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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • Berkley PowerBait Chroma-Glow Crappie Nibbles

    BERKLEY

    Berkley PowerBait Chroma-Glow Crappie Nibbles

    $4.99

    Berkley PowerBait Chroma-Glow Crappie Nibbles are soft, petite, preformed baits that are very effective on crappie hooks and other small lures. Its non-floating formula is perfect for tipping jigs or filling tube baits. Built with an exclusive glowing...

  • Zoom Fluke

    ZOOM

    Zoom Fluke

    $3.29

    The Zoom Fluke soft plastic shad imitator is incredibly versatile! The original Fluke continues to be one of the best universal baitfish profiles on the market – its streamlined profile and forked tail help it glide through the water with a...

  • Zoom Tiny Fluke

    ZOOM

    Zoom Tiny Fluke

    $4.29

    The Tiny Fluke is the smallest member of the Fluke family from Zoom. When the big bass are biting the smaller shads, the Tiny Fluke should be your main plastic fishing lure. Extensively used by professional anglers, this small fishing lure is the perfect...

  • Berkley PowerBait MaxScent Flat Worm Soft Bait

    BERKLEY

    Berkley PowerBait MaxScent Flat Worm Soft Bait

    $6.99

    A Berkley PowerBait MaxScent Flat Worm gives smallmouth, largemouth, and pressured deep-water walleye a natural target by gliding nose-first into the strike zone with a meaty head, flat bottom, and thin quivering tail that mirrors wounded baitfish when...

  • Rapala Ultra Light Shad

    RAPALA

    Rapala Ultra Light Shad

    $7.99

    The Rapala Ultra Light Shad gives anglers a compact, headstrong shad-style crankbait with a precision-weighted body that casts well, tracks true at any speed, and delivers a tight rolling swim that draws strikes when fish aren’t aggressively...

  • Zoom Finesse Worm

    ZOOM

    Zoom Finesse Worm

    $2.99 - $5.29

    The Zoom Finesse Worm offers anglers a versatile, subtle presentation that shines in finesse fishing situations. Whether you're targeting pressured fish or fishing clear waters, this worm delivers consistent action with its streamlined body and unique...

  • Berkley PowerBait Floating Trout Bait Dough

    BERKLEY

    Berkley PowerBait Floating Trout Bait Dough

    $1.57 - $4.99

    Berkley PowerBait Floating Trout Bait Dough is moldable and easy to use. Its floating, biodegradable formula enhances dispersion of scent and flavor to attract fish from wide ranges. The standard trout bait comes in a variety of colors. The Natural Scent...

  • Strike King Mr. Crappie Scizzor Shad Body

    STRIKE KING

    Strike King Mr. Crappie Scizzor Shad Body

    $1.00 - $4.49

    The popular Mr. Crappie Scizzor Shad Jig has shed the jig and is now available to add to your favorite hook or jig head. The Scizzor Shad body features the Mr. Crappie signature balls and twin tails for twice the action. It includes a secret port for any...

  • Rapala Balsa Xtreme BX Brat Crankbait

    RAPALA

    Rapala Balsa Xtreme BX Brat Crankbait

    $10.49

    Bass love whackin' the Rapala Balsa Xtreme BX Brat Crankbait! The Brat combines a balsa inner core with a tough, copolymer shell to create a buoyant, yet durable crankbait. Perfect for shallow-water fishing, this crankbait features a squarebill to...

  • Berkley PowerBait Sparkle Crappie Nibbles

    BERKLEY

    Berkley PowerBait Sparkle Crappie Nibbles

    $4.99

    Berkley PowerBait Sparkle Crappie Nibbles are infused with sparkles that mimic fish scales and provide visual attraction from greater distances. These petite, preformed nibbles are easy to use with less mess. Soft, yet long lasting, they are the perfect...

