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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • Z-Man Finesse WormZ

    Z-MAN

    Z-Man Finesse WormZ

    $2.39 - $3.99

    While a Z-Man Finesse WormZ looks similar to the run-of-the-mill bass worms, the ElaZtech material makes all the difference in the world! The buoyancy of the ElaZtech combined with its legendary 10X Tough construction allows Z-Man Finess WormZ baits to...

  • Rapala Shad Rap RS

    RAPALA

    Rapala Shad Rap RS

    $8.99

    The Rapala Shad Rap RS takes the classic Shad Rap profile and adds a heavier plastic body for longer casts, combining an erratic wobble with a cadence-style rattle that draws attention and then suspends when paused to mimic a stunned baitfish, giving...

  • Rapala Original Jointed Minnow

    RAPALA

    Rapala Original Jointed Minnow

    $9.99 - $11.99

    Rapala Original Jointed Minnows get the undivided attention of otherwise disinterested gamefish with a slight exaggeration of the unique Rapala baitfish-in-distress swimming action. This articulated, or broken-back bait, can be fished top-to-bottom...

  • Z-Man ChatterBait WillowVibe

    Z-MAN

    Z-Man ChatterBait WillowVibe

    $6.49

    Load up your tackle box with the Z-Man ChatterBait WillowVibe and get your nets ready! The WillowVibe has a willow leaf-shaped hardened stainless blade that delivers rapid, intense vibrations that will have predators swarming! The ball-shaped head helps...

  • Rapala Ultra Light Rippin' Rap

    RAPALA

    Rapala Ultra Light Rippin' Rap

    $7.99

    The Rapala Ultra Light Rippin’ Rap delivers big vibration in a compact profile, making it a go-to for chasing crappie, perch, and bass in both open water and through the ice. Its lipless, deep-belly body cuts through the water with a hard, vibrating...

  • Z-Man Pro ShroomZ Weedless

    Z-MAN

    Z-Man Pro ShroomZ Weedless

    $3.59 - $5.99

    Bring your soft bait right to those fish hiding out in the weeds with the Z-Man Pro ShroomZ Weedless! The mushroom style head of this jighead is ideal for finesse fishing. It allows for an exaggerated rocking motion, bringing those soft baits to life in...

  • Rapala RipStop Jerkbait

    RAPALA

    Rapala RipStop Jerkbait

    $10.99 - $11.49

    The Rapala RipStop Jerkbait features a one-of-a-kind tail design that generates a fast-ripping, flashing swimbait action. This awesome stickbait also creates a subtle shimmy before coming to a rest, then ever so slightly lifts its head with a super-slow...

  • Strike King KVD 100 Jerkbait

    STRIKE KING

    Strike King KVD 100 Jerkbait

    $8.99 - $10.99

    The Strike King KVD 100 Jerkbait roster offers bass anglers a hard bait, which provides the roll, wiggle, and flash of live prey to urge hungry mouths to strike instinctively! A proprietary weight transfer system in the Strike King KVD Jerkbait increases...

  • Rapala Rattlin' Rap

    RAPALA

    Rapala Rattlin' Rap

    $6.29 - $6.99

    The Rapala Rattlin’ Rap gives anglers a classic lipless crankbait with a balanced profile and a unique rattle chamber that pushes uniform, harmonic sound through the water to call in walleye, bass, pike, and other gamefish while burning it across...

  • Z-Man Mag Shroomz

    Z-MAN

    Z-Man Mag Shroomz

    $5.99

    The Z-Man Mag Shroomz is designed for those big fish! This large jighead pairs perfectly with larger soft baits. The mushroom-shaped head enhances the lures rocking motion to help draw in attention from those large predators. This jighead is versatile...

  • Zoom Lizard

    ZOOM

    Zoom Lizard

    $3.59 - $3.99

    Zoom Lizard gives bass anglers a proven soft plastic for targeting bedding fish, pressured cover, and offshore structure with confidence. The 6-inch slender body, free-moving legs, and curly tail create steady motion that mimics a real lizard, making it...

