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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • Greenfish Tackle Little Rubber Jig 1/2 oz. Black/Blue

    GREENFISH TACKLE

    Greenfish Tackle Little Rubber Jig 1/2 oz. Black/Blue

    $5.99

    The Greenfish Tackle Little Rubber Jig is designed to pull big bites from heavy cover with its compact, snack-sized profile. Built on a custom-painted Arky head, this bass jig bait slips smoothly over rocks and vegetation, allowing you to target bass...

  • Ima Little Stik Pencil Popper 5.5" Bluegill

    IMA

    Ima Little Stik Pencil Popper 5.5" Bluegill

    $14.99

    The ima Little Stik Pencil Popper is a smaller version of its older brother, the Big Stik, but still produces big results. The Little Stik is a more tournament sized bait that walks, pops, and spits like few baits in its class. Its rear weighting makes...

  • Greenfish Tackle Little Rubber Jig 3/8 oz. Black/Blue

    GREENFISH TACKLE

    Greenfish Tackle Little Rubber Jig 3/8 oz. Black/Blue

    $5.99

    The Greenfish Tackle Little Rubber Jig is designed to pull big bites from heavy cover with its compact, snack-sized profile. Built on a custom-painted Arky head, this bass jig bait slips smoothly over rocks and vegetation, allowing you to target bass...

  • Geecrack Imo Kemushi Floating 1.6" Jewel Caterpillar

    GEECRACK USA

    Geecrack Imo Kemushi Floating 1.6" Jewel Caterpillar

    $11.99

    The Geecrack Imo Kemushi Floating stick worm resembles a caterpillar that has fallen to the water's surface, helplessly in peril to upward-looking bass hiding in cover or areas under overhanging trees. While the Geecrack Imo Kemushi Floating 60F is...

  • Ima Baby Stik 105 Topwater Bait 105 mm Bone

    IMA

    Ima Baby Stik 105 Topwater Bait 105 mm Bone

    $10.99

    The Ima Baby Stik 105 gives topwater anglers a compact, aggressive pencil popper that walks, spits, and throws water forward—ideal for drawing reaction bites across slick-calm or lightly rippled surfaces. At 4.10 inches and 1/2 oz., this bait spits...

  • Ima Baby Stik 105 Topwater Bait 105 mm Ghost Minnow

    IMA

    Ima Baby Stik 105 Topwater Bait 105 mm Ghost Minnow

    $10.99

    The Ima Baby Stik 105 gives topwater anglers a compact, aggressive pencil popper that walks, spits, and throws water forward—ideal for drawing reaction bites across slick-calm or lightly rippled surfaces. At 4.10 inches and 1/2 oz., this bait spits...

  • Geecrack Bellows Shad Soft Bait 2.8" Bluegill

    GEECRACK USA

    Geecrack Bellows Shad Soft Bait 2.8" Bluegill

    $9.99

    When casting into grassy flats or pitching into cedar cover for largemouth, the Geecrack Bellows Shad Soft Bait draws strikes with every ridge and tail flick. Major League Fishing pro Alton Jones Jr. tested this bait through tournament waters, cashing...

  • Geecrack Finesse Cue Bomb Soft Bait 1" Green Smoke

    GEECRACK USA

    Geecrack Finesse Cue Bomb Soft Bait 1" Green Smoke

    $11.99

    The Geecrack Finesse Cue Bomb Soft Bait targets pressured bass with a subtle, compact profile and refined action that excels on a drop shot or fished weightless near vegetation, docks, or structure. Outfitted with thinner, ultra-responsive silicone skirt...

  • Greenfish Tackle Big Rubber Jig 1/2 oz. Watermelon

    GREENFISH TACKLE

    Greenfish Tackle Big Rubber Jig 1/2 oz. Watermelon

    $5.99

    The Greenfish Tackle Big Rubber Jig is a robust jig bait designed for big bites, especially in cold water. Its unique Arky head shape allows this jig lure to move through heavy cover, making it effective year-round for targeting crawfish-feeding bass...

  • Greenfish Tackle Big Rubber Jig 3/8 oz. Watermelon

    GREENFISH TACKLE

    Greenfish Tackle Big Rubber Jig 3/8 oz. Watermelon

    $5.99

    The Greenfish Tackle Big Rubber Jig is a robust jig bait designed for big bites, especially in cold water. Its unique Arky head shape allows this jig lure to move through heavy cover, making it effective year-round for targeting crawfish-feeding bass...

  • Greenfish Tackle Big Rubber Jig 1/2 oz. PBJ

    GREENFISH TACKLE

    Greenfish Tackle Big Rubber Jig 1/2 oz. PBJ

    $5.99

    The Greenfish Tackle Big Rubber Jig is a robust jig bait designed for big bites, especially in cold water. Its unique Arky head shape allows this jig lure to move through heavy cover, making it effective year-round for targeting crawfish-feeding bass...

  • Geecrack Finesse Cue Bomb Soft Bait 1" White

    GEECRACK USA

    Geecrack Finesse Cue Bomb Soft Bait 1" White

    $11.99

    The Geecrack Finesse Cue Bomb Soft Bait targets pressured bass with a subtle, compact profile and refined action that excels on a drop shot or fished weightless near vegetation, docks, or structure. Outfitted with thinner, ultra-responsive silicone skirt...

