What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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STRIKE KING

Strike King Mr. Crappie Slab Slangers

MSRP:

Was:

Now: $1.00 - $2.99

Strike King Mr. Crappie Slab Slangers are one of the top crappie killer baits available. These baits are designed with a spade-shaped tail that has a secret pocket so you can add your favorite crappie scent (sold separately). The body is constructed of...

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STRIKE KING

Strike King Hard Knock KVD Square Bill Crankbait

MSRP:

Was:

Now: $7.99 - $9.99

The Strike King Hard Knock KVD Square Bill Crankbait series was designed to meet the demands of Bassmaster Classic Champion Kevin VanDam and will entice strikes from even the wariest bruisers in shallow waters. The square bill form deflects easily off...

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RAPALA

Rapala Shad Rap

$9.99

Rapala Shad Raps are the standard all other cranks are measured by. Shad rap lures closely resemble the sizes, actions, and colors of common baitfish and forage found worldwide. With a premium balsa wood construction, these lures are equally effective...

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VMC

VMC Twitchin' Jig

MSRP:

Was:

Now: $5.49 - $5.99

A VMC Twitchin' Jig gets the fish that need bright colors to create a strike and locks them down! The jig is a multi-species attractor made with a premium rabbit hair body and strip tail that dance under the various jigging, swimming, twitching, and...

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STRIKE KING

Strike King Ocho Stick Worms

MSRP:

Was:

Now: $1.99 - $7.49

The Strike King Ocho Stick Worms are constructed from the world's best plastic material and have a unique eight-sided design. This design allows the baits to move with a smooth wavelike motion, especially during the fall. This all-action soft bait can be...

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RAPALA

Rapala Jointed Shallow Shad Rap

$8.99

A Rapala Jointed Shallow Shad Rap gives bass anglers a lively, wounded-baitfish presentation with a shallow lip and articulated body that wiggles, wobbles, and pulses even at slow speeds, making it effective around shoreline wood, grass edges, and riprap...

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BERKLEY

Berkley PowerBait Crappie Nibbles

MSRP:

Was:

Now: $4.29 - $4.99

Berkley PowerBait Crappie Nibbles are the perfect size for your favorite crappie hook or smaller lure. They are incredibly easy to use and can be applied to jigs or bare hooks with no mess! These unique little baits dissolve slowly in the water, creating...

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STRIKE KING

Strike King Denny Brauer Structure Jig

MSRP:

Was:

Now: $1.99 - $6.99

The Strike King Denny Brauer Structure Jig thrives in challenging environments where bass are known to hide, offering you the edge needed to fish confidently around structure. This jig features the innovative Cobra Head design, which enhances sensitivity...

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STRIKE KING

Strike King Mr. Crappie Lightning Shad Soft Bait

MSRP:

Was:

Now: $1.00 - $4.49

Strike King Mr. Crappie Lightning Shad is an excellent soft plastic bait for crappie as well as other panfish. The Lightning Shad features a standard shad style body with a slender tapered tail. The body offers an excellent baitfish profile while the...

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STRIKE KING

Strike King Mr. Crappie ShadPole Soft Baits

MSRP:

Was:

Now: $1.00 - $4.49

Strike King Mr. Crappie ShadPole Soft Baits are great soft baits that are designed with the darting action of a threadfin shad and a wiggling tail like a tadpole. These baits are are made with the highest quality materials and systems control to make...

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STRIKE KING

Strike King Mr. Crappie Crappie Thunder Soft Bait

MSRP:

Was:

Now: $1.59 - $4.49

Strike King Mr. Crappie Crappie Thunder Soft Bait is an excellent soft plastic bait that provides lots of movement. The Crappie Thunder features a tail similar to that of tube baits that undulates with very little movement and "swims" when jigged. The...

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STRIKE KING

Strike King Tour Grade Double Willow Spinnerbait

MSRP:

Was:

Now: $7.99 - $10.99

The Strike King Tour Grade Double Willow Spinnerbait is the perfect lure for a variety of situations, so you're always ready to land that trophy bass! Outfitted with premium blades and more natural color patterns, this light wire framed spinnerbait...

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STRIKE KING

Strike King Thunder Cricket Vibrating Swim Jig

MSRP:

Was:

Now: $2.99 - $12.99

Strike King Thunder Cricket Vibrating Swim Jig is taking high honors at the top of its class. Tournament bass fishermen are sure to have the Thunder Cricket in their fishing arsenal. Features like the stainless steel painted blade, and the Owner Jungle...

