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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • Z-Man Graph ShadZ

    Z-MAN

    Z-Man Graph ShadZ

    $7.99

    The Z-Man Graph ShadZ furnishes anglers with a serious advantage when using forward-facing sonar to target bass. This pre-rigged jig head features a soft shad body made from 10X Tough ElaZtech material, offering durability and lifelike movement. The...

  • Z-Man Micro TRD

    Z-MAN

    Z-Man Micro TRD

    $4.99

    A Z-Man Micro TRD finesse soft bait targets crappie and panfish yet remains irresistible to multiple game fish, including trout, bass, perch, and more! The 1 3/4 inch Micro TRD, a downsized version of the popular Finesse TRD (The Real Deal) bait series,...

  • Strike King Tour Grade Double Willow Spinnerbait

    STRIKE KING

    Strike King Tour Grade Double Willow Spinnerbait

    $7.99 - $10.99

    The Strike King Tour Grade Double Willow Spinnerbait is the perfect lure for a variety of situations, so you're always ready to land that trophy bass! Outfitted with premium blades and more natural color patterns, this light wire framed spinnerbait...

  • Strike King Thunder Cricket Vibrating Swim Jig

    STRIKE KING

    Strike King Thunder Cricket Vibrating Swim Jig

    $2.99 - $12.99

    Strike King Thunder Cricket Vibrating Swim Jig is taking high honors at the top of its class. Tournament bass fishermen are sure to have the Thunder Cricket in their fishing arsenal. Features like the stainless steel painted blade, and the Owner Jungle...

  • Z-Man Shadtron LT Swimbait 6"

    Z-MAN

    Z-Man Shadtron LT Swimbait 6"

    $17.99

    The Z-Man Shadtron LT Swimbait mimics a shad’s natural movement with its wedge-shaped tail, drawing strikes even on slow retrieves. This 6-inch soft swimbait features an innovative over/under line-through harness, allowing anglers to rig it...

  • Strike King Denny Brauer Baby Structure Jig

    STRIKE KING

    Strike King Denny Brauer Baby Structure Jig

    $4.99 - $6.99

    The Strike King Denny Brauer Baby Structure Jig thrives in dense cover and structure, where bass often hide, giving you the advantage in tight fishing spots. This compact jig features the innovative Cobra Head design, which enhances sensitivity and...

  • Strike King Mr. Crappie Sausage Head - Under Spin

    STRIKE KING

    Strike King Mr. Crappie Sausage Head - Under Spin

    $4.99 - $5.99

    These Strike King Mr. Crappie Sausage Head - Under Spin jig heads are engineered to deflect off cover, directing the Eagle Claw hook point away from snags. The innovative Sausage Head's creator, legendary pro angler and designer, Wally Marshall, asserts,...

  • Strike King Mr. Crappie Sausage Head Jig Heads

    STRIKE KING

    Strike King Mr. Crappie Sausage Head Jig Heads

    $3.49 - $5.99

    The Strike King Mr. Crappie Sausage Head Jig Heads are designed to have a unique sausage shaped head. Combine that with an Eagle Claw Lazer Sharp platinum black hook your bait won't roll side to side and you can achieve the perfect hook set every time...

  • Strike King Hybrid Hunter Jr. Crankbait

    STRIKE KING

    Strike King Hybrid Hunter Jr. Crankbait

    $8.99

    Become irresistible to that trophy Bass with the Strike King Hybrid Hunter Jr. Crankbait! The unique lip design of the Hybrid Hunter Jr. is the key to giving this lure an action that is unlike any other! The 90-degree bill creates a dramatic, exaggerated...

  • Strike King Hybrid Hunter Crankbait

    STRIKE KING

    Strike King Hybrid Hunter Crankbait

    $8.99 - $9.99

    Get through the weeds with ease with the Strike King Hybrid Hunter Crankbait! This bait's unique folded lip is perfect for creating an enticing darting action to trigger instinctual strikes! Strike King added in a deafening rattle to enhance the...

  • Mr. Crappie Sausage Head Spins Pre-Rigged Slabalicious

    STRIKE KING

    Mr. Crappie Sausage Head Spins Pre-Rigged Slabalicious

    $3.99 - $4.99

    A Mr. Crappie Pre-Rigged Slabalicious Sausage Spin features a silver 3/4-inch hammered willow leaf blade and the innovative Mr. Crappie Sausage jig head pre-rigged with the distinct, eye-popping colors and explosive designs of the Slabalicious soft bait...

  • VMC Hard Ball Jig Heads

    VMC

    VMC Hard Ball Jig Heads

    $2.49 - $4.19

    VMC Hard Ball Jig Heads, shaped in a traditional round ball head design and with a big round eye, include a molded-in hook keeper for rigging soft plastics. The jig head's bright, glossy hues pair well with modern plastic baits and different water colors...

  • Berkley PowerBait Nessie Glide Bait

    BERKLEY

    Berkley PowerBait Nessie Glide Bait

    $7.99 - $12.99

    The Berkley PowerBait Nessie Glide Bait is a lure with enough intrigue for experienced anglers with the method and characteristics that allow entry for the Everyman to use such advanced techniques. The Berkley Powerbait Nessie Soft Glide Bait can act...

