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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • Strike King Tour Grade Sun Perch 3/8oz

    STRIKE KING

    Strike King Tour Grade Sun Perch 3/8oz

    $10.99

    The Strike King Tour Grade Sun Perch 3/8oz is a top-of-the-line spinnerbait designed for serious anglers. Its weight forward head design allows for effortless casting and retrieval, while the naturalistic painted willow blade creates a realistic...

  • Leland Lures Crappie Magnet Body 15Pk Percy

    LELAND LURES

    Leland Lures Crappie Magnet Body 15Pk Percy

    $2.29

    The Leland Lures Crappie Magnet Body 15Pk Percy is a highly effective and tournament-proven crappie bait. Its unique split tail stays open, which attracts slabs more effectively than skirts and curly tails. The high-grade plastic used in this product is...

  • Leland Lures Crappie Magnet Body 15Pk Heavy D

    LELAND LURES

    Leland Lures Crappie Magnet Body 15Pk Heavy D

    $2.29

    The Leland Lures Crappie Magnet Body 15Pk Heavy D is a top-of-the-line crappie soft bait that has proven itself in tournaments. Its unique split tail stays open, giving it an edge over other baits like skirts and curly tails. The high-grade plastic used...

  • Yamamoto Zako Swimbait 4" 6Pk Pro Blue

    GARY YAMAMOTO

    Yamamoto Zako Swimbait 4" 6Pk Pro Blue

    $6.99

    The Yamamoto Zako Swimbait 4" 6Pk Pro Blue is a versatile soft plastic bait designed for anglers seeking a realistic presentation. Its segmented body and forked tail enable it to vibrate enticingly, making it perfect for use as a jig trailer. The...

  • Strike King Tour Grade Spinnerbait Cole Slaw 5/16oz

    STRIKE KING

    Strike King Tour Grade Spinnerbait Cole Slaw 5/16oz

    $10.99

    The Strike King Tour Grade Spinnerbait Cole Slaw 5/16oz is a top-of-the-line lure designed for serious anglers. Its weight-forward head design allows for effortless casting and retrieval, while the naturalistic painted willow blade creates a realistic...

  • Strike King Tour Grade Sexy Shad 3/8oz

    STRIKE KING

    Strike King Tour Grade Sexy Shad 3/8oz

    $10.99

    The Strike King Tour Grade Sexy Shad 3/8oz is a top-of-the-line spinnerbait designed for serious anglers. Its weight forward head design allows for effortless casting and retrieval, while the naturalistic painted willow blade creates a realistic...

  • Leland Lures Crappie Magnet Roo 10Pk Killer Klatt

    LELAND LURES

    Leland Lures Crappie Magnet Roo 10Pk Killer Klatt

    $2.49

    The Leland Lures Crappie Magnet Roo is a highly effective crappie bait that mimics the natural movement of shad, making it an excellent choice for finicky fish. Its unique design features a split-tail that creates a lifelike motion in the water. The...

  • Leland Lures Crappie Magnet Roo 10Pk Black/Chartreuse

    LELAND LURES

    Leland Lures Crappie Magnet Roo 10Pk Black/Chartreuse

    $2.49

    The Leland Lures Crappie Magnet Roo is a highly effective crappie bait that mimics the natural movement of shad, making it an ideal choice for finicky fish. Its unique design features a split-tail that creates a lifelike motion in the water. The belly...

  • Yamamoto Nuki Bug 3.5" 6Pk Black w/Large Blue Flake

    GARY YAMAMOTO

    Yamamoto Nuki Bug 3.5" 6Pk Black w/Large Blue Flake

    $8.99

    The Yamamoto Nuki Bug 3.5" is a versatile soft plastic lure designed to mimic the action of a swimming insect. Its thick ribbed body provides excellent castability, while the two flanged craw appendages create a kicking motion that attracts fish in...

  • Yamamoto Nuki Bug 3.5" 6Pk Green Pumpkin Black Flake

    GARY YAMAMOTO

    Yamamoto Nuki Bug 3.5" 6Pk Green Pumpkin Black Flake

    $8.99

    The Yamamoto Nuki Bug 3.5" is a versatile soft plastic lure designed to mimic the movement of a crawfish in the water. Its thick ribbed body provides excellent castability, making it ideal for fishing in various conditions. The two flanged craw...

  • DEPS Sakamata Shad 4" 8Pk Pearl White

    DEPS

    DEPS Sakamata Shad 4" 8Pk Pearl White

    $10.99

    The Deps Sakamata Shad Soft Jerkbait is a highly refined soft jerkbait designed in Japan, perfect for targeting big bass. Its unique body shape and hydrodynamic profile reduce water flow resistance, making it easy to perform a side-to-side darting action...