  • Hideup Coike Original Shrimp 65mm Green Pumpkin

    SPRO

    Hideup Coike Original Shrimp 65mm Green Pumpkin

    $14.99

    Finicky bass can ignore many lures, but the Hideup Coike Original Shrimp gives them no choice. This finesse soft plastic combines a realistic shrimp profile with fine hair fibers that pulse and breathe, creating subtle lifelike movement in the water. The...

  • Greenfish Tackle Big Rubber Jig 1/2 oz. Green Pumpkin

    GREENFISH TACKLE

    Greenfish Tackle Big Rubber Jig 1/2 oz. Green Pumpkin

    $5.99

    The Greenfish Tackle Big Rubber Jig is a robust jig bait designed for big bites, especially in cold water. Its unique Arky head shape allows this jig lure to move through heavy cover, making it effective year-round for targeting crawfish-feeding bass...

  • Greenfish Tackle Big Rubber Jig 1/2 oz. Brown Craw

    GREENFISH TACKLE

    Greenfish Tackle Big Rubber Jig 1/2 oz. Brown Craw

    $5.99

    The Greenfish Tackle Big Rubber Jig is a robust jig bait designed for big bites, especially in cold water. Its unique Arky head shape allows this jig lure to move through heavy cover, making it effective year-round for targeting crawfish-feeding bass...

  • Greenfish Tackle Big Rubber Jig 3/8 oz. Green Pumpkin

    GREENFISH TACKLE

    Greenfish Tackle Big Rubber Jig 3/8 oz. Green Pumpkin

    $5.99

    The Greenfish Tackle Big Rubber Jig is a robust jig bait designed for big bites, especially in cold water. Its unique Arky head shape allows this jig lure to move through heavy cover, making it effective year-round for targeting crawfish-feeding bass...

  • Greenfish Tackle Big Rubber Jig 1/2 oz. Black/Blue

    GREENFISH TACKLE

    Greenfish Tackle Big Rubber Jig 1/2 oz. Black/Blue

    $5.99

    The Greenfish Tackle Big Rubber Jig is a robust jig bait designed for big bites, especially in cold water. Its unique Arky head shape allows this jig lure to move through heavy cover, making it effective year-round for targeting crawfish-feeding bass...

  • Greenfish Tackle Big Rubber Jig 3/4 oz. Brown Craw

    GREENFISH TACKLE

    Greenfish Tackle Big Rubber Jig 3/4 oz. Brown Craw

    $5.99

    The Greenfish Tackle Big Rubber Jig is a robust jig bait designed for big bites, especially in cold water. Its unique Arky head shape allows this jig lure to move through heavy cover, making it effective year-round for targeting crawfish-feeding bass...

  • Hideup Coike Medium Shrimp 80mm Rainbow Shad

    SPRO

    Hideup Coike Medium Shrimp 80mm Rainbow Shad

    $16.99

    When finesse tactics demand the perfect balance of size and action, the Hideup Coike Medium Shrimp gets it right. At 50mm and 6g, this compact yet versatile soft plastic bridges the gap between the Mini and Big sizes, making it ideal for spinning and...

  • Hideup Coike Medium Shrimp 80mm Ebi Dappi

    SPRO

    Hideup Coike Medium Shrimp 80mm Ebi Dappi

    $16.99

    When finesse tactics demand the perfect balance of size and action, the Hideup Coike Medium Shrimp gets it right. At 50mm and 6g, this compact yet versatile soft plastic bridges the gap between the Mini and Big sizes, making it ideal for spinning and...

  • Geecrack Bellows Shad Floating Elastomer 3.8" White

    GEECRACK USA

    Geecrack Bellows Shad Floating Elastomer 3.8" White

    $11.99

    Unleash the power of the Geecrack Bellows Shad Floating Elastomer, a masterpiece designed under the expert guidance of Major League Fishing pro Alton Jones Jr. This bait is not just another addition to your tackle box; the Floating Bellows Shad 3.8 is a...

  • Geecrack Bellows Shad Soft Bait 3.8" AJ's Juice

    GEECRACK USA

    Geecrack Bellows Shad Soft Bait 3.8" AJ's Juice

    $9.99

    When casting into grassy flats or pitching into cedar cover for largemouth, the Geecrack Bellows Shad Soft Bait draws strikes with every ridge and tail flick. Major League Fishing pro Alton Jones Jr. tested this bait through tournament waters, cashing...

  • SPRO Aruku Shad Lipless Crankbait 75 mm Red Tiger

    SPRO

    SPRO Aruku Shad Lipless Crankbait 75 mm Red Tiger

    $7.99

    A SPRO Aruku Shad Lipless Crankbait stands on its nose when retrieved, mimicking a feeding shad. This unique nose-down action slides the lipless shad crankbait through underwater vegetation almost seamlessly. You'll reach for bass concealed in weed beds...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

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Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

fishing lures, fishing baits, topwater baits, fishing lures for sale, fishing baits and lures, fishing bait and lures store online

Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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