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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • Bull Shad Swimbaits Bacca Burrito 5" Heavy Sink Bone

    BULL SHAD SWIMBAITS

    Bull Shad Swimbaits Bacca Burrito 5" Heavy Sink Bone

    $38.99

    The Bull Shad Swimbaits Bacca Burrito 5" Heavy Sink Bone is a highly effective swimbait designed to mimic prey, making it perfect for targeting trophy-sized bass. Born from a collaboration between Gail Ratcliff and Mike Bucca, this swimbait has a proven...

  • Bull Shad Swimbaits Bacca Burrito 5" Heavy Sink Pro Blue

    BULL SHAD SWIMBAITS

    Bull Shad Swimbaits Bacca Burrito 5" Heavy Sink Pro Blue

    $38.99

    The Bull Shad Swimbaits Bacca Burrito 5" Heavy Sink Pro Blue is a highly effective swimbait designed to mimic prey, making it perfect for targeting schooling fish. Born from a collaboration between Gail Ratcliff and Mike Bucca, this swimbait has a proven...

  • Voodoo Custom Tackle Marabou Jig Chartreuse Black 1/32oz

    VOODOO CUSTOM TACKLE

    Voodoo Custom Tackle Marabou Jig Chartreuse Black 1/32oz

    $3.99

    The Voodoo Custom Tackle Marabou Jig Chartreuse Black 1/32oz is a top-of-the-line fishing lure designed to mimic the movement of a baitfish in the water. Hand-tied with premium marabou feathers, this jig creates an incredibly lifelike motion that's sure...

  • Berkley PowerBait CullShad

    BERKLEY

    Berkley PowerBait CullShad

    $11.99 - $14.99

    The Berkley PowerBait CullShad swimbait gives you the paddle tail design you want and combines big profile drawing power with Berkley's own proprietary Honey Comb technology. Taking shallow water swim baiting to a new level, the PowerBait Honey Comb...

  • Pautzke Fire Cure Orange 16oz

    PAUTZKE

    Pautzke Fire Cure Orange 16oz

    $11.99

    The Pautzke Fire Cure Orange 16oz is a highly sought-after formula for salmon and steelhead. This product is the result of a collaboration between Pautzke Bait Co. and Northwest dry cure specialist Mark Yano, combining over 70 years of experience in...

  • Hilderbrant Premium Spinner Blade Nickel 4.5 Willow

    HILDEBRANDT

    Hilderbrant Premium Spinner Blade Nickel 4.5 Willow

    $5.99

    The Hilderbrant Premium Spinner Blade Nickel 4.5 Willow is designed to enhance the performance of your spinnerbait. Made from heavy gauge brass, this blade is corrosion resistant and provides a harder thumping vibration compared to standard blades. Its...

  • Hilderbrant Premium Spinner Blade Nickel 7 Colorado

    HILDEBRANDT

    Hilderbrant Premium Spinner Blade Nickel 7 Colorado

    $5.99

    The Hilderbrant Premium Spinner Blade Nickel 7 Colorado is designed to enhance the performance of any spinnerbait. Its heavy gauge brass base material ensures durability and resistance to corrosion. This premium blade produces a harder thumping...

  • Hilderbrant Premium Spinner Blade Gold 7 Colorado

    HILDEBRANDT

    Hilderbrant Premium Spinner Blade Gold 7 Colorado

    $7.99

    The Hilderbrant Premium Spinner Blade Gold 7 Colorado is designed to enhance the performance of any spinnerbait. Its heavy gauge brass base material ensures durability and resistance to corrosion. This premium replacement blade produces a more pronounced...

  • Yamamoto Yamatanuki Green Pumpkin Black Flake 2.5"

    GARY YAMAMOTO

    Yamamoto Yamatanuki Green Pumpkin Black Flake 2.5"

    $7.99

    The Yamamoto Yamatanuki Green Pumpkin Black Flake 2.5" is a highly sought-after soft plastic bait that has been making waves in the fishing community. Its compact size and versatility make it an ideal choice for anglers who want to add some finesse to...

  • Bobby Garland Baby Shad Double Silver Rainbow 2"

    BOBBY GARLAND

    Bobby Garland Baby Shad Double Silver Rainbow 2"

    $3.29

    The Bobby Garland Baby Shad Double Silver Rainbow 2" is a highly effective fishing lure that mimics the appearance and movement of a small baitfish. Its unique design features a thick body with a thin spear-like tail, giving it an irresistible action in...

  • Bobby Garland Baby Shad Ice Out 2"

    BOBBY GARLAND

    Bobby Garland Baby Shad Ice Out 2"

    $3.29

    The Bobby Garland Baby Shad Ice Out 2" is a highly effective soft plastic lure designed to mimic the appearance and movement of a small baitfish. Its thick body and thin spear-like tail create an irresistible action that attracts a wide range of fish...

  • Bobby Garland Slab Dockt'R Electric Chicken 2.25"

    BOBBY GARLAND

    Bobby Garland Slab Dockt'R Electric Chicken 2.25"

    $3.29

    The Bobby Garland Slab Dockt'R Electric Chicken 2.25" is a versatile and effective crappie lure. Its large body shape allows it to easily skip under docks, making it an ideal choice for anglers targeting crappie in these areas. The twin kicker tails...

