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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • Rapala Crush City Mayor 2.5" 8Pk Sexy Shad

    RAPALA

    Rapala Crush City Mayor 2.5" 8Pk Sexy Shad

    $5.99

    The Rapala Crush City Mayor 2.5" Swimbait is a highly versatile and effective lure for catching bass in various water conditions. Its unique design features a flat-sided body and boot tail, which creates a subtle kicking action that attracts fish. This...

  • Rapala Crush City Mayor 3" 8Pk Electric Shad

    RAPALA

    Rapala Crush City Mayor 3" 8Pk Electric Shad

    $5.99

    The Rapala Crush City Mayor 3" 8Pk Electric Shad is a top-of-the-line swimbait designed for serious anglers. With its advanced Smart Injection Technology, each bait combines a precise blend of color, flake, salt, and scent to create the perfect...

  • Rapala Crush City Mayor 2.5" 8Pk Green Pumpkin Disco

    RAPALA

    Rapala Crush City Mayor 2.5" 8Pk Green Pumpkin Disco

    $5.99

    The Rapala Crush City Mayor 2.5" Swimbait is a versatile and effective lure for bass fishing. Its unique design features a flat-sided body and boot tail, which creates a subtle kicking action that attracts fish. The swimbait's ability to handle various...

  • Rapala PXR Mavrik 110 1/2oz Snow Storm

    RAPALA

    Rapala PXR Mavrik 110 1/2oz Snow Storm

    $14.99

    The Rapala PXR Mavrik 110 1/2oz Snow Storm is a top-of-the-line jerkbait designed for maximum effectiveness in various fishing conditions. Its durable plastic body ensures long-lasting performance, while the external scales provide a lifelike appearance...

  • Rapala Husky Jerk 4" Juicy Lucy

    RAPALA

    Rapala Husky Jerk 4" Juicy Lucy

    $8.49

    The Rapala Husky Jerk 4" Juicy Lucy is a top-of-the-line lure designed for maximum effectiveness in various fishing conditions. Its neutral buoyancy allows it to dive and run true at any speed, making it perfect for both casting and trolling. The loud...

  • Rapala Crush City Mayor 2.5" 8Pk Shad

    RAPALA

    Rapala Crush City Mayor 2.5" 8Pk Shad

    $5.99

    The Rapala Crush City Mayor 2.5" Swimbait is a versatile and effective lure for catching bass in various water conditions. Its unique design features a flat-sided body and boot tail, which creates a subtle kicking action that attracts fish. The...

  • Rapala PXR Mavrik 110 1/2oz Ghost Sexy Shad

    RAPALA

    Rapala PXR Mavrik 110 1/2oz Ghost Sexy Shad

    $14.99

    The Rapala PXR Mavrik 110 1/2oz Ghost Sexy Shad is a top-of-the-line jerkbait designed for maximum effectiveness in various fishing conditions. Its durable plastic body and external scales provide a lifelike appearance, while the tungsten Long-Cast...

  • Rapala Husky Jerk 4" Headspin

    RAPALA

    Rapala Husky Jerk 4" Headspin

    $8.49

    The Rapala Husky Jerk 4" Headspin is a versatile fishing lure designed to mimic the movement of injured baitfish. Its neutral buoyancy allows it to dive and run true at various speeds, making it suitable for both casting and trolling. The loud rattle...

  • Rapala Husky Jerk 5 1/2" Headspin

    RAPALA

    Rapala Husky Jerk 5 1/2" Headspin

    $8.49

    The Rapala Husky Jerk 5 1/2" Headspin is a versatile and effective lure for catching a variety of fish species. Its neutral buoyancy allows it to dive to the desired depth without losing its balance, making it perfect for casting or trolling at any speed...

  • Rapala Crush City Mayor 2.5" 8Pk Green Pumpkin Magic

    RAPALA

    Rapala Crush City Mayor 2.5" 8Pk Green Pumpkin Magic

    $5.99

    The Rapala Crush City Mayor 2.5" Swimbait is a highly versatile and effective lure for catching bass in various water conditions. Its unique design features a flat-sided body and boot tail, which produce a subtle kicking action that attracts fish. The...

