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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • Hag's Tsunami Tungsten Football Jig PBJ 1/2 Oz

    HAG'S BAITS

    Hag's Tsunami Tungsten Football Jig PBJ 1/2 Oz

    $4.99

    Built for enhanced sensitivity, the Hag's Tsunami Tungsten Football Jig is made with a premium tungsten material that increases angler feel of subtle bites and bottom contact. The high-density tungsten construction offers a compact profile and the...

  • Hag's Tsunami Tungsten Football Jig PBJ 3/4 Oz

    HAG'S BAITS

    Hag's Tsunami Tungsten Football Jig PBJ 3/4 Oz

    $6.19

    Built for enhanced sensitivity, the Hag's Tsunami Tungsten Football Jig is made with a premium tungsten material that increases angler feel of subtle bites and bottom contact. The high-density tungsten construction offers a compact profile and the...

  • Hag's Tsunami Tungsten "All Around" Jig PBJ 3/4 Oz

    HAG'S BAITS

    Hag's Tsunami Tungsten "All Around" Jig PBJ 3/4 Oz

    $6.19

    Built using a premium tungsten material to enhance sensitivity, the Hag's Tsunami Tungsten "All Around" Jig gives anglers more bang for their buck and allows one jig to be tied on to cover all their jig fishing needs. Designed to excel with flipping,...

  • Hag's Tsunami Tungsten "All Around" Jig PBJ 3/8 Oz

    HAG'S BAITS

    Hag's Tsunami Tungsten "All Around" Jig PBJ 3/8 Oz

    $4.69

    Built using a premium tungsten material to enhance sensitivity, the Hag's Tsunami Tungsten "All Around" Jig gives anglers more bang for their buck and allows one jig to be tied on to cover all their jig fishing needs. Designed to excel with flipping,...

  • Hag's Cheat Code Juice Box 3.4" 8 Pack

    HAG'S BAITS

    Hag's Cheat Code Juice Box 3.4" 8 Pack

    $5.29

    Just like the name implies, the Hag’s Cheat Code almost feels like an unfair advantage due to its sheer fish-catching ability with a wide variety of techniques. Built with multiple flanged appendages and a ribbed body that increases water displacement...

  • Strike King KVD Perfect Plastics Bull Worm

    STRIKE KING

    Strike King KVD Perfect Plastics Bull Worm

    $1.75 - $7.49

    The 8-inch Strike King KVD Perfect Plastics Bull Worm combines a thick, textured body with a beveled bubble tail that kicks upward on the retrieve, creating a slow, exaggerated movement that targets bass around brush piles, weed edges, and deep ledges...

  • Strike King Rage Baby Bug

    STRIKE KING

    Strike King Rage Baby Bug

    $1.99 - $7.99

    Strike King Rage Baby Bug brings compact power to flipping, pitching, and finesse presentations when bass tuck tight to grass, wood, and docks. Scaled down from the original, this streamlined creature bait slips through cover easily while the ribbed body...

  • Strike King Mr. Crappie Scizzor Shad Jigs

    STRIKE KING

    Strike King Mr. Crappie Scizzor Shad Jigs

    $1.99 - $5.99

    Strike King Mr. Crappie Scizzor Shad Jigs are truly versatile jigs that can be cast, vertical jigged, or even trolled. These shads feature a pre-rigged head, twin-tail design for double the action, a hidden internal port for scent, and 3D eyes for a...

  • Strike King XD Crankbait

    STRIKE KING

    Strike King XD Crankbait

    $1.99 - $12.99

    Strike King XD Crankbait models feature unique curved bills to get the baits to dive deeper and faster. The Strike King XD Crankbaits are renowned deep-diving crankbaits for their good colors, running true right from the box, getting down deep…and...

  • Strike King Rage Menace

    STRIKE KING

    Strike King Rage Menace

    $1.99 - $7.99

    The grub just got an upgrade with the Strike King Rage Menace! Throw away those traditional grubs and give the Rage Menace a go! This soft bait features a streamlined body that helps it dart into cover without getting snagged up. The ribbed body and...

