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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • Googan Squad Poppin Filthy Hollow Body Frog Bullfrog

    GOOGAN SQUAD

    Googan Squad Poppin Filthy Hollow Body Frog Bullfrog

    $8.99

    The Googan Squad Poppin Filthy Hollow Body Frog Bullfrog is a top-notch lure designed for anglers who want to tackle heavy cover with confidence. Its 100% weedless body allows for effortless fishing through thick vegetation, where big bass often lurk...

  • 6th Sense Provoke 106DD Jerkbait Threadfin Shad

    6TH SENSE

    6th Sense Provoke 106DD Jerkbait Threadfin Shad

    $13.99

    The 6th Sense Provoke 106DD Jerkbait Threadfin Shad is designed to dive deeper than its predecessors, making it perfect for anglers who want to target fish at slightly greater depths. Its unique tapered tail creates a darting and turning motion that...

  • Googan Squad Rival Glide Bait Gizzard Shad

    GOOGAN SQUAD

    Googan Squad Rival Glide Bait Gizzard Shad

    $29.99

    The Googan Squad Rival Glide Bait Gizzard Shad is a highly effective swimbait designed to target large fish in lakes. Its single-jointed design allows for a unique darting action on a choppy retrieve, making it irresistible to bass. Anglers can also...

  • Savage Gear Hard 4 Play 2.0 Swimbaits Sexy Bluegill 8"

    SAVAGE GEAR USA

    Savage Gear Hard 4 Play 2.0 Swimbaits Sexy Bluegill 8"

    $18.99

    The Savage Gear Hard 4 Play 2.0 Swimbaits Sexy Bluegill 8" is designed to mimic the natural swimming motion of baitfish, enticing predators to strike. Its hard ABS body provides durability, while the semi-soft PVC tail adds a touch of realism. With its...

  • Savage Gear 3D Savage Fruck Fruck 4" 1.5oz

    SAVAGE GEAR USA

    Savage Gear 3D Savage Fruck Fruck 4" 1.5oz

    $10.99

    The Savage Gear 3D Savage Fruck is a unique and highly effective lure that combines the characteristics of a frog and a duck. Its hybrid construction sets it apart from other lures on the market, making it a top choice for anglers looking for a versatile...

  • Savage Gear 4D Craw Mud Bug 3"

    SAVAGE GEAR USA

    Savage Gear 4D Craw Mud Bug 3"

    $6.49

    The Savage Gear 4D Craw Mud Bug 3" is a highly realistic crawfish imitation that has been modeled from a 3D scan of an actual crawfish. Its lifelike profile and ultra-lively moving whiskers and legs make it an effective presentation for a variety of...

  • Strike King Hybrid Hunter Shallow Crankbaits SMOOTH

    STRIKE KING

    Strike King Hybrid Hunter Shallow Crankbaits SMOOTH

    $9.99

    The Strike King Hybrid Hunter Shallow Crankbaits SMOOTH is a game-changer for anglers looking to target bass and other predators in shallow waters. Built to meet the demand for a shallower running version of the popular Hybrid Hunter, this crankbait...

  • Savage Gear 4D Craw Summer Craw 4"

    SAVAGE GEAR USA

    Savage Gear 4D Craw Summer Craw 4"

    $7.49

    The Savage Gear 4D Craw Summer Craw 4" is a highly realistic and effective crawfish imitation. Its lifelike profile is modeled from a 3D scan of an actual crawfish, making it a top choice for anglers seeking a true-to-life presentation. The scent...

  • Googan Squad Mini Recon Crankbait Chartreuse Blue

    GOOGAN SQUAD

    Googan Squad Mini Recon Crankbait Chartreuse Blue

    $7.99

    The Googan Squad Mini Recon Crankbait Chartreuse Blue is a compact and versatile fishing lure designed to target various depths of water. Its chartreuse blue coloration makes it an attractive option for anglers seeking to entice strikes from finicky fish...

  • Googan Squad Mini Recon Crankbait Mondo Shad

    GOOGAN SQUAD

    Googan Squad Mini Recon Crankbait Mondo Shad

    $7.99

    The Googan Squad Mini Recon Crankbait Mondo Shad is a compact and versatile fishing lure designed to target various depths and trigger aggressive feeding responses. Its rounded bill allows it to quickly dive to its running depth, then deflect off cover,...

