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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • Rapala OG Rocco 5 3/8oz Rootbeer Crawdad

    RAPALA

    Rapala OG Rocco 5 3/8oz Rootbeer Crawdad

    $11.99

    The Rapala OG Rocco 5 3/8oz Rootbeer Crawdad is a premium offering from the renowned brand. This buoyant, round balsa bait features a square circuit board lip, making it highly castable with a medium following action. The OG Rocco is designed to deflect...

  • Leland Lures Trout Mag 9Pk Glow In The Dark 1/64oz

    LELAND LURES

    Leland Lures Trout Mag 9Pk Glow In The Dark 1/64oz

    $2.29

    The Leland Lures Trout Mag is a highly effective and versatile lure that perfectly replicates the natural food sources of trout and panfish. Its lead-free design makes it an excellent choice for anglers who prioritize environmental responsibility. The...

  • DEPS Cover Scat 3.5" 6Pk Watermelon Seed

    DEPS

    DEPS Cover Scat 3.5" 6Pk Watermelon Seed

    $10.99

    The Deps Cover Scat 3.5" Stick Bait is a game-changer for anglers who fish in heavy cover. Its unique design allows it to get in and out of tight spaces with ease, making it perfect for fishing around overhanging trees, dams, dock pilings, and bushes...

  • DEPS Sakamata Shad 2" 15Pk Golden Shiner

    DEPS

    DEPS Sakamata Shad 2" 15Pk Golden Shiner

    $10.99

    The Deps Sakamata Shad Soft Jerkbait is a highly refined soft jerkbait designed and built in Japan. Its unique body shape and hydrodynamic profile make it easy to perform a side-to-side darting action, even with slight twitches from the rod tip. This...

  • DEPS Bull Flat Creature 3" 6Pk Bluegill

    DEPS

    DEPS Bull Flat Creature 3" 6Pk Bluegill

    $10.99

    The Deps Bull Flat Creature Bait is a soft plastic lure designed to mimic the profile of a bluegill. Its unique spiraling action on fall perfectly imitates a dying panfish, making it an effective choice for anglers targeting species like bass and pike...

  • DEPS Sakamata Shad 2" 15Pk Reservoir Shad

    DEPS

    DEPS Sakamata Shad 2" 15Pk Reservoir Shad

    $10.99

    The Deps Sakamata Shad Soft Jerkbait is a highly refined soft jerkbait designed and built in Japan. Its unique body shape and hydrodynamic profile make it easy to perform a side-to-side darting action, even with slight twitches from the rod tip. This...

  • Rapala Husky Jerk 5 1/2" Voodoo Haze

    RAPALA

    Rapala Husky Jerk 5 1/2" Voodoo Haze

    $8.49

    The Rapala Husky Jerk 5 1/2" Voodoo Haze is a versatile fishing lure designed to mimic the movement of injured baitfish. Its neutral buoyancy allows it to dive and run true at various speeds, making it suitable for both casting and trolling. The loud...

  • DEPS Sakamata Shad 2" 15Pk Biwako Wakasagi

    DEPS

    DEPS Sakamata Shad 2" 15Pk Biwako Wakasagi

    $10.99

    The Deps Sakamata Shad Soft Jerkbait is a highly refined soft jerkbait designed in Japan, perfect for targeting big bass. Its unique body shape and hydrodynamic profile reduce water flow resistance, allowing for a side-to-side darting action with minimal...

  • Rapala Crush City Cleanup Craw 3.5" 7Pk Pearl White

    RAPALA

    Rapala Crush City Cleanup Craw 3.5" 7Pk Pearl White

    $6.99

    The Rapala Crush City Cleanup Craw 3.5" is a highly effective bass snack designed in collaboration with Major League Fishing pro, Jacob Wheeler. This bait combines the perfect presentation of color, flake, salt, and scent to attract even the most finicky...

  • DEPS Bull Flat Creature 3" 6Pk Watermelon Blue

    DEPS

    DEPS Bull Flat Creature 3" 6Pk Watermelon Blue

    $10.99

    The Deps Bull Flat Creature Bait is a soft plastic lure designed to mimic the appearance of a bluegill. Its unique spiraling action on fall perfectly imitates a dying panfish, making it an effective choice for catching various species. The bait's...