  • Strike King Rage Cut-R Worms

    STRIKE KING

    Strike King Rage Cut-R Worms

    $1.99 - $7.99

    Coming to you with a big, nasty attitude are Strike King Rage Cut-R Worms! You can pitch or flip these versatile soft worms and see lots of action all day long. You won't believe the splash, noise, and action these coffee scented Rage Tails make!...

  • Berkley Choppo Topwater Lure

    BERKLEY

    Berkley Choppo Topwater Lure

    $5.99 - $9.99

    The Berkley Choppo Topwater Lure features a durable cupped tail propeller to create volatile topwater action that bass must investigate. Its spinning tail pushes and spits water, causing a commotion at the surface, calling hungry fish to strike. The...

  • Strike King Rage Ned Bug

    STRIKE KING

    Strike King Rage Ned Bug

    $1.99 - $7.99

    The Strike King Rage Ned Bug is the perfect addition to your arsenal! This soft bait features a compact body that fits flawlessly on Ned Rig heads. The ribbed body creates a vibration that can draw in fish for a closer look. The double set of appendages...

  • Berkley Frittside Crankbait

    BERKLEY

    Berkley Frittside Crankbait

    $5.39 - $8.99

    When you're looking for a crankbait that will draw all the attention, you need the Berkley Frittside Crankbait. Designed by the legendary crankbait angler David Fritts, this crankbait features a large, flat side profile that mimics a large number of...

  • Berkley Alive Leeches

    BERKLEY

    Berkley Alive Leeches

    $5.99

    The Berkley scientists have created a bait that replaces the real thing with their development of the Gulp Alive Leech. Each bait is the size, shape, and color of a natural leech and is impregnated with Gulp attractant. The Gulp Alive Leech is extremely...

  • Berkley Gulp! Nightcrawlers (Jarred)

    BERKLEY

    Berkley Gulp! Nightcrawlers (Jarred)

    $5.99

    Berkley Gulp! Nightcrawlers (Jarred) are fat, juicy, and packed with the effective Gulp! scent and flavor. These crawlers feature a lifelike taste and texture. They work especially well on light live bait rigs and last longer than live bait. Through...

  • Z-Man Zinkerz

    Z-MAN

    Z-Man Zinkerz

    $4.99

    Z-Man Zinkerz fish with unrivaled durability and excellent shimmy action! Zinkerz are as incredibly versatile as they are productive whether rigged straight, Texas, Carolina, wacky rig, or set up drop-shot style. These non-toxic, super tough...

  • Zoom Fat Albert Curly Tail

    ZOOM

    Zoom Fat Albert Curly Tail

    $3.29

    The Zoom Fat Albert Curly Tail is just the right size to provide enough movement in the water to attract fish far and near. This bait combines a segmented, short, soft body with a slender, ribbon-style tail that moves back and forth, offering a great...

  • Rapala Ultra Light Crank

    RAPALA

    Rapala Ultra Light Crank

    $7.99

    The Rapala Ultra Light Crank gives anglers a compact hardbait that rolls and wobbles with surprising intensity, reaching 4–8 ft. on the cast while covering ponds, creeks, and small lakes for trout, panfish, river smallmouth, and shallow-cover bass...

  • Berkley PowerBait Twist Trout Bait Dough

    BERKLEY

    Berkley PowerBait Twist Trout Bait Dough

    $4.99

    Berkley PowerBait Twist Trout Bait Dough is the bait with a little something extra! Berkley has combined some of the ever popular bright, attractive Trout Bait colors and swirled them together along with a touch of dazzling silver flecks. The sparkles...

  • Rapala CountDown Minnow

    RAPALA

    Rapala CountDown Minnow

    $8.99 - $10.99

    Rapala CountDown Minnows sink at a rate of 1 foot per second, allowing you to easily and repeatedly fish the targeted depth. Whether the fish are suspended, at the weed tops or holding on bottom structure, the Rapala CountDown Minnows can get you to them...