  • Strike King Rattlin' Rage Craw Fall Craw

    STRIKE KING

    Strike King Rattlin' Rage Craw Fall Craw

    $6.99

    The Strike King Rattlin' Rage Craw Fall Craw is a highly effective lure for targeting fish that feed on crawfish or other bottom-dwelling forage. Its unique design features a glass rattle chamber in the tail of the lure, emitting a powerful sound that...

  • MISSILE BAITS SPUNK SHAD Green Pumpkin Delight 5.5"

    MISSILE BAITS

    MISSILE BAITS SPUNK SHAD Green Pumpkin Delight 5.5"

    $6.19

    The MISSILE BAITS SPUNK SHAD Green Pumpkin Delight 5.5" is a versatile swimbait designed to mimic the movement of a baitfish. Its thick ribbed body and small pintail create a seductive shimmy when fished on a Chatterbait, Scrounger, or weightless hook...

  • MISSILE BAITS MINI MAGIC WORM John's Juice

    MISSILE BAITS

    MISSILE BAITS MINI MAGIC WORM John's Juice

    $10.99

    The MISSILE BAITS MINI MAGIC WORM John's Juice is a compact, versatile fishing lure designed for finesse presentations. Its 4-inch length allows for precise control and subtle movements in the water. The Mini Magic Worm features a similar thickness to...

  • MISSILE BAITS MINI D CHUNK Bamer Craw

    MISSILE BAITS

    MISSILE BAITS MINI D CHUNK Bamer Craw

    $4.69

    The Missile Baits Mini D Chunk Bamer Craw is a compact and versatile bait designed for use with mini jigs. Its 3-inch size makes it perfect for finesse fishing, allowing it to fit on compact or mini type jigs. The chunk's flat body helps improve skipping...

  • Rapala DT Series Crankbait 2" Yellow Perch 8' Depth

    RAPALA

    Rapala DT Series Crankbait 2" Yellow Perch 8' Depth

    $8.99

    The Rapala DT Series Crankbait 2" Yellow Perch is a top-of-the-line fishing lure designed for maximum effectiveness. Its compact size and precise weight allow it to dive quickly to a preset depth, staying in the strike zone longer than other crankbaits...

  • Rapala DT Series Crankbait 2" Smash 8' Depth

    RAPALA

    Rapala DT Series Crankbait 2" Smash 8' Depth

    $8.99

    The Rapala DT Series Crankbait 2" Smash 8' Depth is a top-of-the-line fishing lure designed for anglers seeking maximum effectiveness. Its unique design allows it to dive fast to a preset depth, staying in the strike zone longer than other crankbaits on...

  • Rapala DT Series Crankbait 2" Disco Shad 8' Depth

    RAPALA

    Rapala DT Series Crankbait 2" Disco Shad 8' Depth

    $8.99

    The Rapala DT Series Crankbait 2" Disco Shad is a top-of-the-line fishing lure designed for maximum effectiveness. Its unique design allows it to dive fast to a preset depth, staying in the strike zone longer than other crankbaits on the market. Made...

  • Raven Steelhead Worms 2.25" Baby Pink

    RAVEN

    Raven Steelhead Worms 2.25" Baby Pink

    $5.99

    The Raven Steelhead Worms 2.25" Baby Pink are designed to mimic the natural appearance of baitfish, making them an attractive option for steelhead anglers. These worms feature a realistic profile and enticing action that can drive steelhead wild...

  • Z-Man Ned Rig Kit

    Z-MAN

    Z-Man Ned Rig Kit

    $19.99

    The Z-Man Ned Rig Kit is a comprehensive package designed to help anglers master the Ned Rig technique. This kit includes some of the industry's most popular plastics, such as Finesse TRD's, TRD Ticklerz, and TRD Crawz, which can be used in various...

  • Original Mag Wart Hot Tiger

    STORM LURES

    Original Mag Wart Hot Tiger

    $4.99

    The Original Mag Wart Hot Tiger is a high-performance crankbait designed to mimic the sound and movement of shallow water baitfish. Its multi-ball rattle system produces a higher pitch and raspy tone that's sure to grab the attention of even the most...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

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Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

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Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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