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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • Storm Original Deep Wiggle Wart Phantom Green Craw

    STORM LURES

    Storm Original Deep Wiggle Wart Phantom Green Craw

    $7.49

    The Storm Original Deep Wiggle Wart Phantom Green Craw is a highly effective crankbait designed to dive deep into the water column. Its unique body shape and colors have been proven to attract a wide range of species, from bass and walleye to steelhead...

  • Berkley Stunna Jerkbait 112 Stunna Shad 112

    BERKLEY

    Berkley Stunna Jerkbait 112 Stunna Shad 112

    $14.99

    The Berkley Stunna Jerkbait 112 Stunna Shad 112 is a top-of-the-line jerkbait designed for freshwater fishing. Its convincing baitfish-imitating profile and detailed paint schemes make it an excellent choice for anglers looking to "match the hatch." The...

  • Berkley Stunna Jerkbait 112+1 Silver Dollar 112+11

    BERKLEY

    Berkley Stunna Jerkbait 112+1 Silver Dollar 112+11

    $14.99

    The Berkley Stunna Jerkbait 112+1 Silver Dollar 112+11 is a highly effective freshwater lure designed to catch those hard-to-reach bass. Painstakingly crafted by renowned angler Hank Cherry, this jerkbait boasts an impressive baitfish-imitating profile...

  • Snag Proof Bobby's Perfect Frog Alabaster

    HALO

    Snag Proof Bobby's Perfect Frog Alabaster

    $10.99

    The Snag Proof Bobby's Perfect Frog Alabaster is a topwater frog designed for versatility in fishing techniques. It can be fished like a stick-frog as well as a walk-the-frog topwater, making it a great addition to any angler's tackle box. The rugged...

  • Snag Proof Bobby's Perfect Frog Green Pumpkin

    HALO

    Snag Proof Bobby's Perfect Frog Green Pumpkin

    $10.99

    The Snag Proof Bobby's Perfect Frog Green Pumpkin is a topwater lure designed to mimic the appearance of a frog. Its realistic coloration and detailed paint job make it an attractive option for anglers looking to catch bass and other species. The lure...

  • Storm Original Deep Wiggle Wart MOSS BACK CRAW

    STORM LURES

    Storm Original Deep Wiggle Wart MOSS BACK CRAW

    $7.49

    The Storm Original Deep Wiggle Wart MOSS BACK CRAW is a highly effective crankbait that can be used to target a wide range of fish species. Its deep diving capabilities allow it to reach depths of 10 to 20 feet, making it an excellent choice for fishing...

  • Bandit Suspending Minnow Walleye Deep Slither

    BANDIT

    Bandit Suspending Minnow Walleye Deep Slither

    $7.99

    The Bandit Suspending Minnow Walleye Deep Slither is a highly effective trolling lure designed for walleye and other gamefish. Its unique weighting system allows it to suspend in the water column when not moving, making it an ideal choice for anglers who...

  • Bandit Suspending Minnow Walleye Deep 2052

    BANDIT

    Bandit Suspending Minnow Walleye Deep 2052

    $7.99

    The Bandit Suspending Minnow Walleye Deep 2052 is a highly effective trolling lure designed specifically for walleye fishing. Its unique weighting system allows it to suspend in the water column when not moving, making it an ideal choice for anglers who...

  • Berkley Stunna Jerkbait 112+1 SHAD FILLET 112+8

    BERKLEY

    Berkley Stunna Jerkbait 112+1 SHAD FILLET 112+8

    $14.99

    The Berkley Stunna Jerkbait 112+1 SHAD FILLET 112+8 is a highly effective freshwater lure designed to catch those hard-to-reach bass. Painstakingly crafted by renowned expert Hank Cherry, this jerkbait boasts an impressive baitfish-imitating profile...

  • Berkley Clickin Frittside Crankbait Kentucky Blue 2"

    BERKLEY

    Berkley Clickin Frittside Crankbait Kentucky Blue 2"

    $10.99

    The Berkley Clickin Frittside Crankbait Kentucky Blue 2" is a versatile fishing lure designed for dirty water conditions. Its flat-sided profile mimics many species of gamefish, creating an attractive appearance. The integrated Flash Disc and ceramic...

  • Berkley Hit Stick Jerkbait Ghost White 7

    BERKLEY

    Berkley Hit Stick Jerkbait Ghost White 7

    $6.99

    The Berkley Hit Stick Jerkbait Ghost White 7 is a top-of-the-line fishing lure designed for freshwater fishing. Its unique design allows it to achieve a high-speed rolling balsa action, making it an attractive option for anglers looking to catch predator...

  • Berkley Stunna Jerkbait 112 Stealth Shad 112

    BERKLEY

    Berkley Stunna Jerkbait 112 Stealth Shad 112

    $14.99

    The Berkley Stunna Jerkbait 112 Stealth Shad 112 is a highly refined jerkbait designed for anglers seeking success in various fishing conditions. Born from the expertise of Bassmaster Classic Champion Hank Cherry and Berkley's design team, this lure...

  • Berkley Stunna Jerkbait 112 Silver Dollar 112

    BERKLEY

    Berkley Stunna Jerkbait 112 Silver Dollar 112

    $14.99

    The Berkley Stunna Jerkbait 112 Silver Dollar 112 is a top-of-the-line jerkbait designed for freshwater fishing. Its convincing baitfish-imitating profile and detailed paint schemes make it an excellent choice for anglers looking to "match the hatch."...

