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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • Berkley Bladed Rawler Jig 3/8 Oz Gold

    BERKLEY

    Berkley Bladed Rawler Jig 3/8 Oz Gold

    $7.99

    The Berkley Bladed Rawler Jig fills a big need for anglers looking to present high flash slow-turn crawler actions with precision casts and ultimate angler control. The head of the Bladed Rawler Jig is hollowed out and embeds the stainless-steel ball...

  • Z-Man Fuzzy TRD 4pk 2.75" Green Pumpkin Goby

    Z-MAN

    Z-Man Fuzzy TRD 4pk 2.75" Green Pumpkin Goby

    $9.99

    Hand-threaded with premium silicone skirting material, the Z-Man Fuzzy TRD enhances the subtle stick bait profile of the original TRD with lifelike flowing appendages that accurately mimic zooplankton, insects, crayfish, and distressed prey. Built to...

  • Berkley Flicker Minnow 3.5" 1/3 Oz Firetiger

    BERKLEY

    Berkley Flicker Minnow 3.5" 1/3 Oz Firetiger

    $6.99

    Berkley Flicker Minnows are pro-designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design, in...

  • Berkley Ripfish 3.5" 3/4 Oz Viking Perch

    BERKLEY

    Berkley Ripfish 3.5" 3/4 Oz Viking Perch

    $9.99

    The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits born into a sleek, minnow profiled hard bait that delivers phenomenal elevation control and a crazy range...

  • Z-Man Fuzzy TRD 4pk 2.75" Coppertreuse

    Z-MAN

    Z-Man Fuzzy TRD 4pk 2.75" Coppertreuse

    $9.99

    Hand-threaded with premium silicone skirting material, the Z-Man Fuzzy TRD enhances the subtle stick bait profile of the original TRD with lifelike flowing appendages that accurately mimic zooplankton, insects, crayfish, and distressed prey. Built to...

  • Z-Man Scented Jerk Shadz 7" 4 Pack Shiner

    Z-MAN

    Z-Man Scented Jerk Shadz 7" 4 Pack Shiner

    $6.49

    Not just any ol' soft plastic shad, the Z Man Scented Jerk ShadZ are brimming with features that separate them from the rest of the pack. Infused with Z Man's exclusive Pro-Cure Super Gel, which is made from real fish and reinforced with amino acids that...

  • Berkley Flicker Shad 3.5" 1/2 Oz Chartreuse Pearl

    BERKLEY

    Berkley Flicker Shad 3.5" 1/2 Oz Chartreuse Pearl

    $6.99

    The Berkley Flicker Shad has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other shad bait on the market. Known for the unique "Flicker"...

  • Berkley Ripfish 3.5" 3/4 Oz Stealth Shad

    BERKLEY

    Berkley Ripfish 3.5" 3/4 Oz Stealth Shad

    $9.99

    The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits born into a sleek, minnow profiled hard bait that delivers phenomenal elevation control and a crazy range...

  • Berkley Flicker Minnow 3.5" 1/3 Oz Chartreuse Pearl

    BERKLEY

    Berkley Flicker Minnow 3.5" 1/3 Oz Chartreuse Pearl

    $6.99

    Berkley Flicker Minnows are pro-designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design, in...

  • Berkley Ripfish 3.5" 3/4 Oz Prime Time

    BERKLEY

    Berkley Ripfish 3.5" 3/4 Oz Prime Time

    $9.99

    The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits born into a sleek, minnow profiled hard bait that delivers phenomenal elevation control and a crazy range...

  • Z-Man Scented Jerk Shadz 7" 4 Pack Tennessee Shad

    Z-MAN

    Z-Man Scented Jerk Shadz 7" 4 Pack Tennessee Shad

    $6.49

    Not just any ol' soft plastic shad, the Z Man Scented Jerk ShadZ are brimming with features that separate them from the rest of the pack. Infused with Z Man's exclusive Pro-Cure Super Gel, which is made from real fish and reinforced with amino acids that...

  • Berkley Flicker Shad 3.5" 1/2 Oz Pearl White

    BERKLEY

    Berkley Flicker Shad 3.5" 1/2 Oz Pearl White

    $6.99

    The Berkley Flicker Shad has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other shad bait on the market. Known for the unique "Flicker"...

  • Strike King Rattling Thunder Cricket 1/2 Oz Mouse

    STRIKE KING

    Strike King Rattling Thunder Cricket 1/2 Oz Mouse

    $15.99

    The Strike King Rattling Thunder Cricket is the ultimate upgrade to your fishing arsenal, combining the proven performance of the original Thunder Cricket with cutting-edge enhancements. Now featuring a hybrid rattling blade, this innovative design...

