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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • Megabass Sleeper Craw 1pk Muddy Co 3" 5/8

    MEGABASS

    Megabass Sleeper Craw 1pk Muddy Co 3" 5/8

    $9.99

    The Megabass Sleeper Craw is a game-changing crawfish imitator designed to deliver unparalleled realism. Its concealed weight system reduces snagging, allowing for effortless movement over structure and under docks. Constructed from a buoyant, highly...

  • Zoom Uni Toad Swimbait Green Pumpkin Pearl 4"

    ZOOM

    Zoom Uni Toad Swimbait Green Pumpkin Pearl 4"

    $6.99

    The Zoom Uni Toad Swimbait Green Pumpkin Pearl 4" is a versatile and deadly soft plastic lure designed for bass fishing. Its unique single paddle tail creates a strong kicking motion that attracts fish from a distance. This swimbait is perfect for when...

  • NetBait BaitFuel Paca Chunk SR Black Blue Flake

    HALO

    NetBait BaitFuel Paca Chunk SR Black Blue Flake

    $3.19

    The NetBait BaitFuel Paca Chunk SR Black Blue Flake is a versatile and effective swimbait designed to mimic the appearance and movement of a crawfish. Its unique claws provide a parachuting effect, slowing down its descent and creating a fluttering...

  • NetBait BaitFuel Paca Chunk Tiny Alabama Craw

    HALO

    NetBait BaitFuel Paca Chunk Tiny Alabama Craw

    $3.19

    The NetBait BaitFuel Paca Chunk Tiny Alabama Craw is a highly effective swimbait designed to mimic the appearance and movement of a crawfish. Its patented claws provide a unique action that slows down the descent, creating a parachuting effect even at...

  • Zoom Zlinky Stick Worm Motor Oil Char. 5"

    ZOOM

    Zoom Zlinky Stick Worm Motor Oil Char. 5"

    $5.29

    The Zoom Zlinky Stick Worm is a versatile soft plastic lure designed to mimic the movement of a stick bait. Its super-soft yet durable construction allows it to withstand multiple fish catches. The product features a hook slot in the perfect place to...

  • NetBait BaitFuel Paca Chunk SR Magic Craw

    HALO

    NetBait BaitFuel Paca Chunk SR Magic Craw

    $3.19

    The NetBait BaitFuel Paca Chunk SR Magic Craw is a highly effective swimbait designed to mimic the appearance and movement of a crawfish. Its unique claws provide a parachuting effect, slowing down its descent and creating a fluttering motion even at...

  • Zoom Zlinky Stick Worm Natural Shad 5"

    ZOOM

    Zoom Zlinky Stick Worm Natural Shad 5"

    $5.29

    The Zoom Zlinky Stick Worm Natural Shad 5" is a versatile soft plastic lure designed to mimic the appearance and movement of a baitfish. Its super-soft yet durable construction allows it to withstand multiple fish catches, making it an excellent choice...

  • Zoom Zlinky Stick Worm Green Pumpkin/Purple 5"

    ZOOM

    Zoom Zlinky Stick Worm Green Pumpkin/Purple 5"

    $5.29

    The Zoom Zlinky Stick Worm Green Pumpkin/Purple 5" is a versatile soft plastic lure designed to mimic the movement and appearance of a real worm. Its super-soft yet durable construction allows it to withstand multiple fish catches, making it an excellent...

  • NetBait BaitFuel Baby Paca Craw Alabama Craw

    HALO

    NetBait BaitFuel Baby Paca Craw Alabama Craw

    $4.79

    The NetBait BaitFuel Baby Paca Craw Alabama Craw is a highly effective soft plastic lure designed to attract a wide range of fish species. Its groundbreaking scent technology amplifies attraction, making it an excellent choice for anglers who want to...

  • NetBait BaitFuel Baby Paca Craw Green Pumpkin

    HALO

    NetBait BaitFuel Baby Paca Craw Green Pumpkin

    $4.79

    The NetBait BaitFuel Baby Paca Craw Green Pumpkin is a highly effective soft plastic lure designed to attract fish in various water conditions. Its unique scent technology, known as X55, amplifies attraction and stimulates more bites. The lure's...

  • Megabass Sleeper Craw 1pk Numaebi 3" 5/8

    MEGABASS

    Megabass Sleeper Craw 1pk Numaebi 3" 5/8

    $9.99

    The Megabass Sleeper Craw is a game-changing crawfish imitator designed to mimic the appearance and movement of a real crawfish. Its buoyant, highly durable material ensures it stays afloat on the water's surface, while its custom scent attracts fish...

  • Bill Lewis Precise Walleye Crank Mlr Thrillr

    BILL LEWIS OUTDOORS

    Bill Lewis Precise Walleye Crank Mlr Thrillr

    $12.99

    The Bill Lewis Precise Walleye Crank Mlr Thrillr is designed to deliver exceptional results in walleye fishing. Its unique design allows for precise control over depth and speed, making it an ideal choice for anglers who demand accuracy. The lure's 4.75"...

