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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • Leland Lures Crappie Magnet Body 15Pk Blakes Glow

    LELAND LURES

    Leland Lures Crappie Magnet Body 15Pk Blakes Glow

    $2.29

    The Leland Lures Crappie Magnet Body 15Pk Blakes Glow is a highly effective and tournament-proven crappie bait. Its unique split tail stays open, providing a consistent advantage over skirts and curly tails. The high-grade plastic used in its...

  • Leland Lures Crappie Magnet Body 15Pk Pumpkin Pie

    LELAND LURES

    Leland Lures Crappie Magnet Body 15Pk Pumpkin Pie

    $2.29

    The Leland Lures Crappie Magnet Body 15Pk Pumpkin Pie is a highly effective and tournament-proven crappie bait. Its unique split tail stays open, which attracts slabs more effectively than skirts and curly tails. The high-grade plastic used in this...

  • Leland Lures Crappie Magnet Roo 10Pk Butla Gold

    LELAND LURES

    Leland Lures Crappie Magnet Roo 10Pk Butla Gold

    $2.49

    The Leland Lures Crappie Magnet Roo is a highly effective crappie bait that mimics the natural movement of shad, making it an excellent choice for finicky fish. Its unique design features a split-tail that creates a lifelike motion in the water. The...

  • NetBait Paca Chunk 3" 6Pk Pearl

    NETBAIT

    NetBait Paca Chunk 3" 6Pk Pearl

    $3.19

    The NetBait Paca Chunk 3" 6Pk Pearl is a versatile and effective bait that combines the best of both worlds: the action of its patented claws and the powerful scent technology of BaitFuel. This unique combination delivers a highly attractive presentation...

  • Acme Reef Stalker 5/8oz Mardi Gra

    REEF RUNNER

    Acme Reef Stalker 5/8oz Mardi Gra

    $8.99

    Our newest bait, the Reef Stalker is the loudest and most technologically designed lure Reef Runner has ever made. Scott Stecher, part of our Acme Design Team, created this lure with a unique "rail & rattle" multiple rattle sound chamber. Our proven...

  • NetBait Drifter Worm 2.75" 6Pk Color X

    NETBAIT

    NetBait Drifter Worm 2.75" 6Pk Color X

    $4.59

    The NetBait Drifter Worm 2.75" 6Pk Color X is a versatile soft plastic lure designed for year-round use with various species of bass. Its classic hand-poured design allows it to move freely in the water's current without shaking, mimicking the natural...

  • Leland Lures Crappie Magnet Roo 10Pk Isom

    LELAND LURES

    Leland Lures Crappie Magnet Roo 10Pk Isom

    $2.49

    The Leland Lures Crappie Magnet Roo is a highly effective crappie bait that mimics the natural movement of shad, making it an excellent choice for finicky fish. Its unique design features a split-tail that creates a lifelike motion in the water. The...

  • NetBait Drifter Worm 2.75" 6Pk Work Out

    NETBAIT

    NetBait Drifter Worm 2.75" 6Pk Work Out

    $4.59

    The NetBait Drifter Worm 2.75" 6Pk Work Out is a versatile soft plastic lure designed for year-round use with various species of bass. Its classic hand-poured design allows it to move freely in the water's current without shaking, mimicking the natural...

  • 6th Sense Provoke 106X Bluegill Spawn

    6TH SENSE

    6th Sense Provoke 106X Bluegill Spawn

    $12.99

    The Provoke Jerkbait Series has taken the market by storm with its lifelike movement and visual appeal. The 6th Sense Provoke 106X Bluegill Spawn is a top-of-the-line option for anglers seeking an enhanced fishing experience. This jerkbait features a...

  • 6th Sense Provoke 106X Table Rock Pro

    6TH SENSE

    6th Sense Provoke 106X Table Rock Pro

    $13.99

    The 6th Sense Provoke 106X Table Rock Pro is a top-of-the-line jerkbait designed for serious anglers. Its slow floating or suspending action at depths of 3-6ft makes it perfect for targeting specific fish habitats. The innovative tapered tail design...

  • Missile Baits Spunk Shad 3.5" 10Pk Superbug

    MISSILE BAITS

    Missile Baits Spunk Shad 3.5" 10Pk Superbug

    $5.99

    The Missile Baits Spunk Shad 3.5" 10Pk Superbug is a highly effective bladed jig trailer designed to mimic the appearance and movement of a fleeing baitfish. Its unique pintail design and natural ribbed body create an irresistible slithering action that...

  • Missile Baits Spunk Shad 5.5" 6Pk Bruiser Flash

    MISSILE BAITS

    Missile Baits Spunk Shad 5.5" 6Pk Bruiser Flash

    $6.19

    The Missile Baits Spunk Shad 5.5" 6Pk Bruiser Flash is a top-of-the-line bladed jig trailer designed to mimic the appearance and movement of a fleeing baitfish. Poured with a softer plastic, this lure is available in Missile's legendary colors, ensuring...

  • Missile Baits Spunk Shad 4.5" 7Pk Bruiser Flash

    MISSILE BAITS

    Missile Baits Spunk Shad 4.5" 7Pk Bruiser Flash

    $5.99

    The Missile Baits Spunk Shad 4.5" 7Pk Bruiser Flash is a highly effective bladed jig trailer designed to mimic the appearance and movement of a fleeing baitfish. Its unique pintail design and natural ribbed body create an irresistible slithering action...

