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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • Zoom Tab Tail Grubs

    ZOOM

    Zoom Tab Tail Grubs

    $1.79 - $3.29

    Built to imitate the "dragging" effect of a crippled baitfish, the Zoom Tab Tail Grub employs an innovative tail design that alerts bass to an easy meal and incites powerful strikes. Built with a narrow, torpedo-shaped body, the Zoom Tab Tail Grub...

  • Zoom Curly Tail Worms

    ZOOM

    Zoom Curly Tail Worms

    $2.81 - $4.99

    Setting itself apart from other soft plastics with a sensational swimming action, the Zoom Curly Tail delivers a thin, finesse-focused profile that excels when fish are keyed-in on smaller forage. As the name implies, the Zoom Curly Tail is fitted with a...

  • Zoom Finesse Worms Baits

    ZOOM

    Zoom Finesse Worms Baits

    $2.89 - $5.29

    These little Finesse Worms from Zoom are just the thing when the bite gets a tough or you're fishing clear or pressured water. The Finesse Worm is a small version of the popular Zoom Trick Worm and can be rigged in a variety of ways, including wacky...

  • Zoom Lizards Baits

    ZOOM

    Zoom Lizards Baits

    $2.27 - $3.99

    Zoom soft plastic baits are known throughout the bass fishing world as tough, dependable plastics that catch fish under every condition, and these lizards are no exception. The secret is in the consistency of the injected plastic - just soft enough for...

  • Keitech FAT Swing Impact 3.8"

    KEITECH

    Keitech FAT Swing Impact 3.8"

    $4.19 - $7.99

    Please Note: French Pearl color does not include squid scent. The Keitech Swing Impact FAT offers anglers an extremely versatile bait that can be utilized with a number of techniques and in almost any scenario. The Keitech Swing Impact FAT is thicker...

  • Zoom Mag UV Speed Craws

    ZOOM

    Zoom Mag UV Speed Craws

    $5.79

    Responding to the popular demand and the requests of the Zoom pro staff, the Zoom Magnum Ultra Vibe Speed Craw delivers the same superstar performance and utility as the original Speed Craw but now in a larger size to trigger bigger bites. More than 20%...

  • Zoom Midsize Brush Hogs

    ZOOM

    Zoom Midsize Brush Hogs

    $5.79

    Adding to Zoom's legendary line-up of fishing catching baits, the Zoom Midsize Brush Hog splits the difference between the Baby Brush Hog and the Standard Brush Hog to give anglers the perfect size for almost all scenarios. Delivering an action and...

  • Zoom Super Chunks

    ZOOM

    Zoom Super Chunks

    $1.79 - $3.29

    Plastic chunks are a great and inexpensive alternative to pork trailers for jigs, spinnerbaits and buzzbaits. The Zoom Super Chunk is a good looking chunk designed for lots of fluttering action. The body of the bait is tough, thick plastic that will stay...

  • Z-Man Big Blade Chatterbaits

    Z-MAN

    Z-Man Big Blade Chatterbaits

    $12.99

    The Z-Man Big Blade Chatterbait Black/Blue Candy 1/2 is a top-of-the-line bladed bait designed for maximum thump and vibration. Its oversized hex-shaped ChatterBlade is loaded with big bass attraction, making it perfect for fishing in dirty or stained...

  • Z-Man Midwest Finesse Swim Jigs

    Z-MAN

    Z-Man Midwest Finesse Swim Jigs

    $4.99

    The Midwest Finesse Swim Jig from Z-Man is a precision-engineered lure designed for finesse fishing applications. Its compact size and StabilTrack head shape provide superior stability and snaglessness, making it ideal for catching fish in tough...

  • Zoom Horny Toad

    ZOOM

    Zoom Horny Toad

    $2.79 - $5.29

    The Zoom Horny Toad mimics the body of a toad and is the perfect bait for hefty predatory fish! Salt-impregnated Horny Toads are highly effective in waters with heavy cover. Pairing the soft plastic buzz toad with a weedless hook penetrates lily pads,...

  • Zoom Dead Ringer

    ZOOM

    Zoom Dead Ringer

    $1.33 - $4.79

    The Zoom Dead Ringer Finesse Worm features a soft body with segmented rings to trap and hold water. This design makes this bait have a larger presence than its actual size. The tail on the Dead Ringer Finesse Worm is curly, providing an excellent flutter...

  • Zoom Super Speed Craw

    ZOOM

    Zoom Super Speed Craw

    $5.29

    The Zoom Super Speed Craw is an outsized take on the Zoom Ultra-Vibe Speed Craw, offering wider, bulkier claws and bulkier tails that tease your prey with maximum action and push even more water. At rest, the claws stand in a defensive posture to trigger...

  • Z-Man Finesse Bulletz

    Z-MAN

    Z-Man Finesse Bulletz

    $4.99

    For the ultimate weedless finesse presentation, Z-Man Finesse Bulletz is your answer. The snag-free, bullet-shaped head with its recessed hook eye enable you to maneuver through all types of cover such as brush, laydowns, and other tight areas. Built...

  • Zoom Brush Hog

    ZOOM

    Zoom Brush Hog

    $3.19 - $5.79

    The Zoom Brush Hog is a favorite creature bait made of super-soft plastic that tempts bass with its lifelike appearance. The Brush Hog bait features multiple water-moving appendages that produce a lot of vibration to entice fish, even in murky water. You...

  • Zoom Magnum Finesse Worm

    ZOOM

    Zoom Magnum Finesse Worm

    $4.99

    The Zoom Magnum Finesse Worm is a real game-changer when it comes to fishing for big bass! Despite being only a quarter inch longer than the standard Zoom Finesse worm, this amazing worm is twice as thick, meaning it creates a lot of movement in the...

