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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • DEPS Bull Flat Creature 3.8" 6Pk Pearl White

    DEPS

    DEPS Bull Flat Creature 3.8" 6Pk Pearl White

    $10.99

    The Deps Bull Flat Creature Bait is a soft plastic lure designed to mimic the appearance of a bluegill. Its unique spiraling action on fall imitates a dying panfish, making it an effective choice for anglers targeting species like bass and pike. The...

  • 6th Sense Crube 3" 8Pk Crawfish Crunch

    6TH SENSE

    6th Sense Crube 3" 8Pk Crawfish Crunch

    $4.99

    The 6th Sense Crube 3" 8Pk Crawfish Crunch is a highly versatile soft plastic lure designed to mimic the appearance and movement of a crawfish. Its unique tube-style construction and 14 dancing appendages create a lively pulsing presentation that bass...

  • DEPS Cover Scat 3.5" 6Pk Falcon Lake Craw

    DEPS

    DEPS Cover Scat 3.5" 6Pk Falcon Lake Craw

    $10.99

    The Deps Cover Scat 3.5" 6Pk Falcon Lake Craw is a top-of-the-line stick bait designed for fishing in heavy cover and vertical structure. Its bulky body and high specific gravity material make it incredibly heavy, allowing it to sink quickly and stay put...

  • Bull Shad Swimbaits Bacca Burrito 6" Heavy Sink Pro Blue

    BULL SHAD SWIMBAITS

    Bull Shad Swimbaits Bacca Burrito 6" Heavy Sink Pro Blue

    $39.99

    The Bull Shad Swimbaits Bacca Burrito 6" Heavy Sink Pro Blue is a highly effective swimbait designed to mimic prey, making it perfect for targeting schooling fish. Born from a collaboration between Gail Ratcliff and Mike Bucca, this swimbait has a proven...

  • Megabass Sleeper Gill Swimbait 3.2" Gillkko

    MEGABASS

    Megabass Sleeper Gill Swimbait 3.2" Gillkko

    $9.99

    The Megabass Sleeper Gill Swimbait 3.2" Gillkko is a versatile and realistic swimbait designed for targeting bass in various water conditions. Its low center of gravity and pectoral fin balancers ensure stability while swimming, allowing for stealthy...

  • Acme Reef Stalker 5/8oz Chrome Blue

    REEF RUNNER

    Acme Reef Stalker 5/8oz Chrome Blue

    $8.99

    Our newest bait, the Reef Stalker is the loudest and most technologically designed lure Reef Runner has ever made. Scott Stecher, part of our Acme Design Team, created this lure with a unique "rail & rattle" multiple rattle sound chamber. Our proven...

  • Leland Lures Crappie Magnet Body 15Pk Fast Lane

    LELAND LURES

    Leland Lures Crappie Magnet Body 15Pk Fast Lane

    $2.29

    The Leland Lures Crappie Magnet Body 15Pk Fast Lane is a highly effective and tournament-proven crappie bait. Its unique split tail stays open, which attracts slabs more effectively than skirts and curly tails. The durable, high-grade plastic used in...

  • DEPS Cover Scat 3.5" 6Pk Black

    DEPS

    DEPS Cover Scat 3.5" 6Pk Black

    $10.99

    The Deps Cover Scat 3.5" 6Pk Black is a high-performance stick bait designed for fishing in heavy cover and vertical structure. Its unique design features a molded hook guard cup and belly hook slot, allowing for easy rigging and improved hook-up rates...

  • DEPS Bull Flat Creature 3" 6Pk Pearl White

    DEPS

    DEPS Bull Flat Creature 3" 6Pk Pearl White

    $10.99

    The Deps Bull Flat Creature Bait is a versatile soft plastic designed to mimic the profile of a bluegill. Its unique spiraling action on fall perfectly imitates a dying panfish, making it an effective lure for various fishing techniques. The bait's...

  • NetBait Drifter Worm 2.75" 6Pk Killer G

    NETBAIT

    NetBait Drifter Worm 2.75" 6Pk Killer G

    $4.59

    The NetBait Drifter Worm 2.75" 6Pk Killer G is a versatile soft plastic lure designed for year-round use with various species of bass. Its classic hand-poured design allows it to move freely in the water's current without shaking, mimicking the natural...

  • Leland Lures Crappie Magnet Roo 10Pk Wizards Glow

    LELAND LURES

    Leland Lures Crappie Magnet Roo 10Pk Wizards Glow

    $2.49

    The Leland Lures Crappie Magnet Roo is a highly effective crappie bait that mimics the natural movement of shad, making it an excellent choice for finicky fish. Its unique design features a split-tail that creates a lifelike motion in the water. The...

  • Leland Lures Crappie Magnet Roo 10Pk Mardi Gras

    LELAND LURES

    Leland Lures Crappie Magnet Roo 10Pk Mardi Gras

    $2.49

    The Leland Lures Crappie Magnet Roo is a highly effective crappie bait that mimics the natural movement of shad, making it an excellent choice for finicky fish. Its unique design features a split-tail that creates a lifelike motion in the water. The...

