What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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ZOOM

Zoom Fat Albert Curly Tail

$3.29

The Zoom Fat Albert Curly Tail is just the right size to provide enough movement in the water to attract fish far and near. This bait combines a segmented, short, soft body with a slender, ribbon-style tail that moves back and forth, offering a great...

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RAPALA

Rapala Ultra Light Crank

$7.99

The Rapala Ultra Light Crank gives anglers a compact hardbait that rolls and wobbles with surprising intensity, reaching 4–8 ft. on the cast while covering ponds, creeks, and small lakes for trout, panfish, river smallmouth, and shallow-cover bass...

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BERKLEY

Berkley PowerBait Twist Trout Bait Dough

$4.99

Berkley PowerBait Twist Trout Bait Dough is the bait with a little something extra! Berkley has combined some of the ever popular bright, attractive Trout Bait colors and swirled them together along with a touch of dazzling silver flecks. The sparkles...

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RAPALA

Rapala CountDown Minnow

MSRP:

Was:

Now: $8.99 - $10.99

Rapala CountDown Minnows sink at a rate of 1 foot per second, allowing you to easily and repeatedly fish the targeted depth. Whether the fish are suspended, at the weed tops or holding on bottom structure, the Rapala CountDown Minnows can get you to them...

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BERKLEY

Berkley Gulp! Alive! Fat Floating Trout Worms

$5.99

Berkley Gulp! Alive Fat Floating Trout Worms are shorter, fatter, and can be wacky rigged or used on a traditional floating trout rig. This bait replicates the trout attracting features of small worms and other forage, with a little added bulk. These...

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BERKLEY

Berkley PowerBait Ripple Shads

MSRP:

Was:

Now: $2.99 - $4.99

The Berkley PowerBait Ripple Shad is extremely realistic with its unique body, 3D red eyes, and enticing color combinations. Its segmented body and paddle tail create more vibration and swims with incredible action, attracting predatory fish to take a...

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Z-MAN

Z-Man ChatterBait Mini

$5.29

Small in size, big in performance, the Z-Man ChatterBait Mini will have you reeling in your next trophy fish in no time! This smaller version is perfect for clear water, lighter gear setups, or finicky fish. The hex-shaped ChatterBlade creates an extra...

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STRIKE KING

Strike King KVD Perfect Plastics Fat Baby Finesse Worm

MSRP:

Was:

Now: $4.99 - $7.49

The 5-inch Strike King KVD Perfect Plastics Fat Baby Finesse Worm delivers a thick-bodied profile and subtle action that excels on shaky heads and drop shot rigs in pressured waters and tough conditions. Packed with a heavy dose of salt and infused with...

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BERKLEY

Berkley PowerBait The Deal Soft Bait

$4.99

The Berkley PowerBait The Deal Soft Bait is the real thing if you like to turn on the big bass! Pro angling legend Skeet Reese teamed with Berkley to mastermind this high-sided shad profile. The Deal presents super tail action with swim jig trailers in...

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Z-MAN

Z-Man ChatterBait

$6.49

If you're looking for a jack of all trades lure, you just found it, with the Z-Man ChatterBait ! This unique design allows it to sport the profile of a jig, have the flash of a spinnerbait, and create the vibration of a crankbait. All in all, this...

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RAPALA

Rapala Slab Rap

$7.99

The Rapala Slab Rap brings aggressive vibration and versatility to anglers chasing bass, walleye, and panfish in open water or through the ice. Its forward-weighted, minnow-shaped body creates a hard-hitting, side-to-side wobble that mimics a distressed...

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ZOOM

Zoom UV Ultra Vibe Speed Worm

$4.99

The Zoom UV Ultra Vibe Speed Worm can elicit a strong response from predatory bass. The long bulky body of this plastic fishing lure displaces ample water with its Ultra Vibe Tail to grab the attention of fish. It combines the realistic look and action...

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ZOOM

Zoom Z Craw

$5.49

The Zoom Z Craw features a streamlined design that can slip into the thickest cover without issue. As the Zoom Craw moves in and out of the heaviest cover, forward-facing ribs and fluttering claws pulsate furiously like an angry crawfish. The Z Craw...

