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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • Berkley PowerBait 3 in. Ribbontail Grubs

    BERKLEY

    Berkley PowerBait 3 in. Ribbontail Grubs

    $2.99 - $4.99

    Berkley PowerBait Ribbontail Grubs features a smaller profile to better entice walleye and other panfish to strike. These grubs have a compact body, perfect for light wire hooks and a slim ribbon tail for increased swimming action. PowerBait's exclusive...

  • Strike King Coffee Tubes 3.5"

    STRIKE KING

    Strike King Coffee Tubes 3.5"

    $1.99 - $6.99

    The Strike King coffee tube has taken an interesting approach at marketing this new and exciting tube bait. The Strike King coffee tube is actually scented with real coffee bean granules and coffee bean oil. This natural and organic scent is very...

  • Berkley PowerBait Floating Trout Worm

    BERKLEY

    Berkley PowerBait Floating Trout Worm

    $4.99

    Trout often ignore traditional baits, but the floating Berkley 3 Inch PowerBait Trout Worm triggers aggressive strikes with its scent, buoyancy, and lifelike action. This soft plastic worm bait floats, allowing for a natural presentation that appeals to...

  • Strike King Coffee Fat Tubes

    STRIKE KING

    Strike King Coffee Fat Tubes

    $3.19 - $6.99

    Use Strike King Coffee Fat Tubes as a wake-up call to all the sluggish bass in your area. These coffee tubes are infused with an organic scent created with real coffee bean granules and coffee bean oil. The scent masks human and plastic scents while...

  • Berkley PowerBait MaxScent The General Soft Bait

    BERKLEY

    Berkley PowerBait MaxScent The General Soft Bait

    $6.99

    The Berkley PowerBait MaxScent The General Soft Bait is treated with a custom scent unlike any other softbait on the market and is proven to catch more fish! The General series is a classic slow fall bait with a nice wiggle action. Berkley baits are made...

  • Strike King KVD Drop Shot Half Shell

    STRIKE KING

    Strike King KVD Drop Shot Half Shell

    $2.99 - $4.99

    Give your finesse presentations a little attitude when you tie on the Strike King KVD Drop Shot Half Shell! Built with Strike King's open pour technology, each soft bait has distinct, layered laminates that give it a realistic appearance, even in clear...

  • Strike King KVD 200 Jerkbait

    STRIKE KING

    Strike King KVD 200 Jerkbait

    $1.99 - $12.99

    The Strike King KVD 200 Jerkbait lineup, like its brethren the KVD 100, provides a perfect combination of roll, wiggle, and flash that bass anglers crave in a hard bait. The Strike King KVD Jerkbait dives deeper at a depth of four-to-seven feet, perfect...

  • Strike King Bitsy Bug Mini Jig

    STRIKE KING

    Strike King Bitsy Bug Mini Jig

    $2.49 - $3.99

    The Strike King Bitsy Bug Mini Jig helps you target bass hiding in tight cover and rocky structures where other jigs might struggle. This compact jig slips through vegetation and over rocks with its snagless-weedless head design, making it a go-to choice...

  • Z-Man NedlockZ HD Jig Heads

    Z-MAN

    Z-Man NedlockZ HD Jig Heads

    $7.99

    Z-Man NedlockZ HD Jig Heads were specifically designed for Midwest finesse Ned Rig applications, but are also effective when working around heavy cover or high current areas. The mushroom-shaped heads are equipped with extra heavy-duty Mustad UltraPoint...

  • Rapala Balsa Xtreme BX Jointed Minnow

    RAPALA

    Rapala Balsa Xtreme BX Jointed Minnow

    $12.49

    The Rapala Balsa Xtreme BX Jointed Minnow gives anglers a lively, responsive jointed action with a balsa core that kicks hard through the 6–8 ft. zone while a tough copolymer shell adds the durability needed to fish around rock, timber, and current...