  • Missile Baits Bomba Superbug 3.5"

    MISSILE BAITS

    Missile Baits Bomba Superbug 3.5"

    $5.69

    The Missile Baits Bomba Superbug 3.5" is a versatile finesse worm designed for easy casting and effortless presentation on the water. Its thick craw body allows it to skip and glide smoothly, making it perfect for targeting bass in various fishing...

  • Missile Baits Bomba Candy Crushed 3.5"

    MISSILE BAITS

    Missile Baits Bomba Candy Crushed 3.5"

    $5.69

    The Missile Baits Bomba Candy Crushed 3.5" is a finesse worm designed for easy casting and effortless presentation on the water. Its thick, craw body shape allows it to skip and glide across the bottom with minimal weight. This versatile bait can be used...

  • Missile Baits Bomba Bruiser Flash 3.5"

    MISSILE BAITS

    Missile Baits Bomba Bruiser Flash 3.5"

    $5.69

    The Missile Baits Bomba Bruiser Flash 3.5" is a finesse worm designed for easy casting and skipping. Its thick, craw body allows it to glide and rock on the bottom, making it an effective choice for various fishing techniques. This versatile bait can be...

  • Atlas Shake N Cure - Pink

    ATLAS MIKES

    Atlas Shake N Cure - Pink

    $6.49

    The Atlas Shake N Cure - Pink is a convenient and effective way to cure your own salmon and steelhead eggs. This product is designed to make the process easy, with a special recipe that increases fish-attracting scents and milks clusters more efficiently...

  • Hilderbrant Premium Spinner Blade Gold 5 Indiana

    HILDEBRANDT

    Hilderbrant Premium Spinner Blade Gold 5 Indiana

    $7.99

    The Hilderbrant Premium Spinner Blade Gold 5 Indiana is designed to enhance the performance of any spinnerbait. Its heavy gauge brass base material ensures durability and resistance to corrosion. This premium blade produces a harder thumping vibration,...

  • Hilderbrant Premium Spinner Blade Nickel 5 Indiana

    HILDEBRANDT

    Hilderbrant Premium Spinner Blade Nickel 5 Indiana

    $5.99

    The Hilderbrant Premium Spinner Blade Nickel 5 Indiana is a high-quality replacement blade designed to enhance the performance of your spinnerbait. Made from heavy gauge brass, this blade is corrosion resistant and provides a harder thumping vibration...

  • Hilderbrant Premium Spinner Blade Nickel 3.5 Colorado

    HILDEBRANDT

    Hilderbrant Premium Spinner Blade Nickel 3.5 Colorado

    $5.99

    The Hilderbrant Premium Spinner Blade Nickel 3.5 Colorado is designed to enhance the performance of any spinnerbait. Its heavy gauge brass base material ensures durability and resistance to corrosion. This premium replacement blade produces a harder...

  • Hilderbrant Premium Spinner Blade Gold 6 Willow

    HILDEBRANDT

    Hilderbrant Premium Spinner Blade Gold 6 Willow

    $7.99

    The Hilderbrant Premium Spinner Blade Gold 6 Willow is a high-quality replacement blade designed to enhance the performance of your spinnerbait. Made from heavy gauge brass, this blade is corrosion resistant and provides a harder thumping vibration than...

  • Hilderbrant Premium Spinner Blade Gold 4.5 Indiana

    HILDEBRANDT

    Hilderbrant Premium Spinner Blade Gold 4.5 Indiana

    $7.99

    The Hilderbrant Premium Spinner Blade Gold 4.5 Indiana is designed to enhance the performance of any spinnerbait. Its heavy gauge brass base material ensures durability and resistance to corrosion. This premium blade produces a more pronounced vibration,...

  • Atlas Mike's Bait Sac Floaters Orange

    ATLAS MIKES

    Atlas Mike's Bait Sac Floaters Orange

    $2.49

    The Atlas Mike's Bait Sac Floaters Orange are designed to help anglers present their bait in the most natural way possible. By adding these floaters to their bait sacs, users can lift them off the bottom and away from underwater obstacles like weeds and...

  • Raven Jiggy Bugger Steelhead Jig 2PK Chartreuse

    RAVEN

    Raven Jiggy Bugger Steelhead Jig 2PK Chartreuse

    $5.59

    The Raven Jiggy Bugger Steelhead Jig is a top choice among anglers targeting steelhead and salmon. Its unique design allows it to sit horizontally under the float, creating a tantalizing presentation that triggers strikes. The soft marabou body undulates...

  • Hilderbrant Premium Spinner Blade Gold 3.5 Indiana

    HILDEBRANDT

    Hilderbrant Premium Spinner Blade Gold 3.5 Indiana

    $7.99

    The Hilderbrant Premium Spinner Blade Gold 3.5 Indiana is a high-quality replacement blade designed to enhance the performance of your spinnerbait. Made from heavy gauge brass, this blade is corrosion resistant and provides a harder thumping vibration...

  • Hilderbrant Premium Spinner Blade Gold 3 Indiana

    HILDEBRANDT

    Hilderbrant Premium Spinner Blade Gold 3 Indiana

    $7.99

    The Hilderbrant Premium Spinner Blade Gold 3 Indiana is designed to enhance the performance of any spinnerbait. Its heavy gauge brass base material ensures durability and resistance to corrosion. This premium blade produces a harder thumping vibration,...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

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Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

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Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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