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ZOOM

Zoom Ultra-Vibe Speed Craw

MSRP:

Was:

Now: $2.99 - $5.29

The Zoom Ultra-Vibe Speed Craw is a "jack-of-all-trades" and a master at enticing bass – it's great by itself when dragged slowly across the bottom of a lakebed or stream for opportunistic feeders. The Zoom UV Speed Craw's compact shape and fast...

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Z-MAN

Z-Man Flashback Mini

$4.99

Chasing some Panfish? Bring out the Z-Man Flashback Mini and get ready! This chatterbait is a downsized version of the original Z-Man exclusive chatterbait. The blade creates vibrations and noise that draw in scrappy Panfish. This chatterbait is rigged...

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RAPALA

Rapala Rippin' Rap Crankbait

$8.49

The Rapala Rippin’ Rap Crankbait delivers hard vibration and sound that draw strikes from bass, walleye, and pike across open water or under the ice. Its thin, tall body and lipless profile create a rapid, vibrating action that can be cranked,...

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ZOOM

Zoom Ol' Monster

$5.49

The Zoom Ol' Monster worm is the ultimate big worm, setting the standard for all other similar baits. This lethal creature is unrivaled in waters across America, from Florida to California and everywhere in between. Tournament anglers swear by the Ol'...

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ZOOM

Zoom Super Fluke

MSRP:

Was:

Now: $4.29 - $4.79

The Zoom Super Fluke is the perfect addition to your tackle box when bass fishing. Available in 5 1/4" and 6" sizes, the deep belly causes this Super Fluke fishing lure to dart, glide, and knuckleball through the water and features a hook slot for...

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Z-MAN

Z-Man TRD CrawZ Soft Bait

$4.99

For the most realistic crawfish imitation, add Z-Man TRD CrawZ to your bass fishing arsenal! TRD CrawZ are perfect for finesse applications and the Ned rig technique. Built with a flat belly and tucked-under tail, this craw glides beautifully through...

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Z-MAN

Z-Man TRD TubeZ

MSRP:

Was:

Now: $2.29 - $3.99

Z-Man TRD TubeZ are built with a solid nose for easy rigging on your favorite jig head. These tube baits feature an incredibly durable hollow body that creates an amazing spiraling action coupled with bubbling on the descent. At rest, the naturally...

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Z-MAN

Z-Man Finesse ShroomZ Jig Heads

$5.99

Z-Man Finesse ShroomZ Jig Heads were designed to work effectively with small ElaZtech baits to create a perfect Ned rig. These jig heads feature a mushroom-shaped head that blends completely into finesse baits. Their unique wire keeper makes rigging...

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BERKLEY

Berkley Gulp! Corn

$4.99

Berkley Gulp! Corn is a great replacement for natural corn as bait because of its extreme scent dispersion. The expanded strike zone brought about by the Berkley Gulp! Scent dispersion allows you to catch more fish! Stop messing around with the hassles...

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Z-MAN

Z-Man Finesse WormZ

MSRP:

Was:

Now: $2.39 - $3.99

While a Z-Man Finesse WormZ looks similar to the run-of-the-mill bass worms, the ElaZtech material makes all the difference in the world! The buoyancy of the ElaZtech combined with its legendary 10X Tough construction allows Z-Man Finess WormZ baits to...

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RAPALA

Rapala Shad Rap RS

$8.99

The Rapala Shad Rap RS takes the classic Shad Rap profile and adds a heavier plastic body for longer casts, combining an erratic wobble with a cadence-style rattle that draws attention and then suspends when paused to mimic a stunned baitfish, giving...

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RAPALA

Rapala Original Jointed Minnow

MSRP:

Was:

Now: $9.99 - $11.99

Rapala Original Jointed Minnows get the undivided attention of otherwise disinterested gamefish with a slight exaggeration of the unique Rapala baitfish-in-distress swimming action. This articulated, or broken-back bait, can be fished top-to-bottom...

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Z-MAN

Z-Man ChatterBait WillowVibe

$6.49

Load up your tackle box with the Z-Man ChatterBait WillowVibe and get your nets ready! The WillowVibe has a willow leaf-shaped hardened stainless blade that delivers rapid, intense vibrations that will have predators swarming! The ball-shaped head helps...