  • Rapala Crush City Cleanup Craw 3.5" 7Pk Bama Bug

    RAPALA

    Rapala Crush City Cleanup Craw 3.5" 7Pk Bama Bug

    $6.99

    The Rapala Crush City Cleanup Craw 3.5" is a highly effective bass snack designed in collaboration with Major League Fishing pro, Jacob Wheeler. This bait combines the perfect presentation of color, flake, salt, and scent, thanks to Smart Injection...

  • Keitech Little Spider 2" 8Pk Green Pumpkin

    KEITECH

    Keitech Little Spider 2" 8Pk Green Pumpkin

    $4.99

    The Keitech Little Spider 2" 8Pk Green Pumpkin is a compact yet highly effective spider jig designed for finesse fishing. Its unique PVC rubber compound provides elasticity and buoyancy, giving you more life and more fish per bait. This versatile lure...

  • Rapala PXR Mavrik 110 1/2oz Bold Shad

    RAPALA

    Rapala PXR Mavrik 110 1/2oz Bold Shad

    $14.99

    The Rapala PXR Mavrik 110 1/2oz Bold Shad is a top-of-the-line jerkbait designed for maximum effectiveness in various fishing conditions. Its durable plastic body and external scales provide a lifelike appearance, while the tungsten Long-Cast System...

  • Rapala PXR Mavrik 110 1/2oz Pearl Sexy Shad

    RAPALA

    Rapala PXR Mavrik 110 1/2oz Pearl Sexy Shad

    $14.99

    The Rapala PXR Mavrik 110 1/2oz Pearl Sexy Shad is a top-of-the-line jerkbait designed for maximum effectiveness in various fishing conditions. Its durable plastic body and external scales provide a lifelike appearance, while the tungsten Long-Cast...

  • Rapala Shallow Shad Rap 2" 3/16oz Black Wonderbread

    RAPALA

    Rapala Shallow Shad Rap 2" 3/16oz Black Wonderbread

    $9.99

    The shallow running version of the Shad Rap. Constructed of premium balsa, it is ideal for fishing skinny water it features precise action, detailed finish and proven fish-catching patterns. Hand-tuned and tank-tested for perfection right out of the box...

  • DEPS Bull Flat Creature 3.8" 6Pk Pearl White

    DEPS

    DEPS Bull Flat Creature 3.8" 6Pk Pearl White

    $10.99

    The Deps Bull Flat Creature Bait is a soft plastic lure designed to mimic the appearance of a bluegill. Its unique spiraling action on fall imitates a dying panfish, making it an effective choice for anglers targeting species like bass and pike. The...

  • Rapala PXR Mavrik 110 1/2oz Crystal Shad

    RAPALA

    Rapala PXR Mavrik 110 1/2oz Crystal Shad

    $14.99

    The Rapala PXR Mavrik 110 1/2oz Crystal Shad is a top-of-the-line jerkbait designed for maximum effectiveness in freshwater fishing. Its durable plastic body and external scales provide a lifelike appearance, while the tungsten Long-Cast System allows...

  • Rapala PXR Mavrik 110 1/2oz Pro Blue

    RAPALA

    Rapala PXR Mavrik 110 1/2oz Pro Blue

    $14.99

    The Rapala PXR Mavrik 110 1/2oz Pro Blue is a top-of-the-line jerkbait designed for maximum effectiveness in various fishing conditions. Its durable plastic body ensures long-lasting performance, while the external scales provide a lifelike appearance...

  • Rapala PXR Mavrik 110 1/2oz Metal Glass Ghost

    RAPALA

    Rapala PXR Mavrik 110 1/2oz Metal Glass Ghost

    $14.99

    The Rapala PXR Mavrik 110 1/2oz Metal Glass Ghost is a top-of-the-line jerkbait designed for maximum effectiveness in various fishing conditions. Its durable plastic body and external scales provide a lifelike appearance, while the tungsten Long-Cast...

