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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • NetBait Paca Chunk 3" 6Pk Pearl

    NETBAIT

    NetBait Paca Chunk 3" 6Pk Pearl

    $3.19

    The NetBait Paca Chunk 3" 6Pk Pearl is a versatile and effective bait that combines the best of both worlds: the action of its patented claws and the powerful scent technology of BaitFuel. This unique combination delivers a highly attractive presentation...

  • NetBait Paca Chunk 3" 6Pk Greeb Pumpkin

    NETBAIT

    NetBait Paca Chunk 3" 6Pk Greeb Pumpkin

    $3.19

    The NetBait Paca Chunk 3" 6Pk Greeb Pumpkin is a highly effective bait that combines the action of its patented claws with the powerful scent technology of BaitFuel. This unique combination delivers a highly attractive presentation that provokes...

  • Acme Reef Stalker 5/8oz Mardi Gra

    REEF RUNNER

    Acme Reef Stalker 5/8oz Mardi Gra

    $8.99

    Our newest bait, the Reef Stalker is the loudest and most technologically designed lure Reef Runner has ever made. Scott Stecher, part of our Acme Design Team, created this lure with a unique "rail & rattle" multiple rattle sound chamber. Our proven...

  • Leland Lures Crappie Magnet Roo 10Pk Isom

    LELAND LURES

    Leland Lures Crappie Magnet Roo 10Pk Isom

    $2.49

    The Leland Lures Crappie Magnet Roo is a highly effective crappie bait that mimics the natural movement of shad, making it an excellent choice for finicky fish. Its unique design features a split-tail that creates a lifelike motion in the water. The...

  • Leland Lures Trout Magnet D2 Jig 3Pk Pinky 1/8oz

    LELAND LURES

    Leland Lures Trout Magnet D2 Jig 3Pk Pinky 1/8oz

    $7.49

    The Trout Magnet D2 Jig from Leland's Lures is a game-changer for anglers. Its unique head shape, formed through a one-of-a-kind mold, entices bites from a variety of species including trout, crappie, walleye, bass, and more. Equipped with razor-sharp...

  • Picasso Straight Drop Jig Head #3 2Pk 1/4oz Plain

    PICASSO

    Picasso Straight Drop Jig Head #3 2Pk 1/4oz Plain

    $5.99

    The Picasso Straight Drop Jig Head #3 2Pk 1/4oz Plain is a top-of-the-line fishing lure designed to mimic the natural movement of baitfish. Its unique head design features a thinly tapered edge that cuts through the water column with ease, allowing...

  • Picasso Straight Drop Jig Head #3 2Pk 3/8oz Plain

    PICASSO

    Picasso Straight Drop Jig Head #3 2Pk 3/8oz Plain

    $5.99

    The Picasso Straight Drop Jig Head #3 2Pk 3/8oz Plain is a high-performance fishing lure designed to mimic the natural movement of baitfish. Its unique head design features a thinly tapered edge that cuts through the water column with ease, allowing...

  • Voodoo Custom Tackle Round Jighead 5Pk Orange 1/32oz

    VOODOO CUSTOM TACKLE

    Voodoo Custom Tackle Round Jighead 5Pk Orange 1/32oz

    $3.99

    The Voodoo Custom Tackle Round Jighead is a top-notch choice for anglers seeking a reliable and effective jighead. Its chip-resistant paint ensures durability, even in harsh fishing conditions. The 3X strong hook provides exceptional holding power,...

  • NetBait Drifter Worm 2.75" 6Pk Work Out

    NETBAIT

    NetBait Drifter Worm 2.75" 6Pk Work Out

    $4.59

    The NetBait Drifter Worm 2.75" 6Pk Work Out is a versatile soft plastic lure designed for year-round use with various species of bass. Its classic hand-poured design allows it to move freely in the water's current without shaking, mimicking the natural...

  • Missile Baits Spunk Shad 3.5" 10Pk Superbug

    MISSILE BAITS

    Missile Baits Spunk Shad 3.5" 10Pk Superbug

    $5.99

    The Missile Baits Spunk Shad 3.5" 10Pk Superbug is a highly effective bladed jig trailer designed to mimic the appearance and movement of a fleeing baitfish. Its unique pintail design and natural ribbed body create an irresistible slithering action that...

