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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • Berkley Powerbait Power Swimmers

    BERKLEY

    Berkley Powerbait Power Swimmers

    $3.59 - $5.99

    Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

  • Strike King Bitsy Tube Soft Plastic Tubes

    STRIKE KING

    Strike King Bitsy Tube Soft Plastic Tubes

    $3.99 - $5.99

    Salt-impregnated Bitsy Tube is great when the bite requires finesse. This 2 3/4' length tube is ideal for many species of fish and is extremely effective on Largemouth, Smallmouth, Kentucky and White Bass, Crappie and other panfish, Walleye, Perch and...

  • Berkley Powerbait Maxscent The General Worms

    BERKLEY

    Berkley Powerbait Maxscent The General Worms

    $6.99

    Take command of big bass with the reinforced scenting and enticing shimmy of the Berkley Powerbait Maxscent The General Worm. Poured using Berkley's new Maxscent formula, the Berkley Powerbait Maxscent The General Worm offers a slow, shaking descent and...

  • Zoom Beatdown Worms

    ZOOM

    Zoom Beatdown Worms

    $4.29

    Put a beatdown on the fish and the competition with the Zoom Beatdown Worm. Made from Zoom's legendary soft plastic formula, the Zoom Beatdown Worm gives a whole new meaning to the phrase, "small, but powerful." Perfect for a ned rig, neko rig, wacky...

  • Strike King KVD Finesse Spinnerbaits

    STRIKE KING

    Strike King KVD Finesse Spinnerbaits

    $4.19 - $5.99

    The Strike King KVD Finesse Double Willow Spinnerbait is the product of collaboration between the 7-Time Angler of the Year, Kevin VanDam, and the foremost lures specialists at Strike King in an effort to create a great all-around spinnerbait that...

  • Berkley Powerbait The Generals

    BERKLEY

    Berkley Powerbait The Generals

    $2.75 - $4.99

    Joining the ranks of Berkley's legendary Powerbait lineup, the Berkley Powerbait The General Worm provides a classic soft stick style worm that every angler should have in their arsenal. Molded with a tapered body shaped, the Berkley Powerbait The...

  • Berkley Powerbait Maxscent Creature Hawgs

    BERKLEY

    Berkley Powerbait Maxscent Creature Hawgs

    $6.99

    Built for heavy cover, the Berkley Powerbait Maxscent Creature Hawg gives anglers the upper hand on big fish with a reinforced scenting and a streamlined creature bait profile. Perfect for flipping, pitching, and punching, the Berkley Powerbait Maxscent...

  • Strike King Coffee Tubes 4.5"

    STRIKE KING

    Strike King Coffee Tubes 4.5"

    $2.99 - $6.99

    The Strike King coffee tube has taken an interesting approach at marketing this new and exciting tube bait. The Strike King coffee tube is actually scented with real coffee bean granules and coffee bean oil. This natural and organic scent is very...

  • Strike King Perfect Plastic Bullworm Watermelon 8

    STRIKE KING

    Strike King Perfect Plastic Bullworm Watermelon 8

    $4.99

    Made using Strike King's innovative Open Pour Technology (OPT), the Strike King KVD Perfect Plastic Bullworm OPT offers the proven big-bass attraction of the original Bullworm in a softer, slightly smaller offering. Delivering a level of suppleness that...

  • Strike King Flip Tubes

    STRIKE KING

    Strike King Flip Tubes

    $4.99 - $6.99

    The Denny Brauer salt-impregnated Pro Model Flip-N-Tube is designed especially for Flippin' and Pitchin'. The solid head will make it a lot easier to rig and also add to the longevity of the bait. They are also heavily impregnated with salt. Although...

  • Rapala BX SwimmerJerkbaits

    RAPALA

    Rapala BX SwimmerJerkbaits

    $13.49

    Internal X-Foil. Articulated Body with Durable Pivot System. * Black nickel VMC hooks. Incredible life-like finishes. 3D Holographic eyes. Hand tuned & tank tested. Technique: Casting & trolling.Specifications and Features:Balsa body inside. Durable...

