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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • Missile Baits Bomba Ghost Shad 3.5"

    MISSILE BAITS

    Missile Baits Bomba Ghost Shad 3.5"

    $5.69

    The Missile Baits Bomba Ghost Shad 3.5" is a finesse worm designed for easy casting and skipping. Its thick craw body allows it to glide and rock on the bottom, making it an effective choice for bass fishing. This versatile bait can be used with various...

  • Missile Baits Bomba Green Pumpkin Flash 3.5"

    MISSILE BAITS

    Missile Baits Bomba Green Pumpkin Flash 3.5"

    $5.69

    The Missile Baits Bomba Green Pumpkin Flash 3.5" is a versatile finesse bait designed for easy casting and effortless presentation on the water. Its thick, craw body worm design allows it to skip and glide across the bottom with minimal weight, making it...

  • Missile Baits Bomba Bruiser Flash 3.5"

    MISSILE BAITS

    Missile Baits Bomba Bruiser Flash 3.5"

    $5.69

    The Missile Baits Bomba Bruiser Flash 3.5" is a finesse worm designed for easy casting and skipping. Its thick, craw body allows it to glide and rock on the bottom, making it an effective choice for various fishing techniques. This versatile bait can be...

  • Missile Baits Magic Worm Ed's Orange

    MISSILE BAITS

    Missile Baits Magic Worm Ed's Orange

    $10.99

    The Missile Baits Magic Worm Ed's Orange is a highly versatile hand-poured finesse straight worm designed for various fishing presentations. Its 6-inch length allows for perfect rigging options on a drop shot, wacky rig, shaky head, Neko rig, Texas rig,...

  • Missile Baits Magic Worm Blueback Secret

    MISSILE BAITS

    Missile Baits Magic Worm Blueback Secret

    $10.99

    The Missile Baits Magic Worm Blueback Secret is a highly versatile hand-poured finesse straight worm designed for various fishing presentations. Its 6-inch length allows for precise rigging options, making it an ideal choice for drop shot, wacky rig,...

  • Bobby Garland Baby Shad Swim'R Electric Chicken 2.25"

    BOBBY GARLAND

    Bobby Garland Baby Shad Swim'R Electric Chicken 2.25"

    $3.29

    The Bobby Garland Baby Shad Swim'R Electric Chicken 2.25" is a highly effective soft plastic lure designed to mimic the appearance and movement of a small shad. Its segmented tail allows for a tight-action swimming motion that closely resembles the...

  • Bobby Garland Baby Shad Sweet Tea Lemon 2"

    BOBBY GARLAND

    Bobby Garland Baby Shad Sweet Tea Lemon 2"

    $3.29

    The Bobby Garland Baby Shad Sweet Tea Lemon 2" is a highly effective soft plastic lure designed to mimic the appearance and movement of small baitfish. Its unique shape, with a thick body and thin spear-like tail, provides irresistible action that...

  • Missile Baits Chunky D Bamer Craw 3.5"

    MISSILE BAITS

    Missile Baits Chunky D Bamer Craw 3.5"

    $5.69

    The Missile Baits Chunky D Bamer Craw 3.5" is a high-performance action craw bait designed to attract bass with its unique thumping motion. Its thick, craw-shaped body features ribs on the bottom and flanges near the end of the D Bomb-shaped flappers,...

  • Yamamoto Slinko Green Pumpkin 5.5"

    GARY YAMAMOTO

    Yamamoto Slinko Green Pumpkin 5.5"

    $7.99

    The Yamamoto Slinko Green Pumpkin 5.5" is a game-changer for anglers seeking a realistic presentation. Its unique ribbed shape body allows for bulk while maintaining the classic Senko profile, making it perfect for catching larger fish. The ribs on this...

  • Yamamoto Yamatanuki Black Blue Flake 2.5"

    GARY YAMAMOTO

    Yamamoto Yamatanuki Black Blue Flake 2.5"

    $6.99

    The Yamamoto Yamatanuki Black Blue Flake 2.5" is a versatile soft plastic bait designed for anglers seeking a power-finesse offering. Weighing in at ¼ oz, this compact bait is perfect for smaller presentations and can be rigged in various ways to suit...

  • Yamamoto Yamatanuki Watermelon Black Red Flake 2.5"

    GARY YAMAMOTO

    Yamamoto Yamatanuki Watermelon Black Red Flake 2.5"

    $6.99

    The Yamamoto Yamatanuki Watermelon Black Red Flake 2.5" is a versatile soft plastic bait designed for anglers seeking a power-finesse offering. Weighing in at ¼ oz, this compact bait is perfect for smaller presentations and can be rigged in various ways...

