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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • Strike King Rattlin' Rage Craw Black/Blue

    STRIKE KING

    Strike King Rattlin' Rage Craw Black/Blue

    $6.99

    The Strike King Rattlin' Rage Craw Black/Blue is a highly effective lure for targeting fish that feed on crawfish or other bottom-dwelling forage. Its unique design features a glass rattle chamber in the tail of the lure, emitting a powerful sound that...

  • Strike King Rattlin' Rage Craw Okeechobee Craw

    STRIKE KING

    Strike King Rattlin' Rage Craw Okeechobee Craw

    $7.99

    The Strike King Rattlin' Rage Craw Okeechobee Craw is a highly effective lure for targeting fish that feed on crawfish or other bottom-dwelling forage. Its unique design features a glass rattle chamber hidden in the tail of the lure, emitting a powerful...

  • Bill Lewis Rat-L-Trap Hard Baits Newberry Craw 1/2

    BILL LEWIS OUTDOORS

    Bill Lewis Rat-L-Trap Hard Baits Newberry Craw 1/2

    $7.99

    The Bill Lewis Rat-L-Trap Hard Baits Newberry Craw 1/2 is a game-changer for anglers. Introduced by Bill Lewis over 50 years ago, this innovative lure revolutionized the fishing industry with its distinctive rattling sound. Many consider it one of the...

  • Roboworm Ned Worm Ned Rig Stickworm Peoples Worm 3"

    ROBOWORM

    Roboworm Ned Worm Ned Rig Stickworm Peoples Worm 3"

    $4.99

    The Roboworm Ned Worm is a versatile soft plastic stickworm designed for the Ned rig finesse presentation. Its unique "hand pour" style colorways are achieved through an automated hand pour system, combining the vivid colors of old-school hand pours with...

  • Strike King Rattlin' Rage Craw Pearl

    STRIKE KING

    Strike King Rattlin' Rage Craw Pearl

    $6.99

    The Strike King Rattlin' Rage Craw Pearl is a highly effective lure for targeting fish that feed on crawfish or other bottom-dwelling forage. Its unique design features a glass rattle chamber in the tail of the lure, emitting a powerful sound that mimics...

  • Strike King Rattlin' Rage Craw BLUE BUG

    STRIKE KING

    Strike King Rattlin' Rage Craw BLUE BUG

    $6.99

    The Strike King Rattlin' Rage Craw BLUE BUG is a highly effective lure for targeting fish that feed on crawfish or other bottom-dwelling forage. Its unique design features a glass rattle chamber in the tail of the lure, emitting a powerful sound that...

  • ROBOWORM ALIVE SHAD 10PK. Hologram Shad 4"

    ROBOWORM

    ROBOWORM ALIVE SHAD 10PK. Hologram Shad 4"

    $4.99

    The Roboworm Alive Shad 10PK is a versatile soft plastic jerkbait designed for dropshot rigs. Its hologram shad coloration provides an attractive appearance that can entice fish to bite. With a size of 4 inches, this bait offers a realistic profile that...

  • ROBOWORM ALIVE SHAD 10PK. Morning Dawn 3"

    ROBOWORM

    ROBOWORM ALIVE SHAD 10PK. Morning Dawn 3"

    $4.99

    The Roboworm Alive Shad 10PK. Morning Dawn 3" is a top-notch soft plastic jerkbait designed for dropshot rigs. Its 3-inch size makes it perfect for targeting finicky fish. The Morning Dawn color is a proven fish catcher, and the pack of 10 ensures you...

  • Strike King Rage Scounbug BLUE BUG

    STRIKE KING

    Strike King Rage Scounbug BLUE BUG

    $6.99

    The Strike King Rage Scounbug BLUE BUG is a highly versatile craw imitation designed for flipping applications, Texas-rigging, or use as a jig trailer. Its slender body profile allows it to slip in and out of cover with ease. Made with custom high-grade...

  • Strike King Midsize Rage Bug Summer Craw

    STRIKE KING

    Strike King Midsize Rage Bug Summer Craw

    $6.99

    The Strike King Midsize Rage Bug Summer Craw is a scaled-down version of the original Rage Bug, measuring 3.38 inches in length. Its thin body design allows for easy penetration with a worm hook, making it perfect for pitching around cover and punching...

