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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • Strike King 6XD Hard Knock Crankbaits Gizzard Shad

    STRIKE KING

    Strike King 6XD Hard Knock Crankbaits Gizzard Shad

    $7.99

    The Strike King 6XD Hard Knock Crankbait is a game-changer for anglers targeting big fish on ledges. Its unique curved bill and balance allow it to dive quickly to maximum depth, making it perfect for fishing in the 18-20ft range. The premium finishes...

  • Bill Lewis Precise Walleye Crank Gold Muffin

    BILL LEWIS OUTDOORS

    Bill Lewis Precise Walleye Crank Gold Muffin

    $12.99

    The Bill Lewis Precise Walleye Crank Gold Muffin is a top-of-the-line lure designed specifically for walleye fishing. Its gold muffin coloration is sure to attract attention from these prized fish. With its 4.75" length and 5/8 Oz weight, this crankbait...

  • Storm Original Deep Wiggle Wart Natural Red Crayfish

    STORM LURES

    Storm Original Deep Wiggle Wart Natural Red Crayfish

    $7.49

    The Storm Original Deep Wiggle Wart Natural Red Crayfish is a highly effective deep diving crankbait designed to mimic the movement of a crayfish. This 2 inch (7/16 oz) lure is capable of diving as deep as 10 to 20 feet, making it perfect for targeting...

  • SPRO Aruku Shad 75 Silent Wild Shiner

    SPRO CORP.

    SPRO Aruku Shad 75 Silent Wild Shiner

    $7.99

    The SPRO Aruku Shad 75 Silent Wild Shiner is a versatile lipless crankbait designed for fishing enthusiasts. Its compact size and weight make it easy to maneuver through tight spaces. The silent design allows for a more subtle presentation, ideal for...

  • SPRO Aruku Shad 75 Silent Clear Chart

    SPRO CORP.

    SPRO Aruku Shad 75 Silent Clear Chart

    $7.99

    The SPRO Aruku Shad 75 Silent Clear Chart is a versatile lipless crankbait designed for fishing enthusiasts. Its compact size and weight make it easy to maneuver through tight spaces. The silent design allows for a more subtle presentation, ideal for...

  • SPRO Bronzeye Micro Pop 40 Hollow Body Frog Leopard

    SPRO CORP.

    SPRO Bronzeye Micro Pop 40 Hollow Body Frog Leopard

    $8.19

    The SPRO Bronzeye Micro Pop 40 Hollow Body Frog is a hollow body frog with a popper mouth. It was designed by MLF Angler Dean Rojas With the Bronzeye Pop 40 it can act like walk the dog and you can pop it, chug it or dead stick it to catch those finicky...

  • Bill Lewis Precise Walleye Crank Chrome Blank

    BILL LEWIS OUTDOORS

    Bill Lewis Precise Walleye Crank Chrome Blank

    $12.99

    The Bill Lewis Precise Walleye Crank Chrome Blank is designed to excel in walleye fishing. Its chrome blank finish provides a durable and corrosion-resistant exterior, ensuring long-lasting performance. This crankbait features two large Mustad Triple...

  • Bill Lewis Precise Walleye Crank Firetiger

    BILL LEWIS OUTDOORS

    Bill Lewis Precise Walleye Crank Firetiger

    $12.99

    The Bill Lewis Precise Walleye Crank Firetiger is a top-of-the-line crankbait designed specifically for walleye fishing. Its vibrant Firetiger color pattern is sure to attract attention from even the most finicky fish. With its 4.75" length and 5/8 Oz...

  • BIG BITE KAMIKAZE SWIMON SMOKY GOLD 4.25"

    BIG BITE BAIT

    BIG BITE KAMIKAZE SWIMON SMOKY GOLD 4.25"

    $4.69

    The BIG BITE KAMIKAZE SWIMON SMOKY GOLD 4.25" is a versatile and effective bladed jig trailer designed to complement the action of bladed jigs. Its unique design allows it to swim at the perfect cadence, making it an ideal choice for anglers who want to...

