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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • Strike King XD Crankbait

    STRIKE KING

    Strike King XD Crankbait

    $1.99 - $12.99

    Strike King XD Crankbait models feature unique curved bills to get the baits to dive deeper and faster. The Strike King XD Crankbaits are renowned deep-diving crankbaits for their good colors, running true right from the box, getting down deep…and...

  • Strike King Rage Menace

    STRIKE KING

    Strike King Rage Menace

    $1.99 - $7.99

    The grub just got an upgrade with the Strike King Rage Menace! Throw away those traditional grubs and give the Rage Menace a go! This soft bait features a streamlined body that helps it dart into cover without getting snagged up. The ribbed body and...

  • Strike King Mini-King Spinnerbait

    STRIKE KING

    Strike King Mini-King Spinnerbait

    $2.49 - $3.99

    Strike King Mini-King Spinnerbaits are some of the most popular multi-species spinnerbaits on the market and for good reason. These baits have the uncanny ability to catch a variety of fish species anytime, anywhere. Strike King Mini-King Spinnerbaits...

  • Strike King Red Eyed Shad Tungsten 2 Tap Crankbait

    STRIKE KING

    Strike King Red Eyed Shad Tungsten 2 Tap Crankbait

    $1.99 - $10.99

    Your favorite crankbait got an upgrade! The Strike King Red Eyed Shad Tungsten 2 Tap is the same crankbait you love, with an added tungsten sound chamber. This chamber emits a rattle that drives fish crazy! The perfect shad imitating body and realistic...

  • Strike King Rage Tail Craw Soft Bait

    STRIKE KING

    Strike King Rage Tail Craw Soft Bait

    $1.99 - $7.99

    The Strike King Rage Tail Craw Soft Bait was engineered with hi-grade plastics in the familiar, yet attractive, profile of a crawfish. The thick, segmented body has two flapping claws to generate an impressive action, noise, and splash to attract trophy...

  • Strike King Rage Bug Soft Bait

    STRIKE KING

    Strike King Rage Bug Soft Bait

    $1.99 - $7.99

    The Strike King Rage Bug is the ultimate flipping crawfish. Its meaty, ribbed body slips in and out of cover easily while the claws and appendages cause a ruckus when it hits the water. This soft plastic bait is the ultimate bass fishing tool! It runs...

  • Strike King Rage Baby Craw

    STRIKE KING

    Strike King Rage Baby Craw

    $1.99 - $7.99

    The Strike King Rage Baby Craw is an ideal soft bait for anglers targeting finicky bass in diverse conditions. This 3-inch bait features the same action-packed design as the original Rage Craw but in a more compact size, making it perfect for scenarios...

  • Berkley Powerbait Champ Swimmers

    BERKLEY

    Berkley Powerbait Champ Swimmers

    $4.19 - $7.99

    Designed and tested by two-time Bassmaster Classic Champion, Jordan Lee, the Berkley Powerbait Champ Swimmer Swimbait provides a lifelike swimming action and an ultra-realistic look that is second-to-none. Molded with a baitfish inspired body shape and a...

  • Berkley Powerbait Champ Craws

    BERKLEY

    Berkley Powerbait Champ Craws

    $3.59 - $6.99

    Designed by two-time Bassmaster Classic Champion, Jordan Lee, the Berkley Powerbait Champ Craw delivers an ultra high definition profile and action that will get you into the winner's circle at your next derby. Molded with lifelike details from...

  • Strike King Mini Pro-Buzz Baits

    STRIKE KING

    Strike King Mini Pro-Buzz Baits

    $2.99 - $4.49

    Small on size but big on action, the Strike King Mini Pro Buzz is a scaled-down version of Strike King’s popular Buzz King Buzzbait. Perfect for lighter tackle, the Strike King Mini Pro Buzz delivers a strong surface disturbance and a bite-sized...