  • Zoom Super Hogs

    ZOOM

    Zoom Super Hogs

    $2.79 - $5.29

    More compact than the original Zoom Brush Hog, the exciting Zoom Super Hog will quickly become one of your favorite flip baits when you're working thick cover. The long, clinging tails on the Brush Hog have been replaced with a flat, thin, splitable tail...

  • Zoom Magnum Shakey Head Worms

    ZOOM

    Zoom Magnum Shakey Head Worms

    $5.29

    The Zoom Magnum Shakey Head Worm is a longer version of the original Shakey Head Worm with the same tremendous action. Designed for catching big bass, it provides anglers a way to fish the original Shakey Head technique with a bigger bait. Like its...

  • Zoom Magnum Ol Monster Worms

    ZOOM

    Zoom Magnum Ol Monster Worms

    $6.29

    Zoom's big Ol' Monster of a worm just got bigger. Measuring in at 12-inches in length, the new Zoom Magnum Ol' Monster is beefier around the middle, too. The new magnum offers about an inch and three eighths of circumference, compared to the original...

  • Berkley Powerbait Maxscent Kingtails

    BERKLEY

    Berkley Powerbait Maxscent Kingtails

    $6.99

    Blending the proven attraction of an oversized ribbon tail with Berkley's Maxscent technology, the Berkley Powerbait Maxscent Kingtail Worm offers reinforced attraction that big bass won't be able to pass-up. Designed with a ribbed body, the Berkley...

  • Zoom U Tail Worms

    ZOOM

    Zoom U Tail Worms

    $5.29

    Putting the "U" in undulation, the Zoom U Tail delivers an overwhelming level of both action and versatility. Constructed with a thin, ribbed body, the Zoom U Tail features a U-shaped backside that flaps and flickers with minimal movement. Possibly one...

  • Berkley Powerbait Maxscent D-Worms

    BERKLEY

    Berkley Powerbait Maxscent D-Worms

    $6.99

    Taking finesse attraction to new heights, the Berkley Powerbait Maxscent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley Powerbait Maxscent D-Worm is poured with...

  • Berkley Alive Minnows

    BERKLEY

    Berkley Alive Minnows

    $9.99 - $19.99

    NEW Berkley Gulp! Alive is the next generation in Gulp! technology. Now your favorite baits come floating in the "Magic Gravy" in Pint buckets, enabling you to recharge your baits by putting them back in the bucket. The new Gulp! Alive baits absorb 20%...

  • Strike King Elite Buzz Bleeding

    STRIKE KING

    Strike King Elite Buzz Bleeding

    $1.99 - $4.99

    For an awesome buzzbait, look no further than these Elite Bleeding Buzzbaits, the Bleeding Bait Elite Buzzbait feature holes in the blade to create a "gurgle" type noise and leaves a bubble trail on the surface. The exclusive Grass Cone helps keep the...

  • Berkley Cane Walker Poppers

    BERKLEY

    Berkley Cane Walker Poppers

    $4.79 - $7.99

    Delivering the most surface disturbance of any Berkley topwater, the Berkley Cane Walker is ideal for those situations when you need a little more noise and action to call fish up to strike. Designed with an aerodynamic body shape that is heavily tail...

  • Berkley J-Walker Walking Baits

    BERKLEY

    Berkley J-Walker Walking Baits

    $4.79 - $7.99

    Refined through countless prototypes, the Berkley J-Walker was designed in collaboration with Berkley Lures and Elite Series pro, Justin Lucas, to provide a topwater that is sure to impress anglers of all skill levels. Blending a hydrodynamic shape and...