  • Berkley PowerBait Power Worms

    BERKLEY

    Berkley PowerBait Power Worms

    $2.99 - $4.99

    Berkley PowerBait Power Worms are designed to mimic the natural motion of a falling worm with its ribbon tail design. The soft but firm texture is irresistible to fish and is ideal for lakes, streams, rivers, or reservoirs. Berkley PowerBait Power Worms...

  • Rapala Balsa Xtreme BX Jointed Shad

    RAPALA

    Rapala Balsa Xtreme BX Jointed Shad

    $12.49

    The Rapala Balsa Xtreme BX Jointed Shad gives anglers a lively, responsive jointed action with a balsa core that kicks hard through the 4–6 ft. zone while the copolymer shell adds durability for casting or trolling around rock, timber, and other...

  • Strike King KVD Sexy Dawg Hard Knock

    STRIKE KING

    Strike King KVD Sexy Dawg Hard Knock

    $5.99 - $9.99

    Make some noise with the Strike King KVD Sexy Dawg Hard Knock! This topwater lure is designed with a unique rattle chamber to make a deep, loud rattle that is great for drawing in some attention. The sleek design of the body helps this lure glide through...

  • Berkley PowerBait Pit Boss

    BERKLEY

    Berkley PowerBait Pit Boss

    $3.99

    When you're frustrated on a tough fishing day, and nothing seems to be working, use the Berkley PowerBait Pit Boss! You know you'll be attracting fish with the exclusive PowerBait scent formula, but its unique profile was designed to mimic both baitfish...

  • Berkley PowerBait Chroma-Glow Crappie Nibbles

    BERKLEY

    Berkley PowerBait Chroma-Glow Crappie Nibbles

    $4.99

    Berkley PowerBait Chroma-Glow Crappie Nibbles are soft, petite, preformed baits that are very effective on crappie hooks and other small lures. Its non-floating formula is perfect for tipping jigs or filling tube baits. Built with an exclusive glowing...

  • Zoom Fluke

    ZOOM

    Zoom Fluke

    $3.29

    The Zoom Fluke soft plastic shad imitator is incredibly versatile! The original Fluke continues to be one of the best universal baitfish profiles on the market – its streamlined profile and forked tail help it glide through the water with a...

  • Zoom Tiny Fluke

    ZOOM

    Zoom Tiny Fluke

    $4.29

    The Tiny Fluke is the smallest member of the Fluke family from Zoom. When the big bass are biting the smaller shads, the Tiny Fluke should be your main plastic fishing lure. Extensively used by professional anglers, this small fishing lure is the perfect...

  • Berkley PowerBait MaxScent Flat Worm Soft Bait

    BERKLEY

    Berkley PowerBait MaxScent Flat Worm Soft Bait

    $6.99

    A Berkley PowerBait MaxScent Flat Worm gives smallmouth, largemouth, and pressured deep-water walleye a natural target by gliding nose-first into the strike zone with a meaty head, flat bottom, and thin quivering tail that mirrors wounded baitfish when...

  • Rapala Ultra Light Shad

    RAPALA

    Rapala Ultra Light Shad

    $7.99

    The Rapala Ultra Light Shad gives anglers a compact, headstrong shad-style crankbait with a precision-weighted body that casts well, tracks true at any speed, and delivers a tight rolling swim that draws strikes when fish aren’t aggressively...

  • Zoom Finesse Worm

    ZOOM

    Zoom Finesse Worm

    $2.99 - $5.29

    The Zoom Finesse Worm offers anglers a versatile, subtle presentation that shines in finesse fishing situations. Whether you're targeting pressured fish or fishing clear waters, this worm delivers consistent action with its streamlined body and unique...

  • Berkley PowerBait Floating Trout Bait Dough

    BERKLEY

    Berkley PowerBait Floating Trout Bait Dough

    $1.57 - $4.99

    Berkley PowerBait Floating Trout Bait Dough is moldable and easy to use. Its floating, biodegradable formula enhances dispersion of scent and flavor to attract fish from wide ranges. The standard trout bait comes in a variety of colors. The Natural Scent...