  • Z-Man Giant TRD Soft Baits

    Z-MAN

    Z-Man Giant TRD Soft Baits

    $3.49 - $6.49

    Offering an oversized profile for catching oversized fish, the Z-Man Giant TRD Worm is perfect for targeting larger fish and cashing even bigger checks. Made from Z-Man's 10x tough ElaZtech material, the Z-Man Giant TRD Worm is extremely durable and...

  • Z-Man Weedless Eye Jigheads

    Z-MAN

    Z-Man Weedless Eye Jigheads

    $6.99

    Delivering enhanced weedless performance, the Z-Man Weedless Eye Jigheads are perfect for fishing around the types vegetation and timber where big fish like to hide. Employing a custom wire weedguard and a streamline head shape, the Z-Man Weedless Eye...

  • Berkley Powerbait Bottom Hopper Worms

    BERKLEY

    Berkley Powerbait Bottom Hopper Worms

    $2.75 - $4.79

    Reinforced with Berkley's Powerbait scent that makes fish hold on 18x longer, the Berkley Powerbait Bottom Hopper Worm is crafted with pro-designed features to produce the most action and get the most bites. Built with a tapered body shape, the Berkley...

  • Berkley Powerbait Jerk Shads

    BERKLEY

    Berkley Powerbait Jerk Shads

    $2.75 - $3.49

    The Berkley Powerbait Jerk Shad features an extremely life-like profile and enticing action. The Berkley Powerbait Jerk Shad also has the added benefit of Powerbait scent and attractant. Once a fish bites into the Jerk Shad, the Powerbait flavor...

  • Strike King Bitsy Bugs

    STRIKE KING

    Strike King Bitsy Bugs

    $2.49 - $3.49

    Snagless/weedless head design helps prevent jig from getting wedged in rocks. Premium silicone skirt. Fiber weedguard helps prevent line from being cut like it can on wire guards.

  • Zoom Mini Lizards

    ZOOM

    Zoom Mini Lizards

    $5.29

    Zoom soft plastic baits are known throughout the bass fishing world as tough, dependable plastics that catch fish under every condition, and these lizards are no exception. The secret is in the consistency of the injected plastic - just soft enough for...

  • Strike King Buzz Baits

    STRIKE KING

    Strike King Buzz Baits

    $5.99

    Offering a unique blend of squeakin' and spittin' action, the Strike King Buzz King Buzzbait tempts bass at the surface with a presentation that is not only attractive, but incredibly functional as well. Built using a big tri-wing blade, the Strike King...

  • Strike King Tri-Wing Mini Baits

    STRIKE KING

    Strike King Tri-Wing Mini Baits

    $3.99 - $6.99

    Offering a unique blend of squeakin' and spittin' action, the Strike King Buzz King Buzzbait tempts bass at the surface with a presentation that is not only attractive, but incredibly functional as well. Built using a big tri-wing blade, the Strike King...

  • Zoom Magnum Super Flukes

    ZOOM

    Zoom Magnum Super Flukes

    $5.99

    Soft jerk baits are known fish catchers and the Salty Super Fluke from Zoom Baits is one of the premier baits on the market today. The natural fish shape is attractive to all kinds of fish in both fresh and salt water, but big bass really like them...

  • Berkley Powerbait Crazy Legs Chiggers

    BERKLEY

    Berkley Powerbait Crazy Legs Chiggers

    $2.75 - $4.99

    NEW Berkley PowerBait Crazy Leg Chigger Craw is the same bait that won the 2007 Bassmaster Classic, only BETTER! The Chigger Craw now comes with CRAZY LEGS that greatly enhance the bait's action while swimming, or on the drop. This new feature along with...

  • Berkley Powerbait Power Swimmers

    BERKLEY

    Berkley Powerbait Power Swimmers

    $3.59 - $5.99

    Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

  • Strike King Bitsy Tube Soft Plastic Tubes

    STRIKE KING

    Strike King Bitsy Tube Soft Plastic Tubes

    $3.99 - $5.99

    Salt-impregnated Bitsy Tube is great when the bite requires finesse. This 2 3/4' length tube is ideal for many species of fish and is extremely effective on Largemouth, Smallmouth, Kentucky and White Bass, Crappie and other panfish, Walleye, Perch and...