  • Leland Lures Crappie Magnet Hammer 8Pk Enid-Pink

    LELAND LURES

    Leland Lures Crappie Magnet Hammer 8Pk Enid-Pink

    $2.49

    The Leland Lures Crappie Magnet Hammer is a top choice for anglers targeting big crappie in open, shallow water. Its unique design, engineered for use with forward-facing sonar, allows for precision targeting. This versatile bait excels in various...

  • DEPS Cover Scat 3.5" 6Pk Indy Sagi

    DEPS

    DEPS Cover Scat 3.5" 6Pk Indy Sagi

    $10.99

    The Deps Cover Scat 3.5" 6Pk Indy Sagi is a top-of-the-line stick bait designed for fishing in heavy cover and vertical structure. Its unique design features a molded hook guard cup and belly hook slot, allowing for easy rigging and improved hook-up...

  • Leland Lures Crappie Magnet Roo 10Pk Shonuff

    LELAND LURES

    Leland Lures Crappie Magnet Roo 10Pk Shonuff

    $2.49

    The Leland Lures Crappie Magnet Roo is a highly effective crappie bait that mimics the natural movement of shad, making it an excellent choice for finicky fish. Its unique design features a split-tail that creates a lifelike motion in the water. The...

  • Leland Lures Crappie Magnet Body 15Pk Spicy Mustard

    LELAND LURES

    Leland Lures Crappie Magnet Body 15Pk Spicy Mustard

    $2.29

    The Leland Lures Crappie Magnet Body 15Pk Spicy Mustard is a highly effective and tournament-proven crappie bait. Its unique split tail stays open, providing a consistent attraction to crappie. The body of this lure has very little action, but its design...

  • DEPS Sakamata Shad 2" 15Pk Green Pumpkin

    DEPS

    DEPS Sakamata Shad 2" 15Pk Green Pumpkin

    $10.99

    The Deps Sakamata Shad Soft Jerkbait is a highly refined soft jerkbait designed and built in Japan, offering a new take on the classic soft jerkbait. Its unique body shape and hydrodynamic profile provide low water flow resistance, making it easy to...

  • Megabass Sleeper Gill Swimbait 3.2" Gill

    MEGABASS

    Megabass Sleeper Gill Swimbait 3.2" Gill

    $9.99

    The Megabass Sleeper Gill Swimbait 3.2" Gill is a versatile swimbait designed for targeting bass in various water conditions. Its low center of gravity and pectoral fin balancers ensure stability while swimming, allowing for stealthy approaches through...

  • 6th Sense Whale Swimbait 3pk Pro Blue

    6TH SENSE

    6th Sense Whale Swimbait 3pk Pro Blue

    $9.99

    The 6th Sense Whale Swimbait 3pk Pro Blue is a top-of-the-line soft swimbait designed for targeting larger fish species. Its beefy profile and keel-style belly make it perfect for fishing over grass or with a swimbait jig head. The Whale 6.0's 3D-eyes...

  • Leland Lures Crappie Magnet Hammer 8Pk Gunmetal

    LELAND LURES

    Leland Lures Crappie Magnet Hammer 8Pk Gunmetal

    $2.49

    The Leland Lures Crappie Magnet Hammer 8Pk Gunmetal is a top-of-the-line crappie bait designed for shallow water fishing. Its unique design allows it to be easily paired with forward-facing sonar, making it a precision targeting tool for anglers. This...

  • Mafia Outdoors Daingerous Swimbait Chartreuse Blue 7"

    MAFIA OUTDOORS

    Mafia Outdoors Daingerous Swimbait Chartreuse Blue 7"

    $13.99

    The Mafia Outdoors Daingerous Swimbait Chartreuse Blue 7" is a highly effective freshwater swimbait designed in collaboration with professional angler Chris Zaldain. Its realistic body and natural swimming action make it an ideal choice for targeting big...

  • NetBait Paca Chunk 3.25" 5Pk Sr. Black

    NETBAIT

    NetBait Paca Chunk 3.25" 5Pk Sr. Black

    $3.19

    The NetBait Paca Chunk 3.25" 5Pk Sr. Black is a highly effective bait that combines the proven action of its patented claws with the powerful scent technology of BaitFuel. This unique combination delivers an irresistible presentation that fish can't...

  • NetBait Drifter Worm 2.75" 6Pk Star Warz

    NETBAIT

    NetBait Drifter Worm 2.75" 6Pk Star Warz

    $4.59

    The NetBait Drifter Worm 2.75" 6Pk Star Warz is a versatile soft plastic lure designed for year-round use with various species of bass. Its classic hand-poured design allows it to move freely in the water's current without shaking, mimicking the natural...

  • 6th Sense Glitch 3.8 10pk Goby

    6TH SENSE

    6th Sense Glitch 3.8 10pk Goby

    $4.99

    The 6th Sense Glitch 3.8 10pk Goby is a premier soft plastic lure designed to mimic the appearance and movement of a baitfish. Its unique color scheme and proprietary 6th Scent make it an attractive option for anglers looking to add some variety to their...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

fishing lures, fishing baits and lures, fishing baits for sale, fishing lures for sale, fishing baits and lures for sale, fishing baits store

Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

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Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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