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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • 6th Sense Quake Lipless Crankbaits

    6TH SENSE

    6th Sense Quake Lipless Crankbaits

    $8.99 - $9.99

    The 6th Sense Quake Lipless Crankbait is a game-changer for anglers looking to mix up their presentations and attract more bites. Its unique dual flat back design allows it to grab more water and increase vibrations, making it stand out from other...

  • Zoom Fat Albert Twin Tail Grubs

    ZOOM

    Zoom Fat Albert Twin Tail Grubs

    $3.29 - $4.29

    The Zoom Fat Albert Twin Tail Grubs are designed to mimic the movement of injured baitfish, triggering a strong response from bass. These grubs feature a unique twin tail-spinning action that creates a fluttering motion as soon as they hit the water...

  • Lucky Craft LC Silent Crankbaits

    LUCKY CRAFT INC

    Lucky Craft LC Silent Crankbaits

    $4.19 - $7.99

    The Lucky Craft LC Silent Crankbaits are designed to provide a stealthy presentation on the water. These crankbaits feature a high-float plastic construction that allows them to float just above the surface, making them perfect for targeting fish in...

  • Roboworm Straight Tail Worms

    ROBOWORM

    Roboworm Straight Tail Worms

    $4.09 - $4.99

    The Roboworm Straight Tail Worms are a staple for finesse fishing, reminiscent of the hand-poured worms popular on the West Coast over a decade ago. These worms have become surprisingly effective, especially during warmer months when fish pressure and...

  • Yum Craw Chunk

    YUM

    Yum Craw Chunk

    $3.29

    The Yum Craw Chunk is a game-changer for bass anglers, offering a realistic and enticing presentation that's hard to resist. Its chunk-style design imitates the animated nature of a crawfish, complete with thin claws and meaty ends that undulate with...

  • Spro Aruku Shad Lipless Crankbaits

    SPRO

    Spro Aruku Shad Lipless Crankbaits

    $6.99 - $8.99

    The SPRO Aruku Shad Lipless Crankbaits are designed to excel in various fishing conditions. These crankbaits feature a unique nose-down running design, making them an excellent choice for targeting bedding bass. Their super loud rattles help attract fish...

  • Michigan Stinger Scorpion Spoons

    ADVANCE TACKLE

    Michigan Stinger Scorpion Spoons

    $6.29 - $7.99

    The Michigan Stinger Scorpion Spoons are a favorite among anglers targeting Walleye, Trout, and Salmon. Their compact size makes them easy to handle and store in tackle boxes. Measuring 2 1/4 inches long and 1/2 inch wide, these spoons are perfect for...

  • Yamamoto Zako Swimbaits

    GARY YAMAMOTO

    Yamamoto Zako Swimbaits

    $6.49 - $6.99

    The Yamamoto Zako Swimbait is a soft plastic bait designed by B.A.S.S. Elite Series Pro, Brett Hite. Its unique segmented body and forked tail allow it to vibrate enticingly when used as a jig trailer. The split-belly design makes it ideal for weedless...

  • Rapala Glass Shad Rap Crankbaits

    RAPALA

    Rapala Glass Shad Rap Crankbaits

    $8.99

    The Rapala Glass Shad Rap Crankbaits are designed to mimic the appearance of a fish in its surroundings. With a molded high-impact plastic body and holographic foil insert, these lures can pick up the color of their environment and reflect it back,...

  • Reaction Innovations Man Bear Pigs

    REACTION INNOVATION

    Reaction Innovations Man Bear Pigs

    $5.99

    The Reaction Innovations Man Bear Pigs are designed to mimic various forage species, making them an excellent choice for bass anglers. These creature baits feature a unique forward-facing rib design that creates pressure waves in the water, alerting bass...

  • Reaction Innovations Kinky Beaver

    REACTION INNOVATION

    Reaction Innovations Kinky Beaver

    $5.49 - $5.99

    The Reaction Innovations Kinky Beaver is a game-changing flipping bait that builds upon the success of its predecessor, the Sweet Beaver. Its ribbed body and tear drop appendages create a unique profile that attracts fish. The addition of two large...

  • Yamamoto Senko

    GARY YAMAMOTO

    Yamamoto Senko

    $4.89 - $7.99

    The Yamamoto Senko is a game-changing lure that has revolutionized the world of fishing. Its simplicity and versatility have made it a favorite among anglers worldwide. With its subtle natural action, the Senko can be used in a variety of ways to entice...

  • Missile Baits D Stroyer

    MISSILE BAITS

    Missile Baits D Stroyer

    $5.69

    The Missile Baits D Stroyer is a versatile fishing lure designed to mimic a creature, offering a unique twist on the classic beaver design. Its hybrid performance allows it to excel in various fishing situations, from pitching and flipping to being used...