  • Rapala Mini Fat Rap

    RAPALA

    Rapala Mini Fat Rap

    $7.99

    The Rapala Mini Fat Rap packs the classic Fat Rap crankbait shape into a compact, balsa-built body that digs just a few feet down with a tight, fleeing-bait action that consistently triggers trout and panfish when larger profiles won’t seal the...

  • Rapala X-Rap Deep

    RAPALA

    Rapala X-Rap Deep

    $12.49

    Rapala X-Rap Deep lures sink quickly to the bottom, maintaining all the positive qualities that have made the X-Rap famous. These lures feature prominent scales and a lateral line on the body that catch and reflect light like a beacon. They also include...

  • Z-Man TRD Bugz

    Z-MAN

    Z-Man TRD Bugz

    $4.99

    Z-Man took a popular and tested creature shape and sized it down to make the Z-Man TRD Bugz! This is an incredibly durable bait that will hold up to multiple strikes, meaning you get to stay out longer! The Bugz is naturally buoyant. In an unweighted...

  • Zoom Mag UV Speed Worm

    ZOOM

    Zoom Mag UV Speed Worm

    $6.29

    The Zoom Mag UV Speed Worm is an excellent choice for catching bass, especially in heavily fished waters. Its unique Ultra Vibe Tail produces a distinct acoustic footprint that sets it apart from other worms that bass cannot resist. The Zoom Magnum Ultra...

  • VMC Neon Moon Eye Jigs

    VMC

    VMC Neon Moon Eye Jigs

    $2.99 - $6.89

    VMC Neon Moon Eye Jigs provide the ultimate in jigging control. The aspirin-shaped head design gives you more control compared to the competition. These jigs are built upon a super sharp VMC premium high-carbon steel hook that will quickly pierce the...

  • Z-Man Finesse ShadZ

    Z-MAN

    Z-Man Finesse ShadZ

    $2.29 - $3.99

    When the bite gets tough, the tough get Z-Man Finesse ShadZ. Tested nationwide on largemouth, smallmouth, spotted bass, and walleye, they've proven themselves to be rugged, versatile and constant producers. Made with durable ElaZtech material, they laugh...

  • Z-Man Finesse TRD

    Z-MAN

    Z-Man Finesse TRD

    $4.49

    If you're looking for a top-notch soft bait, then you need the Z-Man Finesse TRD! The Z-Man Finesse TRD utilizes a softer, ElaZtech custom formulation to provide the ideal sink rate with a lifelike feel and unique flutter action. ElaZtech baits are ten...

  • Strike King Tour Grade Weedless Ned Head Jig Heads

    STRIKE KING

    Strike King Tour Grade Weedless Ned Head Jig Heads

    $5.99

    The Strike King Tour Grade Weedless Ned Head Jig Heads include several built-in features for finesse anglers. Your soft baits will hang onto the extra-long wire keeper securely, and the head sizes are uniquely shaped to provide a perfect center of...

  • Z-Man StreakZ Soft Bait

    Z-MAN

    Z-Man StreakZ Soft Bait

    $3.99

    Designed for finesse applications, Z-Man StreakZ does all the work for you with its unpredictable and erratic action in the water. These pot-bellied, thin-tailed soft baits incite strikes from virtually every fresh and saltwater species that swims...

  • Rapala Shadow Rap Shad Jerkbait

    RAPALA

    Rapala Shadow Rap Shad Jerkbait

    $9.99

    Rapala Shadow Rap Shad Jerkbaits are designed with an irresistible, slow-rising action that perfectly mimics a struggling shad. From the sharp left-to-right turns during the retrieve, to the vertical rise when paused, the movement of these lures is...

  • Rapala Shadow Rap

    RAPALA

    Rapala Shadow Rap

    $9.99

    The much anticipated Rapala Shadow Raps are like no other jerkbait you have ever fished before. These baits combine a horizontal struggle with a vertical fade that mimics a wounded minnow perfectly. Shadow Raps kick almost 180 degrees right then left,...