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RAPALA

Rapala Ultra Light Rippin' Rap

$7.99

The Rapala Ultra Light Rippin’ Rap delivers big vibration in a compact profile, making it a go-to for chasing crappie, perch, and bass in both open water and through the ice. Its lipless, deep-belly body cuts through the water with a hard, vibrating...

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Z-MAN

Z-Man Pro ShroomZ Weedless

MSRP:

Was:

Now: $3.59 - $5.99

Bring your soft bait right to those fish hiding out in the weeds with the Z-Man Pro ShroomZ Weedless! The mushroom style head of this jighead is ideal for finesse fishing. It allows for an exaggerated rocking motion, bringing those soft baits to life in...

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RAPALA

Rapala RipStop Jerkbait

MSRP:

Was:

Now: $10.99 - $11.49

The Rapala RipStop Jerkbait features a one-of-a-kind tail design that generates a fast-ripping, flashing swimbait action. This awesome stickbait also creates a subtle shimmy before coming to a rest, then ever so slightly lifts its head with a super-slow...

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STRIKE KING

Strike King KVD 100 Jerkbait

MSRP:

Was:

Now: $8.99 - $10.99

The Strike King KVD 100 Jerkbait roster offers bass anglers a hard bait, which provides the roll, wiggle, and flash of live prey to urge hungry mouths to strike instinctively! A proprietary weight transfer system in the Strike King KVD Jerkbait increases...

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RAPALA

Rapala Rattlin' Rap

MSRP:

Was:

Now: $6.29 - $6.99

The Rapala Rattlin’ Rap gives anglers a classic lipless crankbait with a balanced profile and a unique rattle chamber that pushes uniform, harmonic sound through the water to call in walleye, bass, pike, and other gamefish while burning it across...

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Z-MAN

Z-Man Mag Shroomz

$5.99

The Z-Man Mag Shroomz is designed for those big fish! This large jighead pairs perfectly with larger soft baits. The mushroom-shaped head enhances the lures rocking motion to help draw in attention from those large predators. This jighead is versatile...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

Types of Fishing Lures

Type of Lure	Best Used For	Popular Model Example
Swimbaits	Mimicking baitfish for bass, pike, and musky fishing in open water.	Strike King Shadalicious Swimbait
Poppers	Topwater fishing for bass, producing splashing action to trigger strikes.	Rebel Pop-R Topwater Lure
Hard Baits	Covering water quickly and imitating fleeing baitfish in freshwater or saltwater.	Rapala Original Floating Minnow
Spinner Baits	Fishing in murky or stained water; great for bass and northern pike.	Booyah Pond Magic Spinnerbait
Soft Plastics	Slow presentations in calm water; ideal for bass, crappie, and panfish.	Zoom Super Fluke Soft Plastic
Buzz Baits	Topwater action for aggressive strikes, especially during low light conditions.	Strike King Buzzbait
Jigs & Jig Heads	Bottom fishing for bass, walleye, or panfish; effective year-round.	Z-Man ChatterBait Original
Crank Baits	Diving lures for covering structure and finding suspended fish.	Strike King 6XD Crankbait
Fishing Spoons	Trolling or casting for trout, salmon, and pike; great flash in clear water.	Acme Kastmaster Spoon
Blade Baits	Vertical jigging for bass, walleye, and cold-water species.	Johnson Thinfisher Blade Bait
Flies	Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs.	Elk Hair Caddis Fly
Jerk Baits	Suspending lures for cold-water bass or predator fish feeding on baitfish.	Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

Rapala :
Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.
Berkley :
Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.
Z-Man :
Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.
Keitech :
Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.
Bandit :
Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

fishing lures, fishing baits and lures, fishing baits for sale, fishing lures for sale, fishing baits and lures for sale, fishing baits store

Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?: The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.
What Bait Attracts The Most Fish?: When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.
What Is The Most Effective Lure For Fishing?: Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

fishing lures, fishing baits, topwater baits, fishing lures for sale, fishing baits and lures, fishing bait and lures store online

Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

Durable & longer use
Further and more accurate casting
Better for catch and release
Easily interchangeable
More accurately target specific species

Cons Of Fishing Lures :

Lures are generally more expensive than bait
You must constantly move them to attract fish
There is more skill required in using lures
Lures can snag on underwater structures
Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

fishing lures, fishing baits and lures, fishing lures for sale, fishing baits for sale online, fishing lures store

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