  • Berkley Powerbait Maxscent The General Worms

    BERKLEY

    Berkley Powerbait Maxscent The General Worms

    $6.99

    Take command of big bass with the reinforced scenting and enticing shimmy of the Berkley Powerbait Maxscent The General Worm. Poured using Berkley's new Maxscent formula, the Berkley Powerbait Maxscent The General Worm offers a slow, shaking descent and...

  • Zoom Beatdown Worms

    ZOOM

    Zoom Beatdown Worms

    $4.29

    Put a beatdown on the fish and the competition with the Zoom Beatdown Worm. Made from Zoom's legendary soft plastic formula, the Zoom Beatdown Worm gives a whole new meaning to the phrase, "small, but powerful." Perfect for a ned rig, neko rig, wacky...

  • Strike King KVD Finesse Spinnerbaits

    STRIKE KING

    Strike King KVD Finesse Spinnerbaits

    $4.19 - $5.99

    The Strike King KVD Finesse Double Willow Spinnerbait is the product of collaboration between the 7-Time Angler of the Year, Kevin VanDam, and the foremost lures specialists at Strike King in an effort to create a great all-around spinnerbait that...

  • Berkley Powerbait The Generals

    BERKLEY

    Berkley Powerbait The Generals

    $2.75 - $4.99

    Joining the ranks of Berkley's legendary Powerbait lineup, the Berkley Powerbait The General Worm provides a classic soft stick style worm that every angler should have in their arsenal. Molded with a tapered body shaped, the Berkley Powerbait The...

  • Berkley Powerbait Maxscent Creature Hawgs

    BERKLEY

    Berkley Powerbait Maxscent Creature Hawgs

    $6.99

    Built for heavy cover, the Berkley Powerbait Maxscent Creature Hawg gives anglers the upper hand on big fish with a reinforced scenting and a streamlined creature bait profile. Perfect for flipping, pitching, and punching, the Berkley Powerbait Maxscent...

  • Strike King Coffee Tubes 4.5"

    STRIKE KING

    Strike King Coffee Tubes 4.5"

    $2.99 - $6.99

    The Strike King coffee tube has taken an interesting approach at marketing this new and exciting tube bait. The Strike King coffee tube is actually scented with real coffee bean granules and coffee bean oil. This natural and organic scent is very...

  • Strike King Perfect Plastic Bullworm Watermelon 8

    STRIKE KING

    Strike King Perfect Plastic Bullworm Watermelon 8

    $4.99

    Made using Strike King's innovative Open Pour Technology (OPT), the Strike King KVD Perfect Plastic Bullworm OPT offers the proven big-bass attraction of the original Bullworm in a softer, slightly smaller offering. Delivering a level of suppleness that...

  • Strike King Flip Tubes

    STRIKE KING

    Strike King Flip Tubes

    $4.99 - $6.99

    The Denny Brauer salt-impregnated Pro Model Flip-N-Tube is designed especially for Flippin' and Pitchin'. The solid head will make it a lot easier to rig and also add to the longevity of the bait. They are also heavily impregnated with salt. Although...

  • Zoom Super Hogs

    ZOOM

    Zoom Super Hogs

    $2.79 - $5.29

    More compact than the original Zoom Brush Hog, the exciting Zoom Super Hog will quickly become one of your favorite flip baits when you're working thick cover. The long, clinging tails on the Brush Hog have been replaced with a flat, thin, splitable tail...

  • Zoom Magnum Shakey Head Worms

    ZOOM

    Zoom Magnum Shakey Head Worms

    $5.29

    The Zoom Magnum Shakey Head Worm is a longer version of the original Shakey Head Worm with the same tremendous action. Designed for catching big bass, it provides anglers a way to fish the original Shakey Head technique with a bigger bait. Like its...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

fishing lures, fishing baits and lures, fishing baits for sale, fishing lures for sale, fishing baits and lures for sale, fishing baits store

Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

fishing lures, fishing baits, topwater baits, fishing lures for sale, fishing baits and lures, fishing bait and lures store online

Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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