  • RAPALA DIVES TO 8 CRANKBAITS 2" 3/8 Oz Demon

    RAPALA

    RAPALA DIVES TO 8 CRANKBAITS 2" 3/8 Oz Demon

    $8.99

    The Rapala DT Series crankbaits have gained a reputation for their exceptional diving capabilities, allowing them to stay in the strike zone longer than other lures on the market. Designed by renowned crankbait authority David Fritts, these lures have...

  • Bill Lewis Precise Walleye Crank BNB Craw

    BILL LEWIS OUTDOORS

    Bill Lewis Precise Walleye Crank BNB Craw

    $12.99

    The Bill Lewis Precise Walleye Crank BNB Craw is a top-of-the-line lure designed specifically for walleye fishing. Its unique BNB Craw color pattern mimics the appearance of a crawdad, making it an attractive option for walleye in various water...

  • MISSILE BAITS MAGIC WORM (14 PK) Magic Pumpkin Red

    MISSILE BAITS

    MISSILE BAITS MAGIC WORM (14 PK) Magic Pumpkin Red

    $10.99

    The Missile Baits Magic Worm (14 PK) Magic Pumpkin Red is a highly versatile bait designed to simplify your tackle bag. With its extreme versatility, this worm can be paired with a variety of rigs, including drop shot, shaky head, Neko rig, Texas rig,...

  • Googan Squad Blooper Popper Native Shad

    GOOGAN SQUAD

    Googan Squad Blooper Popper Native Shad

    $7.99

    The Googan Squad Blooper Popper Native Shad is a topwater popper designed to create a commotion on the water's surface. Its cupped mouth produces a loud "bloop" sound, attracting fish from a distance. The popper's unique design allows it to stay in the...

  • Googan Squad Recon Crankbait Sexy Shad

    GOOGAN SQUAD

    Googan Squad Recon Crankbait Sexy Shad

    $7.99

    The Googan Squad Recon Crankbait Sexy Shad is a versatile and effective lure designed for targeting various depths in the water column. Its rounded bill allows it to quickly dive to its running depth, then deflect off cover, creating an aggressive...

  • Bill Lewis Precise Walleye Crank Frozen

    BILL LEWIS OUTDOORS

    Bill Lewis Precise Walleye Crank Frozen

    $12.99

    The Bill Lewis Precise Walleye Crank Frozen is designed to excel in icy waters, where its unique coloration helps it stand out from the surrounding environment. This crankbait's 4.75" size and 5/8 Oz weight make it an ideal choice for targeting walleye...

  • MISSILE BAITS MINI MAGIC WORM Pumpkin Red

    MISSILE BAITS

    MISSILE BAITS MINI MAGIC WORM Pumpkin Red

    $10.99

    The MISSILE BAITS MINI MAGIC WORM Pumpkin Red is a compact version of the popular Magic Worm design, measuring 4 inches in length. This smaller size allows for more precise presentations, making it ideal for finesse fishing techniques such as drop shots...

  • Bill Lewis Precise Walleye Crank Tennessee Shad

    BILL LEWIS OUTDOORS

    Bill Lewis Precise Walleye Crank Tennessee Shad

    $12.99

    The Bill Lewis Precise Walleye Crank Tennessee Shad is a top-of-the-line lure designed specifically for walleye fishing. Its unique shape and size allow it to dive deep into the water, reaching areas where other lures can't. The 4.75" length and 5/8 Oz...

  • Savage Gear Hard 4 Play 2.0 Swimbaits Yellow Perch 5"

    SAVAGE GEAR USA

    Savage Gear Hard 4 Play 2.0 Swimbaits Yellow Perch 5"

    $13.99

    The Savage Gear Hard 4 Play 2.0 Swimbaits Yellow Perch 5" is designed to mimic the natural swimming motion of baitfish, enticing predators to strike. Its hard ABS body provides durability, while the semi-soft PVC tail adds flexibility for a more...

  • Savage Gear Hard 4 Play 2.0 Swimbaits Gold Shiner 8"

    SAVAGE GEAR USA

    Savage Gear Hard 4 Play 2.0 Swimbaits Gold Shiner 8"

    $18.99

    The Savage Gear Hard 4 Play 2.0 Swimbaits Gold Shiner 8" is designed to mimic the natural swimming motion of baitfish, enticing predators to strike. Its hard ABS body provides durability, while the semi-soft PVC tail adds flexibility for a more realistic...

  • Strike King 6XD Hard Knock Crankbaits Sexy Shad

    STRIKE KING

    Strike King 6XD Hard Knock Crankbaits Sexy Shad

    $7.99

    The Strike King 6XD Hard Knock Crankbait Sexy Shad is a game-changer for anglers targeting big ledge fish. Its unique curved bill and balance allow it to dive quickly to maximum depth, making it stand out from other deep diving crankbaits. The premium...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

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Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

fishing lures, fishing baits, topwater baits, fishing lures for sale, fishing baits and lures, fishing bait and lures store online

Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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