  • Strike King Mr. Crappie Scizzor Shad Body

    STRIKE KING

    Strike King Mr. Crappie Scizzor Shad Body

    $1.00 - $4.49

    The popular Mr. Crappie Scizzor Shad Jig has shed the jig and is now available to add to your favorite hook or jig head. The Scizzor Shad body features the Mr. Crappie signature balls and twin tails for twice the action. It includes a secret port for any...

  • Rapala Balsa Xtreme BX Brat Crankbait

    RAPALA

    Rapala Balsa Xtreme BX Brat Crankbait

    $10.49

    Bass love whackin' the Rapala Balsa Xtreme BX Brat Crankbait! The Brat combines a balsa inner core with a tough, copolymer shell to create a buoyant, yet durable crankbait. Perfect for shallow-water fishing, this crankbait features a squarebill to...

  • Berkley PowerBait Sparkle Crappie Nibbles

    BERKLEY

    Berkley PowerBait Sparkle Crappie Nibbles

    $4.99

    Berkley PowerBait Sparkle Crappie Nibbles are infused with sparkles that mimic fish scales and provide visual attraction from greater distances. These petite, preformed nibbles are easy to use with less mess. Soft, yet long lasting, they are the perfect...

  • Strike King Rage Cut-R Worms

    STRIKE KING

    Strike King Rage Cut-R Worms

    $1.99 - $7.99

    Coming to you with a big, nasty attitude are Strike King Rage Cut-R Worms! You can pitch or flip these versatile soft worms and see lots of action all day long. You won't believe the splash, noise, and action these coffee scented Rage Tails make!...

  • Berkley Choppo Topwater Lure

    BERKLEY

    Berkley Choppo Topwater Lure

    $5.99 - $9.99

    The Berkley Choppo Topwater Lure features a durable cupped tail propeller to create volatile topwater action that bass must investigate. Its spinning tail pushes and spits water, causing a commotion at the surface, calling hungry fish to strike. The...

  • Strike King Rage Ned Bug

    STRIKE KING

    Strike King Rage Ned Bug

    $1.99 - $7.99

    The Strike King Rage Ned Bug is the perfect addition to your arsenal! This soft bait features a compact body that fits flawlessly on Ned Rig heads. The ribbed body creates a vibration that can draw in fish for a closer look. The double set of appendages...

  • Berkley Frittside Crankbait

    BERKLEY

    Berkley Frittside Crankbait

    $5.39 - $8.99

    When you're looking for a crankbait that will draw all the attention, you need the Berkley Frittside Crankbait. Designed by the legendary crankbait angler David Fritts, this crankbait features a large, flat side profile that mimics a large number of...

  • Berkley Alive Leeches

    BERKLEY

    Berkley Alive Leeches

    $5.99

    The Berkley scientists have created a bait that replaces the real thing with their development of the Gulp Alive Leech. Each bait is the size, shape, and color of a natural leech and is impregnated with Gulp attractant. The Gulp Alive Leech is extremely...

  • Berkley Gulp! Nightcrawlers (Jarred)

    BERKLEY

    Berkley Gulp! Nightcrawlers (Jarred)

    $5.99

    Berkley Gulp! Nightcrawlers (Jarred) are fat, juicy, and packed with the effective Gulp! scent and flavor. These crawlers feature a lifelike taste and texture. They work especially well on light live bait rigs and last longer than live bait. Through...

  • Z-Man Zinkerz

    Z-MAN

    Z-Man Zinkerz

    $4.99

    Z-Man Zinkerz fish with unrivaled durability and excellent shimmy action! Zinkerz are as incredibly versatile as they are productive whether rigged straight, Texas, Carolina, wacky rig, or set up drop-shot style. These non-toxic, super tough...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

fishing lures, fishing baits and lures, fishing baits for sale, fishing lures for sale, fishing baits and lures for sale, fishing baits store

Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

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Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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