  • SPRO CJ Smasher Worm 5PK Nasty Shad 3"

    SPRO

    SPRO CJ Smasher Worm 5PK Nasty Shad 3"

    $6.99

    The SPRO CJ Smasher Worm 5PK Nasty Shad 3" is a top-of-the-line soft plastic lure designed for serious anglers. Expertly crafted by professional angler Chris Johnston of the Elite Series, this product boasts Amino Bite-infused Dura Tuff material that...

  • SPRO Bronzeye Pop 40 Green Tree

    SPRO

    SPRO Bronzeye Pop 40 Green Tree

    $8.19

    The SPRO Bronzeye Pop 40 Green Tree is a versatile and effective lure designed to catch finicky bass. Its compact size, measuring 40 mm, allows it to navigate through dense vegetation with ease. Weighing in at 1/5 oz., this lure is perfectly balanced to...

  • Strike King Rattlin' Rage Craw Fire Craw 4"

    STRIKE KING

    Strike King Rattlin' Rage Craw Fire Craw 4"

    $6.99

    The Strike King Rattlin' Rage Craw Fire Craw 4" is a top-notch soft plastic lure that imitates a crawfish. Its slender design and life-like action make it an ideal choice for targeting fish that feed on bottom-dwelling forage. The Rattlin' Rage Craw...

  • Missile Baits Chunky D Super Bug 3.5"

    MISSILE BAITS

    Missile Baits Chunky D Super Bug 3.5"

    $5.69

    The Missile Baits Chunky D Super Bug 3.5" is a game-changing action craw bait designed to entice even the most finicky bass. Its thick, craw-shaped body with ribs on the bottom and flanges near the end of the D Bomb shaped flappers creates a significant...

  • SPRO Bronzeye Pop 40 Clear Chartreuse

    SPRO

    SPRO Bronzeye Pop 40 Clear Chartreuse

    $8.19

    The SPRO Bronzeye Pop 40 Clear Chartreuse is a versatile and effective lure designed to catch finicky bass. Its compact size, measuring 40 mm, allows it to navigate through thick vegetation with ease. Weighing in at 1/5 oz., this lure is perfectly...

  • SPRO Bronzeye Pop 40 Natural Red

    SPRO

    SPRO Bronzeye Pop 40 Natural Red

    $8.19

    The SPRO Bronzeye Pop 40 Natural Red is a compact and versatile lure designed to catch finicky bass. Its smaller size allows for precise casting, making it perfect for navigating through thick vegetation. The lure's subtle popping sound and weighted...

  • SPRO Bronzeye Pop 70 Rainforest Black

    SPRO

    SPRO Bronzeye Pop 70 Rainforest Black

    $10.99

    The SPRO Bronzeye Pop 70 Rainforest Black is a topwater lure designed to attract bass from thick cover. Its loud popping sound mimics injured baitfish, triggering strikes from even the most finicky fish. With its compact size and weight of 3/4 oz., this...

  • Basstrix Flash Trix Goby Kenobi 4"

    BASSTRIX

    Basstrix Flash Trix Goby Kenobi 4"

    $9.99

    The Basstrix Flash Trix Goby Kenobi 4" is a highly detailed and effective lure that's sure to catch the attention of even the largest gamefish. Hand-poured one at a time, each bait is crafted with precision and care to provide unparalleled results. Its...

  • SPRO Bronzeye Pop 70 Nasty Shad

    SPRO

    SPRO Bronzeye Pop 70 Nasty Shad

    $10.99

    The SPRO Bronzeye Pop 70 Nasty Shad is a topwater lure designed to attract bass from thick cover. Its loud popping sound mimics injured baitfish, triggering aggressive strikes. This compact lure measures 70 mm in length and weighs 3/4 oz, making it...

  • Missile Baits Bomba Green Pumpkin Diablo 3.5"

    MISSILE BAITS

    Missile Baits Bomba Green Pumpkin Diablo 3.5"

    $5.69

    The Missile Baits Bomba Green Pumpkin Diablo 3.5" is a finesse worm designed for easy casting and skipping. Its thick craw body allows it to glide and rock on the bottom, making it an effective choice for bass fishing. This bait can be fished in various...

