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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • Vmc Bladed Hybrid Quik Strike Trailer Hook TR 3"

    VMC

    Vmc Bladed Hybrid Quik Strike Trailer Hook TR 3"

    $7.99

    The Vmc Bladed Hybrid Quik Strike Trailer Hook TR 3" is a high-performance fishing lure designed to attract a wide range of fish species. Its unique bladed design creates a lot of flash and vibration, making it an excellent choice for anglers who want to...

  • SPRO CJ Smasher 3 inch Worm Green Pumpkin

    SPRO

    SPRO CJ Smasher 3 inch Worm Green Pumpkin

    $6.99

    The SPRO CJ Smasher 3 inch Worm Green Pumpkin is a top-notch soft plastic lure designed to mimic the appearance of a worm. Its compact size and realistic texture make it an excellent choice for various fishing techniques. The CJ Smasher is perfect for...

  • Strike King Hybrid Hunter Shallow Crankbaits BLUECRAW

    STRIKE KING

    Strike King Hybrid Hunter Shallow Crankbaits BLUECRAW

    $9.99

    The Strike King Hybrid Hunter Shallow Crankbaits BLUECRAW is a game-changer for anglers looking to target bass and other predators in shallow waters. Built to meet the demand for a shallower running version of the popular Hybrid Hunter, this crankbait...

  • Strike King Hybrid Hunter Shallow Crankbaits Oyster

    STRIKE KING

    Strike King Hybrid Hunter Shallow Crankbaits Oyster

    $9.99

    The Strike King Hybrid Hunter Shallow Crankbaits Oyster is a game-changer for anglers looking to target bass and other predators in shallow waters. Built on the success of its predecessor, this crankbait features a unique hunting action that's hard to...

  • SPRO CJ Smasher 3 inch Worm Watermelon Seed

    SPRO

    SPRO CJ Smasher 3 inch Worm Watermelon Seed

    $6.99

    The SPRO CJ Smasher 3 inch Worm Watermelon Seed is a top-notch soft plastic lure designed to mimic the appearance of a worm. Its compact size and realistic texture make it an excellent choice for various fishing techniques. The CJ Smasher is perfect for...

  • SPRO CJ Smasher 3 inch Worm St. Lawrence Slayer

    SPRO CORP.

    SPRO CJ Smasher 3 inch Worm St. Lawrence Slayer

    $6.99

    The SPRO CJ Smasher 3 inch Worm St. Lawrence Slayer is a top-notch soft plastic worm designed to entice even the most finicky fish. Its compact size and realistic texture make it perfect for drop shot, shakey head, midwest finesse rig (aka Ned Rig), and...

  • Strike King Hybrid Hunter Jr. Crankbait BLUE CRAW

    STRIKE KING

    Strike King Hybrid Hunter Jr. Crankbait BLUE CRAW

    $8.99

    The Strike King Hybrid Hunter Jr. Crankbait BLUE CRAW is a downsized version of the original, designed to deliver a deadly action in a more manageable profile. This crankbait's unique shape and coloration make it an attractive option for bass, especially...

  • Strike King Hybrid Hunter Jr. Crankbait Bully

    STRIKE KING

    Strike King Hybrid Hunter Jr. Crankbait Bully

    $8.99

    The Strike King Hybrid Hunter Jr. Crankbait Bully is a downsized version of the original, designed to deliver a deadly action in a more palatable profile. This crankbait's unique shape and size make it an excellent choice for targeting bass in various...

  • VMC Twitchin Jig Liquidator 1/8

    VMC

    VMC Twitchin Jig Liquidator 1/8

    $5.49

    The VMC Twitchin Jig is built on a VMC Jig Head with TechSet technical locking curve that maximizes hook sets and locks fish in place. The Moon eye shaped jig head provides added control and balance for a variety of jigging, swimming, twitching and...

  • SPRO CJ Smasher 3 inch Worm Watermelon Red

    SPRO CORP.

    SPRO CJ Smasher 3 inch Worm Watermelon Red

    $6.99

    The SPRO CJ Smasher 3 inch Worm Watermelon Red is a top-notch soft plastic lure designed to mimic the appearance of a worm. Its compact size and realistic texture make it an excellent choice for various fishing techniques. The CJ Smasher is particularly...

  • Strike King Rattlin' Rage Craw Green Pumpkin

    STRIKE KING

    Strike King Rattlin' Rage Craw Green Pumpkin

    $6.99

    The Strike King Rattlin' Rage Craw Green Pumpkin is a highly effective lure for targeting fish that feed on crawfish or other bottom-dwelling forage. Its unique design features a glass rattle chamber in the tail of the lure, emitting a powerful sound...

  • VMC Twitchin Jig KONG 1/4

    VMC

    VMC Twitchin Jig KONG 1/4

    $5.99

    The VMC Twitchin Jig is built on a VMC Jig Head with TechSet technical locking curve that maximizes hook sets and locks fish in place. The Moon eye shaped jig head provides added control and balance for a variety of jigging, swimming, twitching and...

  • Strike King Rage Scounbug Bama Craw

    STRIKE KING

    Strike King Rage Scounbug Bama Craw

    $6.99

    The Strike King Rage Scounbug Bama Craw is a highly versatile craw imitation designed for flipping applications, Texas-rigging, or use as a jig trailer. Its slender body profile allows it to slip in and out of cover with ease. Made with high-grade...