  • Strike King Mini-King Spinnerbait

    STRIKE KING

    Strike King Mini-King Spinnerbait

    $2.49 - $3.99

    Strike King Mini-King Spinnerbaits are some of the most popular multi-species spinnerbaits on the market and for good reason. These baits have the uncanny ability to catch a variety of fish species anytime, anywhere. Strike King Mini-King Spinnerbaits...

  • Strike King Red Eyed Shad Tungsten 2 Tap Crankbait

    STRIKE KING

    Strike King Red Eyed Shad Tungsten 2 Tap Crankbait

    $1.99 - $10.99

    Your favorite crankbait got an upgrade! The Strike King Red Eyed Shad Tungsten 2 Tap is the same crankbait you love, with an added tungsten sound chamber. This chamber emits a rattle that drives fish crazy! The perfect shad imitating body and realistic...

  • Strike King Rage Tail Craw Soft Bait

    STRIKE KING

    Strike King Rage Tail Craw Soft Bait

    $1.99 - $7.99

    The Strike King Rage Tail Craw Soft Bait was engineered with hi-grade plastics in the familiar, yet attractive, profile of a crawfish. The thick, segmented body has two flapping claws to generate an impressive action, noise, and splash to attract trophy...

  • Strike King Rage Bug Soft Bait

    STRIKE KING

    Strike King Rage Bug Soft Bait

    $1.99 - $7.99

    The Strike King Rage Bug is the ultimate flipping crawfish. Its meaty, ribbed body slips in and out of cover easily while the claws and appendages cause a ruckus when it hits the water. This soft plastic bait is the ultimate bass fishing tool! It runs...

  • Strike King Rage Baby Craw

    STRIKE KING

    Strike King Rage Baby Craw

    $1.99 - $7.99

    The Strike King Rage Baby Craw is an ideal soft bait for anglers targeting finicky bass in diverse conditions. This 3-inch bait features the same action-packed design as the original Rage Craw but in a more compact size, making it perfect for scenarios...

  • Berkley Powerbait Champ Swimmers

    BERKLEY

    Berkley Powerbait Champ Swimmers

    $4.19 - $7.99

    Designed and tested by two-time Bassmaster Classic Champion, Jordan Lee, the Berkley Powerbait Champ Swimmer Swimbait provides a lifelike swimming action and an ultra-realistic look that is second-to-none. Molded with a baitfish inspired body shape and a...

  • Berkley Powerbait Champ Craws

    BERKLEY

    Berkley Powerbait Champ Craws

    $3.59 - $6.99

    Designed by two-time Bassmaster Classic Champion, Jordan Lee, the Berkley Powerbait Champ Craw delivers an ultra high definition profile and action that will get you into the winner's circle at your next derby. Molded with lifelike details from...

  • Strike King Mini Pro-Buzz Baits

    STRIKE KING

    Strike King Mini Pro-Buzz Baits

    $2.99 - $4.49

    Small on size but big on action, the Strike King Mini Pro Buzz is a scaled-down version of Strike King’s popular Buzz King Buzzbait. Perfect for lighter tackle, the Strike King Mini Pro Buzz delivers a strong surface disturbance and a bite-sized...

  • Z-Man Giant TRD Soft Baits

    Z-MAN

    Z-Man Giant TRD Soft Baits

    $3.49 - $6.49

    Offering an oversized profile for catching oversized fish, the Z-Man Giant TRD Worm is perfect for targeting larger fish and cashing even bigger checks. Made from Z-Man's 10x tough ElaZtech material, the Z-Man Giant TRD Worm is extremely durable and...

  • Z-Man Weedless Eye Jigheads

    Z-MAN

    Z-Man Weedless Eye Jigheads

    $6.99

    Delivering enhanced weedless performance, the Z-Man Weedless Eye Jigheads are perfect for fishing around the types vegetation and timber where big fish like to hide. Employing a custom wire weedguard and a streamline head shape, the Z-Man Weedless Eye...

  • Berkley Powerbait Jerk Shads

    BERKLEY

    Berkley Powerbait Jerk Shads

    $2.75 - $3.49

    The Berkley Powerbait Jerk Shad features an extremely life-like profile and enticing action. The Berkley Powerbait Jerk Shad also has the added benefit of Powerbait scent and attractant. Once a fish bites into the Jerk Shad, the Powerbait flavor...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

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Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

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Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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