  • Berkley Ripfish 3.5" 3/4 Oz Purple Slime

    BERKLEY

    Berkley Ripfish 3.5" 3/4 Oz Purple Slime

    $9.99

    The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits born into a sleek, minnow profiled hard bait that delivers phenomenal elevation control and a crazy range...

  • Berkley Ripfish 3.5" 3/4 Oz Perch

    BERKLEY

    Berkley Ripfish 3.5" 3/4 Oz Perch

    $9.99

    The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits born into a sleek, minnow profiled hard bait that delivers phenomenal elevation control and a crazy range...

  • Berkley Ripfish 3.5" 3/4 Oz Knock Out

    BERKLEY

    Berkley Ripfish 3.5" 3/4 Oz Knock Out

    $9.99

    The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits born into a sleek, minnow profiled hard bait that delivers phenomenal elevation control and a crazy range...

  • Strike King 3X Z-Too Soft Jerkbait 4" The deal

    STRIKE KING

    Strike King 3X Z-Too Soft Jerkbait 4" The deal

    $5.99

    The ultimate minnow for your sonar jighead. Or, if you've never dropshotted a soft jerkbait, now's the time. The Strike King 3X Z-Too answers the needs of all anglers who've tried these deadly presentations. Smaller than a standard soft jerkbait, the 3X...

  • Berkley Ripfish 3.5" 3/4 Oz Chrome Gill

    BERKLEY

    Berkley Ripfish 3.5" 3/4 Oz Chrome Gill

    $9.99

    The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits born into a sleek, minnow profiled hard bait that delivers phenomenal elevation control and a crazy range...

  • Berkley Ripfish 3.5" 3/4 Oz Gold Chrome

    BERKLEY

    Berkley Ripfish 3.5" 3/4 Oz Gold Chrome

    $9.99

    The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits born into a sleek, minnow profiled hard bait that delivers phenomenal elevation control and a crazy range...

  • Z-Man Scented Jerk Shadz 4 Pack 6" Shiner

    Z-MAN

    Z-Man Scented Jerk Shadz 4 Pack 6" Shiner

    $6.49

    Not just any ol' soft plastic shad, the Z Man Scented Jerk ShadZ are brimming with features that separate them from the rest of the pack. Infused with Z Man's exclusive Pro-Cure Super Gel, which is made from real fish and reinforced with amino acids that...

  • Berkley Ripfish 3.5" 3/4 Oz Ghost Sexy Shad

    BERKLEY

    Berkley Ripfish 3.5" 3/4 Oz Ghost Sexy Shad

    $9.99

    The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits born into a sleek, minnow profiled hard bait that delivers phenomenal elevation control and a crazy range...

  • Berkley Ripfish 3.5" 3/4 Oz Wakasagi

    BERKLEY

    Berkley Ripfish 3.5" 3/4 Oz Wakasagi

    $9.99

    The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits born into a sleek, minnow profiled hard bait that delivers phenomenal elevation control and a crazy range...

  • Strike King 3X Z-Too Soft Jerkbait 4" Smokey Shad

    STRIKE KING

    Strike King 3X Z-Too Soft Jerkbait 4" Smokey Shad

    $5.99

    The ultimate minnow for your sonar jighead. Or, if you've never dropshotted a soft jerkbait, now's the time. The Strike King 3X Z-Too answers the needs of all anglers who've tried these deadly presentations. Smaller than a standard soft jerkbait, the 3X...

  • Strike King Clickin Chickin 4" Gold Natural Shad

    STRIKE KING

    Strike King Clickin Chickin 4" Gold Natural Shad

    $18.99

    The Strike King Clickin’ Chickin redefines what anglers can expect from a plopper-style bait, delivering innovation like no other lure on the market. Equipped with a cutting-edge MagTap rattle chamber, this lure produces an unparalleled knocking sound,...

  • Z-Man Scented Jerk Shadz 7" 4 Pack Electric Shad

    Z-MAN

    Z-Man Scented Jerk Shadz 7" 4 Pack Electric Shad

    $6.49

    Not just any ol' soft plastic shad, the Z Man Scented Jerk ShadZ are brimming with features that separate them from the rest of the pack. Infused with Z Man's exclusive Pro-Cure Super Gel, which is made from real fish and reinforced with amino acids that...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

fishing lures, fishing baits and lures, fishing baits for sale, fishing lures for sale, fishing baits and lures for sale, fishing baits store

Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

fishing lures, fishing baits, topwater baits, fishing lures for sale, fishing baits and lures, fishing bait and lures store online

Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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