  • Rapala Crush City Mayor 2.5" 8Pk Albino Shad

    RAPALA

    Rapala Crush City Mayor 2.5" 8Pk Albino Shad

    $5.99

    The Rapala Crush City Mayor 2.5" Swimbait is a versatile and effective lure for catching bass in various water conditions. Its unique design features a flat-sided body and boot tail, which produces a subtle kicking action that attracts fish. The...

  • Rapala Dives To 4 Crankbait 2" Classic Craw

    RAPALA

    Rapala Dives To 4 Crankbait 2" Classic Craw

    $8.99

    The Rapala Dives To 4 Crankbait 2" Classic Craw is a top-of-the-line fishing lure designed for maximum effectiveness. Its unique internal weights and carefully placed tapered fuselage allow it to dive fast to a preset depth, staying in the strike zone...

  • 6th Sense Crube 3" 8Pk Crawfish Crunch

    6TH SENSE

    6th Sense Crube 3" 8Pk Crawfish Crunch

    $4.99

    The 6th Sense Crube 3" 8Pk Crawfish Crunch is a highly versatile soft plastic lure designed to mimic the appearance and movement of a crawfish. Its unique tube-style construction and 14 dancing appendages create a lively pulsing presentation that bass...

  • Rapala Dives To 16 Crankbait 2 3/4" Crystal Craw

    RAPALA

    Rapala Dives To 16 Crankbait 2 3/4" Crystal Craw

    $8.99

    The Rapala Dives To 16 Crankbait is a top-of-the-line fishing lure designed for maximum effectiveness. Its extra thin polycarbonate lip allows it to dive quickly to a preset depth, staying in the strike zone longer than other crankbaits on the market...

  • DEPS Cover Scat 3.5" 6Pk Falcon Lake Craw

    DEPS

    DEPS Cover Scat 3.5" 6Pk Falcon Lake Craw

    $10.99

    The Deps Cover Scat 3.5" 6Pk Falcon Lake Craw is a top-of-the-line stick bait designed for fishing in heavy cover and vertical structure. Its bulky body and high specific gravity material make it incredibly heavy, allowing it to sink quickly and stay put...

  • Rapala Crush City Mooch Minnow 3.5" 6Pk Gizzard Shad

    RAPALA

    Rapala Crush City Mooch Minnow 3.5" 6Pk Gizzard Shad

    $5.99

    The Rapala Crush City Mooch Minnow 3.5" is a game-changing lure that combines the best features of a minnow-style fluke bait and a swimbait. Its unique design allows it to float and hover in the water column, making it an attractive option for hungry...

  • Rapala Crush City Mooch Minnow 3.5" 6Pk Sungill

    RAPALA

    Rapala Crush City Mooch Minnow 3.5" 6Pk Sungill

    $5.99

    The Rapala Crush City Mooch Minnow 3.5" 6Pk Sungill is a game-changing lure that combines the best features of a minnow-style fluke bait and a swimbait. Its unique design allows it to float and hover in the water column, making it an attractive option...

  • Rapala Crush City Mayor 2.5" 8Pk Pro Blue Red Pearl

    RAPALA

    Rapala Crush City Mayor 2.5" 8Pk Pro Blue Red Pearl

    $5.99

    The Rapala Crush City Mayor 2.5" Swimbait is a versatile and effective lure for catching bass. Its unique design features a flat-sided body and boot tail, which produce a subtle kicking action that attracts fish. The swimbait's ability to handle various...

  • Rapala Dives To 6 Crankbait 2" Bream

    RAPALA

    Rapala Dives To 6 Crankbait 2" Bream

    $8.99

    The Rapala Dives To 6 Crankbait 2" Bream is a top-of-the-line fishing lure designed for maximum effectiveness. Made from the finest balsa wood, this crankbait features a unique internal weight system and tapered fuselage that work together to create an...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

fishing lures, fishing baits and lures, fishing baits for sale, fishing lures for sale, fishing baits and lures for sale, fishing baits store

Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

fishing lures, fishing baits, topwater baits, fishing lures for sale, fishing baits and lures, fishing bait and lures store online

Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

fishing lures, fishing baits and lures, fishing lures for sale, fishing baits for sale online, fishing lures store

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