  • Z-Man NedlockZ HD Jig Heads

    Z-MAN

    Z-Man NedlockZ HD Jig Heads

    $7.99

    Z-Man NedlockZ HD Jig Heads were specifically designed for Midwest finesse Ned Rig applications, but are also effective when working around heavy cover or high current areas. The mushroom-shaped heads are equipped with extra heavy-duty Mustad UltraPoint...

  • Zoom Fluke

    ZOOM

    Zoom Fluke

    $3.29

    The Zoom Fluke soft plastic shad imitator is incredibly versatile! The original Fluke continues to be one of the best universal baitfish profiles on the market – its streamlined profile and forked tail help it glide through the water with a...

  • Zoom Tiny Fluke

    ZOOM

    Zoom Tiny Fluke

    $4.29

    The Tiny Fluke is the smallest member of the Fluke family from Zoom. When the big bass are biting the smaller shads, the Tiny Fluke should be your main plastic fishing lure. Extensively used by professional anglers, this small fishing lure is the perfect...

  • Zoom Finesse Worm

    ZOOM

    Zoom Finesse Worm

    $2.99 - $5.29

    The Zoom Finesse Worm offers anglers a versatile, subtle presentation that shines in finesse fishing situations. Whether you're targeting pressured fish or fishing clear waters, this worm delivers consistent action with its streamlined body and unique...

  • Z-Man Zinkerz

    Z-MAN

    Z-Man Zinkerz

    $4.99

    Z-Man Zinkerz fish with unrivaled durability and excellent shimmy action! Zinkerz are as incredibly versatile as they are productive whether rigged straight, Texas, Carolina, wacky rig, or set up drop-shot style. These non-toxic, super tough...

  • Zoom Fat Albert Curly Tail

    ZOOM

    Zoom Fat Albert Curly Tail

    $3.29

    The Zoom Fat Albert Curly Tail is just the right size to provide enough movement in the water to attract fish far and near. This bait combines a segmented, short, soft body with a slender, ribbon-style tail that moves back and forth, offering a great...

  • Z-Man ChatterBait Mini

    Z-MAN

    Z-Man ChatterBait Mini

    $5.29

    Small in size, big in performance, the Z-Man ChatterBait Mini will have you reeling in your next trophy fish in no time! This smaller version is perfect for clear water, lighter gear setups, or finicky fish. The hex-shaped ChatterBlade creates an extra...

  • Z-Man ChatterBait

    Z-MAN

    Z-Man ChatterBait

    $6.49

    If you're looking for a jack of all trades lure, you just found it, with the Z-Man ChatterBait ! This unique design allows it to sport the profile of a jig, have the flash of a spinnerbait, and create the vibration of a crankbait. All in all, this...

  • Zoom UV Ultra Vibe Speed Worm

    ZOOM

    Zoom UV Ultra Vibe Speed Worm

    $4.99

    The Zoom UV Ultra Vibe Speed Worm can elicit a strong response from predatory bass. The long bulky body of this plastic fishing lure displaces ample water with its Ultra Vibe Tail to grab the attention of fish. It combines the realistic look and action...

  • Zoom Z Craw

    ZOOM

    Zoom Z Craw

    $5.49

    The Zoom Z Craw features a streamlined design that can slip into the thickest cover without issue. As the Zoom Craw moves in and out of the heaviest cover, forward-facing ribs and fluttering claws pulsate furiously like an angry crawfish. The Z Craw...

  • Zoom Ultra-Vibe Speed Craw

    ZOOM

    Zoom Ultra-Vibe Speed Craw

    $2.99 - $5.29

    The Zoom Ultra-Vibe Speed Craw is a "jack-of-all-trades" and a master at enticing bass – it's great by itself when dragged slowly across the bottom of a lakebed or stream for opportunistic feeders. The Zoom UV Speed Craw's compact shape and fast...

  • Z-Man Flashback Mini

    Z-MAN

    Z-Man Flashback Mini

    $4.99

    Chasing some Panfish? Bring out the Z-Man Flashback Mini and get ready! This chatterbait is a downsized version of the original Z-Man exclusive chatterbait. The blade creates vibrations and noise that draw in scrappy Panfish. This chatterbait is rigged...

  • Zoom Ol' Monster

    ZOOM

    Zoom Ol' Monster

    $5.49

    The Zoom Ol' Monster worm is the ultimate big worm, setting the standard for all other similar baits. This lethal creature is unrivaled in waters across America, from Florida to California and everywhere in between. Tournament anglers swear by the Ol'...

  • Zoom Super Fluke

    ZOOM

    Zoom Super Fluke

    $4.29 - $4.79

    The Zoom Super Fluke is the perfect addition to your tackle box when bass fishing. Available in 5 1/4" and 6" sizes, the deep belly causes this Super Fluke fishing lure to dart, glide, and knuckleball through the water and features a hook slot for...

  • Z-Man TRD CrawZ Soft Bait

    Z-MAN

    Z-Man TRD CrawZ Soft Bait

    $4.99

    For the most realistic crawfish imitation, add Z-Man TRD CrawZ to your bass fishing arsenal! TRD CrawZ are perfect for finesse applications and the Ned rig technique. Built with a flat belly and tucked-under tail, this craw glides beautifully through...

  • Z-Man TRD TubeZ

    Z-MAN

    Z-Man TRD TubeZ

    $2.29 - $3.99

    Z-Man TRD TubeZ are built with a solid nose for easy rigging on your favorite jig head. These tube baits feature an incredibly durable hollow body that creates an amazing spiraling action coupled with bubbling on the descent. At rest, the naturally...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

fishing lures, fishing baits and lures, fishing baits for sale, fishing lures for sale, fishing baits and lures for sale, fishing baits store

Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

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Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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