  • BIG BITE KAMIKAZE SWIMON Black/Blue 3.75"

    BIG BITE BAIT

    BIG BITE KAMIKAZE SWIMON Black/Blue 3.75"

    $4.29

    The BIG BITE KAMIKAZE SWIMON Black/Blue 3.75" is a versatile and effective trailer for bladed jigs. Its unique design allows it to swim at the perfect cadence, matching up with the action of the jig without interfering. This bait can be used in various...

  • 6TH SENSE CRUBE 3.0 Gravel Craw

    6TH SENSE

    6TH SENSE CRUBE 3.0 Gravel Craw

    $4.99

    The 6TH SENSE CRUBE 3.0 Gravel Craw is a versatile and effective bait for bass fishing. Measuring 3 inches in length, it's the perfect size to imitate a crawfish without being too big or too small. The Crube features a unique design with 14 appendages,...

  • 6th Sense Juggle Minnow Green Pumpkin

    6TH SENSE

    6th Sense Juggle Minnow Green Pumpkin

    $4.99

    The 6th Sense Juggle Minnow Green Pumpkin is a versatile soft plastic trailer designed for various fishing applications. Its 3D ridgelines and bulbous tail provide balance and realistic baitfish action, making it perfect for pairing with swim jigs,...

  • NetBait BaitFuel Paca Craw Green Pumpkin

    HALO

    NetBait BaitFuel Paca Craw Green Pumpkin

    $4.79

    The NetBait BaitFuel Paca Craw Green Pumpkin is a highly effective swimbait designed for anglers who demand the best. With its groundbreaking scent technology, this bait amplifies attraction, making it a top choice for those looking to increase their...

  • 6th Sense Juggle Minnow Pumpkin Sunfish

    6TH SENSE

    6th Sense Juggle Minnow Pumpkin Sunfish

    $4.99

    The 6th Sense Juggle Minnow Pumpkin Sunfish is a versatile soft plastic trailer designed for various fishing applications. Its 3D ridgelines and bulbous tail provide balance and realistic baitfish action, making it perfect for pairing with swim jigs,...

  • Savage Gear 3D Savage Fruck Fruck 3" 3/4oz

    SAVAGE GEAR USA

    Savage Gear 3D Savage Fruck Fruck 3" 3/4oz

    $10.99

    The Savage Gear 3D Savage Fruck is a unique and effective lure that combines the characteristics of a frog and a duck. Its hybrid construction sets it apart from other lures on the market. The Fruck features a soft, collapsible body with two sputtering...

  • Strike King Perfect Plastic Zeus Worm BLACK/BLUE 9.5

    STRIKE KING

    Strike King Perfect Plastic Zeus Worm BLACK/BLUE 9.5

    $6.99

    The Strike King Perfect Plastic Zeus Worm BLACK/BLUE 9.5 is a top-of-the-line bait designed to attract big bass. Its large-bodied design and coffee scent make it irresistible to fish, leading to more hook-ups and landed fish. This worm features an...

  • SPRO CJ Smasher 3 inch Worm Green Pumpkin Purple

    SPRO CORP.

    SPRO CJ Smasher 3 inch Worm Green Pumpkin Purple

    $6.99

    The SPRO CJ Smasher 3 inch Worm Green Pumpkin Purple is a top-notch choice for anglers seeking a reliable soft plastic worm. Its compact size of 3 inches makes it perfect for various fishing techniques, including the Ned Rig, Texas Rig, Drop Shot, and...

  • SPRO CJ Smasher 3 inch Worm Goby

    SPRO CORP.

    SPRO CJ Smasher 3 inch Worm Goby

    $6.99

    The SPRO CJ Smasher 3 inch Worm Goby is a top-notch soft plastic worm designed to mimic the appearance of a real bait. Its compact size and realistic texture make it perfect for use in various fishing techniques, including Ned Rig, Texas Rig, Drop Shot,...

  • Strike King Midsize Rage Bug BLUE CRAW

    STRIKE KING

    Strike King Midsize Rage Bug BLUE CRAW

    $7.99

    The Strike King Midsize Rage Bug BLUE CRAW is a scaled-down version of the original Rage Bug, measuring 3.38 inches in length. This compact design allows for easy penetration with a worm hook, making it perfect for pitching around cover and punching mats...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

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Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

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Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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