  • Rapala OG Rocco 5 3/8oz Silver

    RAPALA

    Rapala OG Rocco 5 3/8oz Silver

    $11.99

    The Rapala OG Rocco 5 3/8oz Silver is a premium offering from the renowned brand, designed for anglers seeking a reliable and effective lure. This buoyant, round balsa bait features a square circuit board lip, allowing for smooth casting and a medium...

  • DEPS Cover Scat 3.5" 6Pk Black

    DEPS

    DEPS Cover Scat 3.5" 6Pk Black

    $10.99

    The Deps Cover Scat 3.5" 6Pk Black is a high-performance stick bait designed for fishing in heavy cover and vertical structure. Its unique design features a molded hook guard cup and belly hook slot, allowing for easy rigging and improved hook-up rates...

  • Rapala Crush City Mayor 2.5" 8Pk Green Pumpkin

    RAPALA

    Rapala Crush City Mayor 2.5" 8Pk Green Pumpkin

    $5.99

    The Rapala Crush City Mayor 2.5" Swimbait is a versatile and effective lure for bass fishing. Its unique design features a flat-sided body and boot tail, which creates a subtle kicking action that attracts fish. The swimbait's ability to handle various...

  • Rapala Dives To 4 Crankbait 2" Bream

    RAPALA

    Rapala Dives To 4 Crankbait 2" Bream

    $8.99

    The Rapala Dives To 4 Crankbait 2" Bream is a top-of-the-line fishing lure designed for maximum effectiveness. Made from the finest balsa wood, this crankbait features a unique internal weight system and tapered fuselage that work together to create an...

  • Rapala Dives To 16 Crankbait 2 3/4" Lemon Shad

    RAPALA

    Rapala Dives To 16 Crankbait 2 3/4" Lemon Shad

    $8.99

    The Rapala Dives To 16 Crankbait is a top-of-the-line fishing lure designed for maximum effectiveness. Its extra thin polycarbonate lip allows it to dive quickly to a preset depth, staying in the strike zone longer than other crankbaits on the market...

  • DEPS Bull Flat Creature 3" 6Pk Pearl White

    DEPS

    DEPS Bull Flat Creature 3" 6Pk Pearl White

    $10.99

    The Deps Bull Flat Creature Bait is a versatile soft plastic designed to mimic the profile of a bluegill. Its unique spiraling action on fall perfectly imitates a dying panfish, making it an effective lure for various fishing techniques. The bait's...

  • NetBait Drifter Worm 2.75" 6Pk Killer G

    NETBAIT

    NetBait Drifter Worm 2.75" 6Pk Killer G

    $4.59

    The NetBait Drifter Worm 2.75" 6Pk Killer G is a versatile soft plastic lure designed for year-round use with various species of bass. Its classic hand-poured design allows it to move freely in the water's current without shaking, mimicking the natural...

  • Rapala Husky Jerk 4" Black Wonderbread

    RAPALA

    Rapala Husky Jerk 4" Black Wonderbread

    $8.49

    The Rapala Husky Jerk 4" Black Wonderbread is a versatile fishing lure designed to mimic the movement of injured baitfish. Its neutral buoyancy allows it to dive and run true at various speeds, making it suitable for both casting and trolling. The loud...

  • Rapala Crush City Mayor 2.5" 8Pk Sight Flash

    RAPALA

    Rapala Crush City Mayor 2.5" 8Pk Sight Flash

    $5.99

    The Rapala Crush City Mayor 2.5" 8Pk Sight Flash is a versatile swimbait designed for various fishing applications. With its flat-sided body and boot tail, it produces a subtle kicking action that attracts bass. The bait's design allows for easy rigging,...

  • Rapala Dives To 16 Crankbait 2 3/4" Classic Craw

    RAPALA

    Rapala Dives To 16 Crankbait 2 3/4" Classic Craw

    $8.99

    The Rapala Dives To 16 Crankbait 2 3/4" Classic Craw is a top-of-the-line fishing lure designed for maximum effectiveness. Its unique internal weights and tapered fuselage allow it to dive fast to a preset depth, staying in the strike zone longer than...

  • Rapala Crush City Mayor 2.5" 8Pk Albino Pearl

    RAPALA

    Rapala Crush City Mayor 2.5" 8Pk Albino Pearl

    $5.99

    The Rapala Crush City Mayor 2.5" Swimbait is a highly versatile and effective lure for catching bass. Its unique design features a flat-sided body and boot tail, which produces a subtle kicking action that attracts fish. The swimbait's ability to handle...