  • Missile Baits D Bomb Creature Baits

    MISSILE BAITS

    Missile Baits D Bomb Creature Baits

    $4.69

    The Missile Baits D Bomb Creature Baits are a game-changer for anglers looking to upgrade their soft plastic game. These bulky 4-inch creature baits feature unique, ribbed bodies designed to displace water, resulting in a straight fall. The tails of the...

  • Spro Dean Rojas Bronzeye Frogs

    SPRO

    Spro Dean Rojas Bronzeye Frogs

    $8.99 - $12.99

    The Dean Rojas Bronzeye Frogs are a top-of-the-line choice for anglers seeking a reliable and effective frog lure. These lures have been designed to work seamlessly with Gamakatsu's EWG Double Frog Hook, which provides exceptional strength and durability...

  • River2Sea Whopper Ploppers

    RIVER2SEA

    River2Sea Whopper Ploppers

    $11.89 - $20.99

    The River2Sea Whopper Plopper Silent is a topwater lure designed to mimic the disruption of a noisy bait, but without the internal acoustics. This makes it perfect for targeting pressured and easily spooked fish. The stickbait style front-half and...

  • Missile Baits Ned Bomb Worm

    MISSILE BAITS

    Missile Baits Ned Bomb Worm

    $4.69

    The Missile Baits Ned Bomb Worm is a game-changing Ned-rig bait that's designed to deliver a new level of effectiveness on the water. Its fully ribbed body captures air, creating an enticing bubble trail and subtle vibration that attracts fish from a...

  • Rapala Down Deep Husky Jerks

    RAPALA

    Rapala Down Deep Husky Jerks

    $8.49

    Thanks to its oversized deep diving lip, the Down Deep Husky Jerk reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a lure that runs straight and true, even when running fast...

  • Reaction Innovations Little/Skinny Dipper Lures

    REACTION INNOVATION

    Reaction Innovations Little/Skinny Dipper Lures

    $4.89 - $6.25

    The Reaction Innovations Little/Skinny Dipper Lure is a versatile and effective option for anglers seeking a finesse approach. Measuring three and a half inches in length, this bait excels in various applications, including drop shotting and behind a...

  • Spro Dean Rojas Bronzeye Poppin' Frogs

    SPRO

    Spro Dean Rojas Bronzeye Poppin' Frogs

    $7.99 - $8.99

    The Spro Dean Rojas Bronzeye Poppin' Frogs is a topwater lure designed to entice bass from thick cover. Its smaller profile and subtle popping sound make it an effective choice for pressured fish. This lure can be used in various ways, including walking...

  • Yum Craw Papi

    YUM

    Yum Craw Papi

    $3.29

    The Yum Craw Papi is a highly realistic crawfish imitation that has gained popularity among bass anglers. Its durable yet soft texture makes it an effective lure for catching largemouth, smallmouth, and spotted bass. The oversized pinchers on this...

  • Spro Phat Fly Jigs

    SPRO

    Spro Phat Fly Jigs

    $3.99

    The SPRO Phat Fly Jigs are designed to excel in float-and-fly fishing, even in the most challenging conditions. These jigs have been crafted to catch large California trophy bass, making them a top choice for anglers seeking success. The colors of these...

  • Berkley Gulp Minnows

    BERKLEY

    Berkley Gulp Minnows

    $5.99

    The Berkley Gulp Minnows are a game-changer for anglers looking to upgrade their soft bait arsenal. These innovative lures have been proven to outfish live bait in head-to-head field tests, making them the next generation in soft bait technology. The...

  • Reaction Innovations Smallie/Sweet Beaver

    REACTION INNOVATION

    Reaction Innovations Smallie/Sweet Beaver

    $4.69 - $5.99

    Reaction Innovations' soft plastic baits have taken the bass fishing market by storm, and the Reaction Innovations Smallie/Sweet Beaver is one of their most popular offerings. This innovative lure features a unique two-tone pattern that creates a lot of...

  • Yum Dinger

    YUM

    Yum Dinger

    $3.29

    The Yum Dinger is a versatile soft plastic bait designed for various fishing techniques, including Texas rigging, wacky style, and pitching into heavy cover. Its subtle life-like action makes it appealing to even the most pressured fish. The unique hook...

  • Yumbrella Flash Mob Tennessee Special

    YUM

    Yumbrella Flash Mob Tennessee Special

    $19.99

    Please Note: Baits and Jigheads not included. The Yumbrella Flash Mob features four willow leaf blades extending from the outer wire arms for additional flash and fish attraction. All five stainless steel Super Wire arms provide unmatched strength and...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

fishing lures, fishing baits and lures, fishing baits for sale, fishing lures for sale, fishing baits and lures for sale, fishing baits store

Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

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Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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