  • Berkley Gulp! Alive! Fat Floating Trout Worms

    BERKLEY

    Berkley Gulp! Alive! Fat Floating Trout Worms

    $5.99

    Berkley Gulp! Alive Fat Floating Trout Worms are shorter, fatter, and can be wacky rigged or used on a traditional floating trout rig. This bait replicates the trout attracting features of small worms and other forage, with a little added bulk. These...

  • Berkley PowerBait Ripple Shads

    BERKLEY

    Berkley PowerBait Ripple Shads

    $2.99 - $4.99

    The Berkley PowerBait Ripple Shad is extremely realistic with its unique body, 3D red eyes, and enticing color combinations. Its segmented body and paddle tail create more vibration and swims with incredible action, attracting predatory fish to take a...

  • Z-Man ChatterBait Mini

    Z-MAN

    Z-Man ChatterBait Mini

    $5.29

    Small in size, big in performance, the Z-Man ChatterBait Mini will have you reeling in your next trophy fish in no time! This smaller version is perfect for clear water, lighter gear setups, or finicky fish. The hex-shaped ChatterBlade creates an extra...

  • Strike King KVD Perfect Plastics Fat Baby Finesse Worm

    STRIKE KING

    Strike King KVD Perfect Plastics Fat Baby Finesse Worm

    $4.99 - $7.49

    The 5-inch Strike King KVD Perfect Plastics Fat Baby Finesse Worm delivers a thick-bodied profile and subtle action that excels on shaky heads and drop shot rigs in pressured waters and tough conditions. Packed with a heavy dose of salt and infused with...

  • Berkley PowerBait The Deal Soft Bait

    BERKLEY

    Berkley PowerBait The Deal Soft Bait

    $4.99

    The Berkley PowerBait The Deal Soft Bait is the real thing if you like to turn on the big bass! Pro angling legend Skeet Reese teamed with Berkley to mastermind this high-sided shad profile. The Deal presents super tail action with swim jig trailers in...

  • Z-Man ChatterBait

    Z-MAN

    Z-Man ChatterBait

    $6.49

    If you're looking for a jack of all trades lure, you just found it, with the Z-Man ChatterBait ! This unique design allows it to sport the profile of a jig, have the flash of a spinnerbait, and create the vibration of a crankbait. All in all, this...

  • Rapala Slab Rap

    RAPALA

    Rapala Slab Rap

    $7.99

    The Rapala Slab Rap brings aggressive vibration and versatility to anglers chasing bass, walleye, and panfish in open water or through the ice. Its forward-weighted, minnow-shaped body creates a hard-hitting, side-to-side wobble that mimics a distressed...

  • Zoom UV Ultra Vibe Speed Worm

    ZOOM

    Zoom UV Ultra Vibe Speed Worm

    $4.99

    The Zoom UV Ultra Vibe Speed Worm can elicit a strong response from predatory bass. The long bulky body of this plastic fishing lure displaces ample water with its Ultra Vibe Tail to grab the attention of fish. It combines the realistic look and action...

  • Zoom Z Craw

    ZOOM

    Zoom Z Craw

    $5.49

    The Zoom Z Craw features a streamlined design that can slip into the thickest cover without issue. As the Zoom Craw moves in and out of the heaviest cover, forward-facing ribs and fluttering claws pulsate furiously like an angry crawfish. The Z Craw...

  • Zoom Ultra-Vibe Speed Craw

    ZOOM

    Zoom Ultra-Vibe Speed Craw

    $2.99 - $5.29

    The Zoom Ultra-Vibe Speed Craw is a "jack-of-all-trades" and a master at enticing bass – it's great by itself when dragged slowly across the bottom of a lakebed or stream for opportunistic feeders. The Zoom UV Speed Craw's compact shape and fast...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

fishing lures, fishing baits and lures, fishing baits for sale, fishing lures for sale, fishing baits and lures for sale, fishing baits store

Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

fishing lures, fishing baits, topwater baits, fishing lures for sale, fishing baits and lures, fishing bait and lures store online

Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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