  • Rapala Shad Rap Crankbait 2" Juicy Lucy

    RAPALA

    Rapala Shad Rap Crankbait 2" Juicy Lucy

    $9.99

    The Rapala Shad Rap Crankbait 2" Juicy Lucy is a highly effective lure that has set the standard for other crankbaits. Its natural baitfish profile makes it a versatile choice for anglers, allowing it to be cast or trolled with ease. Constructed from...

  • Rapala Dives To 8 Crankbait 2" Parrot

    RAPALA

    Rapala Dives To 8 Crankbait 2" Parrot

    $8.99

    The Rapala Dives To 8 Crankbait 2" Parrot is a top-of-the-line fishing lure designed for maximum effectiveness. Its unique design allows it to dive fast to a preset depth, staying in the strike zone longer than other crankbaits on the market. Made from...

  • Rapala Dives To 16 Crankbait 2 3/4" Bream

    RAPALA

    Rapala Dives To 16 Crankbait 2 3/4" Bream

    $8.99

    The Rapala Dives To 16 Crankbait is a top-of-the-line fishing lure designed for maximum effectiveness. Made from the finest balsa wood, this crankbait features a unique internal weight system that creates a precise diving action. With its ultra-thin...

  • Rapala Crush City Bronco Bug 4" 6Pk Bama Craw

    RAPALA

    Rapala Crush City Bronco Bug 4" 6Pk Bama Craw

    $6.99

    The Rapala Crush City Bronco Bug 4" 6Pk Bama Craw is a highly effective soft plastic bait designed for bass fishing. Its unique design and presentation make it a game-changer on the water. The bait's custom combinations of color, flake, salt, and scent...

  • Leland Lures Trout Mag 9Pk Millie 1/64oz

    LELAND LURES

    Leland Lures Trout Mag 9Pk Millie 1/64oz

    $2.29

    The Leland Lures Trout Mag 9Pk Millie 1/64oz is a highly effective and versatile lure designed to mimic the natural food sources of trout and panfish. Its lead-free shad-dart jig head combined with a split tail worm perfectly replicates the larval...

  • Rapala PXR Mavrik 110 1/2oz Ghost Shiner

    RAPALA

    Rapala PXR Mavrik 110 1/2oz Ghost Shiner

    $14.99

    The Rapala PXR Mavrik 110 1/2oz Ghost Shiner is a top-of-the-line jerkbait designed for maximum effectiveness in various fishing conditions. Its durable plastic body and external scales provide a lifelike appearance, while the tungsten Long-Cast System...

  • DEPS Cover Scat 3.5" 6Pk Indy Sagi

    DEPS

    DEPS Cover Scat 3.5" 6Pk Indy Sagi

    $10.99

    The Deps Cover Scat 3.5" 6Pk Indy Sagi is a top-of-the-line stick bait designed for fishing in heavy cover and vertical structure. Its unique design features a molded hook guard cup and belly hook slot, allowing for easy rigging and improved hook-up...

  • Rapala Crush City Mayor 2.5" 8Pk Green Shad

    RAPALA

    Rapala Crush City Mayor 2.5" 8Pk Green Shad

    $5.99

    The Rapala Crush City Mayor 2.5" Swimbait is a versatile and effective lure for catching bass in various water conditions. Its unique design features a flat-sided body and boot tail, which creates a subtle kicking action that attracts fish. The...

  • Rapala PXR Mavrik 110 1/2oz Matte Shad

    RAPALA

    Rapala PXR Mavrik 110 1/2oz Matte Shad

    $14.99

    The Rapala PXR Mavrik 110 1/2oz Matte Shad is a top-of-the-line jerkbait designed for maximum effectiveness in various fishing conditions. Its durable plastic body and external scales provide a lifelike appearance, while the tungsten Long-Cast System...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

fishing lures, fishing baits and lures, fishing baits for sale, fishing lures for sale, fishing baits and lures for sale, fishing baits store

Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

fishing lures, fishing baits, topwater baits, fishing lures for sale, fishing baits and lures, fishing bait and lures store online

Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

fishing lures, fishing baits and lures, fishing lures for sale, fishing baits for sale online, fishing lures store

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