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STRIKE KING

Strike King Denny Brauer Baby Structure Jig

MSRP:

Was:

Now: $4.99 - $6.99

The Strike King Denny Brauer Baby Structure Jig thrives in dense cover and structure, where bass often hide, giving you the advantage in tight fishing spots. This compact jig features the innovative Cobra Head design, which enhances sensitivity and...

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STRIKE KING

Strike King Mr. Crappie Sausage Head - Under Spin

MSRP:

Was:

Now: $4.99 - $5.99

These Strike King Mr. Crappie Sausage Head - Under Spin jig heads are engineered to deflect off cover, directing the Eagle Claw hook point away from snags. The innovative Sausage Head's creator, legendary pro angler and designer, Wally Marshall, asserts,...

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STRIKE KING

Strike King Mr. Crappie Sausage Head Jig Heads

MSRP:

Was:

Now: $3.49 - $5.99

The Strike King Mr. Crappie Sausage Head Jig Heads are designed to have a unique sausage shaped head. Combine that with an Eagle Claw Lazer Sharp platinum black hook your bait won't roll side to side and you can achieve the perfect hook set every time...

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STRIKE KING

Strike King Hybrid Hunter Jr. Crankbait

$8.99

Become irresistible to that trophy Bass with the Strike King Hybrid Hunter Jr. Crankbait! The unique lip design of the Hybrid Hunter Jr. is the key to giving this lure an action that is unlike any other! The 90-degree bill creates a dramatic, exaggerated...

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STRIKE KING

Strike King Hybrid Hunter Crankbait

MSRP:

Was:

Now: $8.99 - $9.99

Get through the weeds with ease with the Strike King Hybrid Hunter Crankbait! This bait's unique folded lip is perfect for creating an enticing darting action to trigger instinctual strikes! Strike King added in a deafening rattle to enhance the...

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STRIKE KING

Mr. Crappie Sausage Head Spins Pre-Rigged Slabalicious

MSRP:

Was:

Now: $3.99 - $4.99

A Mr. Crappie Pre-Rigged Slabalicious Sausage Spin features a silver 3/4-inch hammered willow leaf blade and the innovative Mr. Crappie Sausage jig head pre-rigged with the distinct, eye-popping colors and explosive designs of the Slabalicious soft bait...

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VMC

VMC Hard Ball Jig Heads

MSRP:

Was:

Now: $2.49 - $4.19

VMC Hard Ball Jig Heads, shaped in a traditional round ball head design and with a big round eye, include a molded-in hook keeper for rigging soft plastics. The jig head's bright, glossy hues pair well with modern plastic baits and different water colors...

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BERKLEY

Berkley PowerBait Nessie Glide Bait

MSRP:

Was:

Now: $7.99 - $12.99

The Berkley PowerBait Nessie Glide Bait is a lure with enough intrigue for experienced anglers with the method and characteristics that allow entry for the Everyman to use such advanced techniques. The Berkley Powerbait Nessie Soft Glide Bait can act...

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RAPALA

Rapala Rippin' Blade Bait

$9.99

The Rapala Rippin' Blade Bait is an excellent option for a blade bait that delivers instant vibration, even at slow speeds. This Rapala blade bait sports a slender, heavy-profile metal frame and a plastic body that falls upright for perfect balance,...

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RAPALA

Rapala Shallow Shad Rap

MSRP:

Was:

Now: $8.99 - $9.99

The Rapala Shallow Shad Rap drives bass into a feeding frenzy. These Shad Rap crankbaits are ideal for fishing in skinny water and feature an L-shaped lip that keeps the shad bait just below the surface. Hand-tuned and tank-tested, expect the perfect...

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RAPALA

Rapala Jigging Rap Magnum

$9.99

The Rapala Jigging Rap Magnum and your forward-facing sonar system give you an unbeatable advantage when targeting individual fish. The lure falls fast and accurate. The heavy-weighted Jigging Rap Magnum is in tune with casting, pitching, or vertical...

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RAPALA

Rapala Deep Tail Dancer

$13.99

Recommended by fresh and saltwater anglers, the Rapala Deep Tail Dancer is sure to put enormous predatory fish in your boat. Troll this deep-diving crankbait at any speed, and it will swim with an undeniable tail action and Rapala's signature wounded...