  • Strike King 3X Z-Too Soft Jerkbait

    STRIKE KING

    Strike King 3X Z-Too Soft Jerkbait

    $3.99 - $5.99

    The Strike King 3X Z-Too Soft Jerkbait is a secret weapon for a small group of anglers who have discovered its effectiveness as dropshot baits. At 5 inches, this jerkbait is smaller than a standard one and floats higher, making it more flexible and...

  • VMC Moon Tail Jig

    VMC

    VMC Moon Tail Jig

    $5.99

    A VMC Moon Tail Jig, at first glance, looks like any other jig of its type, but the difference is in the oversized flat aspirin head shape with an extra-large 3D holographic eyeball profile on the side. Walleyes like it! The flattened head enhances the...

  • Strike King Finesse Worms

    STRIKE KING

    Strike King Finesse Worms

    $1.50 - $7.49

    The secret of these Strike King Worms is the unique space age plastic that is used in the construction. This recent development in softbait technology makes these worms almost indestructible. Take a 3X worm by the head and tail and give it a stretch. You...

  • Z-Man Pro Shroomz

    Z-MAN

    Z-Man Pro Shroomz

    $5.99

    The Z-Man Pro Shroomz is just the jighead you need to bring those soft baits to life! The mushroom style head shape allows for a more animated rocking motion, giving your bait an enticing presentation. A small welded wire keeper helps hold your soft...

  • Z-Man Big TRD

    Z-MAN

    Z-Man Big TRD

    $2.49 - $4.99

    Kicking it up a notch? You better bring the Z-Man Big TRD! It features the same effective stickbait profile, dimpled body, and irresistible action as its smaller brother, the Z-Man Finesse TRD soft bait, but is larger to trigger the bigger trophy fish...

  • Z-Man TT Lures NedlockZ EWG Jig Heads

    Z-MAN

    Z-Man TT Lures NedlockZ EWG Jig Heads

    $7.99

    Z-Man TT Lures NedlockZ EWG Jig Heads combine the familiar mushroom-shaped head and a weedless EWG hook to crank your soft baits through heavy cover when setup Ned Rig style. You'll find that the VMC heavy-duty and extra-wide-gap hook size does not...

  • Z-Man Trick Shotz

    Z-MAN

    Z-Man Trick Shotz

    $2.29 - $4.49

    The Z-Man Trick Shotz is designed specifically for the drop shot technique. To accurately imitate a variety of forage, the buoyant Trick Shotz will create a natural, tail-up position that won't sink to the bottom. These lures feature flexible, ribbed...

  • Berkley Gulp! Alive! Minnows

    BERKLEY

    Berkley Gulp! Alive! Minnows

    $5.99 - $9.99

    Berkley Gulp! Alive! Minnows provide more attractant and better action than other minnows on the market. They feature a realistic profile and split tail to entice and trigger strikes from panfish and trout. These minnows are packaged in Berkley's "Magic...

  • Z-Man TRD Ticklerz

    Z-MAN

    Z-Man TRD Ticklerz

    $4.49 - $4.99

    With years in the making, the Z-Man TRD Ticklerz have come ready to work. This soft bait is designed for a finesse style but is versatile enough for use with multiple different rigging styles. The material is a Buoyant ElaZtech, which makes this bait...

  • Zoom Trick Worm

    ZOOM

    Zoom Trick Worm

    $3.19 - $5.99

    Zoom Trick Worm is a straight tailed worm that is salt-impregnated to achieve a better sink rate. In the past, the segmented Zoom floating worm executed a stealthy approach when twitched or dead-sticked weightless for bass in shallow water. However, a...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

fishing lures, fishing baits and lures, fishing baits for sale, fishing lures for sale, fishing baits and lures for sale, fishing baits store

Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

fishing lures, fishing baits, topwater baits, fishing lures for sale, fishing baits and lures, fishing bait and lures store online

Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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