishing baits for sale, fishing lures for sale, fishing baits and lures for sale, fishing baits store

Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

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Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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