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BERKLEY

Berkley Gulp! Jumbo Leech Soft Bait

$7.99

A Berkley Gulp! Jumbo Leech Soft Bait sends bass, walleye, and a host of more fun-fighting fish into binge-eating sprees! The proven flavor and extreme scent dispersion of the Gulp! Leech expands the strike zone and pairs convincingly with the Jumbo...

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BERKLEY

Berkley Gulp! Leech Soft Bait

$7.99

A Berkley Gulp! Leech Soft Bait might be the medicine you need to stop messing with the hassle of live bait and other soft baits! Draw blood by using them as a trailer when you're flipping for bass or casting for walleye. As the Gulp! Leech delivers a...

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LELAND LURES

Trout Magnet D2 Jig 1/8 Oz Black

$7.29

The Leland's Lures 1/8 oz. Trout Magnet D2 Jig, also known as Dudley's Original Marabou Jig, features a unique head shape which comes from a mold that creates a wounded creature presentation as it spirals downward in the water column. This jig is a great...

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LELAND LURES

Trout Magnet D2 Jig 1/8 Oz Southern Belle

$7.29

The Leland's Lures 1/8 oz. Trout Magnet D2 Jig, also known as Dudley's Original Marabou Jig, features a unique head shape which comes from a mold that creates a wounded creature presentation as it spirals downward in the water column. This jig is a great...

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LELAND LURES

Trout Magnet D2 Jig 1/16 Oz Black

$7.29

The Leland's Lures 1/16 oz. Trout Magnet D2 Jig, also known as Dudley's Original Marabou Jig, features a unique head shape which comes from a mold that creates a wounded creature presentation as it spirals downward in the water column. This jig is a...

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LELAND LURES

Trout Magnet D2 Jig 1/16 Oz Southern Belle

$7.29

The Leland's Lures 1/16 oz. Trout Magnet D2 Jig, also known as Dudley's Original Marabou Jig, features a unique head shape which comes from a mold that creates a wounded creature presentation as it spirals downward in the water column. This jig is a...

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LELAND LURES

Trout Magnet D2 Jig 1/16 Oz Stocker Bow

$7.29

The Leland's Lures 1/16 oz. Trout Magnet D2 Jig, also known as Dudley's Original Marabou Jig, features a unique head shape which comes from a mold that creates a wounded creature presentation as it spirals downward in the water column. This jig is a...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

Types of Fishing Lures

Type of Lure	Best Used For	Popular Model Example
Swimbaits	Mimicking baitfish for bass, pike, and musky fishing in open water.	Strike King Shadalicious Swimbait
Poppers	Topwater fishing for bass, producing splashing action to trigger strikes.	Rebel Pop-R Topwater Lure
Hard Baits	Covering water quickly and imitating fleeing baitfish in freshwater or saltwater.	Rapala Original Floating Minnow
Spinner Baits	Fishing in murky or stained water; great for bass and northern pike.	Booyah Pond Magic Spinnerbait
Soft Plastics	Slow presentations in calm water; ideal for bass, crappie, and panfish.	Zoom Super Fluke Soft Plastic
Buzz Baits	Topwater action for aggressive strikes, especially during low light conditions.	Strike King Buzzbait
Jigs & Jig Heads	Bottom fishing for bass, walleye, or panfish; effective year-round.	Z-Man ChatterBait Original
Crank Baits	Diving lures for covering structure and finding suspended fish.	Strike King 6XD Crankbait
Fishing Spoons	Trolling or casting for trout, salmon, and pike; great flash in clear water.	Acme Kastmaster Spoon
Blade Baits	Vertical jigging for bass, walleye, and cold-water species.	Johnson Thinfisher Blade Bait
Flies	Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs.	Elk Hair Caddis Fly
Jerk Baits	Suspending lures for cold-water bass or predator fish feeding on baitfish.	Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

Rapala :
Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.
Berkley :
Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.
Z-Man :
Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.
Keitech :
Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.
Bandit :
Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

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Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?: The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.
What Bait Attracts The Most Fish?: When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.
What Is The Most Effective Lure For Fishing?: Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

fishing lures, fishing baits, topwater baits, fishing lures for sale, fishing baits and lures, fishing bait and lures store online

Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

Durable & longer use
Further and more accurate casting
Better for catch and release
Easily interchangeable
More accurately target specific species

Cons Of Fishing Lures :

Lures are generally more expensive than bait
You must constantly move them to attract fish
There is more skill required in using lures
Lures can snag on underwater structures
Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

fishing lures, fishing baits and lures, fishing lures for sale, fishing baits for sale online, fishing lures store

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