  • Missile Baits Bomba Green Pumpkin 3.5"

    MISSILE BAITS

    Missile Baits Bomba Green Pumpkin 3.5"

    $5.69

    The Missile Baits Bomba Green Pumpkin 3.5" is a finesse worm designed for easy casting and skipping. Its thick, craw body allows it to glide and rock on the bottom, making it an effective choice for bass fishing. This versatile bait can be used with...

  • Missile Baits Mini D Chunk Green Pumpkin 3"

    MISSILE BAITS

    Missile Baits Mini D Chunk Green Pumpkin 3"

    $4.69

    The Missile Baits Mini D Chunk Green Pumpkin 3" is a compact and versatile soft bait designed for use on small jigs. Its unique shape and signature pattern make it an effective choice for targeting specific species in various fishing environments. The 3"...

  • Bobby Garland Baby Shad Hot Lips 2"

    BOBBY GARLAND

    Bobby Garland Baby Shad Hot Lips 2"

    $3.29

    The Bobby Garland Baby Shad Hot Lips 2" is a highly effective soft plastic lure designed to mimic the appearance and movement of a small baitfish. Its unique shape, with a thick body and thin spear-like tail, creates an irresistible action that attracts...

  • Basstrix Flash Trix Silver Ghost 4"

    BASSTRIX

    Basstrix Flash Trix Silver Ghost 4"

    $9.99

    The Basstrix Flash Trix Silver Ghost 4" is a highly detailed and effective lure that's sure to catch the attention of even the largest gamefish. Hand-poured one at a time, these baits offer unparalleled results in both fresh and saltwater environments...

  • Basstrix Live Trix Ayu 3"

    BASSTRIX

    Basstrix Live Trix Ayu 3"

    $8.99

    The Basstrix Live Trix Ayu 3" is a highly effective and versatile fishing lure designed to mimic the appearance of a bait fish. Its tall, slender profile is specifically engineered to show up on forward-facing sonar units, making it an excellent choice...

  • Voodoo Custom Tackle Tube Body 15PK Orange Glow

    VOODOO CUSTOM TACKLE

    Voodoo Custom Tackle Tube Body 15PK Orange Glow

    $2.99

    The Voodoo Custom Tackle Tube Body 15PK Orange Glow is a versatile and effective steelhead bait that can be used with minimal equipment. This product is designed to work seamlessly with Voodoo Custom Tackle tube jig heads, making it an excellent choice...

  • Spro Flappin Frog 65 Green Pumpkin

    SPRO

    Spro Flappin Frog 65 Green Pumpkin

    $9.99

    The Spro Flappin Frog 65 Green Pumpkin is a topwater lure designed to mimic the movement of a frog on the water's surface. Its TPE material provides increased durability, allowing it to withstand rough handling and harsh fishing conditions. The lure...

  • SPRO Bronzeye Pop 70 Killer Gill

    SPRO

    SPRO Bronzeye Pop 70 Killer Gill

    $10.99

    The SPRO Bronzeye Pop 70 Killer Gill is a topwater lure designed to attract bass from thick cover. Its loud popping sound mimics injured baitfish, triggering aggressive strikes. This compact lure measures 70 mm in size and weighs 3/4 oz, making it easy...

  • Basstrix Flash Trix Goby Kenobi 3"

    BASSTRIX

    Basstrix Flash Trix Goby Kenobi 3"

    $9.99

    The Basstrix Flash Trix Goby Kenobi 3" is a highly detailed and effective lure that's sure to catch the attention of even the largest gamefish. Hand-poured one at a time, each bait is crafted with precision and care to provide unparalleled results. Its...

  • Basstrix Mini Trix Sand Crab 2"

    BASSTRIX

    Basstrix Mini Trix Sand Crab 2"

    $6.99

    The Basstrix Mini Trix Sand Crab 2" is a highly detailed and realistic mini jig designed to mimic the appearance of a sand crab. Its hand-painted design sets it apart from other baits on the market. Every bait is carefully crafted by hand, ensuring a...

  • Missile Baits Bomba Watermelon Red 3.5"

    MISSILE BAITS

    Missile Baits Bomba Watermelon Red 3.5"

    $5.69

    The Missile Baits Bomba Watermelon Red 3.5" is a finesse worm designed for easy casting and skipping. Its thick craw body allows it to glide and rock on the bottom, making it an effective choice for bass fishing. This versatile bait can be used with...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

fishing lures, fishing baits and lures, fishing baits for sale, fishing lures for sale, fishing baits and lures for sale, fishing baits store

Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

fishing lures, fishing baits, topwater baits, fishing lures for sale, fishing baits and lures, fishing bait and lures store online

Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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