  • Rapala Rippin' Blade Bait

    RAPALA

    Rapala Rippin' Blade Bait

    $9.99

    The Rapala Rippin' Blade Bait is an excellent option for a blade bait that delivers instant vibration, even at slow speeds. This Rapala blade bait sports a slender, heavy-profile metal frame and a plastic body that falls upright for perfect balance,...

  • Rapala Shallow Shad Rap

    RAPALA

    Rapala Shallow Shad Rap

    $8.99 - $9.99

    The Rapala Shallow Shad Rap drives bass into a feeding frenzy. These Shad Rap crankbaits are ideal for fishing in skinny water and feature an L-shaped lip that keeps the shad bait just below the surface. Hand-tuned and tank-tested, expect the perfect...

  • Rapala Jigging Rap Magnum

    RAPALA

    Rapala Jigging Rap Magnum

    $9.99

    The Rapala Jigging Rap Magnum and your forward-facing sonar system give you an unbeatable advantage when targeting individual fish. The lure falls fast and accurate. The heavy-weighted Jigging Rap Magnum is in tune with casting, pitching, or vertical...

  • Rapala Deep Tail Dancer

    RAPALA

    Rapala Deep Tail Dancer

    $13.99

    Recommended by fresh and saltwater anglers, the Rapala Deep Tail Dancer is sure to put enormous predatory fish in your boat. Troll this deep-diving crankbait at any speed, and it will swim with an undeniable tail action and Rapala's signature wounded...

  • Berkley Gulp! Jumbo Leech Soft Bait

    BERKLEY

    Berkley Gulp! Jumbo Leech Soft Bait

    $7.99

    A Berkley Gulp! Jumbo Leech Soft Bait sends bass, walleye, and a host of more fun-fighting fish into binge-eating sprees! The proven flavor and extreme scent dispersion of the Gulp! Leech expands the strike zone and pairs convincingly with the Jumbo...

  • Z-Man Power Finesse Shroomz Weedless Jig Heads

    Z-MAN

    Z-Man Power Finesse Shroomz Weedless Jig Heads

    $6.99

    Z-Man Power Finesse ShroomZ Weedless Jig Heads are built with a compact head profile and a heavy-duty 3/0 hook to accommodate larger finesse baits. Each jig head includes a multi-strand wire weedguard that helps prevent snags around vegetation, rock, or...

  • Berkley Gulp! Leech Soft Bait

    BERKLEY

    Berkley Gulp! Leech Soft Bait

    $7.99

    A Berkley Gulp! Leech Soft Bait might be the medicine you need to stop messing with the hassle of live bait and other soft baits! Draw blood by using them as a trailer when you're flipping for bass or casting for walleye. As the Gulp! Leech delivers a...

  • Trout Magnet D2 Jig 1/8 Oz Black

    LELAND LURES

    Trout Magnet D2 Jig 1/8 Oz Black

    $7.29

    The Leland's Lures 1/8 oz. Trout Magnet D2 Jig, also known as Dudley's Original Marabou Jig, features a unique head shape which comes from a mold that creates a wounded creature presentation as it spirals downward in the water column. This jig is a great...

  • Trout Magnet D2 Jig 1/8 Oz Southern Belle

    LELAND LURES

    Trout Magnet D2 Jig 1/8 Oz Southern Belle

    $7.29

    The Leland's Lures 1/8 oz. Trout Magnet D2 Jig, also known as Dudley's Original Marabou Jig, features a unique head shape which comes from a mold that creates a wounded creature presentation as it spirals downward in the water column. This jig is a great...

  • Trout Magnet D2 Jig 1/16 Oz Black

    LELAND LURES

    Trout Magnet D2 Jig 1/16 Oz Black

    $7.29

    The Leland's Lures 1/16 oz. Trout Magnet D2 Jig, also known as Dudley's Original Marabou Jig, features a unique head shape which comes from a mold that creates a wounded creature presentation as it spirals downward in the water column. This jig is a...

  • Trout Magnet D2 Jig 1/16 Oz Southern Belle

    LELAND LURES

    Trout Magnet D2 Jig 1/16 Oz Southern Belle

    $7.29

    The Leland's Lures 1/16 oz. Trout Magnet D2 Jig, also known as Dudley's Original Marabou Jig, features a unique head shape which comes from a mold that creates a wounded creature presentation as it spirals downward in the water column. This jig is a...

  • Trout Magnet D2 Jig 1/16 Oz Stocker Bow

    LELAND LURES

    Trout Magnet D2 Jig 1/16 Oz Stocker Bow

    $7.29

    The Leland's Lures 1/16 oz. Trout Magnet D2 Jig, also known as Dudley's Original Marabou Jig, features a unique head shape which comes from a mold that creates a wounded creature presentation as it spirals downward in the water column. This jig is a...

  • Trout Magnet D2 Jig 1/8 Oz Stocker Bow

    LELAND LURES

    Trout Magnet D2 Jig 1/8 Oz Stocker Bow

    $7.29

    The Leland's Lures 1/8 oz. Trout Magnet D2 Jig, also known as Dudley's Original Marabou Jig, features a unique head shape which comes from a mold that creates a wounded creature presentation as it spirals downward in the water column. This jig is a great...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

fishing lures, fishing baits and lures, fishing baits for sale, fishing lures for sale, fishing baits and lures for sale, fishing baits store

Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

fishing lures, fishing baits, topwater baits, fishing lures for sale, fishing baits and lures, fishing bait and lures store online

Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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