  • Berkley Gulp Crawler Worms

    BERKLEY

    Berkley Gulp Crawler Worms

    $5.99

    Rig and fish the Berkley Gulp Crawler like any live nightcrawler. Perfect for jig or dropshot presentations, Berkley's Gulp formula imitates the natural odor and flavor of live bait with 400-times more scent dispersion. Available in a variety of colors,...

  • Berkley Drift Walkers

    BERKLEY

    Berkley Drift Walkers

    $4.79 - $7.99

    Ideal for those slick calm days when you need a more finesse approach, the Berkley Drift Walker provides a subtle action that will trigger even the wariest of bass. Constructed with a slim hydrodynamic profile, the Berkley Drift Walker produces a long...

  • Strike King KVD Magnum Dream Shots

    STRIKE KING

    Strike King KVD Magnum Dream Shots

    $1.99 - $4.99

    Designed by the one-and-only Kevin VanDam, the Strike King KVD Magnum Dream Shot delivers a tantalizing action that is dead-on for dropshotting. Built with the popular triangle-hinged tail of the caffeine shad, the Strike King KVD Magnum Dream Shot...

  • Berkley PowerBaits

    BERKLEY

    Berkley PowerBaits

    $4.69 - $4.99

    Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

  • Strike King Perfect Plastic Bullworm Watermelon 10

    STRIKE KING

    Strike King Perfect Plastic Bullworm Watermelon 10

    $1.99 - $4.99

    Delivering a big-time profile perfect for fishing ledges and targeting bigger bites, the Strike King KVD Perfect Plastic 10" Bullworm features a super-sized finesse worm design complete with a beveled bubble tail. Strike King's exclusive Perfect Plastics...

  • Strike King Bitsy Flip Jigs

    STRIKE KING

    Strike King Bitsy Flip Jigs

    $2.49 - $3.99

    The Bitsy Flip Jig has all the feature of the original Bitsy Bug with a few Beefy upgrades. Strike KIng stepped it up with a bigger, super strong, black nickel Mustad hook and a beefier weedguard. This jig is designed to throw in the thickest of cover...

  • Rapala Floating Magnums FMAG 18

    RAPALA

    Rapala Floating Magnums FMAG 18

    $15.99

    Still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded minnow action continues to be...

  • Rapala Snap Rap 08

    RAPALA

    Rapala Snap Rap 08

    $7.99

    The Rapala Snap Rap brings a hot new technique to anglers fishing sandy and gravel bottoms, as well as, deep west-coast reservoirs. This unique, tough little bait is fished with a snap retrieve method - darting fast on the rod snap, then quickly gliding...

  • Z-Man Fin Shroomz Weedless Jig Heads

    Z-MAN

    Z-Man Fin Shroomz Weedless Jig Heads

    $6.99

    Just as lethal as the original, the Z Man Finesse Shroomz Weedless delivers all of the fish-catching capability of its predecessor - now with a V-shaped weedguard that allows it to be fished more aggressively around cover. Perfect for pairing with Z...

  • Z-Man Power Fin Shroomz Jig Heads

    Z-MAN

    Z-Man Power Fin Shroomz Jig Heads

    $5.99

    Featuring the same proven mushroom-shaped heads as Z Man's popular Finesse Shroomz, the Z Man Power Finesse Shroomz now feature a heavy duty 3/0 black nickel hook that is perfect for larger baits and fishing in heavy cover. Designed to work with a...

  • Zoom Mag II Worms

    ZOOM

    Zoom Mag II Worms

    $3.29 - $5.99

    The Zoom Mag II Worm is great when water temperatures heat up and fishing pressure begins to take its toll. Ideal for targeting bigger bass on a Texas-rig, especially when flipping and pitching into heavy cover, the Mag II is super soft to the touch for...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

fishing lures, fishing baits and lures, fishing baits for sale, fishing lures for sale, fishing baits and lures for sale, fishing baits store

Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

fishing lures, fishing baits, topwater baits, fishing lures for sale, fishing baits and lures, fishing bait and lures store online

Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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