  • Bandit Suspending Minnow Walleye Deep Seaweed

    BANDIT

    Bandit Suspending Minnow Walleye Deep Seaweed

    $7.99

    The Bandit Suspending Minnow Walleye Deep Seaweed is a highly effective trolling lure designed for walleye and other gamefish. Its unique weighting system allows it to suspend in the water column when not moving, making it an excellent choice for...

  • Berkley Stunna Jerkbait 112+1 Table Rock 112+12

    BERKLEY

    Berkley Stunna Jerkbait 112+1 Table Rock 112+12

    $14.99

    The Berkley Stunna Jerkbait 112+1 Table Rock 112+12 is a highly effective freshwater lure designed to catch those hard-to-reach bass. Painstakingly crafted by Hank Cherry, a renowned expert in jerkbaits and Bassmaster Classic Champion, this product...

  • Berkley Stunna Jerkbait 112+1 Stone Cold 112+9

    BERKLEY

    Berkley Stunna Jerkbait 112+1 Stone Cold 112+9

    $14.99

    The Berkley Stunna Jerkbait 112+1 Stone Cold 112+9 is a top-of-the-line freshwater lure designed to catch those hard-to-reach bass. Painstakingly crafted by Hank Cherry, a renowned expert in jerkbaits and Bassmaster Classic Champion, this lure boasts...

  • Snag Proof Bobby's Perfect Frog Pine Frog

    HALO

    Snag Proof Bobby's Perfect Frog Pine Frog

    $10.99

    The Snag Proof Bobby's Perfect Frog Pine Frog is a topwater lure designed to mimic the appearance and movement of a real frog. Its unique design allows it to be fished in two different ways: as a stick-frog or as a walk-the-frog topwater. The rugged...

  • VMC Twitchin Jig Glow Green Mackerel UV 1/8

    VMC

    VMC Twitchin Jig Glow Green Mackerel UV 1/8

    $5.49

    The VMC Twitchin Jig is built on a VMC Jig Head with TechSet technical locking curve that maximizes hook sets and locks fish in place. The Moon eye shaped jig head provides added control and balance for a variety of jigging, swimming, twitching and...

  • VMC Twitchin Jig Glow International UV 1/4

    VMC

    VMC Twitchin Jig Glow International UV 1/4

    $5.99

    The VMC Twitchin Jig is built on a VMC Jig Head with TechSet technical locking curve that maximizes hook sets and locks fish in place. The Moon eye shaped jig head provides added control and balance for a variety of jigging, swimming, twitching and...

  • Bandit Suspending Minnow Walleye Deep SHARK BAIT

    BANDIT

    Bandit Suspending Minnow Walleye Deep SHARK BAIT

    $7.99

    The Bandit Suspending Minnow Walleye Deep SHARK BAIT is a highly effective lure designed for walleye fishing. Its unique weighting system allows it to suspend in the water column when not moving, making it an ideal choice for targeting gamefish like...

  • SNAG PROOF PHAT FROG Vapor

    HALO

    SNAG PROOF PHAT FROG Vapor

    $10.99

    The Snag Proof Phat Frog Vapor is a top-of-the-line frog lure designed to mimic the natural movement and buoyancy of a frog in water. Its unique design allows it to naturally expel any water infiltration, ensuring consistent performance even in the...

  • Snag Proof Bobby's Perfect Frog New Bullfrog

    HALO

    Snag Proof Bobby's Perfect Frog New Bullfrog

    $10.99

    The Snag Proof Bobby's Perfect Frog New Bullfrog is a topwater frog designed for versatility in fishing techniques. It can be fished like a stick-frog as well as a walk-the-frog topwater, making it a great addition to any angler's tackle box. The rugged...

  • Greenfish Tackle Toad Toter Buzz White

    GREENFISH TACKLE

    Greenfish Tackle Toad Toter Buzz White

    $6.49

    The Greenfish Tackle Toad Toter Buzz White is a top-of-the-line lure designed to create turbulence on the water's surface. Its unique inline lead attachment allows for secure trailer locking, while also adding weight to improve casting distance. This...

  • Berkley Stunna Jerkbait 112 Phenom 112

    BERKLEY

    Berkley Stunna Jerkbait 112 Phenom 112

    $14.99

    The Berkley Stunna Jerkbait 112 Phenom 112 is a highly refined jerkbait designed for anglers seeking success in various fishing conditions. Its convincing baitfish-imitating profile is enhanced by detailed paint schemes, allowing anglers to match the...

  • Berkley Stunna Jerkbait 112 Northern Lights 112

    BERKLEY

    Berkley Stunna Jerkbait 112 Northern Lights 112

    $14.99

    The Berkley Stunna Jerkbait 112 Northern Lights 112 is a top-of-the-line jerkbait designed for freshwater fishing. Its convincing baitfish-imitating profile and detailed paint schemes make it an excellent choice for anglers looking to "match the hatch."...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

fishing lures, fishing baits and lures, fishing baits for sale, fishing lures for sale, fishing baits and lures for sale, fishing baits store

Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

fishing lures, fishing baits, topwater baits, fishing lures for sale, fishing baits and lures, fishing bait and lures store online

Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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