  • Missile Baits Spunk Shad 5.5" 6Pk Bruiser Flash

    MISSILE BAITS

    Missile Baits Spunk Shad 5.5" 6Pk Bruiser Flash

    $6.19

    The Missile Baits Spunk Shad 5.5" 6Pk Bruiser Flash is a top-of-the-line bladed jig trailer designed to mimic the appearance and movement of a fleeing baitfish. Poured with a softer plastic, this lure is available in Missile's legendary colors, ensuring...

  • Missile Baits Spunk Shad 4.5" 7Pk Bruiser Flash

    MISSILE BAITS

    Missile Baits Spunk Shad 4.5" 7Pk Bruiser Flash

    $5.99

    The Missile Baits Spunk Shad 4.5" 7Pk Bruiser Flash is a highly effective bladed jig trailer designed to mimic the appearance and movement of a fleeing baitfish. Its unique pintail design and natural ribbed body create an irresistible slithering action...

  • Missile Baits Spunk Shad 5.5" 6Pk Goby Bite

    MISSILE BAITS

    Missile Baits Spunk Shad 5.5" 6Pk Goby Bite

    $6.19

    The Missile Baits Spunk Shad 5.5" 6Pk Goby Bite is a highly effective bladed jig trailer designed to mimic the appearance and movement of a fleeing baitfish. Poured with a softer plastic, this bait features a natural ribbed body and unique pintail design...

  • D&L Tackle Advantage Jig 3/8oz Delta Craw

    D AND L TACKLE

    D&L Tackle Advantage Jig 3/8oz Delta Craw

    $3.49

    The D&L Tackle Advantage Jig 3/8oz Delta Craw is a versatile and effective fishing lure designed for navigating dense aquatic environments. Its premium silicone skirting provides a lifelike appearance, while the rubber skirt collar ensures that the...

  • Voodoo Custom Tackle Marabou Jig Gold Olive 1/80oz

    VOODOO CUSTOM TACKLE

    Voodoo Custom Tackle Marabou Jig Gold Olive 1/80oz

    $3.99

    The Voodoo Custom Tackle Marabou Jig Gold Olive 1/80oz is a premium fishing lure designed to mimic the movement of a baitfish in the water. Hand-tied with marabou feathers on a strong hook, this jig creates an incredibly lifelike motion that's sure to...

  • Missile Baits Spunk Shad 5.5" 6Pk Lava Craw

    MISSILE BAITS

    Missile Baits Spunk Shad 5.5" 6Pk Lava Craw

    $6.19

    The Missile Baits Spunk Shad 5.5" 6Pk Lava Craw is a highly effective bladed jig trailer designed to mimic the appearance and movement of a fleeing baitfish. Poured with a softer plastic, this lure is available in Missile's legendary colors, ensuring...

  • Missile Baits Spunk Shad 3.5" 10Pk Bombshell

    MISSILE BAITS

    Missile Baits Spunk Shad 3.5" 10Pk Bombshell

    $5.99

    The Missile Baits Spunk Shad 3.5" 10Pk Bombshell is a highly effective bladed jig trailer designed to mimic the appearance and movement of a fleeing baitfish. Its unique pintail design creates an irresistible slithering action that triggers an...

  • Picasso Straight Drop Jig Head #2 2Pk 3/8oz Plain

    PICASSO

    Picasso Straight Drop Jig Head #2 2Pk 3/8oz Plain

    $5.99

    The Picasso Straight Drop Jig Head #2 is a high-performance fishing lure designed to catch even the most elusive fish. Its unique head design allows it to cut through the water column with ease, reaching the targeted strike zone quickly. The jig head is...

  • Yamamoto Ned Senko Floater 3" 10Pk Goby

    GARY YAMAMOTO

    Yamamoto Ned Senko Floater 3" 10Pk Goby

    $5.99

    The Yamamoto Ned Senko Floater 3" is a highly effective soft plastic bait specifically designed for Ned rigging. Its unique floating formula allows it to float tail up when rigged on a jighead, enticing even the most wary fish to bite. The flat head and...

  • D&L Tackle Advantage Jig 3/8oz Green Pumpkin Red

    D AND L TACKLE

    D&L Tackle Advantage Jig 3/8oz Green Pumpkin Red

    $3.49

    The D&L Tackle Advantage Jig 3/8oz Green Pumpkin Red is a versatile and effective fishing lure designed for navigating dense aquatic environments. Its premium silicone skirting provides a lifelike appearance, while the rubber skirt collar ensures that...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

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Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

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Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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