  • Strike King Tour Grade Spinnerbait Golden Shiner 3/8oz

    STRIKE KING

    Strike King Tour Grade Spinnerbait Golden Shiner 3/8oz

    $7.99

    The Strike King Tour Grade Spinnerbait Golden Shiner 3/8oz is a top-of-the-line lure designed for serious anglers. Its weight-forward head design allows for effortless casting and retrieval, while the naturalistic painted willow blade creates a realistic...

  • Strike King Wake Shad Ghost Herring

    STRIKE KING

    Strike King Wake Shad Ghost Herring

    $11.99

    A classic makes its comeback – Strike King's tried and true Wake Shad returns with a vengeance. Strike King pioneered the introduction of the jointed wake-style bait innovation to the market, leading with the original Wake Shad. This timeless bait not...

  • 6th Sense Provoke 106X Chrome Shiner

    6TH SENSE

    6th Sense Provoke 106X Chrome Shiner

    $13.99

    The 6th Sense Provoke 106X Chrome Shiner is a top-of-the-line jerkbait designed for serious anglers. Its unique tapered tail design allows for exceptional darting and turning with each rod twitch, making it perfect for targeting a variety of fish species...

  • Strike King Wake Shad Mirage Ayu

    STRIKE KING

    Strike King Wake Shad Mirage Ayu

    $11.99

    A classic makes its comeback – Strike King's tried and true Wake Shad returns with a vengeance. Strike King pioneered the introduction of the jointed wake-style bait innovation to the market, leading with the original Wake Shad. This timeless bait not...

  • Megabass Sleeper Gill Swimbait 3.2" Secret Gill

    MEGABASS

    Megabass Sleeper Gill Swimbait 3.2" Secret Gill

    $9.99

    The Megabass Sleeper Gill Swimbait 3.2" Secret Gill is a versatile and realistic swimbait designed for targeting bass in various water conditions. Its low center of gravity and pectoral fin balancers ensure stability while swimming, allowing for stealthy...

  • 6th Sense Crube 3" 8Pk Green Pumpkin

    6TH SENSE

    6th Sense Crube 3" 8Pk Green Pumpkin

    $4.99

    The 6th Sense Crube 3" 8Pk Green Pumpkin is a highly versatile soft plastic lure designed to mimic the appearance and movement of a craw imitating bait. Its unique design features a 3/4 hollow body that traps air and slowly releases bubbles on descent,...

  • Mafia Outdoors Daingerous Swimbait Albino 6"

    MAFIA OUTDOORS

    Mafia Outdoors Daingerous Swimbait Albino 6"

    $13.99

    The Mafia Outdoors Daingerous Swimbait Albino 6" is a top-of-the-line freshwater swimbait designed in collaboration with professional angler Chris Zaldain. Its natural fish anatomy and realistic swimming action make it an ideal choice for anglers...

  • 6th Sense Provoke 97X Ghost Ice Minnow

    6TH SENSE

    6th Sense Provoke 97X Ghost Ice Minnow

    $13.99

    The Provoke Jerkbait Series from top professionals has taken the market by storm with its lifelike movement and visual appeal. The series offers two size options, catering to different fishing needs. The Provoke 97X Ghost Ice Minnow is one of these...

  • Missile Baits Spunk Shad 4.5" 7Pk Green Pumpkin

    MISSILE BAITS

    Missile Baits Spunk Shad 4.5" 7Pk Green Pumpkin

    $5.99

    The Missile Baits Spunk Shad 4.5" 7Pk Green Pumpkin is a top-of-the-line bait trailer designed to mimic the appearance and movement of a fleeing baitfish. Poured with a softer plastic, this bait is available in Missile's legendary colors, ensuring that...

  • Missile Baits Spunk Shad 3.5" 10Pk Green Pumpkin

    MISSILE BAITS

    Missile Baits Spunk Shad 3.5" 10Pk Green Pumpkin

    $5.99

    The Missile Baits Spunk Shad 3.5" 10Pk Green Pumpkin is a top-of-the-line bladed jig trailer designed to mimic the appearance and movement of a fleeing baitfish. Poured with a softer plastic, this bait is available in Missile's legendary colors, ensuring...

  • Missile Baits Spunk Shad 5.5" 6Pk Green Pumpkin

    MISSILE BAITS

    Missile Baits Spunk Shad 5.5" 6Pk Green Pumpkin

    $6.19

    The Missile Baits Spunk Shad 5.5" 6Pk Green Pumpkin is a top-of-the-line bait trailer designed to mimic the appearance and movement of a fleeing baitfish. Poured with a softer plastic, this bait is available in Missile's legendary colors, ensuring that...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

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Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

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Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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