  • ROBOWORM FAT STRAIGHT TAIL WORM Watermelon Magic 6"

    ROBOWORM

    ROBOWORM FAT STRAIGHT TAIL WORM Watermelon Magic 6"

    $4.99

    The Roboworm Fat Straight Tail Worm is a premium soft plastic worm designed for bass fishing. Its thick head section provides a secure hook hold when Texas-rigged, while its straight tail design allows for a natural swimming motion. The Watermelon Magic...

  • Strike King 6XD Hard Knock Crankbaits Citrus Shad

    STRIKE KING

    Strike King 6XD Hard Knock Crankbaits Citrus Shad

    $7.99

    The Strike King 6XD Hard Knock Crankbaits Citrus Shad is a game-changer for anglers targeting big ledge fish. Its unique curved bill and balance allow it to dive quickly to maximum depth, making it stand out from other deep diving crankbaits. The premium...

  • ROBOWORM ALIVE SHAD 10PK. Baby Bluegill 4"

    ROBOWORM

    ROBOWORM ALIVE SHAD 10PK. Baby Bluegill 4"

    $4.99

    The Roboworm Alive Shad 10PK is a versatile soft plastic jerkbait designed for dropshot rigs. Its realistic minnow profile and subtle hand-poured construction provide unparalleled action, making it a go-to choice for finesse fishing. Available in proven...

  • Googan Squad Mini Filthy Hollow Body Frog Bullfrog

    GOOGAN SQUAD

    Googan Squad Mini Filthy Hollow Body Frog Bullfrog

    $8.99

    The Googan Squad Mini Filthy Hollow Body Frog Bullfrog is a compact, weedless lure designed for catching big bass in dense vegetation. Its hollow body allows it to slip through thick cover without getting stuck. Built with a heavier internal weight, this...

  • Googan Squad Klutch Lipless Crankbait Gold Rush

    GOOGAN SQUAD

    Googan Squad Klutch Lipless Crankbait Gold Rush

    $7.99

    The Googan Squad Klutch Lipless Crankbait Gold Rush is a highly effective lure designed to mimic the movement of a baitfish or crawfish. Its shad-shaped body and wide flat head create an ultra-strong vibration and enticing swimming motion that stimulates...

  • Googan Squad Hound Walking Bait Native Shad

    GOOGAN SQUAD

    Googan Squad Hound Walking Bait Native Shad

    $8.99

    The Googan Squad Hound Walking Bait Native Shad is a versatile and effective lure for catching bass. Its unique design allows it to mimic the natural movement of baitfish, making it an excellent choice for fishing around schooling fish, points, shallow...

  • Lucky Craft Gunfish 115NF Chrome 115

    LUCKY CRAFT INC

    Lucky Craft Gunfish 115NF Chrome 115

    $15.99

    Providing faster and more responsive movements by removing the feathered tail hook, the Lucky Craft Gunfish 115NF is the ‘no-feather’ version of Lucky Craft’s legendary Gunfish that offers reduced drag and allows for a wider side-to-side walking motion...

  • Savage Gear 3D Savage Fruck Mallard 3"

    SAVAGE GEAR USA

    Savage Gear 3D Savage Fruck Mallard 3"

    $10.99

    The Savage Gear 3D Savage Fruck Mallard 3" is a unique and highly effective lure that combines the best of both worlds - the frog and the duck. Its hybrid construction sets it apart from other lures on the market, making it a top choice for anglers...

  • Savage Gear 3D Savage Baby Black Bird 4"

    SAVAGE GEAR

    Savage Gear 3D Savage Baby Black Bird 4"

    $10.99

    The Savage Gear 3D Savage Baby Black Bird 4" is a unique and effective lure for freshwater fishing. Its hybrid construction combines the best features of a frog and a duck, making it a standout in the world of tackle. The lure's soft, collapsible body is...

  • Savage Gear 4D Craw Magic Craw 3"

    SAVAGE GEAR

    Savage Gear 4D Craw Magic Craw 3"

    $6.49

    The Savage Gear 4D Craw Magic Craw 3" is a highly realistic soft plastic lure designed to mimic the appearance and movement of a crawfish. Its lifelike profile is modeled from a 3D scan of an actual crawfish, making it an effective presentation for...

  • Savage Gear 4D Craw Green Pumpkin 3"

    SAVAGE GEAR

    Savage Gear 4D Craw Green Pumpkin 3"

    $6.49

    The Savage Gear 4D Craw Green Pumpkin 3" is a highly realistic crawfish imitation that has been modeled from a 3D scan of an actual crawfish. Its lifelike profile and ultra-lively moving whiskers and legs make it a top choice for anglers looking to add...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

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Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

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Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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