  • Missile Baits Spunk Shad 5.5" 6Pk Goby Bite

    MISSILE BAITS

    Missile Baits Spunk Shad 5.5" 6Pk Goby Bite

    $6.19

    The Missile Baits Spunk Shad 5.5" 6Pk Goby Bite is a highly effective bladed jig trailer designed to mimic the appearance and movement of a fleeing baitfish. Poured with a softer plastic, this bait features a natural ribbed body and unique pintail design...

  • Missile Baits Spunk Shad 5.5" 6Pk Lava Craw

    MISSILE BAITS

    Missile Baits Spunk Shad 5.5" 6Pk Lava Craw

    $6.19

    The Missile Baits Spunk Shad 5.5" 6Pk Lava Craw is a highly effective bladed jig trailer designed to mimic the appearance and movement of a fleeing baitfish. Poured with a softer plastic, this lure is available in Missile's legendary colors, ensuring...

  • 6th Sense Glitch 3.8" 10Pk Record Breaker

    6TH SENSE

    6th Sense Glitch 3.8" 10Pk Record Breaker

    $4.99

    The 6th Sense Glitch Worm is a highly detailed and realistic soft plastic lure designed to mimic the appearance and movement of a panicked baitfish. Its unique shape and weight distribution allow it to sit perfectly horizontal in the water column, making...

  • Missile Baits Spunk Shad 3.5" 10Pk Bruiser Flash

    MISSILE BAITS

    Missile Baits Spunk Shad 3.5" 10Pk Bruiser Flash

    $5.99

    The Missile Baits Spunk Shad 3.5" 10Pk Bruiser Flash is a top-of-the-line bait trailer designed to mimic the appearance and movement of a fleeing baitfish. Poured with a softer plastic, this bait is available in Missile's legendary colors, ensuring that...

  • Storm Lures Hot N' Tot 2" Walleye Wizard

    STORM LURES

    Storm Lures Hot N' Tot 2" Walleye Wizard

    $6.99

    Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling

  • 6th Sense Juggle Minnow 9pk Ghost Minnow

    6TH SENSE

    6th Sense Juggle Minnow 9pk Ghost Minnow

    $4.99

    The 6th Sense Juggle Minnow 9pk Ghost Minnow is a versatile soft plastic lure designed to excel in various fishing applications. Its compact 4-inch size and bulbous tail provide balance and a realistic action, making it an attractive option for anglers...

  • 6th Sense Juggle Minnow 9pk 4K Sunfish

    6TH SENSE

    6th Sense Juggle Minnow 9pk 4K Sunfish

    $4.99

    The 6th Sense Juggle Minnow is a versatile soft plastic lure designed for various fishing applications. Its compact size, measuring 4 inches in length, makes it an ideal choice for targeting sunfish. The lure's unique design features 3D-like ridge lines...

  • 6th Sense Whale Swimbait 3pk Clearwater Rose

    6TH SENSE

    6th Sense Whale Swimbait 3pk Clearwater Rose

    $9.99

    The 6th Sense Whale Swimbait 3pk Clearwater Rose is a top-of-the-line soft swimbait designed for targeting larger fish species. Its beefy profile and keel-style belly make it perfect for fishing over grass or with a swimbait jig head. The Whale 6.0's...

  • 6th Sense Juggle Minnow 9pk Black N Blue

    6TH SENSE

    6th Sense Juggle Minnow 9pk Black N Blue

    $4.99

    The 6th Sense Juggle Minnow is a versatile soft plastic lure designed to excel in various fishing applications. Its compact 4-inch size and balanced design make it perfect for use with a range of lures, including spinnerbaits, swim jigs, bladed jigs,...

  • 6th Sense Juggle Minnow 9pk Minnow Juice

    6TH SENSE

    6th Sense Juggle Minnow 9pk Minnow Juice

    $4.99

    The 6th Sense Juggle Minnow 9pk Minnow Juice is a game-changing soft plastic lure designed to tackle various fishing techniques. Its compact 4-inch size and bulbous tail provide balance and realistic action, making it an ideal choice for anglers seeking...

  • Yamamoto Covert Craw 2.5" 10Pk Blue Craw

    GARY YAMAMOTO

    Yamamoto Covert Craw 2.5" 10Pk Blue Craw

    $6.99

    The Yamamoto Covert Craw 2.5" 10Pk Blue Craw is a versatile soft plastic lure designed to mimic the appearance and movement of a small crawfish. Its compact size and realistic features make it perfect for use on Ned rigs, finesse jigs, and drop shots in...

  • 6th Sense Whale Swimbait 3pk Platinum White

    6TH SENSE

    6th Sense Whale Swimbait 3pk Platinum White

    $9.99

    The 6th Sense Whale Swimbait 3pk Platinum White is a top-of-the-line soft swimbait designed for targeting larger fish species. Its beefy profile and keel-style belly make it perfect for fishing over grass or with a swimbait jig head. The addition of...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

fishing lures, fishing baits and lures, fishing baits for sale, fishing lures for sale, fishing baits and lures for sale, fishing baits store

Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

fishing lures, fishing baits, topwater baits, fishing lures for sale, fishing baits and lures, fishing bait and lures store online

Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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