  • Strike King Rage Scounbug Green Pumpkin

    STRIKE KING

    Strike King Rage Scounbug Green Pumpkin

    $6.99

    The Strike King Rage Scounbug Green Pumpkin is a highly versatile craw imitation designed for flipping applications, Texas-rigging, or use as a jig trailer. Its slender body profile allows it to slip in and out of cover with ease. Made with custom...

  • Strike King Midsize Rage Bug Faded Lavender Craw

    STRIKE KING

    Strike King Midsize Rage Bug Faded Lavender Craw

    $6.99

    The Strike King Midsize Rage Bug Faded Lavender Craw is a scaled-down version of the original Rage Bug, measuring 3.38 inches in length. Its thin body allows for easy penetration with a worm hook, making it an excellent choice for pitching around cover...

  • NetBait BaitFuel Paca Craw Black Blue Flake

    HALO

    NetBait BaitFuel Paca Craw Black Blue Flake

    $4.79

    The NetBait BaitFuel Paca Craw Black Blue Flake is a highly effective swimbait designed for anglers who demand the best. Its groundbreaking scent technology amplifies attraction, making it an excellent choice for various fishing techniques. Whether you...

  • NetBait BaitFuel Paca Craw Green Pumpkin Magic

    HALO

    NetBait BaitFuel Paca Craw Green Pumpkin Magic

    $4.79

    The NetBait BaitFuel Paca Craw Green Pumpkin Magic is a highly effective swimbait designed for anglers who demand the best. With its groundbreaking scent technology, this bait amplifies attraction and stimulates more bites. The unique X55 scent formula...

  • Strike King Skipping Buzzbait BLACK

    STRIKE KING

    Strike King Skipping Buzzbait BLACK

    $8.99

    The Strike King Skipping Buzzbait BLACK is a game-changing fishing lure designed in collaboration with Major League Fishing pro Andy Montgomery. This innovative buzzbait features an internal head design with bait keeper barbs that secure the body of the...

  • Strike King Midsize Rage Bug Bama Craw

    STRIKE KING

    Strike King Midsize Rage Bug Bama Craw

    $6.99

    The Strike King Midsize Rage Bug Bama Craw is a scaled-down version of the original Rage Bug, measuring 3.38 inches in length. Its thin body allows for easy penetration with a worm hook, making it an excellent choice for pitching around cover and...

  • Strike King Skipping Buzzbait Pink

    STRIKE KING

    Strike King Skipping Buzzbait Pink

    $8.99

    The Strike King Skipping Buzzbait Pink is a game-changing fishing lure designed in collaboration with Major League Fishing pro Andy Montgomery. This innovative buzzbait features an internal head design with bait keeper barbs that secure the body of the...

  • Zoom Uni Toad Swimbait Natural Shad 4"

    ZOOM

    Zoom Uni Toad Swimbait Natural Shad 4"

    $6.99

    The Zoom Uni Toad Swimbait Natural Shad 4" is a versatile soft plastic lure designed to mimic a swimming toad. Its unique single paddle tail creates a strong kicking motion that attracts bass. This lure is perfect for anglers who want to add some variety...

  • Strike King Rattlin' Rage Craw Watermelon Red

    STRIKE KING

    Strike King Rattlin' Rage Craw Watermelon Red

    $6.99

    The Strike King Rattlin' Rage Craw Watermelon Red is a highly effective lure for targeting fish that feed on crawfish or other bottom-dwelling forage. Its unique design features a glass rattle chamber in the tail of the lure, emitting a powerful sound...

  • Zoom Brush Craw Green Pumpkin Blue 5.5"

    ZOOM

    Zoom Brush Craw Green Pumpkin Blue 5.5"

    $5.99

    The Zoom Brush Craw Green Pumpkin Blue 5.5" is a versatile creature bait designed to mimic the appearance of a crawfish. Its solid body and multiple appendages create a realistic movement in the water, making it an effective choice for various fishing...

  • Strike King Rage Twin Tail Menace Grub 8pk BLUE CRAW

    STRIKE KING

    Strike King Rage Twin Tail Menace Grub 8pk BLUE CRAW

    $6.99

    The Strike King Rage Twin Tail Menace Grub 8pk BLUE CRAW is a versatile and effective soft plastic lure designed for freshwater fishing. Its unique rage tail design features a beveled edge that enhances its swimming action, making it an excellent choice...

  • Strike King Midsize Rage Bug Okeechobee Craw

    STRIKE KING

    Strike King Midsize Rage Bug Okeechobee Craw

    $6.99

    The Strike King Midsize Rage Bug Okeechobee Craw is a scaled-down version of the original Rage Bug, measuring 3.38 inches in length. Its thin body design allows for easy penetration with a worm hook, making it perfect for pitching around cover and...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

fishing lures, fishing baits and lures, fishing baits for sale, fishing lures for sale, fishing baits and lures for sale, fishing baits store

Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

fishing lures, fishing baits, topwater baits, fishing lures for sale, fishing baits and lures, fishing bait and lures store online

Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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